Fence Consultants of West Michigan

What Fence Consultants of West Michigan does

Fence Consultants of West Michigan is a family-owned fence installation contractor founded in 1988 and headquartered in Grand Rapids, Michigan, with additional offices in Holland and Kalamazoo that collectively cover the West Michigan service region. The company installs a broad range of fence, gate, railing, and access-control products — chain link, wood, aluminum, and vinyl fencing, ornamental railings, automated gates, temporary event fencing, wire partitions, turnstiles, and bollards — for residential, commercial, industrial, and event clients.

The business runs a project-based services model, generating revenue through one-time installation contracts acquired via a sales-led go-to-market that offers free on-site estimates. Customer segments include residential homeowners, commercial property owners, contractors, and event organizers, with notable event relationships spanning John Ball Zoo, the West Michigan Whitecaps, Tulip Time Festival, Amway River Bank Run, Irish on Ionia, Blues on the Grand, and Yassou Greek Festival. Execution is supported by a team with 200+ combined years of trade experience and a credentialed staff.

The firm carries Certified Fence Professional (CFP), Certified Automated Gate Operator Installer (CAGOI), Certified Automated Gate Systems Designer (CAGSD), and IDEA designations, is prequalified with the Michigan Department of Transportation, and has held a Better Business Bureau A+ rating continuously since 2008. It is privately held with no disclosed funding rounds, acquisitions, or external investment activity, and is positioned as a long-tenured regional services provider rather than a scaling venture.

Name

Fence Consultants of West Michigan

Legal name

Fence Consultants of West Michigan Inc.

Website

https://fenceconsultants.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Fence Consultants of West Michigan is a family-owned regional fence installation contractor founded in 1988, headquartered in Grand Rapids, Michigan with offices in Holland and Kalamazoo, serving West Michigan residential, commercial, and event clients with fencing, gates, railings, and access-control products.

Ownership category

akta.pro rank

Product category

Fence Installation Services

akta.pro primary industry

Fence Installation & Replacement (HSAIAJAA)

akta.pro secondary industries

Fence Installation & Replacement (HSAPALAC), Fence Repair & Restoration (HSAIAJAB), Gate Installation (Manual & Automated) (HSAIAJAC), Gate Automation, Access Control & Operator Repair (HSAIAJAD)

Keywords

• Fence installation services
• Residential fencing
• Commercial fencing
• Railing installation
• Gate access control

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Fence Installation Services: Professional fence installation for residential and commercial properties including wood, vinyl, aluminum, and chain link fences. Services include residential privacy fences, decorative fences, pool enclosures, and commercial perimeter security fencing.
2. Railing Installation: Installation of aluminum railing, vinyl railing, glass railing, chain link railing, and pipe railing for residential decks and commercial applications.
3. Gate and Access Control Systems: Sales and installation of automated gates, estate gates, gate operators, and access control systems for residential driveways and commercial properties.
4. Temporary Fencing Rental: Temporary fence rental and installation for events, construction sites, and commercial projects. Available for short-term and long-term needs with panel heights from 4 to 8 feet.
5. Fence Repair Services: Repair services to restore damaged fences, maintaining security and appearance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Fence Consultants of West Michigan sells and installs residential and commercial fencing, railing, and gate/access control products. Offerings span four primary materials (wood, vinyl, aluminum, chain link) along with complementary products including glass and pipe railing, guard rail, temporary event fencing, dumpster enclosures, turnstiles, bollards, and wire partition systems. Each project is preceded by a free on-site estimate and site assessment, with professional installation performed by an in-house team.

