ezit

What ezit does

ezit technologies Pvt Ltd. is an India-based, pre-launch social commerce marketplace that blends e-commerce with social media-style discovery and interaction. The platform targets three primary user groups: buyers and social-first shoppers seeking creator-led discovery; UGC creators monetizing audiences through drops, live rooms, and pinned-product posts; and the long tail of Indian retailers (91% of whom remain offline) who lack digital commerce tooling. Day 1 supply is secured through channel partnerships with WTC Pune and Stalwart World, providing access to 500K+ retailers via established distributor and trade networks — supply-side scale typically requiring years to build.

The product surface is delivered through a mobile app and comprises six integrated modules: a Content Feed merging creator posts with instant checkout, Live Commerce for real-time streaming purchases, an AI Seller OS (listing generation from photos, automated inventory sync, RTO prediction, smart order routing), Trust Checkout for verified sellers and returns, Trending Drops, and Creator Drops. AI is embedded across both buyer personalization and seller operations, with named capabilities spanning recommendation, generative listing creation, predictive analytics for failed-delivery forecasting, and fulfillment optimization. Modalities are text and image.

The business model is a marketplace commission model on transactions, supplemented by potential seller tooling subscriptions. Distribution is mobile-first and self-serve, with no publicly disclosed pricing and no current revenue; the company is operating a waitlist-based pre-launch across buyer, creator, business, brand, and partner segments, using signup geography to sequence launch cities.

Name

ezit

Legal name

ezit technologies Pvt Ltd.

Website

https://easemyhood.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

ezit is an India-based, pre-launch AI-native social commerce marketplace combining creator-led discovery, live commerce, and an AI-powered seller OS for buyers, UGC creators, and offline retailers across India.

Ownership category

akta.pro rank

Product category

Social Commerce Marketplace

NAICS

Web Search Portals and All Other Information Services (51929)

akta.pro primary industry

Social, Community & Creator Platform Feeds (HDAAAGAD)

akta.pro secondary industries

E-commerce & Retail Recommendation Engines (HDAAAGAA), Recommendation & Discovery Engines (content/product) (BPAMAAAG)

Keywords

• AI social commerce
• Creator-led marketplace
• Live commerce platform
• AI seller tools
• D2C marketplace India

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Social Commerce Marketplace: Platform connects creators, local stores, and shoppers with integrated checkout and delivery. Revenue likely generated through marketplace commissions on transactions and potentially seller tools subscriptions.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

ezit operates an AI-native social commerce marketplace that brings together a content feed, live commerce, local retailers, product listings, checkout, delivery, and support in a single mobile app. The platform serves three audiences in a tailored way: shoppers get AI-personalized discovery and live creator content, UGC creators get tools to publish and monetize drops, and retailers/brands get an AI Seller OS that generates listings from photos, auto-syncs inventory, predicts RTO, and routes orders to the right seller.

Product overview

ezit is India's AI-native social commerce marketplace—a unified platform combining social media-like discovery (creator drops, live shopping, trending content) with full e-commerce functionality (product listings, instant checkout, delivery). The core experience integrates six product features: Content Feed for creator-led shopping, Live Commerce for real-time streaming purchases, AI Seller OS for seller productivity tools, Trust Checkout for verified transactions, Trending Drops for curated products, and Creator Drops for launch events. The AI layer personalizes the buyer experience while powering seller operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Content Feed
• Live Commerce
• AI Seller OS
• Trust Checkout
• Trending Drops
• Creator Drops

Quantifiable outcome

• 500K+ retailers accessible from Day 1
• +3 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• WTC PunecoreChannel Partner/ Reseller/ DistributorWTC Pune provides ezit with Day 1 access to an established retailer, distributor and trade network. This partnership solves the typical years-long supply-side challenge most marketplaces face, enabling immediate access to 500K+ retailers.
• Stalwart WorldcoreChannel Partner/ Reseller/ DistributorStalwart World partners with ezit to provide Day 1 supply infrastructure through their established retailer, distributor and trade network. Combined with WTC Pune, enables access to 500K+ retailers at launch.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Poshmark: US-based social commerce marketplace built on creator/influencer-led selling and community-driven discovery. Comparable to ezit in social-feed-driven commerce mechanics, though operating in a different geography.

Direct peers

• Limeroad: Indian social commerce marketplace with a strong emphasis on lifestyle and fashion discovery via curated content and creator-led merchandising. Overlaps with ezit on the social-feed-driven shopping experience for Indian consumers.
• Meesho: India's leading social commerce marketplace connecting resellers with buyers via social channels. Most directly comparable to ezit in terms of target customer (price-sensitive Indian buyers), supply base (small/semi-urban sellers), and social-led discovery model.
• DealShare: India-focused social commerce platform targeting tier-2/tier-3 buyers through community buying and group deals. Comparable to ezit in its focus on bringing offline Indian retail into digital commerce via social-led GTM.

Broad incumbents

• Flipkart: One of India's largest e-commerce marketplaces with extensive logistics, seller base, and growing social/video commerce initiatives. Represents a well-funded incumbent that ezit must compete against in Indian online retail.
• Myntra: Leading Indian fashion and lifestyle e-commerce platform with growing social commerce and influencer-driven content. Comparable to ezit in creator-led fashion discovery and mobile-first shopping UX.
• Instagram (Meta) Shopping: Meta's social shopping features (Shops, Drops, Live Shopping) embedded in Instagram serve as both a competitor and a channel for creator-led commerce in India, directly overlapping with ezit's social-feed commerce thesis.
• Shopify: Global commerce platform providing seller tools, storefronts, and marketplace infrastructure. Comparable to ezit on the seller-OS and merchant-tooling dimension, though Shopify is platform-of-record for sellers rather than a consumer-facing social feed.
• Amazon India: India arm of the global e-commerce leader with deep logistics, Prime, and seller infrastructure. A broad incumbent against which any Indian marketplace — including ezit — must position on differentiation.

Emerging players

• Bulbul (by Applicate): India-based video commerce startup enabling brands and creators to sell via live and short-video shopping. Comparable to ezit's Live Commerce and Creator Drops modules within social commerce.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/easemyhood
• Facebookfacebook.com/Easemyhood

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ezit