Shasta Produce Company

What Shasta Produce Company does

Shasta Produce Company is a family-owned wholesale produce distributor founded in 1986 by David Andrighetto and headquartered at the Golden Gate Produce Market in South San Francisco, California. The company operates as a B2B distributor and full-service produce supply-chain partner, procuring conventional, organic, and local-farm produce and selling it in bulk to retailers, restaurants, foodservice operators, and international buyers. Its service platform spans three primary channels—an open-market walk-in marketplace at headquarters, a dedicated delivery service with sales-rep-driven custom ordering across Northern and Southern California, and a 30-plus-year international export operation shipping via air and sea containers—augmented by value-added modules including state-of-the-art controlled-atmosphere banana ripening rooms, temperature-controlled warehousing with inventory management, refrigerated transportation with satellite-tracked trucks, and a Produce Traceability Initiative (PTI) system using Barcode/RFID that exceeds FDA standards and complies with the federal Bioterrorism Act.

The business is supported by four owned distribution facilities (South San Francisco, San Francisco, Oakland opened 2021, Los Angeles opened 2022) and a stacked set of food-safety and organic certifications (Primus Labs Certified Distributor, CCOF, USDA GHP/GAP, PGFS). Pricing is quote-based and not publicly disclosed; revenue is generated through one-time wholesale product sales across the open market, delivery network, and export channel, with no subscription, licensing, or recurring contract structure described. The company remains wholly family-controlled across three generations of the Andrighetto family, with no disclosed external investors, parent entity, or funding rounds, and additionally participates in The SF Market's Food Recovery Program, which in 2025 surpassed 10 million pounds of recovered fresh produce.

Name

Shasta Produce Company

Legal name

Shasta Produce Company

Website

https://shastaproduce.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Shasta Produce Company is a family-owned wholesale produce distributor founded in 1986, serving restaurants, retailers, and international buyers across California from four distribution centers with delivery, open-market, export, ripening, and warehousing services.

Ownership category

akta.pro rank

Product category

Wholesale Produce Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Import / Export Produce Wholesale (Cross-Border Trading) (AFAIACAH)

Keywords

• Wholesale produce distribution
• Fresh fruit vegetable supply
• Banana ripening services
• Refrigerated produce delivery
• International produce export

Headquarters

HQ city

South San Francisco

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Produce Distribution: Shasta Produce generates revenue by selling fruits, vegetables, herbs, and specialty items in bulk to retailers, restaurants, and businesses at wholesale prices. Revenue comes from direct product sales across its open market locations and through its delivery service network covering Northern and Southern California. The company also earns revenue from export services and specialized offerings such as banana ripening.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Shasta Produce is a wholesale distributor of fresh fruits, vegetables, herbs, and specialty items selling to retailers, restaurants, and foodservice businesses across California. Its core offerings include open market walk-in purchasing at the Golden Gate Produce Market, refrigerated delivery service with dedicated sales representatives, international export services, banana ripening in controlled-atmosphere rooms, temperature-controlled warehousing, and refrigerated transportation.

Product overview

Shasta Produce Company operates as a wholesale produce distribution platform offering multiple interconnected services. The core offering consists of produce procurement and distribution (Conventional, Organic, and Local Farms), supported by three primary service pillars: Open Market physical marketplace, Delivery Service for wholesale distribution across Northern and Southern California, and Export Services for international shipments. The company augments its core business with value-added modules including Banana Ripening (state-of-the-art controlled-atmosphere rooms), Warehousing (temperature-controlled storage with inventory management), and Transportation (refrigerated fleet with same-day and scheduled delivery). The service portfolio is designed for retailers, restaurants, and businesses seeking a full-service produce supply chain partner.

