Hellotext
Hellotext is a Uruguay-based SaaS platform that uses AI-powered multi-agent automation to drive eCommerce sales and customer engagement across WhatsApp, SMS, Instagram, Webchat, and Mercado Libre, serving merchants from solo founders to global enterprise retailers.
- Company typePrivate
- Founded2020
- HeadquartersMontevideo, Uruguay
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Hellotext does
Hellotext (legal entity Electronic Mobile S.A.) is a Uruguay-based SaaS company, founded in 2020 and headquartered in Montevideo, that provides an AI-powered conversational commerce and messaging automation platform aimed at eCommerce and retail merchants. The platform orchestrates customer engagement across WhatsApp, SMS, Instagram Direct Messages, Facebook Messenger, Webchat, and Mercado Libre, anchored by a multi-agent AI architecture with a central supervisor that prioritizes 30+ pre-built eCommerce playbooks — including Cart Saver, Browse Recovery, Smart Recommender, Complete-the-Look, win-back, replenishment, and birthday campaigns — and adapts product, channel, timing, and tone per shopper. Hellotext is offered through tiered pricing (Starter free, Small $67/month, Grow $269/month, plus Enterprise custom) with a hybrid revenue model combining subscription fees, performance-based commissions (3-5% of attributed sales), and usage-based SMS and WhatsApp messaging charges. The product is distributed product-led via a 1-month free trial, instant integrations with 14+ eCommerce platforms (Shopify, WooCommerce, Wix, Mercado Libre, VTEX, BigCommerce, Magento, PrestaShop, Tiendanube, Fenicio), and a public REST API plus open-source hellotext.js SDK; enterprise accounts are sold through direct sales with custom SLAs. The customer base spans global enterprise retailers (Lego, Crocs, New Balance, Chevignon, Yango, OXXO) alongside LATAM-rooted SMBs and startups, with localized pricing for the US, UK, Spain, and France markets beyond the company's Uruguayan home base.
Hellotext firmographics
Firmographics- Name
- Hellotext
- Legal name
- Electronic Mobile S.A.
- Website
- https://hellotext.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hellotext is a Uruguay-based SaaS platform that uses AI-powered multi-agent automation to drive eCommerce sales and customer engagement across WhatsApp, SMS, Instagram, Webchat, and Mercado Libre, serving merchants from solo founders to global enterprise retailers.
- Ownership category
- akta.pro rank
Hellotext industry classification
Industry- Product category
- Conversational Commerce / eCommerce Messaging Automation
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Messaging-based Social Commerce (Chat Commerce) (CRAFANAG)
Keywords
Where Hellotext is headquartered
LocationHeadquarters
- HQ city
- Montevideo
- HQ country
- Uruguay
- HQ region
- Latin America
Offices1 record
Markets served
Hellotext business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Subscription Plans: Fixed monthly subscription fees for three tiers: Starter ($0 minimum), Small ($67/month), and Grow ($269/month). Plans include varying levels of playbooks, team members, WhatsApp lines, and support SLAs.
- Performance/Attribution Fees: Percentage of sales generated through Hellotext platform: 5% for Starter, 4% on sales above $2,000 for Small, 3% on sales above $10,000 for Grow. Attribution uses last-click non-direct model with 24-hour window (7 days if short link clicked).
- SMS Fees: Variable SMS costs: up to 7,000 SMS included in Small plan, up to 30,000 SMS in Grow plan for US. $0.01 per SMS in United States. Pay-as-you-go beyond included quotas.
- Meta/WhatsApp Conversation Fees: Charges billed by Meta for WhatsApp Business Platform messages. Separate from Hellotext subscription and performance fees.
- Non-SMS Messaging Fees: $2 per 1,000 messages for WhatsApp, Webchat, Instagram DM, and Mercado Libre when plan minimum or attribution fee is lower than this threshold.
