Bookeasy
- Company typePrivate
- Founded2004
- HeadquartersSouthport, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Bookeasy firmographics
Firmographics- Name
- Bookeasy
- Legal name
- Bookeasy Australia Pty Ltd
- Website
- https://bookeasy.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Bookeasy industry classification
Industry- Product category
- Tourism Booking and Distribution Software
- NAICS
- Travel Agencies (561510), Tour Operators (56152), Convention and Visitors Bureaus (561591)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)
- akta.pro secondary industries
- Travel Management & Booking Infrastructure (GDS/Channel Managers/Booking APIs) (BPAMAIAO), B2B Agent/Partner Booking Portals (Extranet) (THALADAJ), Hotel & Accommodation Booking Platforms (THALAFAB), Tour/Activities/Attractions Reservation Systems (THALADAG)
Keywords
Where Bookeasy is headquartered
LocationHeadquarters
- HQ city
- Southport
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Bookeasy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Platform Subscriptions: Scalable subscription pricing model where customers pay for what they need. Entry-level solutions through to enterprise-grade custom configurations are available. Pricing varies by segment (Destinations, Operators, Enterprise) and solution package.
- Transaction/Commission Fees: Bookeasy facilitates bookings across its platform and takes commissions on transactions. The platform connects operators, destinations, and distribution channels with proven commission structures and channel strategy built over 20+ years.
- Payment Processing: Integrated secure payment gateway (Bookeasy Pay) built into the platform stack with simple fees and fast transfers to operator accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level solutions for small operators |
| Subscription | Monthly | Standard packaged solutions |
| Hybrid | Multi-year contract | Enterprise-grade custom configurations |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
Bookeasy product offering
Product offeringCore offering
Bookeasy is a comprehensive tourism technology platform that provides booking, reservation, distribution, and payment solutions to Australia's regional tourism ecosystem. It connects tourism operators, destinations (visitor information centres and regional tourism organisations), and distribution channels through an integrated stack of seven products covering central reservation management, website development, property management, tour/activity management, channel distribution, payments, and a B2B marketplace.
Product overview
Bookeasy is a comprehensive tourism technology platform offering seven integrated modules that work seamlessly together or standalone. The platform consists of Bookeasy Central (central reservation management system), Bookeasy Create (custom tourism website development), Bookeasy Stay (property management), Bookeasy Experiences (tours and activities management), Bookeasy Connect (channel distribution manager), Bookeasy Pay (integrated payment gateway), and Book Australia (B2B tourism marketplace). The platform serves three main segments: Destinations (regional tourism organisations, visitor information centres), Operators (accommodation providers, tour operators), and Enterprise (national parks, local government authorities). The system distributes across 150+ online travel agents and processes millions of bookings annually for thousands of operators across Australia.
Differentiator
Problem solved
Functional benefit
Brands
- Bookeasy Central: Central reservation management system for managing operators, bookings, commissions and payments.
- Bookeasy Create
- Bookeasy Stay
- Bookeasy Experiences
- Bookeasy Connect
- Bookeasy Pay
- Book Australia
- Bookit Lite
Products and services
- Bookeasy Central Central reservation management system that provides one unified platform to manage operators, bookings, commissions, and payments, with front-of-house activity capabilities for destinations and visitor centres.
- Bookeasy Create Custom tourism website development service providing tourism-ready sites, booking engine implementations, and turnkey solutions designed to convert visitors into bookings for destinations and operators.
- Bookeasy Stay Property management system that keeps accommodation operations in sync, enables distribution to global channels, and enhances direct bookings for accommodation providers.
- Bookeasy Experiences End-to-end management solution for tours and activities including easy scheduling, capacity management, and direct booking capabilities for tour and activity operators.
- Bookeasy Connect Channel distribution manager providing two-way sync with major OTAs and global channels, with live rates and availability from a single login for tourism operators.
- Bookeasy Pay Integrated secure payment gateway with quick sign-up process, built into Bookeasy's stack, featuring simple fees and fast transfers to operator accounts.
- Book Australia Australia's B2B tourism marketplace connecting thousands of operators with a network of bookers, enabling growth and revenue while simplifying commissions.
- Packaged Solutions - Destinations Pre-configured solution package for destinations including visitor information centres, destination marketing organisations, travel websites, and niche platforms.
- Packaged Solutions - Operators Pre-configured solution package for independent operators and multi-property operators covering bookings, payments, and distribution.
- Packaged Solutions - Enterprise Pre-configured solution package for national parks, local government authorities, specialised tourism agencies, and national tourism organisations.
- National Parks Solution Comprehensive reservations management system for National Parks agencies, supporting campgrounds, permits, managed attractions, facility hire, guided tours, and ticketed venues as a single-system replacement for multiple systems.
Quantifiable outcome
- 20 million+ bookings confirmed annually through the platform
- +2 more outcomes
Companies that use Bookeasy
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Bookeasy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration64 records
Feature10 records
Bookeasy partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, supporting and flagship.
- SiteMindercoreChannel and supply platform integration enabling property distribution and two-way sync for accommodation providers on Bookeasy.
- NewBookcoreChannel manager integration for accommodation property management and reservation sync.
- RMScoreProperty management system integration for accommodation operators using Bookeasy.
- RezdycoreTour and activity booking platform integration connecting tour operators with Bookeasy's distribution network.