Differentiator

Problem solved

Functional benefit

Products and services

• Open Market Physical marketplace at the Golden Gate Produce Market in South San Francisco where wholesale buyers, retailers, growers, and businesses can explore and handpick fresh produce including seasonal fruits, leafy greens, root vegetables, herbs, and specialty produce.
• Delivery Service Refrigerated wholesale delivery of fresh fruits, vegetables, herbs, and specialty items to businesses throughout Northern and Southern California, with tailored produce selection and dedicated sales representative support.
• Export Services International produce export services with over 30 years of experience, shipping premium California produce worldwide via air and sea containers, with custom packaging solutions, logistics coordination, and quality assurance for global distribution.
• Produce Distribution Wholesale distribution of an extensive range of high-quality fruits and vegetables including farm-to-table solutions, custom orders, and seasonal specials.
• Banana Ripening State-of-the-art banana ripening rooms with precise temperature, humidity, and gas level controls to optimally ripen fruits and vegetables, ensuring peak freshness, flavor, and quality.
• Purchasing Services In-house purchasing team that secures the best produce deals through wholesale distribution partnerships, custom ordering, and farm-to-table solutions with top-tier growers.
• Warehousing State-of-the-art temperature-controlled storage facilities with inventory management systems, logistics, distribution, and quality assurance to maintain produce freshness.
• Transportation In-house produce transportation featuring refrigerated trucks with satellite tracking, same-day delivery within the San Francisco Bay Area, and scheduled delivery services.
• Conventional Produce Conventionally grown fruits and vegetables sourced from top-tier farms, ensuring consistent quality and freshness for everyday customer needs.
• Organic Produce Organically grown fruits and vegetables nurtured through sustainable farming practices, offering high quality, taste, and environmental friendliness.
• Local Farm Produce Fresh, seasonal, and responsibly grown produce from local farm partners that fosters community connections and sustainable practices.

Quantifiable outcome

• 10 million+ pounds of fresh produce recovered through the SF Market Food Recovery Program, providing ~8.4 million meals to Bay Area families (2025)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• The SF Market's Food Recovery ProgramcoreOthers · 1 January 2025Shasta Produce is a longstanding and active partner in The SF Market's Food Recovery Program, which rescues surplus produce and redirects it to neighbors in need. In 2025, this collective effort reached more than 10 million pounds of fresh produce recovered, providing an estimated 8.4 million meals to Bay Area individuals and families. Shasta contributes recoverable, culturally diverse produce to the program's nonprofit network, helping expand access to nutritious food for communities experiencing food insecurity.

Scale indicators5 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• Ben E. Keith Foods: Ben E. Keith Foods is a privately held broadline foodservice distributor serving foodservice and retail customers across the South-Central U.S. with a meaningful produce program. It is a family-led diversified foodservice comparable relevant to Shasta's customer mix.
• Shamrock Foods Company: Shamrock Foods Company is a privately held broadline foodservice distributor serving the Southwest U.S. with both dairy/produce/manufacturing operations. Like Shasta, it is family-founded and deeply rooted in regional foodservice, providing a comparable mid-size diversified distributor benchmark.
• US Foods: US Foods is one of the largest foodservice distributors in the U.S., with significant fresh produce offerings across restaurants, healthcare, and hospitality customers. It is a broadline incumbent whose produce competition overlaps with Shasta at the foodservice buyer.
• Gordon Food Service: Gordon Food Service is one of North America's largest family-operated broadline foodservice distributors, with significant fresh produce offerings across restaurants, schools, and institutions. It provides a parallel family-owned multi-generational foodservice comparable.
• Performance Food Group: Performance Food Group operates large broadline foodservice distribution businesses in the Western U.S., including Vistar and core Performance Foodservice, distributing fresh produce alongside center-of-plate categories. It competes with Shasta for restaurant and institutional produce contracts at broader scale.
• Sysco Corporation: Sysco is the largest broadline foodservice distributor in North America, serving restaurants, healthcare, and education. Although not produce-specialized, it competes aggressively in the fresh produce category and overlaps with Shasta Produce’s core restaurant and institutional customers.

Direct peers

• Keany Produce: Keany Produce is a regional wholesale produce distributor serving the Mid-Atlantic foodservice and retail market with delivery, custom orders, and ripening capabilities. Its scale, multi-category service mix, and B2B customer base map closely to Shasta Produce’s model.
• FreshPoint: FreshPoint is the produce-focused foodservice distribution arm of Sysco, the largest such specialty distributor in North America. It competes directly with Shasta on restaurant and institutional produce supply and represents the most direct large-scale comparable.
• Markon Cooperative: Markon Cooperative is a procurement and supply cooperative aggregating fresh produce for foodservice distributors. It overlaps with Shasta’s purchasing and broadline distribution activities and serves similar produce buyer segments.
• Charlie's Produce: Charlie’s Produce is a privately held regional wholesale produce distributor headquartered in Seattle with operations across the Western U.S. Like Shasta, it provides full-service produce distribution, ripening, transportation, and warehousing to foodservice and retail customers — a near-clone business model operating in a different region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ShastaProduce
• Facebookfacebook.com/ShastaProduce
• LinkedInlinkedin.com/company/shasta-produce-co

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shasta Produce Company