IMMOSQUARE
IMMOSQUARE is a privately held French real estate agency network headquartered in Grenoble, operating seven branches across the Auvergne-Rhône-Alpes region and offering residential property transaction, rental management, and condominium syndicate services to individual homeowners, landlords, tenants, and co-ownership buildings.
- Company typePrivate
- Founded1998
- HeadquartersGrenoble, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What IMMOSQUARE does
IMMOSQUARE is a privately held French real estate agency network (SAS) headquartered at 30 rue Ampère in Grenoble, operating seven physical branches across the Auvergne-Rhône-Alpes region: Grenoble (headquarters), Lyon (8th arrondissement), Meylan, Voreppe, Voiron, Ferney-Voltaire, and Crolles. The firm is legally represented by Jean-François COLLET and holds French professional card N° CPI 3801 2016 000 014 538. Founded within a lineage tracing back to MADRIGAL (1986) and Eureka Immobilier (1992), the network has grown through both organic openings and tuck-in acquisitions of locally branded agencies (MADRIGAL in Voiron, EUREKA in Pays de Gex, and ABELYS IMMOBILIER in Crolles, acquired in December 2024).
The company's service platform spans three core revenue lines: Transaction (buying and selling), Gestion locative (rental management), and Syndic de copropriété (condominium building administration), with stated experience of more than 30 years in syndic managing hundreds of residential buildings and service residences, including new-construction programs. Digital infrastructure layered on top includes a 24/7 client extranet for syndic and rental clients, electronic signature for leases and transactions, 3D virtual tours for remote viewing, and the Goodloc digital tenant file platform for secure post-visit application submission; integrations span Google Analytics (traffic), Campaign Monitor (email), BeMove (real estate services), and Opinion System (ISO 20252 certified verified customer reviews).
IMMOSQUARE's go-to-market is a direct-to-consumer agency model anchored in physical branches, supported by a website-based property listing and online estimation tool, an email newsletter for new-property alerts, and paid social via Facebook. Revenue is generated through transaction commissions on property sales (commonly around 5% for apartments, with rules delegating to the original mandate holder where applicable), recurring rental management fees across customizable contract tiers (up to full-management with insurance for unpaid rent, damage, and vacancy), and managed-services fees on syndic contracts for co-ownerships. The customer base is horizontally diversified across individual homeowners and buyers, landlords/investors, tenants (including a dedicated student housing offering for Grenoble and Lyon universities), and co-ownership buildings; pricing is published and disclosed with 20% VAT applied per French legal requirements.
IMMOSQUARE firmographics
Firmographics- Name
- IMMOSQUARE
- Legal name
- IMMOSQUARE
- Website
- https://immosquare.fr
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IMMOSQUARE is a privately held French real estate agency network headquartered in Grenoble, operating seven branches across the Auvergne-Rhône-Alpes region and offering residential property transaction, rental management, and condominium syndicate services to individual homeowners, landlords, tenants, and co-ownership buildings.
- Ownership category
- akta.pro rank
IMMOSQUARE industry classification
Industry- Product category
- Real Estate Agency Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131), Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Association Maintenance, Vendor & Capital Project Management (BPAJAHAM)
- akta.pro secondary industries
- Relocation & Corporate Housing Brokerage (BPAJAAAG), Property Management Advisory & Leasing Administration (FSAEAJAN)
Keywords
Where IMMOSQUARE is headquartered
LocationHeadquarters
- HQ city
- Grenoble
- HQ country
- France
- HQ region
- Europe
Offices7 records
Markets served
IMMOSQUARE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Transaction Commission: Commission-based fees charged on property buying and selling transactions. Fees are typically paid by the seller unless otherwise specified in the mandate. Standard commission rates mentioned in reviews are approximately 5% for apartments, with higher rates for additional services like garage sales.
- Rental Management Services: Property rental management services with customizable contract levels ranging from simple tenant search to comprehensive management including insurance coverage for unpaid rent, damage, and property vacancy
- Syndic de Copropriété: Co-ownership property management services for residential buildings, service residences, and new construction programs. Manages hundreds of residential buildings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | One time/ perpetual license | Transaction - Commission-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
IMMOSQUARE product offering
Product offeringCore offering
IMMOSQUARE operates a multi-service real estate agency network offering property transaction (buying and selling of residential properties), rental management (gestion locative including tenant sourcing, lease administration, rent collection, and insurance-backed guarantees), and condominium syndicate management (syndic de copropriété for residential buildings and service residences). Services are delivered through seven physical agencies across the Auvergne-Rhône-Alpes region with supporting digital tools including a 24/7 client extranet, online property valuation, electronic signature, and 3D virtual tours.
Product overview
IMMOSQUARE operates as a multi-service real estate agency offering an integrated platform of property transaction, rental management, and condominium syndicate services. The core offering consists of three main pillars: Transaction (Achat/Vente) for buying and selling properties, Syndic de copropriété for building management, and Gestion locative for rental administration. These are supported by digital tools including an online property valuation tool (Estimation en ligne), a client extranet portal (Accès Client) providing 24/7 document access, student housing services, and digital services such as 3D property viewings and electronic signatures. The company maintains physical agency presence across seven locations in the Grenoble-Lyon metropolitan region.
Differentiator
Problem solved
Functional benefit
Products and services
- Transaction (Achat/Vente) Real estate buying and selling services for residential properties including property search, valuation, negotiation, and transaction management. Commission-based pricing at approximately 5% for apartments.
