eBid

What eBid does

eBid Ltd, founded in 1999 and headquartered in London, United Kingdom, operates an online auction and fixed-price marketplace competing directly with eBay primarily on the basis of lower seller fees. The platform supports consumer-to-consumer and business-to-consumer transactions across 32 country-specific localized marketplaces spanning Europe, North America, South America, Asia, Oceania, and Africa. Disclosed platform metrics include over 16.9 million active listings, a cumulative Gross Listing Value exceeding $11 billion, and approximately 2 million registered members. eBid is privately held with no disclosed external investors and operates with an 11–50 employee headcount.

The platform is structured around a four-tier seller subscription model — FREE, SILVER (free lifetime upgrade, capped at 5 listings), GOLD ($9.99 per 30 days, capped at 100 listings), and PLATINUM LIFETIME ($69.99 promotional / $139.98 list, unlimited listings) — with differentiated photo allowances, final value fees (5%, 2%, or 0%/2%), and access to ancillary features such as eBid Stores, Google and Bing Shopping feed integration, and the Ninja Lister bulk-upload tool. Underlying infrastructure includes multi-currency transaction processing via PayPal, Pay360, and Barclay Merchant Services; product feed pipes into Google Shopping and Bing Shopping for premium tiers; and a self-built Buddy Points loyalty system with an internal auction redemption economy. Distribution is exclusively self-serve online, with an Android application on Google Play.

Revenue is derived from recurring GOLD subscriptions, one-time PLATINUM LIFETIME upgrades, transactional final-value fees on lower tiers, and affiliate commissions routed through the AWIN.com network. The customer base is overwhelmingly long-tail: individual collectors, hobbyists, and small merchants concentrated in collectibles categories such as stamps, postcards, coins, and trading cards. There is no disclosed enterprise sales motion, no AI-native product layer, and no documented API or SDK offering. Key evidence gaps include undisclosed revenue, subscriber mix, and any forward-looking growth KPIs.

Name

eBid

Legal name

eBid Ltd

Website

https://ebid.net

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

eBid Ltd is a privately held UK-based online auction and fixed-price marketplace, operating 32 country-specific localized sites since 1999 and serving individual collectors, hobbyists, and small sellers with a low-fee subscription tier model.

Ownership category

akta.pro rank

Product category

Online Auction Marketplace

akta.pro primary industry

Auction-based Generalist Marketplaces (CRAFAAAC)

Keywords

• Online auction marketplace
• Fixed-price marketplace
• Seller subscription tiers
• Collectibles trading platform
• Multi-country ecommerce

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Seller Subscription Fees: Tiered subscription model where sellers pay upgrade fees for SILVER (free lifetime), GOLD ($9.99/30-day recurring), or PLATINUM LIFETIME ($139.98 lifetime, currently discounted to $69.99). Each tier provides increasing access to selling features, listing limits, and fee structures.
2. Final Value Fees: Transaction-based fees charged when items sell: SILVER tier charges 5%, GOLD charges 2%, and PLATINUM LIFETIME offers 0% or 2% final value fee option. This is the primary revenue driver based on successful sales volume.
3. Listing Fees: Basic listing is free across all seller tiers. Revenue is not generated from upfront listing fees but rather from successful transactions.
4. Affiliate Referrals: 25% commission payout on referral upgrades to GOLD or PLATINUM LIFETIME status, with maximum payout of $34.99 per referral through the AWIN.com affiliate network.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

eBid operates an online auction and fixed-price marketplace connecting individual sellers and small businesses with buyers across 32 country-specific localized sites. The platform supports auction bidding, Buy Now pricing, and Make an Offer transactions, monetizing through tiered seller subscriptions (FREE, SILVER, GOLD, PLATINUM LIFETIME), final value fees that scale down to 0% at the top tier, and an affiliate referral program processed via AWIN.com.

Product overview

eBid is an online auction marketplace and fixed-price selling platform offering multiple subscription tiers (FREE, SILVER, GOLD, PLATINUM LIFETIME) with differentiated features including listing limits, final value fees, and eBid Stores. The platform supports buyer-seller transactions with integrated payment processing via PayPal and other providers, includes marketing integrations with Google Shopping and Bing Shopping for premium tiers, and offers supplementary programs including a Buddy Points loyalty system and Affiliate Program through AWIN. Mobile access is available via Android app.

