What Bornholmske Feriehuse does

Bornholmske Feriehuse, operating as Team Bornholm, is a private Danish direct-to-consumer travel agency founded in 2002 and headquartered in Rønne on Bornholm island. The company operates exclusively as a Bornholm-destination specialist, brokering holiday accommodations — holiday homes, apartments, hotels, summerhouses, holiday parks, and holiday centers — across all major towns on the island including Allinge, Gudhjem, Svaneke, Nexø, Rønne, Hasle, Dueodde, Balka, Boderne, Sandkås, Sandvig, and Årsdale.

The booking platform is built on the third-party Citybreak Information & Reservation System, a standard destination booking platform used by tourism boards and DMOs across Northern Europe. Team Bornholm layers its own direct-to-consumer positioning on top of this infrastructure: travelers book via the website, by phone (Monday-Friday business hours with weekend emergency line), or by email. The company also assembles package trips bundling accommodation with ferry crossings (via Ystad or Sassnitz through partner Bornholmslinjen) or flights (via Copenhagen, Billund, or Aalborg), and offers complimentary ferry ticket booking assistance.

Revenue is generated primarily through transaction fees and commissions on accommodation bookings, supplemented by margins on bundled package trips and an informal affiliate relationship with Bornholmslinjen for ferry bookings. Pricing is dynamic by accommodation, season, and location, with cleaning, electricity, and free cancellation insurance bundled into the advertised price to differentiate against OTA-listed inventory where add-ons are typically unbundled. The customer base is entirely B2C long-tail — families, couples, solo travelers, seniors, and travelers requiring accessibility — sourced primarily from Denmark, Sweden, and Germany through the multilingual website. The company is registered with Rejsegarantifonden (Danish Travel Guarantee Fund no. 964), providing statutory consumer financial protection on bookings.

Name

Bornholmske Feriehuse

Legal name

Team Bornholm

Website

https://holidaybornholm.com

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Bornholmske Feriehuse (operating as Team Bornholm) is a private Danish direct-to-consumer travel agency founded in 2002 and headquartered in Rønne, brokering holiday accommodations, package trips, and ferry bookings exclusively for Bornholm island.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Island, Beach & Resort Travel Agencies (THAKAFAL)

Keywords

• Holiday home rentals
• Travel agency services
• Package holiday bookings
• Accommodation reservations
• Ferry ticket booking

Headquarters

HQ city

Rønne

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Holiday accommodation bookings: Revenue generated from booking fees and commissions on holiday homes, apartments, hotels, summerhouses, and holiday parks across Bornholm. Customers book directly through the platform without intermediaries.
2. Package trips: Revenue from bundled travel packages that include ferry crossings (via Ystad or Sassnitz) and/or flights (via Copenhagen, Billund, or Aalborg) combined with accommodations.
3. Ferry ticket booking service: Free ferry ticket booking assistance service for customers; ferry tickets are booked through partner Bornholmslinjen.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Bornholmske Feriehuse (operating as Team Bornholm) is a Danish travel agency that books holiday accommodations on Bornholm island. It offers direct reservations of holiday homes, apartments, hotels, summerhouses, holiday parks, and holiday centers across all major Bornholm towns, plus bundled package trips combining ferry crossings (Ystad/Sassnitz) or flights (Copenhagen/Billund/Aalborg) with accommodation. The agency provides a price guarantee with no intermediary markups, free ferry ticket booking assistance, and inclusive pricing covering cleaning and electricity.

Product overview

Team Bornholm operates as a Bornholmer travel agency offering a comprehensive portfolio of holiday accommodation products across Bornholm island, Denmark. The core offering consists of multiple accommodation types including holiday homes, cottages, apartments, holiday parks, holiday centers, hotels, and summerhouses. The platform enables direct booking with price guarantees, optional arrival days, and no hidden charges (cleaning and electricity included). Additional services include package trips combining ferry or flight transport with accommodation, and free ferry ticket booking assistance. The company positions itself as a direct booking channel without intermediaries, serving families, couples, and solo travelers seeking beach, nature, culinary, and cultural experiences on Bornholm.

