What Ecommerce Foundation does

Ecommerce Foundation is a Dutch non-profit founded in 2011 and headquartered in Amsterdam. Its short, stated role is sponsoring research studies, facilitating knowledge sharing, and supporting benchmarking efforts — and its most significant operational programme is the Global Anti-Scam Alliance (GASA), which positions the Foundation as a convening body for cross-sector anti-fraud collaboration rather than a software vendor.

GASA operates a membership-based alliance model spanning 124+ member organisations across 90+ countries and six global regions (North America, Europe, Asia-Pacific, Oceania, Latin America, Africa). Members include governments and regulators (e.g., UAE Ministry of the Interior), global financial institutions (Visa, Mastercard, J.P. Morgan, Capital One, Lloyds, Scotiabank, TD, Citizens Financial Group), technology platforms (Amazon, Google, Meta, Microsoft, TikTok, Adobe, OpenAI), cybersecurity vendors (Bitdefender, McAfee, Trend Micro, F-Secure, Gen Digital), fraud-detection specialists (Feedzai, LexisNexis Risk Solutions, Outseer, FNA, Charm Security, ScamAdviser), industry associations (GSMA, ICC, IBFed, Cifas), and consumer advocacy organisations (Accion). Membership tiers — Foundation, Corporate, Supporting, and Associated — drive recurring subscription revenue alongside event partnerships and sponsorships tied to annual Global Anti-Scam Summits and regional meet-ups.

The Foundation's product surface consists of three core solutions: Scam.org (a consumer-facing scam-reporting and information platform), SpotScam (a scam-detection tool), and the Global Signal Exchange (GSE), a cross-sector intelligence sharing platform for real-time exchange of scam signals. In 2018, the Foundation acquired Scamadviser to consolidate consumer-facing website-scam detection. Distribution and engagement run through research publications (e.g., State of Scams country reports produced with partners including Worldline for Germany and Iris Powered by Generali for the USA), flagship summits (San Francisco and Bangkok in 2026), regional meet-ups, working groups, and a member directory and ambassador programme. The organisation is led by founder Jorij Abraham as General Manager and Managing Director.

Name

Ecommerce Foundation

Legal name

Global Anti-Scam Alliance

Website

https://ecommercefoundation.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Ecommerce Foundation is a Dutch non-profit that operates the Global Anti-Scam Alliance (GASA), a cross-sector membership network of 124+ organisations across 90+ countries. It builds intelligence-sharing tools (Global Signal Exchange, Scam.org, SpotScam) to help governments, financial institutions, technology platforms, and consumer groups collaborate against online scams.

Ownership category

akta.pro rank

Product category

Consumer Protection and Anti-Fraud Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Web Search Portals and All Other Information Services (51929)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Fraud Detection & Prevention (payments fraud, account takeover, scams) (FSAGAFAE)

akta.pro secondary industries

Trust, Safety & Risk Support (Fraud, Abuse, Policy Enforcement) (BPAAABAI), Fintech & Payments Content & Compliance Screening (KYC/AML-related content, fraud signals) (BPAAALAH)

Keywords

• E-commerce research
• Industry benchmarking
• Online fraud prevention
• Anti-scam intelligence
• Consumer protection collaboration

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Fees: GASA generates revenue through tiered membership programs including Foundation Members, Corporate Members, Supporting Organisations, and Associated Organisations. Members pay fees to access the network, intelligence sharing platforms, and collaboration benefits.
2. Event Partnerships and Sponsorships: Revenue from organizations partnering with GASA for Global Anti-Scam Summits and regional events, providing on-stage visibility and direct engagement with decision-makers across government, financial services, technology, and law enforcement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Ecommerce Foundation is a non-profit organization that sponsors e-commerce research studies, facilitates knowledge sharing, and supports benchmarking efforts across the digital commerce ecosystem. Within its broader umbrella, the organization operates the Global Anti-Scam Alliance (GASA), a membership-based alliance that produces intelligence sharing platforms (Global Signal Exchange), scam reporting and detection tools (Scam.org, SpotScam), and convener events such as the annual Global Anti-Scam Summit. The organization runs on a membership-fee model targeting brand owners, platforms, governments/regulators, banks and financial institutions, and non-profits/academia.

Product overview

GASA offers a unified platform consisting of three core solutions: Scam.org for victim reporting and resources, SpotScam for scam identification and flagging, and the Global Signal Exchange (GSE) for cross-sector intelligence sharing. These products work together to enable prevention, detection, and disruption of online fraud through collaboration with governments, industry, and consumer organisations.

Differentiator

Problem solved

Functional benefit

Brands

• Scam.org: A solution platform for scam-related information and reporting.
• SpotScam
• Global Signal Exchange (GSE)

Quantifiable outcome

• 59% of scam victims never report the incident
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

45 partnerships are on record, tiered foundation.

