Biko Technologies

What Biko Technologies does

Biko Technologies Pty Ltd is an Australian privately-held Internet solutions integrator founded in 2000 and headquartered in North Ryde, Sydney, with a regional office in Atlanta, Georgia. The company serves small to medium-sized enterprises across hospitality, travel, franchise retail, gaming, finance, banking, and automotive verticals by integrating customer-facing web properties with internal operational systems — a problem the founders describe as the "hard stuff" of real Internet integration. Its core technology stack spans Microsoft (.NET, ASP, Azure), IBM (Websphere, DB2), Adobe/Macromedia, ColdFusion, Lotus Domino, Seagate Crystal Reports, and major SQL databases, with mobile development on iOS and Android and multi-cloud delivery via Microsoft Azure and Amazon AWS.

The company operates a portfolio of five hosted managed products: NetRoomz (a hotel web booking engine claiming 500%+ increases in direct website revenue for clients), NetBrochure (online catalogue publishing with permission-based email capture), FranchiseShare (franchise management with POS, accounting, and royalties integration), Email Campaigns (managed email marketing with anti-SPAM compliance), and Business/Intelligence Reporting (web-based dashboards and Excel-delivered reports). Pricing models vary across subscription (NetRoomz, FranchiseShare, hosting), usage-based (Email Campaigns at per-email-sent fees), and project-based professional services (web development, BI deployment). The go-to-market is sales-led with founder-direct engagement: Managing Director Julian Bish and Director of Technology Greg Kowalski personally oversee client projects.

Biko's enterprise client roster includes Hyatt International, Mirvac Hotels, Pacific International Hotels, Travelodge, The Athlete's Foot, Dymocks, Millers Retail, Retravision, Grace Removals, Starbucks, and Software AG. The firm operates without external venture or private equity backing, has no disclosed funding history, and reports no public revenue figures. Team size is approximately 8-10 named professionals.

Name

Biko Technologies

Legal name

Biko Technologies Pty Ltd

Website

https://biko.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Biko Technologies is an Australian privately-held Internet solutions integrator serving SMEs in hospitality, franchise retail, and travel with hosted software products (NetRoomz, FranchiseShare, NetBrochure) and custom web development, integrating customer-facing websites with internal operational systems.

Ownership category

akta.pro rank

Product category

Hosted Business Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Software Publishers (51321)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Data Platform, BI & Analytics Integration (BPAEAAAI)

akta.pro secondary industries

Business Intelligence, Reporting & Data Platforms (THALACAL), Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK), Business Intelligence, Reporting & Visualization Services (BPAEAHAD), Self-Service BI & Data Visualization (HDAEAMAA)

Keywords

• Hosted business software
• Web development services
• Franchise management software
• Hotel booking engines
• Email marketing services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. NetRoomz Web Booking Engine: NetRoomz is offered as a fully managed and outsourced web booking solution for hotels. Revenue generated through booking engine licensing and management fees. The product has generated significant increases in direct website revenue for customers, typically exceeding 500% improvement in room-nights booked.
2. FranchiseShare: Fully hosted and managed franchise solution. Risk-free solution with no setup fees. Managed and supported from state-of-the-art data centre monitored 24/7. Revenue appears to come from monthly service fees for hosting and support.
3. Business/Intelligence Reporting Services: Professional services for data consolidation, data warehousing, and reporting projects. Cost-effective development and deployment with no additional per-seat licenses required (assuming users have Excel). Revenue from project-based professional services engagements.
4. Email Campaign Services: Fully-managed email marketing services. No hardware, software, infrastructure or training required for clients. Modest per email sent fees which reduce with volume. Revenue from per-campaign fees and volume-based pricing.
5. Web Development and Hosting: Design, build, host and maintain commercial websites. Full range of technical services for SMEs. Services include programming/development, MIS, systems integration, customer built applications, online ordering, intranet/extranet, web enabling of legacy systems, web development, and application hosting.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Biko Technologies designs, builds, hosts, and maintains commercial websites and a suite of five hosted software products for small and medium enterprises. Core offerings include NetRoomz (hotel web booking engine), NetBrochure (online catalogue publishing), Email Campaigns (managed email marketing), Business/Intelligence Reporting (data consolidation and web-based reporting), and FranchiseShare (franchise management with POS and accounting integration). The company also delivers bespoke web development, application hosting, and legacy system integration services.

Product overview

Biko Technologies provides a suite of five hosted software products designed for small to medium enterprises. The core offerings include NetRoomz (a hotel web booking engine), NetBrochure (online catalogue publishing), Email Campaigns (email marketing services), Business/Intelligence Reporting (data consolidation and web-based reporting), and FranchiseShare (franchise management with POS/accounting integration). All solutions are fully hosted and managed, requiring no dedicated hardware or software licenses from clients.

