Hawks Landing Golf Club

Name

Hawks Landing Golf Club

Legal name

Hawks Landing Golf Club

Website

https://hawkslandinggolfclub.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Recreational Club Services

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Private golf club
• Country club memberships
• Recreational facilities
• Golf course services
• Club amenities

Headquarters

HQ city

Verona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Golf Membership Dues: Annual membership fees for golf play with tiers based on age categories (Junior through Advanced Senior) and membership types (Single, Couple, Family). Includes initiation fees and annual dues. All memberships include unlimited golf and practice facility access.
2. Platinum Lifetime Membership: One-time initiation fee of $15,000 for lifetime access to all club amenities including golf, pool, tennis, pickleball, and fitness center with $0 annual dues thereafter.
3. Pool, Tennis & Pickleball Membership Dues: Separate membership fees for pool only, tennis/pickleball only, or combined pool and tennis/pickleball memberships. Includes initiation fees and annual dues.
4. Fitness Center Membership: Short-term and annual fitness memberships ranging from one-month ($65) to annual plans ($45-$165/month for 1-5 members). Personal training sessions available at $55-$75 per session.
5. Golf Events and Outings: Group outings and tournaments with greens fees, minimum deposit requirements (50% for 32+ player groups), and service charges.
6. Golf Shop Sales: Pro shop sales of golf equipment, apparel, and accessories. Members receive Mill River pricing (10%-15% above cost). Brands include TaylorMade, Titleist, Callaway, Ping, Travis Mathew, Adidas, and others.
7. Food and Beverage: On-site restaurant Dahmen's at Hawks Landing operated independently, serving bar food and family dining.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hawks Landing Golf Club is a private recreational membership club offering access to an 18-hole championship golf course, practice facilities, pool, tennis, pickleball, fitness center, and on-site restaurant. Membership tiers include golf, pool/tennis, fitness, and a Platinum Lifetime option, with add-on programs such as junior golf, PGA Junior League, swim lessons, and league play. The club sells memberships directly, hosts corporate and private golf outings, and operates an on-site golf shop.

Product overview

Hawks Landing Golf Club is a private recreational membership club offering a unified multi-facility experience centered around an 18-hole championship golf course designed by John Harbottle III, complemented by a Pool, Tennis & Pickleball Club, Fitness Center, and the on-site Dahmen's at Hawks Landing restaurant. The golf membership provides unlimited access to the championship course, practice facilities (driving range, chipping green, putting green), and golf shop benefits, while pool/tennis memberships offer access to the competition pool, tennis and pickleball courts. Additional programs include junior golf lessons, PGA Junior League, swim and dive lessons, and swim team. The club operates as an integrated facility where members can access golf, fitness, dining, and racquet sports under a single membership structure with various tier options including a comprehensive Platinum Lifetime membership covering all amenities.

Differentiator

Problem solved

Functional benefit

Brands

• Hawks Landing Pool, Tennis & Pickleball Club: A private membership club offering pool, tennis, and pickleball facilities separate from or in addition to golf memberships.
• Hawks Landing Fitness Center