- Booking.comcoreMajor OTA distribution channel enabling operators to reach global travellers through Booking.com's platform.
- AirbnbcoreOTA distribution channel for short-term accommodation and experience providers.
- ExpediacoreGlobal OTA distribution enabling operators to reach international travellers.
- StripecorePayment gateway integration for secure payment processing with optional 3D Secure authentication.
- CyberSourcecorePayment gateway integration option providing additional flexibility in payment management.
- XerosupportingAccounting system integration for financial data export from Bookeasy to Xero.
- MYOBsupportingFinancial system integration enabling export of returns, payment history, and sales data to MYOB for accounting purposes.
- Parks VictoriaflagshipLong-standing 15-year partnership providing comprehensive reservations management system for Victoria's national parks.
- ATDW (Australian Tourism Data Warehouse)supportingIntegration with Australia's national tourism data platform for product distribution.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Bookeasy competitors and assessment
Company assessmentDirect peers
- FareHarbor: FareHarbor is a global tours-and-activities booking platform integrated with Bookeasy for two-way sync. It competes directly with Bookeasy Experiences on tour-operator reservation management.
- STAAH: STAAH is a channel manager and distribution platform widely used by accommodation providers in the Asia-Pacific region, integrated with Bookeasy. It is a direct competitor in the channel-management category alongside Bookeasy Connect.
- SiteMinder: SiteMinder is a channel manager and direct-booking platform for accommodation providers and is integrated with Bookeasy for two-way distribution. Both companies attack the same regional accommodation/tourism market with reservation, channel, and direct-booking capabilities, making them a direct competitor for Bookeasy Stay and Connect.
- Rezdy: Rezdy is a tours-activities booking and channel management platform that Bookeasy integrates with directly. Both serve tour operators and experiences providers with reservation management and global distribution, making them the most natural direct competitor on the tours/activities side of Bookeasy's product line.
- RMS (Reservation Management Software): RMS is a hospitality property management system used by accommodation providers in Australia and New Zealand, integrated with Bookeasy. It competes directly with Bookeasy Stay for hospitality operators needing PMS and channel distribution.
- Little Hotelier: Little Hotelier is a booking platform aimed at small accommodation providers (B&Bs, motels, small hotels), explicitly integrated with Bookeasy. It competes head-to-head on the independent-operator segment that Bookeasy targets with its entry-level solutions.
- Beds24: Beds24 is a channel manager and hotel software platform integrated with Bookeasy, popular with independent and small accommodation providers. It directly competes with Bookeasy Stay for smaller operators needing affordable booking and channel automation.
- NewBook: NewBook is a property management and reservation system integrated with Bookeasy for channel and supply platform connectivity. Its full-service PMS overlaps with Bookeasy Stay for multi-property operators and tourism accommodation.
Broad incumbents
- RateGain: RateGain is a global travel-tech incumbent offering channel management, distribution, and rate intelligence to hotels and tourism suppliers, integrated with Bookeasy. While broader and enterprise-focused, it competes for the same distribution and revenue-management wallet share.
- Yanolja: Yanolja is a global travel-tech platform (acquired RateGain-adjacent assets and integrated with Bookeasy) that operates across hotel PMS, channel management, and distribution. It is a broader incumbent competing for the same channel-distribution workloads at larger regional operators.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Bookeasy social profiles
Digital presenceBookeasy compliance and trust
Trust signalCompliance4 records
Bookeasy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bookeasy leadership team
Management profileNumber of profiles
Profiles3 records
Bookeasy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bookeasy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bookeasy
What does Bookeasy do?
Bookeasy is a comprehensive tourism technology platform that provides booking, reservation, distribution, and payment solutions to Australia's regional tourism ecosystem. It connects tourism operators, destinations (visitor information centres and regional tourism organisations), and distribution channels through an integrated stack of seven products covering central reservation management, website development, property management, tour/activity management, channel distribution, payments, and a B2B marketplace.
Is Bookeasy a public or private company?
Bookeasy is a private company. It is classified as corporate owned and is currently operating.
When was Bookeasy founded?
Bookeasy was founded in 2004. It employs 1 to 10 people.
Where is Bookeasy based?
Bookeasy is headquartered in Southport, Australia, in the Oceania region.
How does Bookeasy make money?
Three revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are transaction/Commission Fees and payment Processing.
Who are Bookeasy's main competitors?
Direct peers on record are FareHarbor, STAAH, SiteMinder, Rezdy, RMS (Reservation Management Software), Little Hotelier, Beds24 and NewBook. Broad incumbents are RateGain and Yanolja.
Does Bookeasy have an API?
Yes. API access is available for enterprise clients. Bookeasy's API supports various integrations including permit expiry date retrieval via API for tour and ticket products, itinerary date field access via reporting API, and API access controls for fraud protection and token management enhancements (as noted in 2024-2026 roadmap). The system supports partner connections and channel manager integrations through API-based integrations with platforms like Rezdy (which creates users and permissions during import process).
What industry is Bookeasy in?
Bookeasy's product category is Tourism Booking and Distribution Software. Its primary akta.pro industry code is THALAMAA, Online Booking & Reservation Platforms (B2B/B2C), with a secondary code of BPAMAIAO, Travel Management & Booking Infrastructure (GDS/Channel Managers/Booking APIs). Its NAICS code is 561510 and its SIC code is 7900.