What Float Accounting does

Float Accounting Pty Ltd is a Melbourne-headquartered, privately held Australian accounting and business advisory firm founded in 2019, operating from offices in Preston (HQ), Melbourne (Queens Rd), Footscray, and Sydney. It serves small businesses and startups across Victoria and New South Wales, with stated coverage of industries including e-commerce, finance, food and hospitality, IT, manufacturing, media, medical/health, professional services, real estate, rental, trade and construction, and transport. Named engagements span construction, pool services, security/CCTV, medical/health, finance brokerage, and digital marketing clients.

The firm is built as a 100% cloud-enabled practice anchored on Xero as the core accounting platform, with an integrated ecosystem of Hubdoc (document capture), Fathom (reporting), Airtable (data/project management), Zapier and Automate.io (workflow automation), and Process.st (process documentation), alongside client-facing integrations for Square, Stripe, Shopify, GoCardless, ServiceM8, Chaser, and Moula. Service offerings are delivered as professional engagements rather than licensed software, and span tax and accounting (BAS, GST, PAYG, company tax, returns), bookkeeping and payroll, virtual CFO, asset protection, crypto tax, business registration, business growth strategy, management consulting, insurance advisory, and a specialized outsourced admin package for telecommunications subcontractors. A "Business Performance Dashboards" module provides live financial dashboards integrating with Xero.

Float operates a consultative sales-led go-to-market: prospective clients book a free, no-obligation consultation, after which Principal Accountant Adrian Monarca issues a fixed-price quote for a multi-year engagement, and the firm handles transition from prior accountants. Marketing combines content (an extensive blog covering tax, accounting, business management, technology, and government assistance), a referral/loyalty program offering mutual rewards, social media presence, and Google reputation management (5.0 rating across 60 reviews). Revenue is generated entirely from professional service fees across five broad streams — tax & accounting, advisory/consulting, bookkeeping & payroll, business registration/setup, and workshops — with no disclosed pricing tiers, no external funding, and ownership concentrated among the three co-founders (Adrian Monarca as CPA Principal Accountant/CFO, Adam Abela as CPBA Head of Advisory/CEO, and Dan Sova as MBA/AICD COO/CTO), supported by a senior in-house lawyer-advisor.

Name

Float Accounting

Legal name

Float Accounting Pty Ltd

Website

https://floataccounting.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Float Accounting is a Melbourne-based, cloud-enabled Australian accounting and advisory firm providing tax, bookkeeping, payroll, virtual CFO, and business growth services to hundreds of small businesses across Victoria and New South Wales.

Ownership category

akta.pro rank

Product category

Accounting Services

akta.pro primary industry

Accounts Receivable (Invoicing, Cash Application, Deductions) (BPAAAGAB)

akta.pro secondary industry

Expense Management & Reimbursements Administration (BPACAIAH)

Keywords

• Small business accounting
• Bookkeeping services
• Tax advisory
• Payroll management
• Business advisory

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Tax & Accounting: Comprehensive tax and accounting services including BAS, GST, PAYGW, Company Tax, tax returns, and financial reporting. Revenue generated through professional service fees.
2. Business Advisory & Consulting: Virtual CFO services, management consulting, growth strategy, and business performance advisory. Ongoing advisory engagements with clients.
3. Bookkeeping & Payroll Services: Bookkeeping services and payroll management for small businesses. Regular service engagements.
4. Business Registration & Setup: Business registration services, asset protection structuring, and new business setup assistance.
5. Workshops & Training: Business growth workshops providing education on tools and strategies for business development.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Float Accounting is a Melbourne-based accounting and advisory firm that provides bookkeeping, payroll management, tax, advisory, CFO, and consulting services to small businesses across Australia. The firm also offers specialty services such as R&D tax incentive claims, asset finance broking, and software setup, supported by its own cloud-based reporting dashboards and workflow integrations.

