Back In Motion Chiropractic

What Back In Motion Chiropractic does

Back In Motion Chiropractic is a single-location chiropractic and functional medicine practice headquartered at 1115 Black Lake Blvd SW, Olympia, WA, founded by Dr. Don Soran in 1998 after his graduation from Logan University. The firm provides direct-to-consumer healthcare services to patients across Washington's South Sound region (including Tumwater, Lacey, Shelton, Yelm, Centralia, Chehalis, and surrounding communities), with patient acquisition driven primarily by local search engine optimization, social media presence on Facebook/Instagram/YouTube, walk-ins, and a 100% free initial consultation as the conversion entry point.

The practice's service portfolio comprises four core offerings — chiropractic care, medical weight loss, customized supplementation, and massage therapy — supported by treatment modalities including corrective exercises/rehabilitation, cold laser therapy, and instrument-assisted soft tissue manipulation (IASTM). The clinical model is differentiated by a "root cause" functional medicine approach, anchored by objective blood-based food sensitivity testing across approximately 100 foods and nutrient deficiency panels that drive personalized nutrition and supplementation protocols. Dr. Soran holds over 400 hours of post-graduate training in clinical nutrition and functional medicine, plus certification in Advanced Whiplash and Brain Injury Traumatology from the Spine Research Institute of San Diego.

The business model is fee-for-service professional services revenue, with no publicly disclosed pricing, no subscription tier disclosed, and no institutional funding. Patients pay per office visit for chiropractic, weight loss, supplementation, and massage services; auto injury cases are typically covered at 100% by insurance, reducing patient out-of-pocket cost. The practice operates from one physical site with 11–50 employees, is HIPAA-compliant (effective January 2020), is privately held by the founder, and serves condition-specific patient segments including general pain, auto injury, weight loss, and peripheral neuropathy cases. No mobile app, API, or digital product surface beyond the website and social channels is in evidence.

Name

Back In Motion Chiropractic

Legal name

Back In Motion Chiropractic

Website

https://backinmotionchiropractic.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Back In Motion Chiropractic is a single-location, founder-owned chiropractic and functional medicine practice in Olympia, WA, serving South Sound Washington patients with chiropractic care, medical weight loss, customized supplementation, and massage therapy through a direct-to-consumer, free-consultation model.

Ownership category

akta.pro rank

Product category

Chiropractic Services

NAICS

Offices of Chiropractors (62131), Offices of Other Health Practitioners (6213)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Auto Injury & Personal Injury Chiropractic (Whiplash) (HSADALAH), Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA)

Keywords

• Chiropractic services
• Medical weight loss
• Massage therapy
• Peripheral neuropathy treatment
• Auto injury recovery

Headquarters

HQ city

Olympia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Chiropractic Care Services: Core chiropractic adjustment services using various techniques to restore joint function and support the nervous system. Fee-for-service model based on office visits.
2. Medical Weight Loss Programs: Clinically proven functional weight loss system with food sensitivity testing, customized protocols, and ongoing nutritional guidance. Includes office testing and personalized approach.
3. Massage Therapy: Multiple types of massage services including injury care massage (post car accident), pre-natal massage, and relaxation massage.
4. Customized Supplementation: High-quality vitamin and supplementation recommendations based on objective nutrient deficiency testing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Back In Motion Chiropractic is a single-location chiropractic clinic in Olympia, WA that provides hands-on chiropractic adjustments to restore joint function and support the nervous system. The practice also offers a functional medicine-based medical weight loss program, customized supplementation based on objective nutrient deficiency testing, massage therapy, and supporting modalities such as cold laser therapy, IASTM, and corrective exercises. It treats conditions including neck/back pain, sciatica, migraines, neuropathy, herniated discs, carpal tunnel, and auto accident injuries.

