Horeca

What Horeca does

Horeca operates Horecaclub.ru, a Russian online catalog and referral platform that aggregates professional equipment suppliers serving the HoReCa segment — hotels, restaurants, catering operators, food production businesses, and dry-cleaning/laundry providers. It is operated by the Moscow-based legal entity AO "KREATIKA" (ЗАКРЫТОЕ АКЦИОНЕРНОЕ ОБЩЕСТВО "КРЕАТИКА") and is positioned as a centralized buyer-facing directory rather than a transactional marketplace. The platform's core product is a curated catalog connecting roughly 30+ partner-supplier websites, supplemented by editorial/news content and a Loyalty Card program that links buyers to partner suppliers across repeated procurement cycles.

Technically, Horecaclub.ru is a content-driven directory rather than a proprietary technology platform: its underlying components are supplier profile pages, product/equipment listings, news content, and a loyalty-card linkage mechanism. There is no disclosed proprietary algorithm, no AI/ML component, and no mention of a transaction engine. Distribution is generated through organic search, direct buyer traffic, and editorial partnerships with established Russian HoReCa industry portals such as HoReCa.ru and HoReCa Magazine.

The commercial model is a two-sided marketplace: revenue is generated from suppliers — through catalog placements and, presumably, referral fees when buyers are funnelled to partner supplier websites — and the Loyalty Card program, which deepens buyer–supplier stickiness. The platform serves only the Russian market, has no disclosed enterprise customer base or scale financials, and operates without disclosed funding, M&A, or leadership change activity.

Name

Horeca

Legal name

ZAKRYTOE AKCIONERNOE OBSHHESTVO "KREATIKA" (AO "KREATIKA")

Website

https://horecaclub.ru

Company type

Private

Operating status

Operating

Short description

Horeca (Horecaclub.ru) is a Russian online catalog platform that aggregates 30+ professional equipment suppliers for HoReCa buyers — hotels, restaurants, catering, food production, and dry cleaning/laundry — operated by Moscow-based AO KREATIKA, with a Loyalty Card program extending the referral model.

Ownership category

akta.pro rank

Product category

B2B HoReCa Equipment Marketplace / Supplier Directory

NAICS

Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Foodservice / HORECA Produce Wholesale (AFAIACAI)

Keywords

• HoReCa supplier directory
• B2B equipment catalog
• Online marketplace platform
• Loyalty card program
• Professional kitchen equipment

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Supplier Membership and Referral Fees: The platform generates revenue by aggregating supplier participants who meet club membership criteria, creating a catalog that drives referral traffic to supplier websites. Suppliers place banners, logos, and product cards on the Horecaclub platform in exchange for visibility among HoReCa buyers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Horecaclub.ru is an online B2B catalog and club platform that aggregates verified professional equipment suppliers serving the Russian HoReCa industry (restaurants, cafes, hotels, catering, food production, and dry-cleaning/laundry businesses). The platform lists 30+ partner suppliers with banners, descriptions, and outbound links to their websites, and operates a Horecaclub loyalty card program providing discounts and privileges at participating partner suppliers.

Product overview

Horecaclub.ru is an online B2B catalog platform that aggregates professional equipment suppliers for the HoReCa industry (hotels, restaurants, catering, food production, and laundry/cleaning businesses). The platform operates as a directory of partner stores and manufacturers, offering a loyalty card program that provides members with discounts and privileges at participating partner establishments. The core offering is the catalog platform itself, supplemented by the loyalty program module that connects members with exclusive partner offers.

Differentiator

Problem solved

Functional benefit

Products and services

• Horecaclub.ru Online Catalog and Supplier Directory

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

34 partnerships are on record, tiered core and minor.