Product overview

Float Accounting is a complete-service accounting and advisory firm that operates as a service-based business rather than a software product company. The core offering consists of integrated professional services including Business Tax Accountants & Advisory, Bookkeeping Services, and Virtual CFO Services. These are supplemented by specialized advisory modules including Xero & Cloud App Consulting (for cloud accounting implementation), Business Performance Dashboards (real-time financial analytics), Crypto Tax Australia, Payroll Management, Asset Protection, Business Growth Strategies, Management Consulting, Tax Minimisation & Planning, Business Registration, Business Growth Workshops, and insurance advisory. The company positions itself as a 100% cloud-enabled business that leverages Xero as its primary accounting platform, supported by integrations including Hubdoc, Fathom, Zapier, Airtable, and Process.st for automation, data management, and process documentation. The firm serves small businesses across various industries including E-Commerce, Finance, Food & Hospitality, I.T., Manufacturing, Media, Medical & Health, Professional Services, Real Estate, and Trade & Construction.

Differentiator

Problem solved

Functional benefit

Products and services

• Bookkeeping

Quantifiable outcome

• Client saved $31,500 in overpaid tax due to previous accountant errors
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• XerocoreTechnology or IntegrationPreferred cloud accounting platform. Float Accounting is a Xero-certified firm providing Xero setup, migration, and consulting services to clients. 100% cloud-enabled using Xero as the core accounting platform.
• HubdoccoreTechnology or IntegrationDocument automation tool integrated with Xero for automatic bill and receipt data extraction and synchronization.
• AirtablecoreTechnology or IntegrationBusiness systemisation platform used internally and recommended to clients for project management, task tracking, and database organization.
• ZapiercoreTechnology or IntegrationAutomation platform connecting Xero, Airtable, and other apps. Used for workflow automation between business systems.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Botkeeper: AI-powered bookkeeping automation platform serving accounting firms and SMBs. Represents an emerging technology-led threat to Float's core bookkeeping and AP/AR services via machine-learning automation.

Direct peers

• Bench: US-based SMB bookkeeping and accounting firm combining software with dedicated bookkeepers. Comparable business model to Float (service + cloud software) for the SMB segment, though operating at much larger scale.
• Pilot: US-based outsourced bookkeeping, accounting, and CFO services firm targeting SMBs and startups. Directly comparable service mix (bookkeeping + CFO/advisory) to Float's full-service model, with venture backing enabling faster scaling.
• 1-Stop Accountancy: Australia-based SMB accounting and bookkeeping firm offering tax, BAS, and advisory services. Direct competitor in the same geography and customer segment as Float.
• Cloud Count: Australian Xero-focused bookkeeping firm providing outsourced bookkeeping, payroll, and BAS services to SMBs. Closely overlaps Float's core offering, customer segment, and cloud-first delivery model.
• Carbon Bookkeeping: Australian cloud-based bookkeeping and accounting firm built on Xero, targeting SMBs with a similar service-led model to Float Accounting. Directly comparable in technology stack, target customer, and pricing approach.

Broad incumbents

• RSM Australia: Mid-tier Australian accounting and advisory firm serving SMBs and mid-market clients with tax, advisory, and outsourced finance services. Comparable advisory and outsourced-finance offering to Float's Virtual CFO and management consulting.
• BDO Australia: Top-tier Australian accounting and advisory network offering tax, audit, and consulting services to mid-market and larger SMBs. Overlaps Float at the upper end of its SMB and virtual CFO segment, with much broader service portfolio.
• William Buck: Australian mid-tier accounting and advisory firm with strong SMB and SME advisory practice. Overlaps Float in business advisory, tax planning, and virtual CFO services for owner-managed businesses.

Others

• MYOB: Major Australian accounting software platform providing bookkeeping, payroll, and practice solutions. Acts as both an indirect competitor and ecosystem participant for Float, which builds advisory on top of competing cloud platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Float Accounting