Product overview

Back In Motion Chiropractic is a single-location chiropractic clinic offering a unified set of healthcare services centered on chiropractic care, medical weight loss, customized supplementation, and massage therapy. The clinic's approach combines these core services with supporting treatment modalities including corrective exercises/rehab, cold laser therapy, and IASTM (Instrument Assisted Soft Tissue Manipulation). The practice specializes in treating a wide range of musculoskeletal and neurological conditions including neck pain, back pain, sciatica, migraines, neuropathy, carpal tunnel syndrome, herniated discs, shoulder pain, knee pain, and personal injury/auto accident injuries. The clinic also emphasizes functional medicine approaches including food sensitivity testing and clinical nutrition.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Care Hands-on chiropractic adjustments using safe and gentle techniques to restore joint function and support the nervous system; treats spine and joint conditions in patients of all ages.
• Medical Weight Loss A clinically proven medical weight loss system that uses in-office food sensitivity testing to build a customized protocol tailored to the patient's needs and weight loss goals.
• Customized Supplementation Objective nutrient deficiency testing paired with recommendations for high-quality vitamins and supplements to address identified deficiencies and shortages.
• Massage Therapy Multiple massage offerings including injury care massage (post car accident), pre-natal massage, and relaxation massage tailored to patient needs.
• Cold Laser Therapy Non-invasive cold laser treatment modality used to reduce inflammation and promote healing, particularly for auto injuries and conditions such as sciatica.
• IASTM (Instrument Assisted Soft Tissue Manipulation) Instrument Assisted Soft Tissue Manipulation technique used to treat soft tissue injuries and support healing, particularly for auto injury patients.
• Corrective Exercises / Rehabilitation Stretches, exercises, and rehabilitation programs used as part of treatment plans for musculoskeletal conditions.
• Peripheral Neuropathy Treatment

Quantifiable outcome

• Thousands of patients have achieved improved health outcomes through the practice's unique approach to finding underlying causes of health problems.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lifespan Chiropractic: Multi-doctor chiropractic practice combining adjustments with nutrition, weight loss, and wellness services. Closely comparable to Back In Motion in its hybrid chiropractic/functional-medicine model and use of objective testing to drive personalized protocols.
• Chiro One Wellness Centers: Multi-location chiropractic wellness group combining adjustments with functional medicine, nutrition, and lifestyle counseling. Closely mirrors Back In Motion's 'root cause' positioning and multi-service model, but operates across the Chicago metro and other regions at significantly greater scale.
• HealthSource Chiropractic: Franchised chiropractic network combining adjustments with progressive rehab, functional medicine, and weight-loss/nutrition programs. Directly comparable in service breadth (chiropractic + nutrition + rehab) and small-clinic operating model, but distributed nationally via franchisees.
• Ascent Chiropractic: Multi-location chiropractic practice offering adjustments combined with functional medicine, weight loss, and rehab services. Directly comparable in service mix and 'wellness beyond adjustments' positioning, though operating at a different regional scale.
• 100% Chiropractic: Growing chiropractic franchise offering adjustments, massage, and wellness services with a family-and-lifestyle brand. Comparable to Back In Motion across core service mix, multi-modality treatment approach, and DTC marketing, with a national franchise footprint.
• The Joint Chiropractic: National chiropractic franchise chain operating retail-style clinics with a direct-to-consumer, walk-in model. Highly comparable to Back In Motion in core service offering (chiropractic adjustments) and DTC patient acquisition approach, but with a vastly larger multi-location footprint.
• Palmercare Chiropractic: Chiropractic group with a 'root cause' wellness positioning and multi-modality treatment plans. Comparable in service philosophy, founder-driven branding, and emphasis on lifestyle/nutrition alongside adjustments, though with multiple clinic locations in the Mid-Atlantic.

Broad incumbents

• ATI Physical Therapy: Large national outpatient physical-therapy provider with a broad MSK service line. Competes with Back In Motion for the same patients with low-back, neck, and post-injury conditions, but operates at vastly greater scale and through insurance contracts rather than a wellness-cash model.

Emerging players

• MyoCore: Outpatient pain and rehab provider focused on trigger-point and soft-tissue therapy. Comparable to Back In Motion in its emphasis on non-pharmaceutical pain relief and corrective rehabilitation protocols for chronic and injury-related MSK conditions.
• Airrosti: Outpatient musculoskeletal care provider blending hands-on soft-tissue therapy with rehab, sold as a low-visit-count, outcome-focused alternative to traditional PT and chiropractic. Comparable to Back In Motion in the soft-tissue and rehab modalities (IASTM, corrective exercise) and DTC patient funnel, though with a more conservative clinical protocol and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/backinmotionolympia
• Instagraminstagram.com/backinmotionolympia
• Xx.com/bimchiro_lewes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Back In Motion Chiropractic