What Midway Services does

Midway Services, founded in 1957 and rebranded as Service Experts Tampa Bay in 2025, is a residential home services franchise operating in the Tampa Bay metropolitan area of Florida. The company delivers HVAC, plumbing, electrical, water treatment, indoor air quality, ductwork, and solar power services to homeowners across 30+ communities including Tampa, Clearwater, St. Petersburg, Brandon, and Lutz. The underlying service model relies on ACE-certified, licensed, bonded, and insured technicians performing field service at customer residences, supported by 24/7 phone-based and online scheduling with same-day emergency response. The company holds Florida state contractor licenses (CAC1816603 for HVAC, CFC056645 for plumbing, EC13015191 for electrical) and operates under the Service Experts national franchise network, which comprises 68+ locations across the United States.

The business operates three revenue streams. First, transactional service and repair fees generated through one-time HVAC, plumbing, and electrical repair, diagnostic, and installation work. Second, equipment sales and leasing through the Service Experts Advantage Program™, which offers brand-new HVAC and home comfort equipment with no down payment in exchange for monthly lease payments, including parts and labor coverage and annual maintenance. Third, recurring subscription revenue from the Maintenance+ membership, which provides preventive tune-ups, priority service, and repair discounts. Marketing combines SEO-driven web presence, promotional coupons, customer reviews, and membership enrollment at the point of service. A Franchise Disclosure Document reports 48 disclosed Service Experts outlets with an average gross revenue of approximately $6.88 million per outlet, while the Midway/Service Experts Tampa Bay operation itself sits within the broader network serving Florida.

The customer base is concentrated entirely in residential homeowners within the Tampa Bay region, with pricing provided on a quote basis. No enterprise or B2B contracts are disclosed. Distribution is direct-to-consumer through employed technician field visits, online self-service booking, and inside sales via phone. The parent entity is Service Experts LLC, a privately held franchise network operating since 1996.

Name

Midway Services

Legal name

Service Experts LLC

Website

https://midwayservices.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Midway Services, rebranded as Service Experts Tampa Bay in 2025, is a residential HVAC, plumbing, electrical, and water treatment franchise serving homeowners across 30+ Tampa Bay communities since 1957 under the Service Experts national network.

Ownership category

akta.pro rank

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Service and Repair Fees: One-time fees for repair, maintenance, and installation services across HVAC, plumbing, and electrical categories. Revenue generated from hourly service calls, diagnostic fees, and project-based installation work.
2. Equipment Sales and Leasing: Sales and leasing of HVAC systems, water heaters, water treatment equipment, and related home comfort products. The Advantage Program enables equipment acquisition with no down payment through monthly lease payments.
3. Membership Subscriptions: Recurring membership revenue from Maintenance+ and Advantage Program subscribers. These plans provide annual tune-ups, priority service, exclusive discounts on repairs, and extended equipment life, generating predictable recurring revenue from enrolled customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Midway Services (operating as Service Experts Tampa Bay) provides residential HVAC, plumbing, electrical, water treatment, indoor air quality, ductwork, and solar power installation, repair, and maintenance services across the Tampa Bay area. The company also sells and leases home comfort equipment through its Advantage Program™ and offers preventive maintenance subscriptions through its Maintenance+ Membership, with 24/7 emergency service availability.

Product overview

Service Experts Tampa Bay is a home services company that offers a comprehensive portfolio of residential comfort and utility services. The core offering consists of HVAC services (heating, AC, heat pumps, ductwork, commercial HVAC, and emergency services), plumbing services (repairs, water heaters, water treatment), electrical services, and renewable energy solutions (solar power, energy efficient solutions). The company operates two membership programs: the Advantage Program™ for equipment leasing with comprehensive coverage, and Maintenance+ for preventive maintenance. The company was formerly known as Midway Service Experts and has served the Tampa Bay area since 1957, now joined as part of the Service Experts national network.