Product overview

Fence Consultants of West Michigan is a fence installation company offering a comprehensive portfolio of fencing, railing, and gate products for residential and commercial properties. The core offering spans four main fence material categories (chain link, wood, aluminum, and vinyl), each available in multiple styles and configurations. These are complemented by a suite of related access and safety products including automated gate systems with LiftMaster operators, glass and aluminum railing, guard rail and pipe railing, temporary event fencing, dumpster enclosures, turnstiles and bollards, folding gates, and wire partition systems for security and machine guarding. The product line serves both residential applications (privacy fencing, pool enclosures, pet containment, decorative railings) and commercial/industrial applications (perimeter security, athletic field fencing, data center partitions, construction site safety). The company also provides free on-site estimates, permit assistance, and professional installation across West Michigan.

Differentiator

Problem solved

Functional benefit

Products and services

• Chain Link Fence Galvanized steel chain-link fence available in standard 2-inch mesh and 1-inch mesh for pet enclosures; used for safety, pool fencing, and security on residential and commercial properties.
• Wood Fence Custom wood fences built on-site using treated lumber or western red cedar in picket, privacy, split-rail, and shadowbox styles; built to order rather than using prefabricated panels.
• Aluminum Fence Commercial-grade aluminum fence with 3/4-inch pickets at residential pricing, powder-coated finish guaranteed not to crack, peel, or chip; available in multiple colors and styles as a 'Good Neighbor' fence with identical appearance on both sides.
• Vinyl Fence Virtually maintenance-free polyvinyl fencing resistant to warping, rotting, and insect damage; available in privacy, picket, semi-privacy, and split-rail styles, designed to resist 80 mph winds with a manufacturer's lifetime warranty.
• Pool Fence Pool enclosure fencing meeting local safety codes including 48-inch minimum height, self-closing and self-latching gates, and gap/climbability requirements; available in ornamental aluminum, vinyl, and chain link materials.
• Gate & Access Control Automated and manual gate systems including estate gates, driveway gates, security gates, barrier arms, sliding gates, and panic bar exit hardware; integrated with LiftMaster gate operators and Alvarado hardware for access control.
• Glass Railing Custom glass deck railings providing unobstructed views with safety compliance, designed for waterfront properties and minimalist installations.
• Vinyl Railing Maintenance-free vinyl railing systems in various styles and heights for decks, porches, and staircases.
• Aluminum Railing Commercial-grade aluminum railing available in multiple styles, heights, and finishes, including 54-inch 3-rail designs with 3/4-inch pickets for residential and commercial applications.
• Guard Rail Guard rail systems for residential decks, commercial/industrial settings, construction sites, and MDOT applications; available in various materials, styles, and heights with MDOT prequalification.
• Pipe Railing Pipe handrails for staircases, pedestrian barriers, and water-rich or hard-to-reach locations; made from maintenance-free aluminum or galvanized steel fittings requiring no welding and minimal permitting.
• Temporary Fence Temporary fence panels 12 feet long available in 4, 6, and 8 foot heights with sandbags, Oxford support weights, and driven support posts for events, construction sites, and crowd control; available for short-term and long-term rental.
• Dumpster Enclosures Enclosure fencing designed to contain and screen dumpsters at commercial and multi-family properties.
• Turnstiles & Bollards Turnstile and bollard systems for pedestrian access control and security management at commercial and industrial facilities.
• Folding Gates Folding gate systems for commercial and industrial security applications providing flexible space management and access control.
• Welded Wire Partitions and Cages Welded wire partition systems for data centers, tool cribs, driver cages, and machine guarding; provides ventilation while securing equipment and inventory.
• Woven Wire Partitions Woven wire mesh partitions for indoor fencing, machine guarding, and inventory securing in commercial and industrial applications.
• Chain Link Railing Chain link railing systems for commercial and industrial applications requiring durable, low-maintenance barrier solutions.