Products and services

• Championship Golf Course 18-hole championship par 72 golf course designed by John Harbottle III, featuring bent grass tees, greens and fairways, 65 bunkers, water features on 9 holes, and five sets of tees including signature maroon tees at 7,243 yards. Available to members and event participants.
• Practice Facilities All-grass practice facilities including a 395-yard double-sided driving range with nine elevated target greens, a dedicated full-swing instruction area at the northern end, a separate chipping, pitching and bunker area, and an 18,000 square foot putting green. Available to members.
• Pool, Tennis & Pickleball Club Private membership club featuring an 8-lane competition pool with diving well, water slide, and zero depth entry kiddy area; four lighted tennis courts; and four dedicated pickleball courts (all resurfaced in 2020). Available through pool, tennis, or combined memberships.
• Fitness Center Fitness facility offering Life Fitness equipment including cardio machines, free weights, and resistance training, with TV, internet, Bluetooth and integrated app connectivity. Personal training sessions available. Open to members and short-term fitness members.
• Golf Shop On-site retail shop selling golf apparel and equipment from brands including Travis Mathew, Adidas, Sunice, Foot Joy, TaylorMade, Titleist, Callaway, and Ping. Custom fitting services available at no additional charge. Members receive Mill River pricing (cost plus 10-15%).
• Dahmen's at Hawks Landing Restaurant On-site restaurant and bar offering bar food, pizza, fish fry, and smoked wings, serving club members and the public. Operated independently by the Dahmen family.
• Junior Golf Lessons Group junior golf instruction for members and members' children ages 5-14, providing group instruction on golf fundamentals in a safe, inviting atmosphere.
• PGA Junior League Team-based golf program for boys and girls ages 9-17 featuring team vs. team competitions in a scramble format, with team jerseys, league competitions, and instruction from a PGA Professional.
• Pickleball Programs Pickleball programming included with tennis membership, played on four dedicated courts, combining elements of ping-pong and tennis with paddles and plastic balls on a badminton-sized court.
• Swim & Dive Lessons American Red Cross-based swim lessons offered in two summer sessions, available to pool members ages 3 and up, with dive lessons for ages 6 and older.
• Swim & Dive Team Competitive swim and dive team program belonging to the All-City Swim and Dive league, with competitions on weekends and focus on personal growth and improvement.
• Golf Event Hosting Professional golf event and outing hosting services including personalized scorecards, cart tags, event sheets, and merchandise customization at special tournament pricing. Available for corporate and private groups.
• Golf Membership Subscription-based golf membership tiers (Junior through Advanced Senior, plus Platinum Lifetime) providing unlimited golf, practice facility access, member-only tee times, guest fee discounts, and pro shop pricing benefits. Family tiers include pool and tennis access.

Quantifiable outcome

• One of the premier practice facilities in Wisconsin
• +2 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Dahmen's at Hawks LandingminorOthersIndependent restaurant and bar operation located on club premises at 88 Hawks Landing Circle. Offers family-friendly dining, bar food, and serves club members and public. Operated by the Dahmen family (Tyler Dahmen, Justin Dahmen, Riley Karrigan).

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Blackhawk Country Club: Private country club on Madison's west side offering golf, pool, tennis, and dining. Most direct local competitor given overlapping Madison-area geography and similar member-based amenity mix.
• Maple Bluff Country Club: Private Madison, WI country club with golf, pool, tennis, and dining. Comparable private-club operating model serving the same Madison-area member base as Hawks Landing.
• Bishops Bay Country Club: Private country club in Middleton, WI (greater Madison area) offering championship golf and full amenities. Directly comparable as a premium private club competing in the same regional market.
• Nakoma Golf Club: Historic private golf club in Madison, WI with championship course and full country club amenities. Directly comparable as a Madison-area private member club serving similar demographics.

Regional players

• University Ridge Golf Club: Public/semi-private championship golf facility in Verona/Madison, WI designed by Robert Trent Jones Jr. Comparable Wisconsin championship-golf positioning in the same immediate Verona market.
• Trappers Turn Golf Club: Wisconsin Dells-area resort golf club. Comparable as a Wisconsin private/club-style golf operation with championship-caliber design and tournament/event hosting capabilities.
• Erin Hills Golf Course: Wisconsin destination golf course and former U.S. Open venue. Comparable as a high-end Wisconsin golf asset with premium positioning, though operating model is destination vs. member-based.
• The Legend at Brandybrook: Private golf club in Wales, WI (greater Milwaukee area) with championship course and member amenities. Comparable as a Wisconsin-based premium private club with similar service model.

Broad incumbents

• Invited (formerly ClubCorp): Large operator of private golf and country clubs across the U.S. Comparable at the business-model level as a portfolio of member-based clubs with similar amenity mix, though at vastly greater scale.
• Pinehurst Resort: Iconic multi-course golf resort and country club in North Carolina. Comparable at the operational-model level as a multi-amenity member/guest golf business, though at substantially larger scale and with lodging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HawksLandingGolfClub
• Instagraminstagram.com/hawks_landing_fitness
• Xx.com/hawksgolf
• LinkedInlinkedin.com/company/hawks-landing-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hawks Landing Golf Club