• AccionfoundationStrategic or Co-development PartnerAccion, a global nonprofit focused on financial inclusion, is listed as a Foundation Member of GASA, collaborating on efforts to protect consumers and prevent financial fraud affecting underserved populations.
• AdobefoundationStrategic or Co-development PartnerAdobe participates as a Foundation Member, contributing expertise in digital trust and safety to GASA's anti-scam initiatives.
• Aduna GlobalfoundationStrategic or Co-development PartnerAduna Global, focused on data collaboration, collaborates with GASA on cross-border data sharing for fraud prevention.
• AmazonfoundationStrategic or Co-development PartnerAmazon is a Foundation Member contributing to GASA's efforts to combat fraud on e-commerce platforms and protect consumers from marketplace scams.
• GooglefoundationStrategic or Co-development PartnerGoogle participates as a Foundation Member, providing expertise in search safety, advertising integrity, and platform security to GASA's anti-scam network.
• MetafoundationStrategic or Co-development PartnerMeta (Facebook, Instagram) is a Foundation Member working with GASA on platform safety, fraud detection, and protecting users from scams across social media.
• MicrosoftfoundationStrategic or Co-development PartnerMicrosoft is a Foundation Member contributing cybersecurity expertise and technology resources to GASA's fraud prevention efforts.
• MastercardfoundationStrategic or Co-development PartnerMastercard participates as a Foundation Member, bringing payment fraud detection expertise and financial intelligence to GASA's network.
• VisafoundationStrategic or Co-development PartnerVisa is a Foundation Member collaborating on payment fraud prevention, transaction security, and consumer protection initiatives.
• GSMAfoundationStrategic or Co-development PartnerGSMA (mobile industry association) collaborates as a Foundation Member, addressing telecom fraud and mobile-based scams within GASA's ecosystem.
• J.P. MorganfoundationStrategic or Co-development PartnerJ.P. Morgan participates as a Foundation Member, contributing financial sector expertise and intelligence on financial fraud to GASA.
• International Banking Federation (IBFed)foundationStrategic or Co-development PartnerIBFed collaborates with GASA to coordinate anti-fraud efforts across the global banking industry.
• Capital OnefoundationStrategic or Co-development PartnerCapital One is a Foundation Member contributing financial fraud detection expertise to GASA's network.
• Lloyds Banking GroupfoundationStrategic or Co-development PartnerLloyds Banking Group participates as a Foundation Member, contributing UK banking sector insights to anti-scam efforts.
• CifasfoundationStrategic or Co-development PartnerCifas, the UK's fraud prevention service, is a Foundation Member collaborating on fraud intelligence sharing.
• BitdefenderfoundationStrategic or Co-development PartnerBitdefender contributes cybersecurity technology expertise as a Foundation Member of GASA.
• McAfeefoundationStrategic or Co-development PartnerMcAfee is a Foundation Member providing consumer security and fraud detection technology to GASA.
• Gen DigitalfoundationStrategic or Co-development PartnerGen Digital (parent of Norton, Avast) participates as a Foundation Member contributing consumer cybersecurity solutions.
• FeedzaifoundationStrategic or Co-development PartnerFeedzai, an AI-powered fraud detection company, collaborates as a Foundation Member providing financial crime prevention technology.
• LexisNexis Risk SolutionsfoundationStrategic or Co-development PartnerLexisNexis Risk Solutions is a Foundation Member contributing data analytics and risk intelligence capabilities to GASA.
• WorldlinefoundationStrategic or Co-development PartnerWorldline collaborated with GASA on the State of Scams Germany 2026 Report, demonstrating research partnership capabilities.
• ICC (International Chamber of Commerce)foundationStrategic or Co-development PartnerICC and GASA published a best practices framework for combating scam advertising, focusing on risk-based verification, transparency, reporting and collaboration.
• Iris Powered by GeneralifoundationStrategic or Co-development PartnerIris Powered by Generali collaborated with GASA on the State of Scams USA 2026 Report, contributing consumer protection expertise.
• TikTokfoundationStrategic or Co-development PartnerTikTok is a Foundation Member working with GASA on platform safety and protecting users from scams on the video platform.
• NetcraftfoundationStrategic or Co-development PartnerNetcraft, specializing in internet security, participates as a Foundation Member providing cybercrime detection capabilities.
• NasdaqfoundationStrategic or Co-development PartnerNasdaq is a Foundation Member contributing financial markets expertise and intelligence to GASA.
• AnyTech365foundationStrategic or Co-development PartnerAnyTech365 is a Foundation Member contributing cybersecurity services expertise to the alliance.
• Charm SecurityfoundationStrategic or Co-development PartnerCharm Security is a Foundation Member contributing to GASA's anti-scam technology initiatives.
• Citizens Financial Group, Inc.foundationStrategic or Co-development PartnerCitizens Financial Group participates as a Foundation Member contributing US banking sector fraud prevention expertise.
• ConfiantfoundationStrategic or Co-development PartnerConfiant, focused on ad quality, is a Foundation Member contributing to GASA's efforts against scam advertising.
• CSCfoundationStrategic or Co-development PartnerCSC is a Foundation Member contributing domain security and brand protection expertise to GASA.
• F-SecurefoundationStrategic or Co-development PartnerF-Secure is a Foundation Member contributing cybersecurity technology and threat intelligence to the alliance.