Quantifiable outcome

• BBB A+ rating maintained since 2008
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Tulip Time FestivalcoreGTM or Marketing Partner · 1 January 2010Community partner since 2010, providing temporary perimeter fencing around the Tulip Time carnival every year. Partner support helps fund tulip plantings, Dutch Dance, and keeps festival events free. The 2025 festival drew nearly one million visitors and generated estimated $50 million in economic impact.
• Amway River Bank RuncoreGTM or Marketing Partner · 1 January 2010Annual sponsor and temporary fencing provider for the Amway River Bank Run, the largest 25K road race in the country with more than 22,000 participants. Race started in 1978 and has grown into a Grand Rapids institution.
• Elite Fence ProductsminorChannel Partner/ Reseller/ DistributorFence products supplier and partner shown in company logo section
• Ultra Aluminum FencingminorChannel Partner/ Reseller/ DistributorAluminum fencing products supplier and partner shown in company logo section
• Merchants MetalsminorChannel Partner/ Reseller/ DistributorFence materials supplier and partner shown in company logo section
• Master HalcominorChannel Partner/ Reseller/ DistributorFence and gate products supplier and partner shown in company logo section
• SPS FenceminorChannel Partner/ Reseller/ DistributorFence products supplier and partner shown in company logo section
• Digger SpecialtiesminorChannel Partner/ Reseller/ DistributorFence and railing products supplier and partner shown in company logo section
• LiftMasterminorChannel Partner/ Reseller/ DistributorGate operator and access control products supplier and partner shown in company logo section
• AlvaradominorChannel Partner/ Reseller/ DistributorGate and access control products supplier and partner shown in company logo section
• Irish Off IoniaminorGTM or Marketing PartnerTemporary fencing provided for St. Patrick's Day festival at Calder Plaza in downtown Grand Rapids, helping organizers stay compliant with city regulations for public events.
• Blues on the GrandminorGTM or Marketing PartnerSummer concert series sponsor providing four-foot temporary fence for the event.
• Yassou Greek FestivalminorGTM or Marketing PartnerFestival sponsor supplying temporary fencing since the event's inception in 2011.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Others

• Master Halco: North American wholesale distributor of fence, railing, and gate products. Listed as a channel supplier to Fence Consultants and operates in the same product category upstream of installation.
• Merchants Metals: Fence, gate, and railing product manufacturer and distributor serving professional fence contractors. Listed as a channel partner to Fence Consultants and a comparable upstream supplier to installers nationwide.
• Ameristar Fence Products: U.S. manufacturer of ornamental and perimeter security fence systems used by commercial and residential installers. Adjacent ecosystem player supplying products installed by companies like Fence Consultants.

Direct peers

• Long Fence: Multi-generational regional fence installer serving the Mid-Atlantic with residential and commercial fence, railing, and gate installation. Comparable business model and product breadth to Fence Consultants of West Michigan.
• Nationwide Fence & Supply: Michigan-based fence installation and supply company serving residential and commercial customers across the state. Comparable regional installer with similar product breadth and direct-sales approach.
• Frederick Fence Company: Regional fence installation contractor offering residential, commercial, and specialty fence products (wood, vinyl, aluminum, chain link) with on-site estimates. Closely matches Fence Consultants' product mix and direct-sales GTM model.
• Superior Fence & Rail: National fence installation franchise operating across multiple U.S. markets with residential and commercial fence, railing, and gate offerings. Most directly comparable to Fence Consultants as a multi-product fence installation specialist serving both homeowner and commercial customers.

Broad incumbents

• Lowe's Installation Services: National home improvement retailer offering fence and railing installation services through third-party providers. Overlaps with Fence Consultants on the residential fence category but as part of a much broader home improvement portfolio.
• Home Depot Installation Services: National home improvement retailer offering fence installation as a third-party service alongside materials sales. Competes for the same residential fence buyer but does not specialize in fence and operates at vastly larger scale.

Emerging players

• Invisible Fence Brand: Pet containment and boundary fencing brand operating through a dealer/installer network. Adjacent to Fence Consultants' pet enclosure use case but with a distinct electronic containment technology approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fenceconsultants
• LinkedInlinkedin.com/company/fence-consultants-of-west-mi

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fence Consultants of West Michigan