Extreme Martial Arts

What Extreme Martial Arts does

Extreme Martial Arts is a founder-owned, single-location martial arts training facility based in Amarillo, Texas (5740 Canyon Dr.), founded in 2006 by Ty Garrett. The business operates as a traditional in-person martial arts school rather than a technology platform, offering three core programs: Kids Martial Arts (Jiu Jitsu and Kickboxing fundamentals with a character-development focus), Brazilian Jiu Jitsu (delivered under a Carlos Machado affiliate curriculum), and Kickboxing (taught by the only Troy Dorsey Kickboxing Organization certified instructors within 250 miles, combining boxing, kickboxing, and Muay Thai technique with calisthenics). Customers are primarily drawn from the Amarillo, Canyon, and Claude communities in the Texas Panhandle, with children and families identified as the primary persona, supplemented by adults seeking fitness, self-defense, and discipline.

Revenue mechanics combine recurring membership fees for ongoing classes with one-time online trial offers ($29 for two days of training per week or $29 for a five-class kids package) that function as low-friction customer acquisition. Distribution is direct-to-consumer through a single physical facility, supported by website lead forms ("Request Information" and "Reserve Your First Class" CTAs) and a multi-channel digital presence spanning Facebook, Instagram, YouTube, a blog, and consent-based email/SMS marketing. The business has no proprietary technology, no AI components, no external funding, and operates as a privately held, founder-owned entity with approximately six employees.

Strategic positioning rests heavily on the credentials of owner Ty Garrett, who holds multiple blackbelts (7th degree in kickboxing from Master Troy Dorsey, 3rd degree in BJJ from Carlos Machado, 3rd degree in Tae Kwon Do, 1st degree in Japanese Karate) with 30+ years of training and a competitive record that includes three International Kickboxing Federation world titles at different weight classes, an International Martial Arts Council Hall of Fame induction, and Fighter of the Decade (2010-2019) recognition in Sport MMA. The school has been voted Amarillo's Best martial arts school for seven consecutive years from 2014 onward and positions itself as the largest martial arts community in the region.

Name

Extreme Martial Arts

Legal name

Extreme Martial Arts

Website

https://extrememartialarts.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Extreme Martial Arts is a founder-owned, single-location martial arts school in Amarillo, Texas, founded in 2006 by Ty Garrett, offering Kids Martial Arts, Brazilian Jiu Jitsu, and Kickboxing classes to local families and adults on a recurring membership model.

Ownership category

akta.pro rank

Product category

Martial Arts Training Services

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Combat Sports Gyms (Boxing, Kickboxing, Muay Thai) (HSADADAB)

akta.pro secondary industries

Kids & Youth Martial Arts Programs (HSADADAG), Grappling & Submission Arts Training (Judo, BJJ, Wrestling) (HSADADAC), Boxing & Kickboxing Fitness Classes (HSADABAF), Competition & Tournament Team Training (HSADADAJ)

Keywords

• Martial arts training
• Kids martial arts
• Brazilian Jiu Jitsu
• Kickboxing classes
• Self-defense instruction

Headquarters

HQ city

Amarillo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Class Memberships and Trial Offers: Recurring membership fees for ongoing martial arts training across kids programs, Brazilian Jiu Jitsu, and kickboxing. One-time trial offers provide initial customer acquisition, with conversion to ongoing membership.
2. Online Trial Membership Purchases: One-time online purchases of trial memberships (e.g., 5 kids martial arts classes for $29, 2 days of training for $29/week). These are collected directly by Extreme Martial Arts.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

Extreme Martial Arts delivers in-person martial arts instruction through Kids Martial Arts, Brazilian Jiu Jitsu, and Kickboxing programs at its Amarillo training facility. The school combines martial arts technique with character development, fitness, and self-defense, and supplements its core classes with online trial offers and class packages for new customer acquisition.

Product overview

Extreme Martial Arts is a martial arts training facility offering three core in-person programs: Kids Martial Arts (teaching Jiu Jitsu and Kickboxing fundamentals to children with a focus on values and leadership), Brazilian Jiu Jitsu (adult classes for all skill levels as a Carlos Machado affiliate), and Kickboxing (high-energy fitness classes combining striking techniques with calisthenics). The company operates as a traditional martial arts gym rather than a technology platform, supplemented by online trial offers and class packages for customer acquisition.

