LASERLYTE
LaserLyte, a business unit of American Outdoor Brands, designs and distributes laser firearms training cartridges, interactive targets, blue training guns, and laser boresighters, sold exclusively through major US outdoor and firearms retailers to individual gun owners and shooting enthusiasts.
- Company typePrivate
- Founded-
- HeadquartersWilsonville, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What LASERLYTE does
LaserLyte is a US-based consumer hardware brand specializing in laser-based training solutions for firearms, operating as a business unit under American Outdoor Brands, a diversified outdoor products conglomerate. The company produces two product lines: a Training line that includes laser trainer cartridges which fit directly into firearm chambers for dry-fire practice, blue training gun models for safe at-home use, and interactive targets that provide shot-placement feedback; and a Boresighter line of caliber-specific laser devices used to zero firearms without expending ammunition. Founded approximately 26 years ago and headquartered in Wilsonville, United States, LaserLyte sells exclusively through third-party channel partners — Midway USA, Amazon, Bass Pro Shops, Sportsman's Warehouse, OpticsPlanet, Zanders, and Brownells — with no direct-to-consumer e-commerce storefront of its own.
Revenue is generated through one-time hardware purchases, with no disclosed pricing on the company's website; products are transacted through retailer-listed pricing. Customer support operates 9am-5pm CST Monday-Thursday and 9am-2pm Friday via phone (833-278-5470) and email ([email protected]). A 3-year limited warranty is offered exclusively to US residents, and international customers are directed to local authorized dealers — implying that any geographic expansion outside the US is currently handled rather than directly serviced.
The company's value proposition is narrowly defined: enabling firearm owners to practice marksmanship and sight-in their firearms without incurring the recurring cost of ammunition. Its primary served segments are individual firearm owners practicing at home and firearms enthusiasts seeking to zero weapons at the range. Marketing is driven primarily by retailer relationships, third-party reviews in firearms-focused publications such as Pew Pew Tactical and The Firearm Blog, and a first-party email newsletter program. There is no evidence of direct sales hiring, software products, app distribution, AI features, or material R&D beyond the existing product portfolio.
LASERLYTE firmographics
Firmographics- Name
- LASERLYTE
- Legal name
- LaserLyte
- Website
- https://laserlyte.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- LaserLyte, a business unit of American Outdoor Brands, designs and distributes laser firearms training cartridges, interactive targets, blue training guns, and laser boresighters, sold exclusively through major US outdoor and firearms retailers to individual gun owners and shooting enthusiasts.
- Ownership category
- akta.pro rank
LASERLYTE industry classification
Industry- Product category
- Firearms Training Accessories
- NAICS
- Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)
- akta.pro secondary industry
- Firearm Storage & Safety Retail (Safes, Cases, Locks) (CRAMAKAI)
Keywords
Where LASERLYTE is headquartered
LocationHeadquarters
- HQ city
- Wilsonville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LASERLYTE business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Hardware Sales - Training Products: Sale of interactive targets, blue training gun models, and Laser Trainer Cartridges. One-time hardware purchases for at-home firearms training.
- Hardware Sales - Boresighters: Sale of Laser Boresighters compatible with various calibers. One-time hardware purchases for zeroing firearms.
Go-to-market motion1 record
Distribution channels7 records
Marketing channels2 records
LASERLYTE product offering
Product offeringCore offering
LaserLyte designs and sells laser-based firearms training and sighting hardware for individual gun owners. Its Training Products line includes chamber-fitting Laser Trainer Cartridges, blue inert training guns, and interactive targets that enable dry-fire practice at home without ammunition. Its Boresighters line provides caliber-compatible laser devices used to zero firearms at the range without expending live ammunition.
Product overview
LaserLyte is a laser training solutions company offering a focused portfolio of two core product lines: Training Products and Boresighters. Training Products include interactive targets, blue training gun models, and Laser Trainer Cartridges that fit into firearm chambers for dry-fire practice at home without ammunition. Boresighters are laser devices compatible with most popular calibers that allow users to zero their firearms without spending money on live ammunition. Both product lines share the core value proposition of saving ammunition while enabling users to train and sight-in their firearms effectively.
Differentiator
Problem solved
Functional benefit
Products and services
- Training Products A bundle product line of interactive targets, blue inert training firearms, and Laser Trainer Cartridges that chamber-fit real guns and emit a red laser to indicate shot placement during dry-fire practice. Designed for individual gun owners who want to train accuracy and trigger pull at home without expending ammunition.
- Laser Boresighters Caliber-compatible laser boresighting devices that project a reference beam so shooters can zero their firearms at the range without expending live ammunition. Sold to individual gun owners and hobbyists through firearms retailers.
Companies that use LASERLYTE
Customer profileSegments2 records
Ideal customer profiles2 records
LASERLYTE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
LASERLYTE partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered standard and minor.
- Midway USAstandardMidway USA is a major online retailer of shooting, hunting, and outdoor gear that carries LaserLyte training products including laser trainer cartridges, boresighters, and training targets.
- AmazonstandardAmazon serves as a global distribution channel for LaserLyte products, making training cartridges, boresighters, and training targets available to consumers through the Amazon marketplace.