- Enterprise Custom: Custom enterprise pricing for high-volume requirements with exclusive short codes, 99.5% SLA, and dedicated enterprise support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Starter - Free entry tier for solo founders with essential automation |
| Hybrid | Monthly | Small - Essential revenue automation for growing businesses |
| Hybrid | Monthly | Grow - Advanced AI automation for revenue scaling |
| Subscription | Multi-year contract | Enterprise - Custom high-volume requirements |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Hellotext product offering
Product offeringCore offering
Hellotext (legal entity Electronic Mobile S.A.) is an AI-powered conversational commerce and sales automation platform for eCommerce and retail businesses. It automates customer engagement and revenue generation across WhatsApp, SMS, Instagram DM, Facebook Messenger, Webchat, and Mercado Libre using a multi-agent AI system with a library of 30+ pre-built Playbooks covering cart recovery, browse recovery, product recommendations, win-back, re-engagement, and seasonal campaigns. The offering is delivered as subscription SaaS with tiered plans and integrated into major eCommerce platforms.
Product overview
Hellotext is an AI-powered conversational commerce platform for eCommerce and retail that automates sales across WhatsApp, Web Chat, Instagram, Facebook Messenger, and Mercado Libre. The platform consists of a core automation engine with 30+ AI-powered Playbooks (including Cart Saver, Browse Recovery, Smart Recommender, and win-back sequences), a unified Inbox for multichannel customer management, and Journey Builder for custom automation flows. The offering includes native integrations with major eCommerce platforms (Shopify, WooCommerce, Wix, VTEX, Mercado Libre, BigCommerce, Magento, PrestaShop, Tiendanube, Fenicio) and is available in three pricing tiers (Starter, Small, Grow) plus an Enterprise option. The platform also offers a REST API and Hellotext.js SDK for developer extensibility.
Differentiator
Problem solved
Functional benefit
Products and services
- Hellotext Platform AI-powered conversational commerce SaaS platform that automates customer engagement, cart recovery, product recommendations, and re-engagement across WhatsApp, SMS, Instagram DM, Facebook Messenger, Webchat, and Mercado Libre for online retailers.
- Hellotext REST API REST API enabling developers to programmatically manage profiles, properties, lists, templates, messages, coupons, tracking events, orders, products, and other platform objects, with Bearer token authentication and JSON responses.
- Hellotext.js SDK Open-source JavaScript library for tracking customer events from campaigns and journeys, enabling external systems to record customer actions programmatically.
- Hellotext Enterprise Plan Custom-priced high-volume offering for enterprise retailers requiring millions of monthly SMS or WhatsApp deliveries, with exclusive short codes, 99.5% SLA, and dedicated enterprise support sold via direct sales.
Quantifiable outcome
- 75x ROI achieved from generated sales
- +4 more outcomes
Companies that use Hellotext
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Hellotext technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability8 records
Feature10 records
Hellotext partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- ShopifycoreNative integration with Shopify platform enabling instant connection of Shopify stores for cart tracking, order sync, and automated messaging workflows.
- WooCommercecoreIntegration with WooCommerce WordPress eCommerce platform for automated messaging and customer engagement.
- WixcoreIntegration with Wix website builder platform enabling automated messaging for Wix stores.
- Mercado LibrecoreIntegration with Mercado Libre Latin American eCommerce marketplace for messaging and customer engagement.
- VTEXcoreIntegration with VTEX commerce platform for automated messaging and customer journey automation.
- BigCommercecoreIntegration with BigCommerce SaaS eCommerce platform for messaging automation.
- Meta (WhatsApp & Instagram)coreCore messaging channel partnerships with WhatsApp Business Platform and Instagram Direct Messages for automated customer engagement. WhatsApp conversation fees are billed separately by Meta.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Hellotext competitors and assessment
Company assessmentDirect peers
- Interakt: Interakt is a WhatsApp commerce and marketing platform offering shared inbox, automation, catalog, and payments features for SMBs. It is a direct competitor in the messaging-based social commerce category where Hellotext operates.
- Respond.io: Respond.io is a customer conversation management platform that unifies WhatsApp, Messenger, Instagram, and other channels with automation and AI agents. It directly competes with Hellotext in multichannel inbox and AI-driven customer engagement.