• FNAfoundationStrategic or Co-development PartnerFNA, focused on network analytics, is a Foundation Member contributing fraud detection capabilities to GASA.
• GogolookfoundationStrategic or Co-development PartnerGogolook, developer of Whoscall and fraud detection solutions, is a Foundation Member contributing Asian market expertise.
• Match GroupfoundationStrategic or Co-development PartnerMatch Group (dating apps) is a Foundation Member addressing romance scams on their platforms.
• Ministry of the Interior of the United Arab EmiratesfoundationStrategic or Co-development PartnerUAE Ministry of Interior is a Foundation Member representing government law enforcement perspectives in the alliance.
• OKXfoundationStrategic or Co-development PartnerOKX, cryptocurrency exchange, is a Foundation Member contributing to GASA's efforts against crypto scams.
• OpenAIfoundationStrategic or Co-development PartnerOpenAI is a Foundation Member contributing AI safety and technology expertise to GASA's anti-scam efforts.
• OutseerfoundationStrategic or Co-development PartnerOutseer (formerly RSA Authenticator) is a Foundation Member contributing authentication and fraud detection technology.
• ScamAdviserfoundationStrategic or Co-development PartnerScamAdviser, specializing in website scam detection, is a Foundation Member contributing consumer protection tools.
• ScotiabankfoundationStrategic or Co-development PartnerScotiabank is a Foundation Member contributing Canadian and international banking perspectives to anti-fraud efforts.
• TDfoundationStrategic or Co-development PartnerTD (Toronto-Dominion Bank) is a Foundation Member contributing North American banking fraud prevention expertise.
• The Media TrustfoundationStrategic or Co-development PartnerThe Media Trust is a Foundation Member contributing ad security and digital safety verification expertise.
• Tools for HumanityfoundationStrategic or Co-development PartnerTools for Humanity is a Foundation Member contributing to GASA's efforts in verifying online identities and preventing fraud.
• TrendMicrofoundationStrategic or Co-development PartnerTrendMicro is a Foundation Member contributing cybersecurity technology and threat intelligence capabilities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cifas: The UK's leading fraud prevention service, operating as a non-profit membership data-sharing organization for fraud risk intelligence across industries. Directly comparable in cross-sector intelligence-sharing mission; GASA actually lists Cifas as a Foundation Member, reinforcing the functional similarity.
• Trustworthy Accountability Group (TAG): A non-profit advertising industry initiative to fight criminal activity in digital advertising including scam ads, malware, and fraud. Comparable to GASA's anti-scam advertising mission (also jointly published a best-practices framework with ICC) and its multi-stakeholder certification/membership model.
• Stop Scams UK: A UK-based collaboration of banks, telecoms, and tech firms tackling scam activity through intelligence sharing and coordinated disruption. Comparable to GASA as a multi-stakeholder scam-prevention alliance with shared signal infrastructure, but geographically bounded to the UK.
• FS-ISAC (Financial Services Information Sharing and Analysis Center): A global member-driven, non-profit information sharing organization for the financial services sector focused on cyber and fraud threats. Most directly comparable to GASA in operating model: tiered membership, cross-border intelligence sharing, and sector convening — though narrower in scope (financial services only).
• Internet Watch Foundation (IWF): A UK non-profit that works with industry, government, and law enforcement to minimize the availability of criminal online content. Comparable to GASA as a non-profit intelligence/coordination body with member-driven funding and a public-facing reporting portal (analogous to Scam.org).
• Anti-Phishing Working Group (APWG): An international coalition of industry, government, and law enforcement focused on unifying the global response to cybercrime including phishing, fraud, and scams. Directly comparable to GASA in mission (anti-scam coordination), membership structure, and public-facing data/reporting outputs.
• Cyber Threat Alliance (CTA): A non-profit organization of cybersecurity practitioners sharing threat intelligence for the common good. Comparable to GASA in member-driven intelligence-sharing model, though CTA's emphasis is on enterprise cybersecurity vendors rather than consumer-facing scam defense.
• Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG): A global non-profit industry association working against botnets, malware, spam, and messaging abuse. Comparable to GASA in operating as a cross-sector working-group-driven alliance with tiered membership and published best practices, though focused upstream on messaging/email abuse.

Broad incumbents

• INTERPOL Financial Crimes and Fraud: The international police organization's financial crime unit coordinating cross-border fraud investigations. Comparable to GASA in cross-border fraud-coordination mandate and reach, though operating as a sovereign governmental body rather than an industry alliance.

Emerging players

• Fraud.com (formerly Featurespace): An enterprise fraud detection platform providing real-time fraud and scam analytics to banks and fintechs. Comparable to GASA as it intersects with fraud prevention but operates as a commercial vendor rather than a member alliance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ecomfound
• LinkedInlinkedin.com/company/ecommerce-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecommerce Foundation