- Bass Pro ShopsstandardBass Pro Shops, a major outdoor recreation retailer, stocks LaserLyte training products in their retail stores and online, serving the hunting and shooting enthusiast market.
- Sportsman's WarehousestandardSportsman's Warehouse, a regional outdoor gear retailer, carries LaserLyte laser training products for firearms enthusiasts in their physical retail locations.
- OpticsPlanetstandardOpticsPlanet is an online retailer specializing in optical equipment and shooting accessories, distributing LaserLyte boresighters and training products.
- ZandersminorZanders (Ganders), an outdoor gear retailer, carries LaserLyte training products for local shooting customers.
- BrownellsstandardBrownells is a major retailer and gunsmithing supplier that distributes LaserLyte training products, particularly boresighters and training cartridges, to their customer base of gun owners and gunsmiths.
Scale indicators1 record
Recent moves3 records
Expansion highlights2 records
LASERLYTE competitors and assessment
Company assessmentDirect peers
- LaserHit: LaserHit is a direct competitor in laser-based firearms training systems, offering reactive laser training targets and dry-fire training cartridges similar to LaserLyte's core products. Both target the same individual firearm owner segment practicing at home.
- DryFireMag: DryFireMag manufactures snap-caps with integrated laser cartridges for dry-fire pistol training. Direct head-to-head competitor to LaserLyte's chamber-compatible laser training cartridges serving concealed carry and home defense practice.
- Strikeman: Strikeman makes laser training cartridges and app-connected dry-fire systems that pair with smartphones for shot-tracking feedback. They directly compete with LaserLyte's Trainer Cartridges but add a digital/app layer, representing an evolution of the category LaserLyte operates in.
- Mantis Tech (Mantis X): Mantis X makes accelerometer-based shot-tracking systems that attach to firearms for training feedback. They compete for the same 'train at home without spending money on ammo' budget dollars and increasingly incorporate laser-based dry-fire modes overlapping directly with LaserLyte's catalog.
- Laser Ammo: Laser Ammo produces SureStrike and LaserShot training cartridges and electronic targets for military, law enforcement, and civilian dry-fire training. They directly compete with LaserLyte across both laser cartridges and reactive targets.
- NextLevel Training (SIRT): NextLevel Training produces SIRT (Safe Indoor Remote Training) pistol training devices that simulate trigger pull and reset with electronic activation. They serve the exact same at-home practice use case as LaserLyte's blue training guns, with a slightly different mechanism.
- CoolFire Trainer: CoolFire makes inert training devices that simulate cycling and trigger mechanics of real firearms for dry-fire practice. Direct competitor to LaserLyte's training gun models with focus on realistic manipulation training for the same concealed carry / home defense customer.
Emerging players
- G-Sight: G-Sight produces smartphone-compatible laser dry-fire training systems with app-driven shot-placement feedback. They compete in the same category as LaserLyte but emphasize the connected/app experience, representing the next-generation competitor.
Broad incumbents
- Crimson Trace: Crimson Trace is a major laser-sight manufacturer owned by Smith & Wesson, selling laser sighting accessories for handguns and rifles. While their core product is mounted laser sights (not training), they sit in the adjacent laser-for-firearms category and overlap LaserLyte's brand association with laser/firearm.
- Real Avid (Caldwell): Real Avid's Caldwell brand offers a broad range of shooting accessories including boresighters, shot-activated targets, and dry-fire training tools. They compete directly with LaserLyte's boresighters and training targets while being a larger portfolio player with broader distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
LASERLYTE social profiles
Digital presenceLASERLYTE financial estimates
Financial estimateRevenue estimate
Valuation estimate
LASERLYTE leadership team
Management profileNumber of profiles
LASERLYTE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LASERLYTE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LASERLYTE
What does LASERLYTE do?
LaserLyte designs and sells laser-based firearms training and sighting hardware for individual gun owners. Its Training Products line includes chamber-fitting Laser Trainer Cartridges, blue inert training guns, and interactive targets that enable dry-fire practice at home without ammunition. Its Boresighters line provides caliber-compatible laser devices used to zero firearms at the range without expending live ammunition.
Is LASERLYTE a public or private company?
LASERLYTE is a private company. It is classified as corporate owned and is currently operating.
When was LASERLYTE founded?
LASERLYTE was founded in -1. It employs 101 to 250 people.
Where is LASERLYTE based?
LASERLYTE is headquartered in Wilsonville, United States, in the North America region.
How does LASERLYTE make money?
Two revenue lines are on record. Hardware Sales - Training Products are the primary driver. The others are hardware Sales - Boresighters.
Who are LASERLYTE's main competitors?
Direct peers on record are LaserHit, DryFireMag, Strikeman, Mantis Tech (Mantis X), Laser Ammo, NextLevel Training (SIRT) and CoolFire Trainer. G-Sight is listed as an emerging player. Broad incumbents are Crimson Trace and Real Avid (Caldwell).
Does LASERLYTE have an API?
No public API is recorded for LASERLYTE.
What industry is LASERLYTE in?
LASERLYTE's product category is Firearms Training Accessories. Its primary akta.pro industry code is CRAMAKAG, Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection), with a secondary code of CRAMAKAI, Firearm Storage & Safety Retail (Safes, Cases, Locks). Its NAICS code is 332994 and its SIC code is 3949.