Plumtree
- Company typePrivate
- Founded1985
- HeadquartersMarrickville, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Plumtree firmographics
Firmographics- Name
- Plumtree
- Legal name
- Plumtree
- Website
- https://plumtree.org.au
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Plumtree industry classification
Industry- Product category
- Early Childhood Intervention Services
- NAICS
- Child and Youth Services (624110), Individual and Family Services (6241), Child Care Services (6244), Educational Support Services (6117)
- SIC
- Services-Child Day Care Services (8351), Services-Educational Services (8200), Services-Social Services (8300)
- akta.pro primary industry
- Inclusive Early Intervention & Transition-to-Preschool Services (EDACAFAM)
- akta.pro secondary industries
- Family Engagement & Take-Home Learning Materials (Home Packs, Parent Guides) (EDACAJAL), Transition & School-Readiness Support for Special Needs Children (HSAAAIAO)
Keywords
Where Plumtree is headquartered
LocationHeadquarters
- HQ city
- Marrickville
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Plumtree business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- NDIS Funded Services: Plumtree is an NDIS registered provider delivering early childhood intervention services funded through NDIS plans for eligible children with disability or developmental delay.
- Government Grants: Funding from government bodies including NSW Government and Australian Government Department of Health, Disability and Ageing for specific programs like Libraries as Community Connectors and Now & Next expansion.
- eLearning Courses: Paid online courses including Back on Track (A$50) and Why does my child do that? (A$90) providing evidence-based behaviour support education.
- Free Community Services: Free playgroups, workshops, and resources provided as community services, funded through grants and donations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One time/ perpetual license | Back on Track course - A$50 |
| Subscription | One time/ perpetual license | Why does my child do that? course - A$90 |
| Freemium | Multi-year contract | Now & Next Program - Free for non-NDIS families |
| Freemium | Pay-as-you-go | Free community services |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Plumtree product offering
Product offeringCore offering
Plumtree is an Australian not-for-profit organisation that delivers early childhood intervention therapy, inclusive preschool education, peer-led family support, and online learning services for young children with developmental disability or delay and their families. Its service mix combines multidisciplinary therapy (speech pathology, occupational therapy, physiotherapy, psychology), a parent peer workforce, inclusive playgroups and preschool, and an internationally distributed visual-planning tool called Pictability, all run from its Marrickville hub and via telehealth.
Product overview
Plumtree is a not-for-profit, community-based early childhood development organisation based in Sydney's Inner West, providing therapy services, peer-led programs, and eLearning courses for children with disability or developmental delay and their families. The core offering consists of bundled therapy services (occupational therapy, speech therapy, physiotherapy, positive behaviour support, and early childhood specialists) for children birth to eight years, complemented by the award-winning Now & Next peer-led program and Pictability visual planning tool. The eLearning portfolio includes paid courses (Back on Track at A$50, Why does my child do that? at A$90) and free courses like Building inclusion in libraries. Services are delivered face-to-face in natural environments (home, preschool, school, community) and via Telehealth. Additional programs include MyTime peer support groups, free playgroups, School & Life transition support, the Plumtree Preschool, and professional training for facilitators. A trained parent peer workforce operates alongside professional staff as a distinctive element of the service model.
Differentiator
Problem solved
Functional benefit
Brands
- Now & Next: An award-winning peer-led program empowering families of children with disability to set positive visions, build strengths, and achieve goals.
- Pictability
- Now and Next Alumni (NANA)
- MyTime
Products and services
- Therapy Services Multidisciplinary therapy services for children with developmental delay or disability and their families, delivered face-to-face at Plumtree House in Marrickville or via telehealth, including speech pathology, occupational therapy, physiotherapy, psychology, and Therapeutic Listening; available to NDIS, ECEI, and HNDS-eligible families.
- Now & Next A tool to help parents, carers, educators, and therapists plan a child's next steps, used by Plumtree families as part of its therapy and family support offering.
- Pictability A visual planning tool developed at Plumtree (built on Book Creator) to help families of children with disability plan around everyday activities; translated into 11 languages and used internationally.
- Plumtree Preschool An inclusive early-learning program for children with and without disability, offered alongside Plumtree's therapy and family services.
- MyTime A facilitated peer support group for parents and carers of children with disability, run by trained parent peer workers.
- Free Playgroups Free, community-based playgroups for young children and their families, held at Plumtree House in Marrickville.
- Community & Me A program supporting children aged 0-9 with disability to participate in their community and daily life.
- School & Life A program supporting children with disability to transition into and participate in school and daily life.
- Back on Track (online course) A paid online course for parents/carers of children with developmental disability, priced at A$185, focused on supporting child development between therapy sessions.
- Why does my child do that? (online course) A paid introductory online course for parents/carers of children with developmental disability, priced at A$35.
- Pictability Facilitator Training Professional training program that certifies educators and practitioners to facilitate Pictability with families, offered on a pay-what-you-want basis.
- Creating Ready Spaces (online course) A free online course for early childhood educators and carers on creating inclusive, ready learning spaces for children with disability.
- Building Inclusion in Libraries A free training program helping library staff use Pictability and inclusive-practice principles to better support children with disability and their families in library settings.
- Telehealth Services Remote delivery of Plumtree's multidisciplinary therapy services to families across Australia via video-conferencing platforms.
Quantifiable outcome
- 190+ alumni members and 10 paid peer facilitators produced through Now & Next program
- +2 more outcomes
Companies that use Plumtree
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles2 records
Plumtree technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Plumtree partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- LifestartcoreLifestart is the NDIS Early Childhood Early Intervention (ECEI) Partner for the Sydney region. Plumtree works with Lifestart to help families access support through the ECEI Approach for children with developmental delay or disability.
