What CACE does

CACE (Cámara Argentina de Comercio Electrónico) is a private, non-profit industry association founded in 1999 in Buenos Aires, Argentina, representing PyMEs and brands that sell products and services online. The chamber operates as the recognized authoritative body for Argentine eCommerce, generating revenue through annual membership dues, event participation fees (primarily from Hot Sale and CyberMonday), and a roster of 10 named annual sponsors covering payments, logistics, technology infrastructure, and marketing services.

CACE's core product surface centers on five interconnected assets: (1) two flagship online sales events — CyberMonday (since 2012) and Hot Sale (since 2014) — operated through dedicated portals (cybermonday.com.ar, hotsale.com.ar) that aggregated 813 and 869 participating brands respectively in their most recent editions, driving tens of millions of consumer visits; (2) the Estudio Anual and Statistics Dashboard, which produce canonical benchmark data on Argentine eCommerce performance; (3) a federal education program (eCommerce Go / eGO) delivered through regional delegations across interior provinces; (4) a verified member directory categorized by industry vertical and geography; and (5) an educational content platform with training, workshops, webinars, and scholarship alliances.

Technically, CACE runs standard eCommerce and web infrastructure — including a Shopify-based commerce portal, event microsites, a member portal at cuenta.cace.org.ar, and content delivery for educational assets — without disclosed proprietary technology, AI/ML capabilities, or patented systems. The chamber has a headcount of 11-50 employees and serves a customer base that splits between PyMEs, mid-market brands and retailers, and a secondary ecosystem of eCommerce service providers, technology vendors, logistics companies, and payment platforms.

Name

CACE

Legal name

Cámara Argentina de Comercio Electrónico

Website

https://cace.org.ar

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

CACE is a non-profit Argentine eCommerce industry association founded in 1999 that offers membership programs, flagship online sales events (Hot Sale, CyberMonday), industry research, education, and a verified partner directory for PyMEs and brands selling online in Argentina.

Ownership category

akta.pro rank

Product category

eCommerce Industry Association

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

akta.pro secondary industry

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

Keywords

• Ecommerce chamber commerce
• Online retail events
• Ecommerce education
• Ecommerce market research
• Industry association

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership dues: CACE generates revenue primarily through annual membership fees from businesses (PyMEs and brands) that sell online in Argentina. Members pay to access exclusive benefits, event participation rights, training, networking, and visibility opportunities.
2. Event participation fees: Brands and retailers pay to participate in flagship events like Hot Sale and CyberMonday, gaining access to official event branding, site placement, and marketing exposure during high-traffic sales periods.
3. Annual sponsorships: Companies sponsor the organization on an annual basis, gaining brand visibility, logo placement on the CACE website, and association with CACE's initiatives and events. Sponsors include LOP, Ocasa, MODO, Envio pack, Google, Mobbex, Bluemail, Hellotext, Astropay, and La maquina.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

CACE is the Argentine Chamber of Electronic Commerce, operating since 1999 as an industry association representing small and medium-sized businesses (PyMEs) and brands selling online in Argentina. It sells an annual membership program that provides exclusive industry statistics, participation rights in flagship sales events (Hot Sale and CyberMonday), training and educational content, a verified partner directory, working groups, and discounts on services. The organization also produces authoritative annual market studies and operates federal educational encounter programs through regional delegations.

Product overview

CACE (Cámara Argentina de Comercio Electrónico) is a trade association representing the Argentine e-commerce industry since 1999, offering a unified membership program rather than a traditional product platform. The core offering centers on membership benefits including access to exclusive statistics (Annual Study, Statistics Dashboard), participation in flagship events (Hot Sale, CyberMonday, eCommerce Go), educational content and training, a verified partner directory, and working group networking. The organization connects SMEs and brands selling online in Argentina through a comprehensive ecosystem of events, research, and professional development services.

