BuildMyBod
BuildMyBod is a healthcare price transparency platform that sells modular SaaS tools — led by an embedded Price Estimator widget — to aesthetic and medical providers, plus a turnkey Weight Management Platform offering compounded GLP-1 medications with automated recurring billing.
- Company typePrivate
- Founded2010
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What BuildMyBod does
BuildMyBod (operating as BuildMyHealth and legally held by KP Innovations, LLC, a Louisiana LLC founded in 2010) operates a healthcare price transparency platform serving primarily aesthetic medical providers — including MedSpas, plastic surgery, dermatology, and facial plastic surgery/ENT practices. Its core technology is the Price Estimator, a widget embedded on provider websites that enables patients to check procedure pricing in real time and helps practices comply with federal Good Faith Estimate and No Surprises Act requirements. Around this core, BuildMyBod has built a modular suite of add-on products: BMH Email Marketing for lead remarketing, Pricing Assistant and Data Insights for competitive benchmarking, Dynamic Pricing for automated price adjustments, Status Quote for No Surprises Act–compliant in-office quoting, Concierge for membership management, Promo Generator and BuyNow for eCommerce, Pricechecker Chatbot for homepage lead capture, and BMH Marketing with Google Analytics integration. The company also holds U.S. Patent D700,192 covering elements of its pricing platform technology.
BuildMyBod monetizes via subscription software, membership and Subscribe-and-Save programs, transaction fees on promo and BuyNow purchases, and a Weight Management Platform that sources compounded semaglutide and tirzepatide through partner compounding pharmacies and automates 28-day billing cycles. Distribution is direct-to-provider through a web portal, an iOS mobile app, embedded widgets on provider websites, and a Calendly-driven demo funnel; consumer-side access runs through provider-integrated tools and a DrWell-integrated login. The company claims a 7,000+ provider reach and markets a $250K+ monthly recurring revenue potential per practice. The company is privately held, founder-led, with no disclosed institutional funding rounds in the available source material.
BuildMyBod firmographics
Firmographics- Name
- BuildMyBod
- Legal name
- KP Innovations, LLC
- Website
- https://buildmybod.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BuildMyBod is a healthcare price transparency platform that sells modular SaaS tools — led by an embedded Price Estimator widget — to aesthetic and medical providers, plus a turnkey Weight Management Platform offering compounded GLP-1 medications with automated recurring billing.
- Ownership category
- akta.pro rank
BuildMyBod industry classification
Industry- Product category
- Healthcare Price Transparency Software
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Medication Pricing, Copay Assistance & Patient Financial Support Tools (HLACAKAN)
- akta.pro secondary industries
- PBM Technology Platforms (ePA/eRx/Real-Time Benefit Tools) (HLAEAKAL), Copay Assistance, Patient Support & Affordability Programs (HLAEAKAI)
Keywords
Where BuildMyBod is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BuildMyBod business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations, Infrastructure
Revenue model
- Subscription Software: Specialized subscription software for weight management programs with 28-day billing cycles. Monthly recurring payments with annual commitment.
- Membership Programs: Monthly memberships allowing consumer access to services/products at discounted rates. Recurring revenue model for providers.
- Promo Generator: Time-limited discounted offers sent via email to uploaded lists. Providers can turn websites into eCommerce platforms for non-surgical services.
- BuyNow: Time-unlimited offers available for online purchase, can be discounted or non-discounted.
- Subscribe and Save: Recurrent payments set by providers for automatic delivery of products/services used on a recurring basis (e.g., quarterly skin care products).
- Provider Platform Access: Platform providing price transparency tools, marketing support, and operational services to healthcare providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Weight Management Program subscription with all-inclusive features |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
BuildMyBod product offering
Product offeringCore offering
BuildMyBod operates a B2B healthcare price transparency platform that lets patients estimate out-of-pocket procedure costs via an embedded Price Estimator widget on provider websites, while giving providers tools for compliance with the No Surprises Act, lead remarketing, dynamic pricing, and eCommerce. Its flagship Weight Management Platform is a turnkey program for providers offering compounded GLP-1 medications (semaglutide and tirzepatide) with automated 28-day billing, clinical documentation forms, compounding pharmacy sourcing, and marketing support.
Product overview
BuildMyBod (BuildMyHealth) is a healthcare price transparency platform offering a suite of tools for healthcare providers. The core product is the Price Estimator widget, which allows patients to check procedure pricing on provider websites. The platform operates on a modular architecture with complementary products including: BMH Email Marketing for lead remarketing, Pricing Assistant for competitive analysis, Dynamic Pricing for automated price adjustments, Data Insights for insurance comparison analytics, Promo Generator for eCommerce capabilities, Status Quote for No Surprises Act compliant quoting, Concierge for membership/subscription management, BMH Marketing with Google Analytics integration, and Pricechecker Chatbot for automated lead generation. The Weight Management Platform is a specialized turnkey program for GLP-1 medications (semaglutide and tirzepatide) that includes pharmacy sourcing, automated billing, clinical documentation, and marketing support. The platform also includes mobile app access via iOS.
Differentiator
Problem solved
Functional benefit
Products and services
- Price Estimator Embedded widget on healthcare provider websites that lets patients check procedure pricing in real time, enabling price transparency and No Surprises Act compliance for medical aesthetic and other practices.