Differentiator

Problem solved

Functional benefit

Products and services

• Kids Martial Arts In-person martial arts program for children teaching Jiu Jitsu and Kickboxing fundamentals while instilling core values, leadership skills, anti-bullying strategies, and self-defense techniques. Targeted at kids and their parents in the Amarillo and Canyon communities.
• Brazilian Jiu Jitsu Adult Brazilian Jiu Jitsu classes for novices and advanced students, taught under the Carlos Machado affiliate lineage, combining martial arts technique with full-body workouts, focus, discipline, and stress relief. Targeted at adults seeking fitness, self-defense, and personal development.
• Kickboxing High-energy kickboxing classes taught by TDKO-certified instructors, using striking fundamentals, heavy bags, and calisthenic exercises for total-body fitness, calorie burning, lean muscle growth, and stress relief. Targeted at fitness-oriented adults and serious martial artists.
• 2 Days of Martial Arts Training Trial Offer One-week trial membership offering 2 days of training with a certified instructor for $29, no contract required, designed to convert new prospects into recurring class members.
• 5 Kids Martial Arts Classes Package Online introductory package for kids providing 5 martial arts classes at $29 (down from $50), including free 2 days of training with a certified instructor and no contract requirement. Targeted at parents evaluating the Kids Martial Arts program.

Quantifiable outcome

• Kickboxing record of 18-0 with 12 KOs for owner Ty Garrett
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Carlos MachadocoreStrategic or Co-development PartnerProud Carlos Machado affiliate providing authentic Brazilian Jiu Jitsu curriculum and lineage. Offers both beginning and advanced Jiu Jitsu tracks under Carlos Machado's training methodology.
• Troy Dorsey (Troy Dorsey Kickboxing Organization)coreStrategic or Co-development PartnerFounder Ty Garrett is a founding member of the Troy Dorsey Kickboxing Organization (TDKO). The gym has the only TDKO certified instructors within 250 miles, teaching Kickboxing, Boxing, and Muay Thai techniques.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• 10th Planet Jiu Jitsu: No-gi Brazilian Jiu Jitsu-focused school network with affiliated academies in multiple U.S. cities. Comparable as a BJJ lineage brand serving adult students at single-facility affiliates.
• Checkmat BJJ: International Brazilian Jiu Jitsu competition team with affiliated academies across the U.S. Comparable on the BJJ lineage/competition team model and adult member base.

Direct peers

• Premier Martial Arts: Multi-discipline martial arts franchise offering kids and adult programs with a strong trial-offer and community-led marketing playbook. Closely comparable operating model and customer segments.
• Title Boxing Club: Franchise chain specializing in kickboxing and boxing fitness classes with membership-based pricing. Directly comparable on the kickboxing product line and adult fitness customer segment.
• Tiger Schulmann's Martial Arts: Multi-location martial arts chain teaching karate, kickboxing, and self-defense to kids and adults with a strong belt-system curriculum and trial-offer acquisition funnel. Comparable on discipline mix and direct-to-consumer marketing motion.
• ATA Martial Arts: Largest martial arts franchise in the U.S. offering multi-discipline programs (taekwondo, kickboxing, self-defense) for kids and adults in a single-facility model. Most directly comparable on service mix, kids-program emphasis, and membership-based model.
• Gracie Barra: Global Brazilian Jiu Jitsu franchise network operating single-school locations under a recognized lineage (similar in spirit to the Carlos Machado affiliate model). Direct peer for the BJJ adult segment and curriculum/branding approach.
• Alliance BJJ: One of the most globally recognized Brazilian Jiu Jitsu academies and competition teams, operating affiliated schools worldwide. Direct peer for the BJJ product and lineage-driven positioning.

Broad incumbents

• UFC Gym: National fitness and martial arts brand combining MMA, kickboxing, BJJ, and youth programs under a well-known parent brand. Overlaps in product offering but operates at broader scale with a wider portfolio (fitness + MA).

Others

• Martial Arts Industry Association: Industry trade group serving independent martial arts school owners with business tools, marketing support, and best-practice resources. Adjacent — represents ecosystem support for single-location gyms like Extreme Martial Arts.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/ExtremeMartialArts20/featured
• Facebookfacebook.com/amarilloextrememartialarts
• Instagraminstagram.com/amarillo_extreme_martial_arts/?hl=en
• LinkedInlinkedin.com/company/extreme-martial-arts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Extreme Martial Arts