- Syndic de copropriété Condominium management services handling building administration, maintenance coordination, and homeowner association responsibilities for several hundred residential buildings and service residences. Backed by webservice-based IT tools offering 24/7 data access.
- Gestion locative (Rental Management) Full-service rental property management including tenant sourcing, lease administration, rent collection, and insurance guarantees covering unpaid rents, property damage, and vacancy. Customizable contracts from simple search to full management.
- Location étudiante (Student Housing) Student housing rental services specializing in accommodations near universities in the Grenoble and Lyon areas, with digital tenant file submission through the Goodloc platform.
Companies that use IMMOSQUARE
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
IMMOSQUARE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
IMMOSQUARE partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- EUREKA ImmobilierminorFormerly Eureka Immobilier based in Thoiry, joined the IMMOSQUARE network and relocated to Ferney-Voltaire. Provides real estate services in the Pays de Gex area including transaction, rental management, and property management.
- MADRIGAL (now Immosquare Voiron)minorFormer Madrigal agency established in 1986, joined IMMOSQUARE over 10 years ago. Remains the leader in Voiron and Pays Voironnais with full service offering including rental, transaction, property management, and rental management.
- ABELYS IMMOBILIERminorOperates the Crolles location under the IMMOSQUARE / ABELYS IMMOBILIER brand. Provides full real estate services including buying, selling, property valuation, rental management, and property management.
- Opinion SystemminorISO 20252 certified organization providing verified customer review services. IMMOSQUARE agencies are members displaying certified reviews to build customer trust.
- BeMoveminorMarketing partner referenced on the website with logo display, providing additional real estate services.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
IMMOSQUARE competitors and assessment
Company assessmentBroad incumbents
- Nexity: Major French real estate operator spanning development, transaction, and property management with a national footprint and digital platforms. Comparable on transaction and management services though operating at much larger scale and across multiple verticals.
- Foncia: One of France's largest property administration groups with a national footprint in syndic and rental management. Comparable on the syndic and gestion locative pillar though substantially larger and more diversified than IMMOSQUARE.
Direct peers
- MegAgence: French hybrid real estate network combining physical agency presence with reduced-fee transaction offerings. Comparable agency-network model targeting residential sellers and buyers in regional France.
- Guy Hoquet l'Immobilier: French real estate franchise network offering transaction, rental, and management services through owned and partner agencies. Directly comparable agency-network business model in residential real estate.
- Orpi: France's leading real estate network with a cooperative franchise model and dense physical agency footprint. Directly comparable to IMMOSQUARE's multi-agency service offering across transaction, rental management, and syndic.
- Coldwell Banker France: International real estate franchise operating in France through franchise agencies offering residential transaction and management services. Comparable multi-service franchise model.
- Century 21 France: Large global franchise operating in France through a network of physical agencies offering transaction, rental, and management services. Comparable multi-service agency model serving individual homeowners, buyers, and landlords.
- Square Habitat: Real estate network affiliated with Crédit Agricole offering transaction, syndic, and rental management services across France. Comparable multi-service offering with strong regional agency footprint.
- Laforêt: National French real estate franchise with a strong physical agency network and integrated transaction and management services. Comparable full-service residential real estate proposition.
Emerging players
- OptimHome: French hybrid real estate network leveraging independent agents with reduced-fee models and digital tools. Comparable to IMMOSQUARE on the residential transaction offering though structurally different on the agency/agent model and without comparable syndic scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks2 records
Key highlights6 records
Customer concentration
IMMOSQUARE social profiles
Digital presenceIMMOSQUARE compliance and trust
Trust signalCompliance2 records
IMMOSQUARE financial estimates
Financial estimateRevenue estimate
Valuation estimate
IMMOSQUARE leadership team
Management profileNumber of profiles
Profiles15 records
IMMOSQUARE subsidiaries and ownership
Company hierarchySubsidiaries3 records
IMMOSQUARE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IMMOSQUARE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IMMOSQUARE
What does IMMOSQUARE do?
IMMOSQUARE operates a multi-service real estate agency network offering property transaction (buying and selling of residential properties), rental management (gestion locative including tenant sourcing, lease administration, rent collection, and insurance-backed guarantees), and condominium syndicate management (syndic de copropriété for residential buildings and service residences). Services are delivered through seven physical agencies across the Auvergne-Rhône-Alpes region with supporting digital tools including a 24/7 client extranet, online property valuation, electronic signature, and 3D virtual tours.
Is IMMOSQUARE a public or private company?
IMMOSQUARE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IMMOSQUARE founded?
IMMOSQUARE was founded in 1998. It employs 11 to 50 people.
Where is IMMOSQUARE based?
IMMOSQUARE is headquartered in Grenoble, France, in the Europe region.
How does IMMOSQUARE make money?
Three revenue lines are on record. Transaction Commission is the primary driver. The others are rental Management Services and syndic de Copropriété.
Who are IMMOSQUARE's main competitors?
Broad incumbents on record are Nexity and Foncia. Direct peers are MegAgence, Guy Hoquet l'Immobilier, Orpi, Coldwell Banker France, Century 21 France, Square Habitat and Laforêt. OptimHome is listed as an emerging player.
Does IMMOSQUARE have an API?
No public API is recorded for IMMOSQUARE.
What industry is IMMOSQUARE in?
IMMOSQUARE's product category is Real Estate Agency Services. Its primary akta.pro industry code is BPAJAHAM, Association Maintenance, Vendor & Capital Project Management, with a secondary code of BPAJAAAG, Relocation & Corporate Housing Brokerage. Its NAICS code is 5312 and its SIC code is 6531.