Differentiator

Problem solved

Functional benefit

Products and services

• Service Experts Advantage Program™ Membership program that leases brand-new HVAC and home comfort equipment to homeowners with no down payment, including extensive parts and labor coverage, annual maintenance, priority service, and manageable monthly lease payments.
• Maintenance+ Membership Annual preventive maintenance subscription providing regular system care, guaranteed priority service, annual tune-ups, exclusive discounts on repairs, and extended equipment lifespan protection.
• Heating Services Professional heating system installation, repair, and maintenance services for residential properties in the Tampa Bay area.
• AC Services Air conditioning installation, repair, and maintenance services to ensure optimal cooling performance and energy efficiency for residential customers.
• Heat Pumps Heat pump installation, repair, and maintenance services providing both heating and cooling solutions for residential comfort.
• Plumbing Services Comprehensive plumbing repairs, installations, and troubleshooting for various residential plumbing systems and components.
• Water Heaters Water heater installation, repair, and replacement services including traditional tank and tankless water heater options.
• Water Treatment Water quality improvement solutions including water softeners, water conditioners, and filtration systems to address residential water quality issues.
• Indoor Air Quality Services Air purification, ventilation improvement, and indoor air quality assessment and treatment services to enhance home air quality.
• Electrical Services Professional electrical repairs, installations, and upgrades including wiring, lighting, and electrical safety services for residential properties.
• Solar Power Solar energy system installation and related services to help homeowners transition to renewable energy sources.
• Energy Efficient Solutions Energy-saving upgrades and solutions including high-efficiency HVAC systems, smart thermostats, and home energy assessments.
• Ductwork Services Duct installation, repair, cleaning, and sealing services to optimize HVAC system performance and air distribution.
• Commercial HVAC Heating, cooling, and ventilation services tailored for commercial buildings and business properties in the Tampa Bay area.
• Emergency HVAC Services 24-hour emergency repair services for urgent HVAC and plumbing issues requiring immediate attention.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Service Experts NetworkcoreStrategic or Co-development PartnerService Experts Tampa Bay joined the Service Experts national franchise network, combining 68+ years of local expertise with the strength of a trusted national brand serving communities since 1996. This partnership provides access to top resources, training, and technology while maintaining local management and personalized service.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Cool Today: Regional HVAC, plumbing, and electrical home services company operating across the southeastern U.S. including Florida. Direct competitor in the Tampa Bay market with similar service portfolio and same-day/emergency availability.
• Roto-Rooter: National plumbing and drain cleaning services franchise with 24/7 emergency service model. Overlaps with Midway's plumbing service line and shares the franchise-based go-to-market approach for residential customers.
• Service Experts Heating & Air Conditioning: The national franchise network of which Midway Services is a member. Other Service Experts franchisees operate identical HVAC, plumbing, and electrical service models in different geographies, sharing brand standards, training, and equipment sourcing.
• One Hour Heating & Air Conditioning: Franchise-based residential HVAC, plumbing, and electrical service provider with similar on-demand service model, licensed technician workforce, and membership/maintenance programs targeting homeowners.
• Mr. Rooter Plumbing: Neighborly-branded residential plumbing franchise offering installation, repair, and maintenance. Comparable franchise model, residential focus, and service-driven GTM motion to Midway's plumbing operations.
• Mister Sparky Electric: Neighborly-branded residential electrical services franchise. Comparable franchise-based model and direct overlap with Midway's electrical service offering targeting the same residential customer segment.
• Benjamin Franklin Plumbing: National residential plumbing franchise with on-time guarantee, licensed technicians, and 24/7 service. Directly comparable service model for Midway's plumbing segment with similar franchise structure and target customer base.

Broad incumbents

• Home Depot Home Services (Installation): Major retailer connecting homeowners with HVAC, plumbing, and electrical installation services. Competes for project-based installation revenue and has national reach that dwarfs individual local operators.
• Carrier Residential HVAC: Major HVAC equipment manufacturer with extensive residential service and dealer network. Competes indirectly through equipment sales and authorized service provider relationships, but operates at much larger scale and broader scope.
• Trane Residential: Leading HVAC manufacturer with dealer network providing installation, repair, and maintenance. Overlaps with Midway's HVAC service line through dealer-affiliated technicians and competing equipment offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/midway_services

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midway Services