BeMoved
BeMoved is an Australian digital platform that connects residential movers to electricity, gas, and internet providers in under five minutes, monetizing through retailer referral fees and emerging CDR data services across multiple Australian states.
- Company typePrivate
- Founded2021
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What BeMoved does
BeMoved Pty Ltd is an Australian digital platform that facilitates residential utility connections — electricity, gas, and internet — primarily serving consumers during home relocations. Founded in 2021 and headquartered in Sydney, the company operates a web-based self-service flow at bemoved.com.au where customers enter an address, receive plans matched to that address from a partner panel, and submit connection requests in under five minutes without phone contact. The service is positioned as 100% free for consumers and is accessible across Queensland, Victoria, New South Wales, and other Australian states through partnerships with 15+ retailers including AGL, EnergyAustralia, Origin, Alinta, Dodo, Powershop, Synergy, Ergon, ActewAGL, BlueNRG, Kleenheat, and AussieBroadband.
The platform's technical core is address-specific plan matching via a multi-provider connection dashboard, with Consumer Data Right (CDR) data integration delivered through a partnership with Fiskil (an Accredited Data Recipient under Australia's CDR framework). The product suite comprises the core BeMoved connection service, One Click Switch for energy plan comparison and switching, RateGuard for ongoing plan monitoring and notifications, and underlying CDR data services. Distribution is exclusively digital — a self-serve website with content marketing, social media presence (Facebook, Instagram, LinkedIn, YouTube), and 500+ suburb-level SEO pages — with no retail, phone-sales, or field operations.
Revenue is generated primarily through referral fees from energy retailers when customers purchase or apply for plans through the platform (consumer-side service remains free), with a secondary emerging stream from CDR-based data monetization. BeMoved is a wholly owned subsidiary of Housed Group Limited, providing corporate backing and limiting its reliance on external venture capital. Leadership is concentrated with CEO and founder Robert Ward, with total headcount reported at 1-10 employees.
BeMoved firmographics
Firmographics- Name
- BeMoved
- Legal name
- BeMoved Pty Ltd
- Website
- https://bemoved.com.au
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BeMoved is an Australian digital platform that connects residential movers to electricity, gas, and internet providers in under five minutes, monetizing through retailer referral fees and emerging CDR data services across multiple Australian states.
- Ownership category
- akta.pro rank
Where BeMoved is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Markets served
BeMoved business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Referral Fees from Energy Providers: BeMoved receives referral fees when customers purchase or apply for energy plans through the website. The company clearly discloses: 'BeMoved may receive a referral fee if you purchase or apply for a plan through our website.' The service is free for consumers.
- CDR Data Services: Through the CDR framework, BeMoved operates as a CDR Representative of Fiskil (Accredited Data Recipient), enabling data-driven energy plan comparisons and monitoring services (RateGuard)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free utility connection service for all residential customers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
BeMoved product offering
Product offeringCore offering
BeMoved is a free digital platform that helps Australian residential customers connect, switch, or disconnect electricity, gas, and internet services when moving homes. Users enter their new address, select from plans offered by a panel of 15+ energy retailers, and submit connection requests online in under 5 minutes without phone calls. The service generates revenue through referral fees paid by energy providers when customers sign up for plans.
Product overview
BeMoved is a suite of services for Australian residential consumers in connection with their energy and telecommunications arrangements. The core BeMoved service handles utility connection, disconnection, and switching when moving homes. It operates alongside One Click Switch for energy plan comparison and switching, and RateGuard for ongoing plan monitoring and notifications. The platform supports Consumer Data Right (CDR) data sharing for personalized energy analysis.
Differentiator
Problem solved
Functional benefit
Products and services
- BeMoved Utility Connection Service Free digital service for Australian residential customers that enables connection, disconnection, and switching of electricity, gas, and internet services when moving homes. Customers enter their address online, choose from plans offered by 15+ energy retailers, and submit connection requests in under 5 minutes without phone calls.
- One Click Switch Energy plan comparison and switching service that provides personalized analysis and helps consumers find better energy plans through the BeMoved platform.
- RateGuard Ongoing energy plan monitoring and notification service that tracks customer energy plans and sends alerts about plan changes and potential savings opportunities, powered by CDR data via Fiskil.
- Internet Connection Service Digital service enabling residential customers to connect NBN and internet plans through partnerships with internet service providers such as AussieBroadband, integrated into the same self-serve platform as energy connections.
Quantifiable outcome
- Utility connection process completed in under 5 minutes
- +1 more outcomes
Companies that use BeMoved
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
BeMoved technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BeMoved partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and supporting.
- EnergyAustraliacoreMajor Australian energy retailer partner offering electricity and gas plans through BeMoved platform.