- Weight Management Platform
Quantifiable outcome
- Providers can generate $250K+ in monthly recurring revenue
- +4 more outcomes
Companies that use BuildMyBod
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles3 records
BuildMyBod technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature9 records
BuildMyBod partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Compounding PharmaciescorePartnership with compounding pharmacies to provide affordable GLP-1 medications (semaglutide and tirzepatide) to weight management program providers where state law allows. The platform handles prescription submission on behalf of providers.
- FacebookminorSocial media integration allowing users to share procedure pricing wishlists to their Facebook accounts.
- TwitterminorSocial media integration allowing users to share procedure pricing wishlists to their Twitter accounts.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
BuildMyBod competitors and assessment
Company assessmentBroad incumbents
- Tebra (formerly PatientPop + Kareo): Tebra is a practice growth and clinical platform for independent practices that bundles price transparency, patient acquisition, scheduling, and reputation management. It targets the same SMB healthcare provider base as BuildMyBod but as part of a broader practice management suite rather than a specialized pricing tool.
- Nextech: Nextech offers specialty-focused EHR and practice management software for plastic surgery, dermatology, ophthalmology, and medical spas—overlapping directly with BuildMyBod's primary verticals while bundling price disclosure, marketing, and patient engagement into a larger enterprise suite.
- Hims & Hers Health: Hims & Hers is a large consumer telehealth and subscription platform offering weight management programs including GLP-1 access. While primarily direct-to-consumer rather than provider-facing, it competes for the same patient demand that drives providers to BuildMyBod's weight management program.
Emerging players
- Luma Health: Luma Health provides patient engagement, scheduling, and messaging solutions for healthcare providers, including self-service access to care information. It competes for the same provider wallet with adjacent functionality to BuildMyBod's patient-facing pricing and communication tools.
Direct peers
- PatientNow: PatientNow provides practice management, EMR, and patient engagement software tailored to medical spas, plastic surgery, and dermatology—directly competing with BuildMyBod in the same aesthetic verticals with overlapping marketing automation and membership features.
- Mochi Health: Mochi Health is a weight management platform connecting patients with providers for GLP-1 prescriptions, including compounded medication access. It competes directly with BuildMyBod's Weight Management Platform for the same provider and patient base in the GLP-1 space.
- Turquoise Health: Turquoise Health is a healthcare price transparency platform that aggregates negotiated rates and helps providers comply with transparency rules. It competes most directly with BuildMyBod's core price transparency and Good Faith Estimate functionality, though it serves a broader provider base including hospitals and payers.
- Boulevard: Boulevard provides practice management software specifically for MedSpas, aesthetics, and wellness providers—offering booking, payments, memberships, and client experience tools. It competes directly for the same aesthetic and MedSpa customers BuildMyBod serves, with overlapping features around membership management and pricing/quoting workflows.
- Aesthetic Record (by Wealthys): Aesthetic Record is EMR and practice management software built specifically for medical spas and aesthetic practices, including membership management, marketing, and patient engagement. It directly competes with BuildMyBod for the aesthetic provider vertical with overlapping membership and eCommerce functionality.
- Hint Health: Hint Health is a membership management and billing platform purpose-built for Direct Primary Care and concierge practices. It directly competes with BuildMyBod's Concierge and BMH Concierge modules for the same DPC and concierge medicine customer segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
BuildMyBod social profiles
Digital presenceBuildMyBod compliance and trust
Trust signalCompliance2 records
BuildMyBod financial estimates
Financial estimateRevenue estimate
Valuation estimate
BuildMyBod leadership team
Management profileNumber of profiles
BuildMyBod funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BuildMyBod M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BuildMyBod
What does BuildMyBod do?
BuildMyBod operates a B2B healthcare price transparency platform that lets patients estimate out-of-pocket procedure costs via an embedded Price Estimator widget on provider websites, while giving providers tools for compliance with the No Surprises Act, lead remarketing, dynamic pricing, and eCommerce. Its flagship Weight Management Platform is a turnkey program for providers offering compounded GLP-1 medications (semaglutide and tirzepatide) with automated 28-day billing, clinical documentation forms, compounding pharmacy sourcing, and marketing support.
Is BuildMyBod a public or private company?
BuildMyBod is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BuildMyBod founded?
BuildMyBod was founded in 2010. It employs 11 to 50 people.
Where is BuildMyBod based?
BuildMyBod is headquartered in San Francisco, United States, in the North America region.
How does BuildMyBod make money?
Six revenue lines are on record. Subscription Software is the primary driver. The others are membership Programs, promo Generator, buyNow, subscribe and Save and provider Platform Access.
Who are BuildMyBod's main competitors?
Broad incumbents on record are Tebra (formerly PatientPop + Kareo), Nextech and Hims & Hers Health. Luma Health is listed as an emerging player. Direct peers are PatientNow, Mochi Health, Turquoise Health, Boulevard, Aesthetic Record (by Wealthys) and Hint Health.
Does BuildMyBod have an API?
No public API is recorded for BuildMyBod.
What industry is BuildMyBod in?
BuildMyBod's product category is Healthcare Price Transparency Software. Its primary akta.pro industry code is HLACAKAN, Medication Pricing, Copay Assistance & Patient Financial Support Tools, with a secondary code of HLAEAKAL, PBM Technology Platforms (ePA/eRx/Real-Time Benefit Tools). Its NAICS code is 524292 and its SIC code is 7372.