• SHOP-HORECA (shop-horeca.ru)coreChannel Partner/ Reseller/ DistributorSHOP-HORECA is an online store of professional equipment, tableware and utensils for restaurants, cafes, hotels, bakeries, and laundries. The company has operated on the Russian market since 2007, offering thermal, refrigeration, bakery, and laundry equipment from Russian and foreign manufacturers.
• UNOX Russia (unox-russia.ru)coreChannel Partner/ Reseller/ DistributorUNOX Russia is an online platform for professional thermal equipment including combi steamers, bakery ovens, and proofing cabinets for professional kitchens. UNOX offers energy-efficient combi ovens with full cooking process control.
• Brema Ice (brema-ice.ru)coreChannel Partner/ Reseller/ DistributorBrema is an Italian company developing and producing ice makers using quality materials and modern technologies. The brand offers cube, finger, granular, flake, and scaly ice generators, and binners.
• LaCimbali Russia (lacimbali-russia.ru)coreChannel Partner/ Reseller/ DistributorLaCimbali is an Italian manufacturer of professional coffee machines, coffee grinders, and accessories. Founded in 1912 in Milan, the company exports over 70% of its products and is represented in more than 100 countries.
• Pro-Biznes.rucoreChannel Partner/ Reseller/ DistributorPro-Biznes.ru is an online store of professional equipment, tableware and utensils for restaurants, cafes, pizza shops, bakeries, food stores, and laundries. The store supplies equipment from Russian, Italian, German, American, Spanish, and Chinese manufacturers.
• Torgovyy Dizain (t-d.ru)coreChannel Partner/ Reseller/ DistributorTrading Design is a company specializing in comprehensive outfitting of retail, food service, hotels, dry cleaning/laundry, gas stations, and food production facilities since 1993. Services include design, equipment supply, installation, and after-sales support.
• Robot Coupe (robotcoupe.ru)coreChannel Partner/ Reseller/ DistributorRobot Coupe is a manufacturer of professional electro-mechanical equipment including vegetable cutters, juice extractors, food processors, blixers, and hand mixers for food service establishments.
• Discount Place (discountplace.ru)minorChannel Partner/ Reseller/ DistributorDiscount Place is an online store of professional used, discounted, and refurbished trade and technological equipment for shops, food service, and food production businesses at low prices.
• Lari.ru (lari.ru)minorChannel Partner/ Reseller/ DistributorLari.ru is a website dedicated to professional refrigeration equipment from foreign and domestic manufacturers, including freezer chests of various volumes and types.
• Cryspi (cryspi.ru)coreChannel Partner/ Reseller/ DistributorCryspi Group of Companies produces professional refrigeration equipment, shelving systems, neutral and technological equipment. Founded in 1999, the company serves major Russian retailers including X5, Magnit, and Spar.
• ATESY (atesy.ru)coreChannel Partner/ Reseller/ DistributorATESY is a leading Russian enterprise in professional kitchen equipment design and manufacturing since 1992. The company has three factories in Lyubertsy, Serpukhov, and Tambov with over 500 specialists and produces over 10,000 items monthly.
• Stahler (stahler.ru)minorChannel Partner/ Reseller/ DistributorStahler produces shelving systems for various retail formats including cash-and-carry, supermarkets, discount stores, and neighborhood shops. Key clients include major Russian retailers X5, Magnit, and Spar.
• Fagor Russia (fagor-russia.ru)minorChannel Partner/ Reseller/ DistributorFagor Industrial, founded in 1960 and part of the Mondragon corporation, produces professional washing and drying machines. Eight Fagor Industrial factories operate across different continents.
• GAM International Russia (gam-international.ru)minorChannel Partner/ Reseller/ DistributorGAM is an Italian company founded over 30 years ago specializing in professional baking equipment for pizzerias and bakeries, including pizza ovens and spiral dough mixers.
• Bonna Russia (bonna-russia.ru)minorChannel Partner/ Reseller/ DistributorBonna is professional porcelain from Turkish factory Kar Porselen, specializing in HoReCa porcelain for over 35 years and exporting to 15 countries.
• Cambro Russia (cambro-russia.ru)coreChannel Partner/ Reseller/ DistributorCambro Manufacturing, founded in 1951, offers a wide range of products for food service establishments including storage systems, trays, heat-insulated containers, dish washing equipment, and delivery systems.
• RATIONAL SelfCooking Center RussiacoreChannel Partner/ Reseller/ DistributorRATIONAL is a manufacturer of professional restaurant equipment with a large engineering department combining chefs, food specialists, physicists, and engineers. Their combi ovens can replace multiple pieces of professional kitchen equipment.
• RATIONAL VarioCooking Center RussiacoreChannel Partner/ Reseller/ DistributorRATIONAL VarioCooking Center is a multifunctional culinary center that can replace tilting pans, kettles, fryers, steamers, and other kitchen equipment on professional kitchen lines.
• Bermar Russia (bermar.ru)minorChannel Partner/ Reseller/ DistributorBermar was founded in 1990 in the UK and offers wine preservation systems for serving wine by the glass. The company operates in 87 countries and over 40,000 clients use their equipment.
• Roller Grill Russia (rollergrill.ru)coreChannel Partner/ Reseller/ DistributorRoller Grill International, created in 1947, produces equipment for bars, hotels, restaurants, service stations, and fast food establishments. Distribution network covers over 100 countries on 5 continents.
