Loquiz
Loquiz is a cloud-based gamification platform that enables event professionals, HR teams, educators, and tourism operators to create and run indoor, outdoor, and hybrid location-based games via a no-code web creator and iOS/Android mobile apps.
- Company typePrivate
- Founded2010
- HeadquartersTallinn, Estonia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Loquiz does
Loquiz OÜ is an Estonia-based private limited company operating a cloud-based gamification platform that enables organizations and individuals to create and run location-based, task-based games for real-world events, tours, team building, training, and educational activities. The platform serves event professionals, corporate HR teams, tour operators, museums, schools, and hybrid/remote team organizers across 45+ countries. End users participate through free iOS and Android mobile applications, while game creators build experiences via a web-based no-code Creator interface at creator.loquiz.com.
The product stack comprises the Loquiz Platform (web Creator plus mobile Player apps), the Games Market template marketplace, and specialized creator modules covering Tour Builder, Event Creator, HR/Leadership Creator, Education Creator, and Museum Interactive Audio Guide. The platform supports five distinct game types—Quiz (indoor), Clue (indoor/outdoor), Rogain (outdoor), Scavenger (flexible), and Match (competitive outdoor)—each with different mechanics. Game logic is assembled through a Visual Rule Editor using WHEN-THEN blocks with AND/OR operators, requiring no coding. Location activation supports GPS with customizable radius, QR codes, and Beacons; games also function offline with results synchronizing when connectivity is restored. The platform exposes a RESTful API (v3 for tickets and leaderboards, v4 for account, credits, and invoices), webhooks (launched September 2021) for real-time player events, and an LLM API integration. Brand identity is protected by registered trademarks "Loquiz" and "LOQUIZ."
Loquiz monetizes through a freemium-to-subscription SaaS model (Free Trial, Creator PRO monthly subscription, and quote-based enterprise contracts with multi-year terms), a usage-based team credits system for running games, marketplace revenue from commercial game templates developed by third-party creators, and professional services delivered via Game Consultants for custom enterprise implementations. The company also supports a Single-Use Tickets model for reselling individual game or tour access to end-players, enabling operators to monetize Loquiz-powered experiences directly to consumers. Loquiz has operated as a privately-held, bootstrapped entity since its 2010 founding, with no disclosed venture capital, private equity, or institutional funding in the available materials.
Loquiz firmographics
Firmographics- Name
- Loquiz
- Legal name
- Loquiz OÜ
- Website
- https://loquiz.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Loquiz is a cloud-based gamification platform that enables event professionals, HR teams, educators, and tourism operators to create and run indoor, outdoor, and hybrid location-based games via a no-code web creator and iOS/Android mobile apps.
- Ownership category
- akta.pro rank
Loquiz industry classification
Industry- Product category
- Gamification and Team Engagement Software
- NAICS
- All Other Amusement and Recreation Industries (71399)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- UGC Game Creation Platforms (Roblox-like, Fortnite Creative, Core) (MPAFAIAA)
- akta.pro secondary industries
- Game Engine & Creation Platforms (UGC/Modding) (BPAMAKAE), Game-Based Learning & Gamification Authoring (EDAFAHAF)
Keywords
Where Loquiz is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Loquiz business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: SaaS subscription model with tiered plans (Free trial, Creator PRO, and enterprise options). Users pay subscription fees for game creation and running capabilities with team credits allocation.
- Games Market Commercial Templates: Marketplace for commercial game concepts developed by independent creators. One-time fees for game templates with full concept transfer including content, design, mechanics, and marketing materials.
- Team Credits System: Team credits used to run games. Testing is free; actual gameplay consumes credits. Supports individual ticket purchases for private games and self-guided tours.
- Professional Services: Game Consultants offer custom game development and implementation services for enterprise clients needing bespoke solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Trial - Entry level with limited credits for testing |
| Subscription | Monthly | Creator PRO - Full game creation and management features |
| Subscription | Multi-year contract | Custom/Enterprise - Quote-based for large organizations |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Loquiz product offering
Product offeringCore offering
Loquiz is a cloud-based gamification platform that enables businesses and event professionals to create real-world indoor, outdoor, and hybrid games, self-guided tours, team-building experiences, educational activities, and museum guides without coding. The offering combines a web-based visual Creator, native iOS and Android player apps, a template marketplace (Games Market), and optional professional services from Game Consultants. Core mechanics include location-based activation via GPS, QR codes, or beacons; multi-format tasks (photo, video, quiz, augmented photo); real-time leaderboards; and offline play support.
Product overview
Loquiz is a gamification platform for creating real-world games including indoor games, outdoor games, tours, guided tourism experiences, audio tours, team building, education, and hybrid events. The platform consists of a web-based Creator/Game Creator Pro for building games, a free mobile app for iOS and Android for players, and a Games Market with templates. Specialized tools include Tour Builder for tourism, Game Creator for Events, Team Games for HR/leadership, Education Creator for students, and Museum guides. The platform supports five game types: Quiz (indoor), Clue (indoor/outdoor), Rogain (outdoor), Scavenger (flexible), and Match (competitive outdoor). Game creation uses task-based building blocks with various task types including multiple choice, photo, video, and augmented photo tasks. Additional offerings include Single Use Tickets for selling games, LLM API access for AI integration, webhooks for real-time data, and professional Game Consultants services.