Differentiator

Problem solved

Functional benefit

Products and services

• CACE Membership Program Annual membership program providing businesses selling online in Argentina with exclusive industry statistics, participation rights in Hot Sale and CyberMonday, training content, networking opportunities, working groups, and discounts on services and solutions.
• Hot Sale Major 3-day online promotional event at hotsale.com.ar featuring over 800 brands offering exclusive discounts, with official event branding, placement on the event portal, and marketing exposure during a high-traffic sales period for Argentine consumers.
• CyberMonday Three-day online shopping event at cybermonday.com.ar where CACE member companies offer exclusive promotions and discounts to Argentine consumers during an annual high-traffic sales window.
• eCommerce Go (eGO) Federal series of eCommerce encounter events organized by CACE with regional delegations across Argentina, focused on the professionalization and networking of the digital commerce community in cities outside major metropolitan areas.
• Estudio Anual (Annual Study) Annual eCommerce industry research study delivering authoritative statistics on Argentine online retail, including billing totals (e.g., $34.03 trillion pesos in 2025 with 55% nominal growth), order volumes (253M orders in 2025), units sold (645M in 2025), payment methods, logistics, and buyer behavior metrics.
• Educational Content Platform Online educational platform offering on-demand content, guides, webinars, workshops, and training developed by digital economy experts, available to CACE members to support digital business professionalization.
• Partner Directory Verified directory of CACE member companies organized by sector (construction, electronics, food, fashion, logistics, payments, technology) and region (AMBA, CABA, Buenos Aires, Córdoba, Santa Fe, Tucumán, Misiones), enabling businesses and consumers to find member partners and service providers.
• Statistics Dashboard Interactive online dashboard providing exclusive Argentine eCommerce KPIs drawn from CACE's annual study, including billing, orders, units sold, and payment method statistics for member access.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Educational institutions (various)coreStrategic or Co-development PartnerCACE has established educational alliances with institutions to provide members with training opportunities, partial or full scholarships, and educational programs focused on digital economy topics in Argentina.
• LOPminorGTM or Marketing PartnerAnnual sponsor 2026. LOP powers the CACE website technology infrastructure.
• GoogleminorGTM or Marketing PartnerAnnual sponsor 2026. Google provides marketing support and integration with CACE's digital commerce ecosystem.
• OcasaminorGTM or Marketing PartnerAnnual sponsor 2026. Ocasa is a logistics and courier service provider serving Argentina's eCommerce sector.
• MODOminorGTM or Marketing PartnerAnnual sponsor 2026. MODO is a digital payment/wallet platform in Argentina.
• Envio packminorGTM or Marketing PartnerAnnual sponsor 2026. Envio pack appears to be a packaging or logistics service provider for eCommerce.
• MobbexminorGTM or Marketing PartnerAnnual sponsor 2026. Mobbex is a payment infrastructure platform serving Argentine businesses.
• BluemailminorGTM or Marketing PartnerAnnual sponsor 2026. Bluemail is a communication or email marketing service provider.
• HellotextminorGTM or Marketing PartnerAnnual sponsor 2026. Hellotext appears to be a messaging or communications platform for businesses.
• AstropayminorGTM or Marketing PartnerAnnual sponsor 2026. Astropay is a payment solutions provider offering alternative payment methods.
• La maquinaminorGTM or Marketing PartnerAnnual sponsor 2026. La maquina is a marketing or advertising service provider.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Brazilian Retail and Consumer Goods Chamber: Brazilian retail and consumer chamber event and content body adjacent to eCommerce. Comparable as a Latin American trade association serving retail and digital commerce participants in the region's largest market.
• Foro Economía Digital Chile: Chilean digital economy trade association (formerly FED). Closely comparable to CACE as another Spanish-speaking Latin American eCommerce/digital economy body with similar advocacy, events, and research mandate.
• Ecommerce Europe: Pan-European eCommerce trade association representing national eCommerce associations to EU institutions. Comparable as a peer-tier association, but operates at a supranational level rather than the national-chamber model CACE uses.

Direct peers

• eCommerce Foundation: Dutch-based non-profit producing cross-country eCommerce research including the Global Ecommerce Reports. Comparable to CACE's Annual Study and Statistics Dashboard in producing authoritative benchmarking data for the eCommerce ecosystem.
• CapVCE (Cámara Peruana de Comercio Electrónico): Peruvian eCommerce industry chamber hosting the CyberDay Perú event and publishing Peruvian eCommerce studies. Closely matches CACE's chamber model, flagship sales event, and research mandate in another Spanish-speaking Latin American market.
• Shop.org: NRF's digital retail division and the most recognized eCommerce industry association in the United States. Directly comparable to CACE in mission (advancing the digital retail industry) and operating model (membership, events, research), though operating in the U.S. market.
• AMVO (Asociación Mexicana de Venta Online): Mexican eCommerce industry association running the Hot Sale México event and producing annual industry studies — directly comparable to CACE's Hot Sale and Annual Study offerings in the neighboring Latin American market.

Broad incumbents

• NRF (National Retail Federation): The largest U.S. retail trade association that operates across both physical and digital retail. Comparable to CACE in trade-association mandate and event organizing (NRF's Big Show), but covers a much broader retail scope beyond eCommerce and serves a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cacearg
• Instagraminstagram.com/cacearg
• TikToktiktok.com/@cacearg
• Xx.com/cacearg
• Facebookfacebook.com/CaceArg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CACE