make my foam

Name

make my foam

Legal name

Make My Foam

Website

https://makemyfoam.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Custom Foam Manufacturing

NAICS

Mattress Manufacturing (337910), Urethane and Other Foam Product (except Polystyrene) Manufacturing (326150), Urethane and Other Foam Product (except Polystyrene) Manufacturing (32615)

SIC

Plastics Foam Products (3086)

akta.pro primary industry

Foam Conversion & Fabrication (Cutting, Laminating, CNC, Packaging Inserts) (IMANAIAJ)

akta.pro secondary industries

Polyurethane (PU) Flexible Foam Manufacturing (IMANAIAC), Polyurethane (PU) Rigid Foam Manufacturing (IMANAIAD)

Keywords

• Custom foam products
• Foam mattresses
• Memory foam manufacturing
• Mattress toppers
• Upholstery foam supplies

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase of foam mattresses, toppers, and custom foam products sold directly to consumers through e-commerce website and showroom. Products include mattresses in various sizes (Twin, Full, Queen, King, California King, RV sizes), mattress toppers, and custom-cut foam shapes.
2. Custom Foam Fabrication: Custom-cut foam products ordered by shape (Wedge, Rectangle, L-Cushion, etc.) and exact dimensions. Premium pricing for custom fabrication services.
3. Dacron Wrap/Upholstery Materials: Sale of Dacron wrap and related upholstery materials in various sizes for furniture and cushion applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Make My Foam manufactures and sells custom-cut foam products directly to consumers through an online store and Edmonton showroom. The core offerings include all-foam mattresses and toppers (in firmness levels from Extra-soft ILD 18 to Super-firm ILD 90), the premium Sova mattress brand with Bonnell and pocket coil constructions, memory foam and 100% Natural Dunlop Latex products, custom-cut foam shapes, and Dacron wrap for upholstery. All products are made in Alberta, Canada and meet California Technical Bulletin CAL 117-2013 fire safety standards.

Product overview

Make My Foam is a direct-to-consumer foam products company that manufactures and sells custom foam products. The core product portfolio consists of Tangerine Foam all-foam mattresses and toppers (in firmness levels from Extra-soft ILD 18 to Super-firm ILD 90) and the premium Sova mattress brand (featuring Bonnell coil, Pocket coil, and All-foam constructions in multiple series). The company also offers 100% Natural Dunlop Latex products, Memory Foam products, custom foam shapes (including specialty cuts like Alberta left/right-cut), Dacron Wrap for upholstery, and application-specific products (beanbag chairs, dog beds, gym mats, soundproofing/acoustic panels, orthopedic support). All foam products meet California Technical Bulletin CAL 117-2013 requirements and are made in Alberta, Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Sova: A brand of conventional foam and spring mattresses crafted by Tangerine Foam, made in Edmonton, AB, Canada. Offers a wide array of mattress series and models including foam and spring mattresses, toppers, and box springs.

Products and services

• Tangerine Foam All-Foam Mattresses and Toppers

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• Tangerine FoamcoreStrategic or Co-development PartnerMake My Foam is part of Tangerine Foam, an Edmonton-based foam manufacturing company. The Sova mattress brand is exclusively available through Tangerine Foam/Make My Foam. Both operate from the same Edmonton facility at 11620 178 St NW.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Douglas (GoodMorning.com): Canadian online mattress brand selling foam mattresses direct to consumers across Canada. Comparable Canadian DTC mattress competitor.
• Foam Factory: Long-established US custom foam manufacturer and retailer offering mattresses, toppers, custom shapes, and replacement cushions. Highly comparable custom-fabrication model.
• Endy: Canadian DTC mattress brand offering foam mattresses and bedding direct to consumers. Closest Canadian mattress competitor with overlapping product and channel strategy.
• FoamOrder: Online custom foam cutting service offering custom-sized foam for mattresses, cushions, and upholstery. Closest direct competitor by business model and product breadth.
• Foamma: US-based custom foam fabricator with extensive shape catalog and direct-to-consumer mattress and topper offerings. Direct competitor in custom-cut foam products and similar online configurator model.
• Sleep on Latex: US-based natural Dunlop latex mattress and foam products brand selling direct to consumers. Comparable in material specialization and DTC motion.

Broad incumbents

• Zinus: Large global e-commerce mattress and foam bedding brand with extensive online distribution. Competes at the commodity foam mattress tier where Make My Foam's Tangerine Foam line also sits.
• Sleep Country Canada: Major Canadian mattress and bedding retailer with national showrooms and online presence. Sets distribution and pricing benchmarks across the Canadian mattress market.

Others

• Tangerine Foam: Edmonton-based parent company and foam manufacturer that owns and operates the Make My Foam brand and Sova mattresses. Strategic / manufacturing partner rather than a competitor.

Regional players

• Roma Bedding: Canadian mattress and bedding manufacturer with broad product range including foam and coil mattresses. Comparable manufacturing-led mattress brand in the Canadian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/MakemyFoam

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about make my foam