Differentiator

Problem solved

Functional benefit

Products and services

• eBid Online Auction Marketplace Primary eBid platform enabling buyers and sellers to trade goods across 32 country-specific marketplace sites via auction, Buy Now, or Make an Offer formats, with free listing and tiered final value fees.
• SILVER Seller Account Entry-level free lifetime seller tier allowing up to 5 active listings, 1 free photo per listing, and a 5% final value fee on successful sales, with no eBid Store access.
• GOLD Seller Account Recurring monthly seller subscription at $9.99 per 30 days, providing up to 100 active listings, 5 free photos per listing, 1 eBid Store, Google Shopping integration, BuyNow access, and a 2% final value fee on sales.
• PLATINUM LIFETIME Seller Account One-time lifetime seller membership providing unlimited listings, 20 free photos per listing, 5 customizable eBid Stores, Google and Bing Shopping feed integration, eBay listing import, and a 0% or 2% final value fee option for an upgrade fee currently $69.99 (regular $139.98).
• eBid Stores Customizable branded storefronts within the eBid marketplace, with free stores included for GOLD sellers (1 store) and PLATINUM LIFETIME sellers (5 stores) to enable branded shopping experiences for repeat buyers.
• Buddy Points Program In-house loyalty and referral program where users earn Buddy Points for referrals, bids meeting reserve, purchases, and positive feedback, redeemable for bids on Buddy Auctions featuring electronics and other items.
• eBid Affiliate Program Referral program run through the AWIN.com affiliate network that pays a 25% commission on seller upgrade fees (capped at $34.99 per referral) for affiliates who drive upgrades to GOLD or PLATINUM LIFETIME status.
• eBid Android Mobile App Official Android application available on the Google Play Store that allows users to browse listings, place bids, and manage their eBid accounts on mobile devices.

Quantifiable outcome

• Over $11 billion in Gross Listing Value demonstrates substantial transaction volume and platform trust.
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core, major and minor.

• PayPalcoreTechnology or Integration · 1 January 1999Primary payment processor integrated into eBid's checkout system. Sellers can accept PayPal payments from buyers, and eBid displays PayPal acceptance icons on listings. PayPal is the dominant payment method referenced across the platform.
• AWIN.comcoreGTM or Marketing PartnerAffiliate marketing network through which eBid manages its affiliate program. Affiliates earn 25% commission on referral upgrades to GOLD or PLATINUM LIFETIME status, with maximum payout of $34.99 per referral.
• Google ShoppingmajorGTM or Marketing PartnerProduct feed integration partnership allowing GOLD and PLATINUM LIFETIME sellers to have their listings automatically uploaded and displayed in Google Shopping search results, driving external traffic to eBid listings.
• Bing ShoppingminorGTM or Marketing PartnerProduct feed integration partnership for PLATINUM LIFETIME sellers, enabling listings to appear in Bing Shopping search results for additional organic search visibility.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Bidsquare: Bidsquare is an online auction aggregation platform connecting buyers to auction houses for fine art, antiques, jewelry, and collectibles. It overlaps with eBid's high-listing-density verticals (antiques, art, jewelry & watches) and serves a similar hobbyist/collector buyer demographic.

Direct peers

• Vinted: Vinted is a peer-to-peer marketplace focused on secondhand fashion and lifestyle categories with no seller listing fees. Its fee-free seller model is directly comparable to eBid's PLATINUM LIFETIME 0% FVF positioning and competes for similar small and individual sellers across Europe.
• eBay: eBay is eBid's primary direct competitor and the market leader in C2C/B2C online auctions. eBid's homepage explicitly compares itself to eBay with the line 'eBid vs eBay. An independent comparison,' and both platforms compete head-to-head for individual and small-business sellers across collectibles, antiques, books, and general merchandise categories.
• Poshmark: Poshmark is a social-commerce C2C marketplace focused on fashion, accessories, and home goods with seller-friendly tools. While clothing-leaning, it competes for the same individual/small-business seller pool eBid targets with its tiered subscription model and low-fee positioning.
• Depop: Depop is a mobile-first social marketplace primarily for secondhand fashion and collectibles, popular among Gen Z sellers and buyers. It represents the newer-generation auction/fixed-price marketplace model that competes with eBid for individual sellers seeking simpler listing workflows.
• Ruby Lane: Ruby Lane is a curated online marketplace for antiques, art, vintage, and collectibles. It serves the same niche categories where eBid shows strong listing density (collectibles 681,215+, antiques, art), and both rely on seller subscription/listing fees rather than commissions.
• Bonanza: Bonanza is a US-based online marketplace offering fixed-price and auction formats with a seller-friendly fee structure similar to eBid. Both platforms position themselves as lower-fee alternatives to eBay, target SMB/individual sellers, and operate in collectibles, antiques, and general-merchandise verticals.
• Mercari: Mercari is a mobile-first C2C marketplace offering simplified listing and shipping for individual sellers across general merchandise. It competes with eBid's value proposition of low-friction selling for individuals and small businesses looking for alternatives to eBay.
• Catawiki: Catawiki is an online auction platform specializing in collectibles, antiques, art, jewelry, and specialty items across European markets. Comparable to eBid's strong collectibles and stamps categories (840,726+ listings in stamps alone), Catawiki targets the same enthusiast buyer demographic.

Broad incumbents

• Etsy: Etsy is the dominant marketplace for handmade, vintage, and craft items, with collectibles overlap to eBid's antiques and vintage categories. As a much larger incumbent, Etsy competes for the same collectibles/hobbyist buyers and offers a more curated, branded shopping experience.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ebid
• LinkedInlinkedin.com/company/ebid

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eBid