Umbertos Clam House

What Umbertos Clam House does

Umberto's Clam House is a single-location Italian seafood and pasta restaurant operating at 132 Mulberry Street in Little Italy, New York City, founded in 1972 by Umberto Ianniello and operated continuously by the founding family. Leadership passed to Robert Ianiello Jr. in 2005, who runs the business alongside at least one additional family owner ("Manny"). The establishment is positioned as an "eating institution" and a NYC landmark, with an open-kitchen dining room, custom-built wood bar, and a core menu built around the signature Hot Red Clam Sauce that has been simmered since 1972. Menu offerings span appetizers ($16-$26), a raw bar ($18-$72), soups and salads ($16-$23), pastas ($24-$41, including linguine and clam sauce, lobster ravioli, and frutti di mare), main courses ($23-$39), pizza ($22-$30), sides ($10-$17), and signature cocktails at $16 each. A restaurant DIY dessert/specials program includes Tuesday half-price wine (4pm-6pm) and Saturday happy hour (11:30am-4pm), with weekend brunch service on Saturdays and Sundays.

The company operates a direct-to-consumer business model with five revenue streams: (1) dine-in service including lunch, dinner, weekend brunch, and full bar; (2) online takeout and delivery through SliceLife; (3) off-premise catering for corporate events, weddings, birthdays, and holiday parties; (4) private event hosting ranging from small parties to full buyouts for 60+ guests; and (5) space rental for non-food events including engagement photos and movie sets. Distribution and digital marketing rely on OpenTable for reservations, SliceLife for ordering, and SpotHopper for website, social media, and email marketing; organic Facebook and Instagram accounts supplement the brand presence. Pricing is per-order pay-as-you-go across all menu categories.

Customer composition is diverse and includes NYC tourists, local Manhattanites, celebrities (e.g., Robert De Niro, Michael Douglas, David Chase, James Gandolfini, Edie Falco are cited as past patrons), and corporate/event hosts booking catering or private functions. The restaurant carries no patents, trademarks, AI/ML capabilities, regulatory actions, funding history, or disclosed financials. It holds a WCAG 2.0 Level AA accessibility conformance disclosure for its website. Operating hours are extended on Fridays and Saturdays (11:30am-11:00pm) versus Sunday-Thursday (11:30am-10:30pm), with brunch Saturday-Sunday 10:30am-4:00pm.

Name

Umbertos Clam House

Legal name

Umberto's Clam House

Website

https://umbertosclamhouse.com

Company type

Private

Founded year

1972

Operating status

Operating

Short description

Umberto's Clam House is a family-owned Italian seafood and pasta restaurant on Mulberry Street in Little Italy, NYC, founded in 1972. It serves dine-in, weekend brunch, catering, private events, and space rental to tourists, locals, and celebrities.

Ownership category

akta.pro rank

Product category

Italian Seafood Restaurant

NAICS

Full-Service Restaurants (722511), Caterers (722320), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

akta.pro secondary industries

Special Occasion & Destination Restaurants (THAFACAK), All-Day Dining Restaurants (THAFACAJ)

Keywords

• Italian seafood restaurant
• Italian pasta dining
• Event catering services
• Private party venue
• Italian wine bar

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Dine-in Restaurant: Traditional sit-down restaurant service featuring Italian seafood and pasta cuisine, with full bar service including signature cocktails, wines, and spirits. Operates with Saturday and Sunday brunch service and regular lunch/dinner service.
2. Online Ordering: Takeout and delivery orders placed through SliceLife platform, allowing customers to order menu items for pickup or delivery.
3. Catering Services: Off-premise catering for birthday parties, holiday parties, corporate events, wedding festivities, and other occasions. Inquires handled through website forms.
4. Private Events and Space Rental: Private party hosting for smaller gatherings and full buyouts for parties over 60 people. Also offers space rental for non-food events including engagement photos and movie sets.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Umberto's Clam House is a family-owned Italian seafood and pasta restaurant in Little Italy, NYC, serving traditional Italian seafood pasta dishes, raw bar items, pizza, and Italian entrees alongside a full bar with hand-picked Italian wines and signature cocktails. The core offering includes dine-in service with weekend brunch, complemented by online ordering for takeout/delivery, off-premise catering, private party hosting (including full buyouts), and non-food space rental.

Product overview

Umbertos Clam House is a single-location Italian seafood and pasta restaurant in New York City's Little Italy neighborhood. The core offering is its food and drink menu featuring Italian coastal cuisine including clams, seafood pasta dishes, and traditional Italian entrées. The restaurant operates as a unified dining establishment with additional services including catering for events, private party hosting, and space rental for non-food occasions. The business is family-owned and operated, established in 1972, with ownership having passed from founder Umberto Ianniello to his son Robert Ianiello Jr. in 2005.