- AiSensy: AiSensy is a WhatsApp Business API and marketing automation platform with chat commerce features, chatbots, and campaign management. It competes with Hellotext in the WhatsApp-first messaging automation category, particularly across LATAM and global SMB segments.
- Postscript: Postscript is an SMS marketing and conversational commerce platform focused on Shopify-based DTC and eCommerce brands. It directly overlaps with Hellotext's SMS/WhatsApp automation and Shopify integration capabilities.
- Gorgias: Gorgias is a helpdesk and conversational support platform built for eCommerce, with deep Shopify integration and AI-driven automations. It overlaps with Hellotext's Inbox, AI Triage, and multichannel customer engagement capabilities.
- WATI: WATI is a WhatsApp Business API platform purpose-built for SMBs, offering shared inbox, broadcasts, chatbots, and eCommerce integrations. It is one of the closest direct competitors to Hellotext in WhatsApp-first conversational commerce for small and mid-sized retailers.
- Attentive: Attentive is a leading SMS and email marketing platform for retail and eCommerce, with AI-driven personalization and segmentation. It targets the same eCommerce conversational commerce category as Hellotext with comparable playbook-style automation.
Broad incumbents
- Klaviyo: Klaviyo is a large, well-capitalized customer data and marketing automation platform serving eCommerce, with email, SMS, and increasingly WhatsApp capabilities. It is a broader incumbent whose expanding SMS and conversational features put it in direct competition with Hellotext.
- Brevo (Sendinblue): Brevo is a multi-channel marketing, sales, and conversational platform offering email, SMS, WhatsApp, and CRM. As an established broader player, it competes with Hellotext across the SMB eCommerce marketing and messaging stack.
- Yotpo: Yotpo is an eCommerce marketing platform spanning reviews, SMS marketing, loyalty, and subscriptions. Its SMS and segmentation products overlap with Hellotext's messaging automation and customer segmentation features for online retailers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hellotext social profiles
Digital presenceHellotext compliance and trust
Trust signalCompliance2 records
Hellotext financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hellotext leadership team
Management profileNumber of profiles
Hellotext funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hellotext M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hellotext
What does Hellotext do?
Hellotext (legal entity Electronic Mobile S.A.) is an AI-powered conversational commerce and sales automation platform for eCommerce and retail businesses. It automates customer engagement and revenue generation across WhatsApp, SMS, Instagram DM, Facebook Messenger, Webchat, and Mercado Libre using a multi-agent AI system with a library of 30+ pre-built Playbooks covering cart recovery, browse recovery, product recommendations, win-back, re-engagement, and seasonal campaigns. The offering is delivered as subscription SaaS with tiered plans and integrated into major eCommerce platforms.
Is Hellotext a public or private company?
Hellotext is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hellotext founded?
Hellotext was founded in 2020. It employs 1 to 10 people.
Where is Hellotext based?
Hellotext is headquartered in Montevideo, Uruguay, in the Latin America region.
How does Hellotext make money?
Six revenue lines are on record. Subscription Plans are the primary driver. The others are performance/Attribution Fees, SMS Fees, meta/WhatsApp Conversation Fees, non-SMS Messaging Fees and enterprise Custom.
Who are Hellotext's main competitors?
Direct peers on record are Interakt, Respond.io, AiSensy, Postscript, Gorgias, WATI and Attentive. Broad incumbents are Klaviyo, Brevo (Sendinblue) and Yotpo.
Does Hellotext have an API?
Yes. REST API enabling developers to manage profiles, properties, lists, templates, messages, coupons, tracking events, actions, apps, carts, events, objects, orders, order items, products, product variants, refunds, and sessions. Authentication via Bearer token. Returns JSON responses. Supports pagination with limit, starting_after, and ending_before parameters. Developer documentation is at www.hellotext.com/api.
What industry is Hellotext in?
Hellotext's product category is Conversational Commerce / eCommerce Messaging Automation. Its primary akta.pro industry code is CRAFANAG, Messaging-based Social Commerce (Chat Commerce). Its NAICS code is 5132 and its SIC code is 7372.