Differentiator

Problem solved

Functional benefit

Brands

• NetRoomz: Web booking engine for hotels that generates direct website bookings with 500%+ increases reported for clients.
• NetBrochure
• Email Services
• FranchiseShare
• Business/Intelligence Reporting

Products and services

• NetRoomz A fully managed web booking engine for hotels that provides fast, user-friendly rate and availability viewing and booking functionality. Generates 500%+ increases in direct website revenue for hotel clients.
• NetBrochure

Quantifiable outcome

• 500%+ increase in room-nights booked direct via hotel website
• +4 more outcomes

Named customers18 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and secondary.

• MicrosoftcoreTechnology or IntegrationBiko Technologies utilizes Microsoft technologies including ActiveX, ASP, VB Script, IIS, Site Server, .NET, MS SharePoint Portal Server, and Microsoft Azure hosting specialists. Strong Microsoft partnership evidenced by multiple certifications and specializations across the technology stack.
• IBMcoreTechnology or IntegrationBiko Technologies utilizes IBM Websphere (Java based application development environment) and IBM DB2 databases. Partnership enables Java-based enterprise application development.
• Adobe/MacromediasecondaryTechnology or IntegrationBiko utilizes Macromedia tools including Dreamweaver, Fireworks, and Flash Animation for web development and multimedia content creation.
• Microsoft AzurecoreTechnology or IntegrationBiko Technologies includes Microsoft Azure hosting specialists as part of their cloud infrastructure capabilities.
• Amazon AWScoreTechnology or IntegrationBiko Technologies includes Amazon AWS hosting specialists as part of their cloud infrastructure capabilities, providing flexibility in cloud deployment options for clients.
• Seagate/Crystal ReportssecondaryTechnology or IntegrationBiko utilizes Seagate Crystal Reports for business intelligence and reporting solutions. Crystal Reports product used for report generation in MIS and data warehousing projects.
• Lotus DominosecondaryTechnology or IntegrationLotus Domino utilized as part of technology stack for enterprise solutions and internal distribution systems.
• ColdFusionsecondaryTechnology or IntegrationColdFusion platform used for web application development as part of the technology stack.

Scale indicators12 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• STAAH: Hotel channel manager and booking engine provider with strong presence in Australia, New Zealand, and Asia Pacific. Directly comparable to NetRoomz for mid-market hotels seeking direct-booking and channel distribution tools.
• Cloudbeds: Cloud-based hospitality management suite offering booking engine, PMS, and channel manager functionality. Direct competitor in the hotel direct-booking engine space with overlapping customer segments and similar value proposition to NetRoomz.
• Mews: Hospitality cloud platform with integrated PMS, booking engine, and guest experience tools (formed through consolidation of Mews Systems and SHR Group). Direct competitor in hospitality booking and operations technology, targeting hotel chains with modern cloud-native infrastructure.
• Little Hotelier: Booking engine and property management system built for small hotels, B&Bs, and independent properties. Comparable to NetRoomz in delivering direct-booking functionality and targeting similar hospitality customers seeking to reduce OTA dependence.
• Hotelogix: Cloud-based hotel property management system with integrated booking engine targeting small to mid-size hotels. Comparable to NetRoomz in delivering online booking functionality and reducing OTA dependency for independent and chain hotels.
• SiteMinder: Australian-headquartered hospitality technology platform that provides hotel booking engines, channel management, and direct booking solutions. Direct competitor to Biko's NetRoomz product in the same mid-market hotel booking engine category, serving similar hotel chain customers in the Australia-Asia-Pacific region.

Regional players

• Bookeasy: Australian tourism and accommodation booking platform focused on regional tourism operators and accommodation providers. Compares to NetRoomz on booking engine functionality within the Australian tourism and hospitality market.

Broad incumbents

• Amadeus Hospitality: Hospitality division of Amadeus (which acquired TravelClick) providing booking engines, CRS, and digital media solutions for hotels worldwide. Broad incumbent offering overlapping direct-booking and central reservation capabilities to large hotel chains versus NetRoomz.
• Sabre Hospitality: Global enterprise hospitality technology suite from Sabre Corporation offering SynXis booking engine, CRS, and central reservations. Larger incumbent serving global hotel chains with overlapping booking engine and reservations functionality versus Biko's NetRoomz.

Others

• Webcentral: Australian digital services and web hosting provider offering web development, hosting, domain management, and digital marketing services. Adjacent to Biko's web development, hosting, and managed services business for Australian SMEs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biko Technologies