- Origin EnergycoreLeading Australian energy company providing electricity and gas plans via BeMoved connection service.
- Alinta EnergycoreNational energy retailer partner available through BeMoved platform for utility connections.
- DodosupportingEnergy retailer partner offering plans through the BeMoved platform.
- 1st EnergysupportingEnergy retailer partner available on BeMoved platform for customer connections.
- PowershopsupportingEnergy retailer partner available through BeMoved for utility connections.
- SynergysupportingWA-based energy retailer partner on the BeMoved platform.
- KleenheatsupportingGas retailer partner providing plans via BeMoved connection service.
- Rimfire EnergysupportingEnergy retailer partner available through BeMoved.
- Ergon EnergysupportingQueensland-based energy retailer partner for connections in regional QLD areas.
- ActewAGLsupportingACT and NSW energy retailer partnership providing electricity and gas plans.
- BlueNRGsupportingEnergy retailer partner available on the BeMoved platform.
- AussieBroadbandsupportingInternet service provider partner offering NBN and internet plans through BeMoved.
- MATEsupportingEnergy retailer partner providing plans via the BeMoved platform.
- FiskilcoreAccredited Data Recipient and CDR Representative Principal. Fiskil enables BeMoved to access Consumer Data Right data for energy plan comparisons and the RateGuard monitoring service.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
BeMoved competitors and assessment
Company assessmentDirect peers
- Canstar: Australian financial and utilities comparison brand with energy plan comparison and 'switch' flows; comparable in that it aggregates multiple energy retailers for residential consumers and is a trusted comparator in the same consideration set as BeMoved.
- Compare The Market Australia: Australian energy and broadband comparison platform operating on a similar affiliate/referral model with multiple retailer integrations; directly comparable in product, GTM and revenue model to BeMoved's core service.
- iSelect: Australia's largest dedicated utilities and insurance comparison site; competes head-on with BeMoved in energy plan comparison and connection, and is the most direct analogue for the comparison-and-switch funnel BeMoved is building toward with One Click Switch.
- Mozo: Australian comparison marketplace covering energy, internet and other utilities; comparable referral model and consumer-facing comparison UX, and a direct competitor for energy switch traffic.
- Selectra Australia: Specialist energy and telecom comparison service in Australia; competes directly in the same address-specific utility comparison niche and uses a similar partner-retailer referral revenue model.
- Finder Australia: Generalist Australian comparison platform with a strong energy and broadband vertical; comparable business model (referral/affiliate) and target audience (residential consumers comparing utilities), though with a much broader content-led acquisition funnel.
Broad incumbents
- EnergyAustralia: Major Australian energy retailer and core BeMoved partner; comparable because EnergyAustralia has its own digital sign-up and pricing tools and is simultaneously the kind of counterparty that funds BeMoved via referral fees.
- AGL Energy: Largest Australian energy retailer and a core BeMoved partner; overlaps because AGL operates its own direct comparison/sign-up flows and could disintermediate BeMoved while also remaining its largest potential distribution partner.
- Origin Energy: Leading Australian energy retailer (electricity and gas) and core BeMoved partner; comparable as both a key supply-side partner whose referral fees underpin BeMoved's revenue and as a large incumbent with direct-to-consumer capabilities.
Emerging players
- GoSwitch: Australian energy comparison and switching service; smaller-scale but operating in the same residential energy comparison category with retailer referral economics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
BeMoved social profiles
Digital presenceBeMoved financial estimates
Financial estimateRevenue estimate
Valuation estimate
BeMoved leadership team
Management profileNumber of profiles
Profiles1 record
BeMoved funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BeMoved M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BeMoved
What does BeMoved do?
BeMoved is a free digital platform that helps Australian residential customers connect, switch, or disconnect electricity, gas, and internet services when moving homes. Users enter their new address, select from plans offered by a panel of 15+ energy retailers, and submit connection requests online in under 5 minutes without phone calls. The service generates revenue through referral fees paid by energy providers when customers sign up for plans.
Is BeMoved a public or private company?
BeMoved is a private company. It is classified as corporate owned and is currently operating.
When was BeMoved founded?
BeMoved was founded in 2021. It employs 1 to 10 people.
Where is BeMoved based?
BeMoved is headquartered in Sydney, Australia, in the Oceania region.
How does BeMoved make money?
Two revenue lines are on record. Referral Fees from Energy Providers are the primary driver. The others are CDR Data Services.
Who are BeMoved's main competitors?
Direct peers on record are Canstar, Compare The Market Australia, iSelect, Mozo, Selectra Australia and Finder Australia. Broad incumbents are EnergyAustralia, AGL Energy and Origin Energy. GoSwitch is listed as an emerging player.
Does BeMoved have an API?
No public API is recorded for BeMoved.