Differentiator

Problem solved

Functional benefit

Products and services

• Food Menu (Italian Seafood & Pasta) Full Italian seafood and pasta menu including appetizers (bruschetta, fried calamari, baked clams, grilled octopus), raw bar (East Coast oysters, jumbo shrimp, littlenecks, cherrystones, seafood tower), soups and salads, pasta dishes (linguine and clam sauce, lobster ravioli, frutti di mare, lobster fra diavolo), main courses (salmon oreganata, branzino, chicken, veal, shell steak, eggplant parmigiana), and pizza. Served to dine-in, takeout, and catering customers.
• Drink Menu (Cocktails & Italian Wines) Beverage program featuring signature cocktails (Mojito, Aperol Spritz, Limoncello Spritz, Negroni, Old Fashioned, Espresso Martini, Margaritas frozen or on the rocks), hand-picked Italian wines, and other spirits served at the custom-built wood bar.
• Catering Services Off-premise event catering for birthday parties, holiday parties, corporate events, wedding festivities, and other occasions, with customizable catering packages; inquiries handled through the website.
• Private Parties On-premise private dining and event hosting for birthday parties, office functions, and special occasions; accommodates smaller parties and offers full buyouts for parties over 60 guests, with full-service dining.
• Space Rental (Non-Food Venue) Venue rental for non-food events including engagement photo shoots, movie sets, and other special requests, leveraging the restaurant's iconic Little Italy location.
• Weekend Brunch Service Weekend brunch service available Saturdays and Sundays from 10:30am to 4:00pm, featuring Italian-inspired dishes, signature cocktails, and live music programming including a Friday/Sunday harpist performance.

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• OpenTablecoreGTM or Marketing PartnerOpenTable is used as the primary reservation platform for Umberto's Clam House, allowing customers to book tables directly through the restaurant website. The partnership enables online reservation management and drives customer acquisitions through the OpenTable network.
• SliceLifecoreChannel Partner/ Reseller/ DistributorSliceLife serves as the online ordering and delivery platform for Umberto's Clam House, enabling customers to place takeout and delivery orders through the restaurant's website. This partnership facilitates off-premise dining revenue.
• SpotHoppercoreTechnology or IntegrationSpotHopper provides the restaurant's website platform, including website design, social media marketing, and email marketing services. The platform powers the restaurant's digital presence, online menus, event calendars, and customer communication tools.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Joe's Pizza: Iconic NYC pizzeria with multiple locations, known as a New York institution with strong tourist appeal. Comparable in NYC landmark/heritage positioning, tourist-driven demand, and single-cuisine specialization, though pizza-focused rather than seafood.

Others

• SpotHopper: Restaurant marketing platform provider that powers Umberto's Clam House website, social media, and email marketing. An enabling technology partner rather than a competitive operator, included because of the deep operational integration.

Emerging players

• The Lobster Place: NYC seafood market and seafood bar with both retail and dine-in components. Comparable in seafood category leadership and NYC footprint, though with a more retail/market-counter format than Umberto's full-service dining.

Direct peers

• Rubirosa: Italian-American restaurant in NYC's Nolita neighborhood offering pizza, pasta, and traditional Italian dishes. Comparable in NYC Italian dining positioning, neighborhood institution status, and casual-upscale positioning.
• Marea: Italian seafood fine-dining restaurant in NYC specializing in coastal Italian cuisine and pasta. Directly comparable to Umberto's Clam House in the Italian seafood pasta category and Manhattan positioning.
• Lure Fishbar: Seafood-focused restaurant in NYC's SoHo neighborhood featuring raw bar, sushi, and seafood specialties. Comparable in seafood-centric menu emphasis, raw bar offerings, and downtown Manhattan tourist customer base.
• Carmine's: Family-style Italian restaurant group with multiple NYC locations serving large groups and tourists. Comparable to Umberto's in cuisine category (Italian), target customer (tourists, celebrations, large parties), and event/catering business model.
• Quality Italian: Upscale Italian steakhouse in NYC offering modern Italian cuisine with premium pricing. Comparable in Italian cuisine category, NYC dining scene presence, and full-service experiential dining model.
• Il Mulino New York: Long-standing upscale Italian restaurant originally from NYC with a strong tourist and celebrity clientele. Comparable to Umberto's in Italian cuisine focus, NYC heritage, and high-visibility patronage positioning.
• Da Nico Ristorante: Family-owned Italian restaurant in NYC's Little Italy with traditional cuisine and a long operating history. Directly comparable in Little Italy location, family ownership, traditional Italian menu, and tourist draw.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/233791016825
• Instagraminstagram.com/officialumbertosclamhouse

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Umbertos Clam House