Differentiator
Problem solved
Functional benefit
Brands
- Loquiz PRO: Professional game creation platform and web interface for creating and managing games
Quantifiable outcome
- Reduced instructor requirements from 6-7 to 1-2 per typical event
- +3 more outcomes
Companies that use Loquiz
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Loquiz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature8 records
Loquiz partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NewayminorWebsite credit acknowledging Neway as a supporter of the Loquiz platform. Appears in footer as 'Supported by' section.
Scale indicators5 records
Recent moves6 records
Expansion highlights7 records
Loquiz competitors and assessment
Company assessmentBroad incumbents
- Slido: Audience interaction platform (acquired by Cisco/Webex) for events, meetings, and conferences. Overlaps with Loquiz's event-professional segment on engagement features, but focuses on Q&A/polling rather than immersive location-based games.
- Mentimeter: Interactive presentation platform with polls, quizzes, and word clouds used in corporate events and education. Competes with Loquiz for the same event and training budgets, though it is presentation-centric rather than location-based.
- Bizzabo: Enterprise event experience platform serving corporate event organizers with registration, engagement, and analytics. Adjacent to Loquiz on the event-professional buyer, and could expand into gamification features to compete.
- Kahoot: Publicly-listed gamification platform dominating interactive learning and engagement in education and corporate settings. Overlaps directly with Loquiz in game-based learning, quizzes, and team engagement, but at vastly greater scale and with broader content breadth.
Regional players
- CityHunt: US-focused scavenger hunt and team-building service provider for corporate events, tours, and group activities. Competes with Loquiz in the corporate team-building and tourism segments but relies on facilitated in-person hunts rather than a self-serve platform.
- ClueQuest: UK-based live escape room and gamified experience operator that has also developed digital team-building and event offerings. Comparable in the gamified team-building niche, with stronger physical-venue presence in the UK market.
Emerging players
- EventMobi: Event apps and engagement platform for corporate meetings and conferences. Competes with Loquiz for event organizer mindshare with native apps, gamification features, and live polling — more specialized than Bizzabo but smaller in scale.
- BreakoutEDU: Educational platform that turns classrooms into escape-room-style games, with both physical kits and a digital platform. Overlaps with Loquiz's education segment on game-based learning and active student engagement.
Direct peers
- Actionbound: Mobile interactive scavenger hunt and location-based game app used for team building, tourism, and education. Competes with Loquiz on outdoor GPS-based gameplay, tours, and similar customer segments in Europe and globally.
- GooseChase: SaaS scavenger hunt and team-building platform used by HR, schools, and event organizers. Closely comparable to Loquiz in target buyer, location-based mobile gameplay, and PLG distribution; competes head-to-head for corporate team-building and event budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Loquiz social profiles
Digital presenceLoquiz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loquiz leadership team
Management profileNumber of profiles
Profiles3 records
Loquiz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loquiz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loquiz
What does Loquiz do?
Loquiz is a cloud-based gamification platform that enables businesses and event professionals to create real-world indoor, outdoor, and hybrid games, self-guided tours, team-building experiences, educational activities, and museum guides without coding. The offering combines a web-based visual Creator, native iOS and Android player apps, a template marketplace (Games Market), and optional professional services from Game Consultants. Core mechanics include location-based activation via GPS, QR codes, or beacons; multi-format tasks (photo, video, quiz, augmented photo); real-time leaderboards; and offline play support.
Is Loquiz a public or private company?
Loquiz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Loquiz founded?
Loquiz was founded in 2010. It employs 11 to 50 people.
Where is Loquiz based?
Loquiz is headquartered in Tallinn, Estonia, in the Europe region.
How does Loquiz make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are games Market Commercial Templates, team Credits System and professional Services.
Who are Loquiz's main competitors?
Broad incumbents on record are Slido, Mentimeter, Bizzabo and Kahoot. Regional players are CityHunt and ClueQuest. Emerging players are EventMobi and BreakoutEDU. Direct peers are Actionbound and GooseChase.
Does Loquiz have an API?
Yes. Loquiz API allows developers to create custom result pages and connect Loquiz to online ticketing/booking systems. The API forwards information to booking systems once customers complete purchases, enabling automatic email/message delivery with login credentials. API v3 handles ticket generation and leaderboards; API v4 provides access to account users, role summaries, credit usage, and invoice/transaction data. Authentication uses API key format 'ApiKey-v1'. Custom leaderboards can be built using PHP code samples provided in documentation. Developer documentation is at api.loquiz.com/v3/docs.
What industry is Loquiz in?
Loquiz's product category is Gamification and Team Engagement Software. Its primary akta.pro industry code is MPAFAIAA, UGC Game Creation Platforms (Roblox-like, Fortnite Creative, Core), with a secondary code of BPAMAKAE, Game Engine & Creation Platforms (UGC/Modding). Its NAICS code is 71399 and its SIC code is 7900.