Round Rock Donuts

What Round Rock Donuts does

Round Rock Donuts is a privately held, family-owned bakery business operating as Round Rock Donuts, LLC in Texas. Founded in 1926 as Lone Star Bakery by Reinhold R. Moehring and rebranded under its current name after the 1978 acquisition by Jan and Dale Cohrs, the company runs two retail storefronts: the original location at 106 W. Liberty Avenue in Round Rock (relocated there in 1970) and a second location at 1614 E. Whitestone Blvd in Cedar Park, opened in 2022. Both stores offer walk-up counter and drive-thru service, with the Round Rock location also operating a dedicated cake store for pre-ordered custom cakes, cupcakes, and seasonal items requiring 24-hour notice.

The core product is a yeast-risen glazed donut made from an original 1926 recipe that cannot be machine-made due to its bread-like dough, fresh-egg composition, and hand-rolled, cut, fried, and iced production process. On busy days the bakery produces over 500 dozen of these donuts, supplemented by chocolate iced, specialty, filled, cake, and Texas-sized novelty varieties, plus kolaches, pastries, cookies, muffins, and a beverage line including a custom Hill Country Roasters coffee blend served hot, as cold brew, or as frozen blended coffee. The company distributes wholesale through Settlers Express and H-E-B convenience stores in Round Rock and Georgetown, and offers online ordering for customer pickup at selected store locations.

The business generates revenue through unit-priced retail sales of donuts ($1.19–$1.69 each), kolaches ($1.19–$3.69 each), pastries, beverages ($2.19–$5.99), and custom cakes, plus wholesale distribution to convenience store partners and a third-party courier delivery service covering the Greater Austin Area (delivery fees starting at $25). The customer base is primarily individual consumers — including locals, tourists, and families — with secondary segments for bulk pre-order customers (20+ dozen minimum) and retail wholesale partners. Marketing is driven almost entirely by earned media coverage in outlets including Travel and Leisure, Buzzfeed, Texas Monthly, and multiple regional television features.

Name

Round Rock Donuts

Legal name

Round Rock Donuts, LLC

Website

https://roundrockdonuts.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Short description

Round Rock Donuts is a family-owned Texas bakery operating two retail storefronts, producing hand-crafted yeast-risen donuts from an original 1926 recipe and serving individual consumers, bulk order customers, and wholesale convenience store partners in Central Texas.

Ownership category

akta.pro rank

Product category

Retail Bakery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Bakery Products (2050)

akta.pro primary industry

Donut Shops (THAFAGAE)

akta.pro secondary industries

Bakery Grab-and-Go (Pastries, Packaged Desserts, Takeaway Bread) (CRAHAKAJ), Bread & Pastry Specialty Stores (CRAHAGAC)

Keywords

• Handcrafted yeast donuts
• Artisan bakery products
• Kolaches and pastries
• Retail donut shop
• Custom cake orders

Headquarters

HQ city

Round Rock

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Donut and Pastry Sales: In-store sales of donuts, kolaches, pastries, cookies, beverages and specialty items at both Round Rock and Cedar Park locations through walk-up counter and drive-thru service.
2. Online Ordering Pickup: Online ordering platform for customer pickup at selected bakery location. Customers place orders through website and pick up during scheduled windows.
3. Wholesale to Convenience Stores: Distribution of donuts through local convenience stores including Settlers Express and H-E-B convenience locations in Round Rock and Georgetown.
4. Custom Cake and Cupcake Orders: Pre-order cakes, cupcakes, and seasonal items available at Round Rock location only with 24-hour notice. Online ordering through cake store platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Round Rock Donuts is a third-generation, family-owned bakery founded in 1926 in Round Rock, Texas, that manufactures and sells hand-crafted yeast donuts, kolaches, pastries, custom cakes, and beverages. The company operates two retail storefronts in Central Texas (Round Rock and Cedar Park) and supplies wholesale baked goods to local convenience stores. Its signature donuts are made from an original yeast-risen recipe dating back nearly a century.

