What Tradeline does

Tradeline is a private B2B and D2C e-commerce platform serving the construction and industrial sectors in Vietnam, founded in 2018 and headquartered in Da Nang. The company operates with an 11–50 employee headcount and is led by founders Henry Do, Do Chung (also CEO), and co-founder Nam Nguyen. Its listed web presence is tradeline.vn.

The tradeline.vn domain has expired and currently resolves to parked content from Trung tâm Internet Việt Nam (VNNIC), the Vietnamese government center under the Ministry of Science and Technology that administers the .vn country-code top-level domain. The aggregated input material references domain registration products ('Đăng ký tên miền .VN'), domain management tools, and digital presence sub-products that belong to VNNIC's tenmien.vn portal rather than to Tradeline's stated construction marketplace. No proprietary technology, integrations, or platform architecture specific to Tradeline's e-commerce business is disclosed in the source.

The source data provides no disclosed revenue, pricing, customer segmentation, M&A, funding rounds, partnerships, awards, or named customers specific to Tradeline's construction and industrial operations. The only operational signal beyond the firmographic profile is the lapse of the tradeline.vn domain, which now redirects to VNNIC's government information page rather than to any Tradeline-owned commercial offering.

Name

Tradeline

Legal name

Trung tâm Internet Việt Nam (VNNIC)

Website

https://tradeline.vn

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Tradeline is a private B2B and D2C e-commerce platform serving Vietnam's construction and industrial sectors, founded in 2018 in Da Nang with 11–50 employees. Its primary web domain, tradeline.vn, has expired and currently redirects to VNNIC government content.

Ownership category

akta.pro rank

Headquarters

HQ city

Da Nang

HQ country

Vietnam

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Distribution channels1 record

Marketing channels1 record

Core offering

Tradeline operates a B2B and D2C e-commerce platform serving the construction and industrial sectors, founded in 2018 in Da Nang, Vietnam. The platform connects industrial buyers and sellers, supporting both business procurement and individual consumer purchases. The tradeline.vn web property currently displays Vietnam Internet Network Information Center (VNNIC) .vn domain registration and management services, which are operated by VNNIC under Vietnam's Ministry of Science and Technology.

Product overview

Tradeline, operated by Trung tâm Internet Việt Nam (VNNIC), is a domain registration and management platform for .vn top-level domains. The offering consists of core domain registration services and domain management tools, complemented by digital presence sub-products: 'Hiện diện gương mặt số' (guongmatso.tenmien.vn) for individual digital identity and 'Hiện diện thương hiệu số' (thuonghieuso.tenmien.vn) for business brand protection. The platform provides brand verification, website building capabilities, and redirection to social media or online stores.

Differentiator

Problem solved

Functional benefit

Products and services

• .VN Domain Registration (Đăng ký tên miền .VN) Domain registration service for Vietnam's .vn country-code top-level domain, requiring identity verification and supporting both organizations and individuals in establishing a local digital presence. Registered via VNNIC under Vietnam's Ministry of Science and Technology.
• Domain Management (Quản lý tên miền) Domain management tool allowing registrants to administer their .vn domain names, including DNS updates, transfers, and lifecycle operations, accessed via the VNNIC direct management portal.
• Digital Face Presence (Hiện diện gương mặt số) Service helping individuals establish a personal digital identity online through a .vn domain and supporting tools, targeted at individual users rather than businesses.
• Digital Brand Presence (Hiện diện thương hiệu số)

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Direct peers

• Nominet: Nominet operates the .uk ccTLD registry and provides related digital identity services. Comparable as a national ccTLD operator with a non-profit/government-aligned structure similar to VNNIC's role for .vn.

Broad incumbents

• Tucows: Wholesale domain registrar and internet services company operating brands like Hover and OpenSRS. Directly comparable as a registrar infrastructure provider supporting resellers and SMBs across multiple TLDs.
• Namecheap: Major independent domain registrar offering registration, hosting, and digital identity services globally. Comparable business model and SMB/individual customer focus to Tradeline's .vn offering, but without the ccTLD regulatory moat.
• Cloudflare Registrar: Cloudflare's domain registrar offers at-cost registration bundled with its broader security and infrastructure services. Comparable as a technology-forward registrar targeting SMBs with bundled value-added services.
• GoDaddy: Global leader in domain registration and web presence services. Directly comparable as a domain registrar targeting SMBs and individuals with bundled website/identity services, though operating across all TLDs rather than specializing in Vietnam's ccTLD.
• Verisign: Operator of the .com and .net TLD registries under contract with ICANN. Comparable as a TLD registry operator, though at vastly larger scale and for global TLDs rather than a national ccTLD.

Regional players

• VNPT (Vietnam Posts and Telecommunications Group): Vietnamese state-owned telecom and IT services group offering internet infrastructure and digital services. Comparable as a large Vietnamese government-affiliated technology services provider operating in overlapping digital services categories.
• FPT Telecom: Major Vietnamese technology and telecommunications company providing internet, hosting, and digital services to businesses and consumers. Comparable as a large-scale domestic digital services provider serving the same Vietnamese SMB market.
• Mat Bao Corporation: Vietnamese domain registrar and web hosting provider offering .vn and other TLD registration alongside hosting and digital services. Directly comparable as a competitor within Vietnam's domain registration market.
• Nhân Hoà (NhanHoa Software): Established Vietnamese web hosting and domain registration provider offering .vn domain services to local businesses. Comparable as a Vietnam-based registrar competing for the same SMB and individual customer base.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/tradelinevn
• Facebookfacebook.com/tradeline.vn
• LinkedInlinkedin.com/company/tradelinevn

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tradeline