- Early Childhood Intervention (ECI) Best Practice NetworkcorePlumtree is part of the ECI Best Practice Network, a collaboration of not-for-profit providers delivering early intervention services and early childhood education across NSW, VIC, and the ACT, reinforcing commitment to high-quality, evidence-based support.
- Ngroo Education Inc.minorNgroo Education Inc. donated to Plumtree's Indigenous projects after receiving the Maybanke Fund grant success. Ngroo promotes Indigenous participation in Early Childhood Education and Care.
- Reframing AutismminorCommunity partnership with Reframing Autism supporting connected communities for children and families affected by autism.
- MyTimeminorPartnership with MyTime network providing peer support for parents and carers of children with disability, developmental delay, or concerns.
- Australian Library and Information Association (ALIA)minorALIA has recommended the Building Inclusion in Libraries course, counting as 4 hours towards professional development points for library staff.
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
Plumtree competitors and assessment
Company assessmentDirect peers
- Lifestart: Lifestart is the NDIS Early Childhood Early Intervention (ECEI) Partner for the Sydney region and works directly with Plumtree. As the gateway for NDIS-funded early intervention referrals in Sydney, it is the closest operational peer and the structural partner Plumtree depends on for family access.
- Royal Far West: Royal Far West is a long-established Australian not-for-profit providing paediatric developmental and disability services to rural and remote children, including therapy, telehealth, and family programs. It is a direct peer in mission, multi-disciplinary therapy delivery, and Telehealth-enabled early childhood intervention.
- Koorana: Koorana is a Sydney-based not-for-profit early childhood intervention service for children with disabilities and developmental delays. It is a direct local peer in the Inner West / greater Sydney market, with overlapping therapy and family support services.
- Noah's Ark Inc. Noah's Ark is a Victorian not-for-profit early childhood intervention service for children with disabilities or developmental delays, offering key worker, therapy, and family support. It is a direct peer in service model, NFP status, and NDIS-funded early intervention delivery.
Broad incumbents
- Northcott: Northcott is one of Australia's largest not-for-profit disability service providers, offering therapy, accommodation, and early intervention across NSW and beyond. It competes with Plumtree in NDIS-funded early childhood therapy but at significantly greater scale and geographic breadth.
- Yooralla: Yooralla is a large Victorian disability services NFP providing therapy, early childhood intervention, and community support. It overlaps with Plumtree's therapy and family support offerings but operates as a broad incumbent across disability, not specializing in the parent peer / co-design niche.
- Autism Spectrum Australia (Aspect): Aspect is Australia's largest autism-specific service provider, operating schools, therapy, and early intervention programs. While autism-specific, it competes for the same NDIS-funded early intervention families Plumtree serves, particularly in Inner West Sydney and broader NSW.
Regional players
- Intereach: Intereach is a regional Australian not-for-profit providing disability, children, and community services across NSW, VIC, and ACT. It overlaps with Plumtree's family and children services footprint in regional NSW/VIC and shares the ECI Best Practice Network membership.
- Early Childhood Intervention Australia (ECIA NSW/ACT): ECIA is the peak body for early childhood intervention in Australia and the awarding body of the 2017 NSW/ACT Excellence Award won by Plumtree. As the industry association and a network convener, it is a peer/partner that shapes the standards and policy environment Plumtree operates within.
Emerging players
- Reframing Autism: Reframing Autism is an Australian autistic-led NFP that Plumtree partners with on community programs. It is a smaller, mission-aligned peer serving overlapping families of children with disability, with comparable community-led and peer-support program design.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Plumtree social profiles
Digital presencePlumtree financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plumtree leadership team
Management profileNumber of profiles
Profiles1 record
Plumtree funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plumtree M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plumtree
What does Plumtree do?
Plumtree is an Australian not-for-profit organisation that delivers early childhood intervention therapy, inclusive preschool education, peer-led family support, and online learning services for young children with developmental disability or delay and their families. Its service mix combines multidisciplinary therapy (speech pathology, occupational therapy, physiotherapy, psychology), a parent peer workforce, inclusive playgroups and preschool, and an internationally distributed visual-planning tool called Pictability, all run from its Marrickville hub and via telehealth.
Is Plumtree a public or private company?
Plumtree is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Plumtree founded?
Plumtree was founded in 1985. It employs 11 to 50 people.
Where is Plumtree based?
Plumtree is headquartered in Marrickville, Australia, in the Oceania region.
How does Plumtree make money?
Four revenue lines are on record. NDIS Funded Services are the primary driver. The others are government Grants, eLearning Courses and free Community Services.
Who are Plumtree's main competitors?
Direct peers on record are Lifestart, Royal Far West, Koorana and Noah's Ark Inc.. Broad incumbents are Northcott, Yooralla and Autism Spectrum Australia (Aspect). Regional players are Intereach and Early Childhood Intervention Australia (ECIA NSW/ACT). Reframing Autism is listed as an emerging player.
Does Plumtree have an API?
No public API is recorded for Plumtree.
What industry is Plumtree in?
Plumtree's product category is Early Childhood Intervention Services. Its primary akta.pro industry code is EDACAFAM, Inclusive Early Intervention & Transition-to-Preschool Services, with a secondary code of EDACAJAL, Family Engagement & Take-Home Learning Materials (Home Packs, Parent Guides). Its NAICS code is 624110 and its SIC code is 8351.