Product overview

Round Rock Donuts is a bakery offering scratch-made donuts and related baked goods, operating as a single-brand, multi-location retail bakery. The core offering centers on the world-famous Round Rock Glazed Donut (a yeast-risen, hand-made donut with a distinct yellow color from fresh eggs), along with specialty donuts, filled donuts, cake donuts, kolaches, pastries, cookies, and beverages. The company also operates a cake shop offering pre-decorated All-Occasion Cakes, Cupcakes, and Seasonal Items, available exclusively at the Round Rock location. Both locations (Round Rock and Cedar Park) serve the same core donut and bakery menu, with an online ordering platform for pickup orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Handcrafted Yeast Donuts Hand-crafted, yeast-risen donuts made from an original 1926 recipe, sold individually by variety (glazed, filled, specialty) at Round Rock Donuts' retail counters. Targeted at walk-in consumers, families, and tourists in Central Texas seeking a fresh, artisan local donut.
• Kolaches Savory kolaches (including sausage-filled varieties) sold fresh at the bakery counters alongside donuts. Targeted at local consumers looking for a quick, traditional Texas-Czech breakfast item.
• Pastries and Breakfast Baked Goods Assorted pastries and breakfast baked goods sold fresh daily at the Round Rock and Cedar Park stores. Targeted at walk-in retail customers purchasing morning or weekend breakfast items.
• Custom Cakes Custom-decorated celebration cakes ordered by customers for birthdays, weddings, and other events, with pricing typically based on size, design complexity, and flavor. Targeted at local families, event organizers, and individuals in Central Texas.
• Wholesale Bakery Goods Bulk donuts and baked goods supplied on a wholesale basis to local convenience stores for resale at their checkout counters. Targeted at convenience store operators seeking branded, locally recognized bakery items to drive impulse sales.
• Beverages Coffee and other beverages sold alongside baked goods at the bakery counters for in-store and take-away consumption. Targeted at walk-in retail customers.

Quantifiable outcome

• Over 500 dozen donuts produced daily during peak periods
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Hill Country RoasterscoreStrategic or Co-development PartnerCustom coffee blend roasted specifically for Round Rock Donuts. Available as Signature Coffee in 12oz and 20oz sizes, as well as the base for Cold Brew Iced Coffee and Frozen Coffee beverages.
• Courier Service (Greater Austin Area)minorChannel Partner/ Reseller/ DistributorThird-party courier service that makes deliveries around the Greater Austin Area for orders. Delivery quotes vary based on quantity and mileage; delivery fee starts at $25.
• Settlers ExpressminorChannel Partner/ Reseller/ DistributorLocal convenience store retailer at 4450 E Old Settlers Blvd, Round Rock, TX 78665. Sells Round Rock Donuts products.
• H-E-B Convenience StoresminorChannel Partner/ Reseller/ DistributorRegional grocery chain convenience stores at 3750 Gattis School Road (Round Rock) and 19344 Ronald Reagan Blvd (Georgetown) that sell Round Rock Donuts products.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Voodoo Doughnut: Iconic craft donut brand built on novelty flavors, tourist destinations, and a strong media/brand identity. Highly comparable in positioning as a heritage, photo-worthy, experiential donut destination rather than a pure convenience play.
• Stan's Donuts: Specialty donut and coffee shop brand with a strong craft positioning and broader retail footprint. Comparable as a destination-style craft donut retailer combining premium donuts with a coffee program.
• Shipley Do-Nuts: Texas-originated donut chain serving hand-made yeast and cake donuts via corporate and franchised stores. Most directly comparable craft donut competitor in the same Texas market with similar handmade, multi-format (glazed, filled, kolache-adjacent) product mix.
• Lamar's Donuts: Family-owned craft donut chain originating in Texas with multiple retail locations. Comparable in being a Texas-based, multi-store donut brand competing for the same regional donut customer.
• Top Pot Doughnuts: Iconic craft donut brand with multiple retail locations and a strong heritage/lifestyle positioning. Comparable as a multi-store, premium donut retailer with a coffee program and iconic brand identity.
• Daylight Donuts: Multi-state donut franchise with handmade yeast and cake donuts sold through small-format retail bakeries. Comparable business model of small, neighborhood donut storefronts with a hand-crafted product focus.

Broad incumbents

• Dunkin': National coffee-and-donut chain with drive-thru locations across the Austin metro. Competes on convenience, beverages, and breakfast bundles, putting pressure on Round Rock Donuts' morning traffic and beverage attach rate.
• Krispy Kreme: National glazed-donut powerhouse with strong brand recognition and broad retail/grocery distribution. Operates stores and hot-light theater experiences in the broader Austin market that compete for the same glazed-donut customer and for shelf space at H-E-B and other regional retailers.
• H-E-B: Texas-based grocery and convenience retailer that already stocks Round Rock Donuts in select c-store locations. Acts as a wholesale distribution partner and a broader grocery incumbent that competes for breakfast and bakery category spend in the same trade area.

Regional players

• Gourdough's Public House: Austin-based specialty donut concept known for oversized, novelty donut creations. Regional peer operating in the same Austin market with a similarly playful, oversized-donut product (mirrors Round Rock's Texas Sized Donut).

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/round-rock-donuts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Round Rock Donuts