• Sinmag Russia (sinmag-russia.ru)coreChannel Partner/ Reseller/ DistributorSinmag was founded in 1983 in Taiwan. The group consists of 5 companies across Taiwan, mainland China, USA, Malaysia, and Thailand. The company expands its assortment by 10-15 new models annually.
• Forni Fiorini (fioriniforni.ru)minorChannel Partner/ Reseller/ DistributorForni Fiorini was founded in Italy in 1946 and produces baking ovens, proofing cabinets, trolleys, dough mixers, and dough divider-rounders using certified quality steel.
• Vitella Russia (vitella-russia.ru)minorChannel Partner/ Reseller/ DistributorVitella is an Italian company producing professional baking and confectionery equipment including dough dividers, divider-rounders, and depositing machines recognized as a world leader in baking equipment.
• Tea Glory (teaglory.ru)minorChannel Partner/ Reseller/ DistributorTea Glory is a reliable supplier of high-quality tea and coffee, specializing in supplying tea, tea drinks, and coffee across the entire HoReCa segment in Russia.
• КХП (khp-baker.com)minorChannel Partner/ Reseller/ DistributorКХП is a distributor of Wiesheu (Germany) baking and confectionery ovens including proofing cabinets, deck ovens, and baking cabinets produced in the Wiesheu Euromat series.
• D Water (d-water.me)minorChannel Partner/ Reseller/ DistributorD Water provides Italian water treatment, cooling and carbonation systems for restaurants, offering drinking water in reusable glass bottles. Three models are available with up to 240 liters per hour filtration.
• Gobo Advertisment (gbads.ru)minorChannel Partner/ Reseller/ DistributorGobo Advertisment offers innovative marketing and visualization equipment for HoReCa and retail, projecting images onto horizontal or vertical surfaces from 5 to 200 meters. The company supplies and installs gobo projectors.
• Kanessa (kanessa.ru)minorChannel Partner/ Reseller/ DistributorKanessa has operated since 2002 providing complete textile furnishing for restaurant, hotel, pool, and beach interiors. The company develops patterns to order and works with verified fabric suppliers.
• Baltic Master (balticmaster.spb.ru)coreChannel Partner/ Reseller/ DistributorBaltic Master has equipped professional establishments including shops, restaurants, cafes, canteens, bakeries, hotels, sports facilities, and gas stations since 1995. The company has its own production facilities and provides technology design, supply, installation, and service.
• GFI RUS (gfi-rus.com)minorChannel Partner/ Reseller/ DistributorGFI RUS produces ingredients and equipment for desserts and drinks since 2002, with trademarks Icedream (ice cream and desserts) and Miller&Miller (coffee syrups, water, fruit puree). Products include soft ice cream machines, dry mixes, toppings, and bar syrups.
• КЕДР-М (мебель-старина.рф)minorChannel Partner/ Reseller/ DistributorКЕДР-М manufactures and sells antique-style furniture made from solid pine for restaurants, cafes, bars, and hotels. Operating for over 12 years, the company produces furniture at industrial scale with its own transport fleet.
• Пароконвектоматы.рфminorChannel Partner/ Reseller/ DistributorПароконвектоматы.рф is an online store specializing in combi steamers and accessories from world manufacturers including Electrolux, Rational, Unox, Vortmax, Atesy, and Abat.
• HoReCa.ru (horeca.ru)minorChannel Partner/ Reseller/ DistributorHoReCa.ru is the main internet portal of the hospitality and food service industry covering all topics in the HoReCa segment. The portal provides expert support and useful information for hotel and restaurant market players.
• HoReCa Magazine (horeca-magazine.ru)minorChannel Partner/ Reseller/ DistributorHoReCa Magazine is a daily business online magazine for all participants of the hospitality and food service industry, publishing news, expert articles, business cases, chef master classes, market research, and equipment reviews.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Central Restaurant Products: US-based catalog supplier of commercial foodservice equipment and supplies targeting restaurants, cafeterias, and hospitality operators, with a multi-category product structure similar to Horecaclub's.
• Tundra Restaurant Supply: Online catalog of professional restaurant equipment and supplies serving HoReCa operators across multiple equipment categories, comparable to Horecaclub's aggregated catalog-and-referral model.
• Boelter Companies: US distributor of restaurant equipment, supplies, and tabletop products to HoReCa operators, sharing Horecaclub's multi-category supplier/catalog structure for professional buyers.
• HoReCa.ru: Russia's main internet portal for the hospitality and food service industry, covering the same HoReCa supplier/buyer audience with editorial content and industry information; explicitly listed as a Horecaclub partner but operates an overlapping catalog portal.
• WebstaurantStore: Large US-based online marketplace and catalog for professional restaurant equipment and supplies, comparable to Horecaclub in its catalog-and-referral model targeting HoReCa buyers through an aggregated supplier offering.
• KaTom Restaurant Supply: US online retailer and catalog of commercial restaurant equipment and supplies serving HoReCa buyers with a multi-category, multi-supplier product directory analogous to Horecaclub's structure.
• HoReCa Magazine: Russian daily online business magazine for the HoReCa sector, publishing news, expert articles, market research, and equipment reviews for the same audience Horecaclub serves; also listed as a partner on the platform.

Broad incumbents

• Restaurant Depot: Large US cash-and-carry and online wholesale club for restaurant and foodservice operators, addressing the same HoReCa equipment/supply procurement need as Horecaclub but at much greater scale and with direct inventory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horeca