Differentiator

Problem solved

Functional benefit

Products and services

• Holiday Homes Self-catering holiday houses available for booking across various locations on Bornholm island, offering families, couples, and solo travelers accommodations with kitchens and private facilities.
• Holiday Apartments Self-contained apartments available throughout Bornholm, including locations like Gudhjem Søpark, offering kitchen facilities and flexible arrival options.
• Holiday Centers Larger holiday complexes with multiple accommodation options and shared facilities for diverse guest needs.
• Holiday Parks Parks offering multiple holiday units with shared amenities and recreational facilities for families and groups.
• Hotels Traditional hotel accommodations on Bornholm, including properties like Hotel Klippen in Gudhjem, offering hotel-style services and amenities.
• Summerhouses Traditional Danish summerhouses for rent, including specific properties like Rubinhusene, offering terrace and outdoor space for holiday stays.
• Package Trips Bundled holiday packages that include ferry crossing via Ystad or Sassnitz, or flights from Copenhagen, Billund, or Aalborg, combined with accommodation bookings.
• Themed Holidays Specialized holiday packages including beach holidays, family holidays, couples holidays, cycling holidays, hiking holidays, holidays with spa/wellness, holidays with pets, holidays with wheelchair access, and romantic getaways.
• Ferry Ticket Booking Assistance Free assistance booking ferry tickets for travel to Bornholm via routes from Ystad or Sassnitz, provided through partner Bornholmslinjen.

Quantifiable outcome

• Best price guarantee - direct booking at resort without intermediaries
• +1 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• BornholmslinjencoreChannel Partner/ Reseller/ DistributorFerry service operator providing ferry crossings to Bornholm via Ystad and Sassnitz routes. Team Bornholm helps customers book ferry tickets free of charge as part of their service offering.
• Destination BornholmcoreGTM or Marketing PartnerOfficial destination marketing organization for Bornholm island. Partnership provides destination promotion and tourism development coordination.
• Ældre SagenminorGTM or Marketing PartnerDanish senior citizens organization. Partnership likely involves promoting holiday offerings to older demographics.
• RejsegarantifondencoreOthersDanish Travel Guarantee Fund providing financial protection for travelers. Team Bornholm is registered with the fund (no. 964), ensuring customer protection and regulatory compliance.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Vrbo: Expedia-owned vacation rental marketplace with strong family-travel positioning in European coastal destinations. Competes for the same family, beach, and summerhouse holiday segment that Team Bornholm targets on Bornholm.
• TUI Nordic: Major Nordic tour operator and package holiday provider offering beach, family, and charter holidays including Danish destinations. Overlaps with Team Bornholm on multi-component package trips but operates at vastly broader scale with global inventory.
• Booking.com: Largest global OTA listing holiday rentals, hotels, and accommodations across Bornholm. Competes directly for Bornholm booking demand, offering stronger SEO, loyalty rewards, and breadth — the primary incumbent Team Bornholm competes against for direct booking share.
• Airbnb: Global vacation rental marketplace listing short-term rental inventory across Bornholm including summerhouses and apartments. Key direct competitor for direct-booking customers, especially among younger European travelers seeking alternative accommodations.

Direct peers

• Dancenter: Major European holiday home rental agency (part of Awaze / Wyndham group) with strong Danish/Nordic inventory of summerhouses and holiday parks. Comparable direct-to-consumer booking model for seasonal holiday rentals.
• Sol og Strand: Danish holiday home rental agency offering direct booking of summerhouses across Denmark, with similar transaction-fee model, direct-to-consumer GTM, and property-owner intermediation focus. Highly comparable niche positioning to Team Bornholm.
• Novasol: Leading European holiday home rental operator (Novasol by Wyndham) with extensive Scandinavian inventory. Comparable asset-light broker model marketing vacation rentals to Nordic and German guests.
• Dansommer: Danish summerhouse and holiday park rental agency with similar Scandinavian target market, direct-booking platform, and transaction-fee revenue model. Closely comparable mid-sized niche peer in Danish vacation rental.

Regional players

• Stena Line: Major Scandinavian ferry operator running routes into Bornholm ports. Adjacent transport competitor and potential partner; relevant because ferry access economics directly drive package-trip pricing for Team Bornholm's holiday bundles.

Others

• Bornholmslinjen: Dominant Bornholm ferry operator and Team Bornholm's core transport partner. Not a direct competitor but a critical ecosystem participant whose pricing, schedules, and reliability directly shape Team Bornholm's package economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/teambornholmdk
• Instagraminstagram.com/teambornholm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bornholmske Feriehuse