American Farms

What American Farms does

American Farms is a U.S. consumer pet products brand specializing in premium natural dog treats and chews. The brand is owned and operated by Smithfield Foods, Inc., a major protein company, and sources its products from pigs raised on American farms. American Farms offers two primary product lines — Pig Ears (available in natural and hardwood-smoked variants in 10-count and 20-count packages) and Pork Bones — all positioned as 100% all-natural with no additives, artificial colors, fillers, or preservatives, and never fried. Core processing relies on oven roasting and natural hardwood smoking; pork bones are engineered with increased density to reduce splintering risk.

The company sells exclusively through physical retail stores across the United States and supports customers via a zip-code-based store locator on its brand website and a Consumer Affairs phone line. The target customer is U.S. dog owners seeking safe, digestible chew treats appropriate for small (1 ear), medium (2 ears), and large (3 ears) dogs, with a horizontal segmentation approach. Pricing is not publicly disclosed; products are sold as consumer packaged goods at prices set by individual retailers. The brand operates with 101-250 employees, is headquartered in Salinas, California, and is structured as a private sub-brand under Smithfield Foods, Inc.'s broader portfolio.

Strategically, American Farms functions as a Smithfield-owned pet treat label leveraging the parent's pork supply chain for cost and quality positioning. Its go-to-market is exclusively direct-to-consumer via retail (no e-commerce, app, or direct online purchase capability on the brand site), with marketing limited to brand-site content, a store finder, and consumer affairs support. There is no evidence of recent funding rounds, M&A activity, leadership changes, or geographic expansion beyond the U.S. domestic market.

Name

American Farms

Legal name

Smithfield Foods, Inc.

Website

https://americanfarms.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

American Farms is a U.S. consumer pet products brand owned by Smithfield Foods, Inc., manufacturing premium natural dog chews (pig ears and pork bones) distributed nationally through retail stores for dog owners.

Ownership category

akta.pro rank

Product category

Pet Food and Treats

NAICS

Dog and Cat Food Manufacturing (311111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Pet Treats & Chews (AFADAFAF)

akta.pro secondary industry

Pork Further Processing (Cured, Smoked, Ham, Bacon) (AFANABAE)

Keywords

• Pet food manufacturing
• Natural dog treats
• Premium dog chews
• Pig ear chews
• Dog bones

Headquarters

HQ city

Salinas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Consumer Packaged Goods Sales: American Farms generates revenue through the sale of premium natural dog treats and chews via retail distribution. Products are sold as one-time purchases through physical retail stores.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

American Farms manufactures and sells premium natural dog treats and chews, primarily pig ears and pork bones, sourced from American farm-raised pigs. Products are oven roasted or natural hardwood smoked (never fried), contain no additives, artificial colors, fillers, preservatives, or rawhide, and are sold as consumer packaged goods through physical retail stores.

Product overview

American Farms is a consumer pet products company offering 100% All Natural Dog Treats in two product lines: Pig Ears and Bones. The Pig Ears line includes natural and hardwood smoked variants in 10-count and 20-count packages, made from U.S.-raised pigs, oven roasted or smoked (never fried), with no artificial ingredients. The Bones line features Pork Bones made from American farm-raised pigs, designed with increased density to prevent splintering and hardwood smoked for flavor. All products contain no additives, no artificial colors or flavors, and are never made from rawhide.

Differentiator

Problem solved

Functional benefit

Products and services

• 10 ct. Pig Ear Natural

Quantifiable outcome

• 100% All Natural with No Additives, No Artificial Colors, No Fillers, Not Fried

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves2 records

Expansion highlights2 records

Broad incumbents

• Wellness Pet Company: Wellness Pet Company offers natural pet food and treats across the Wellness and Old Mother Hubbard brands, with overlapping premium natural positioning and broader category presence versus American Farms.
• Merrick Pet Care: Merrick Pet Care is a premium natural pet food and treat brand owned by Nestlé Purina, with a broader portfolio of dog treats and chews that competes with American Farms at the premium natural positioning across retail channels.
• Blue Buffalo: Blue Buffalo (owned by General Mills) is a leading premium natural pet food and treat brand with significant retail presence and natural positioning that overlaps with American Farms' consumer segments.
• Natural Balance Pet Foods: Natural Balance produces premium natural pet food and treats, directly competing with American Farms in the natural, limited-ingredient positioning across mainstream retail channels.

Direct peers

• Best Bully Sticks: Best Bully Sticks sells natural single-ingredient dog chews and treats through retail and e-commerce, directly competing with American Farms in the natural, minimally processed dog chew category.
• Redbarn Pet Products: Redbarn manufactures natural dog chews, treats, and food including bully sticks, bones, and natural proteins, with overlapping retail distribution and a similar natural-ingredient positioning to American Farms.
• Pet 'n Shape: Pet 'n Shape manufactures natural dog chews and treats including pig ears and smoked bones, directly overlapping with American Farms' core product line of pig ears and pork bones for dogs.
• Cadet Pet: Cadet Pet manufactures rawhide and natural dog chews, including bully sticks and bones, directly competing with American Farms in the dog chew treat category across retail channels.

Emerging players

• Vital Essentials: Vital Essentials produces raw and freeze-dried natural pet treats and food, sharing American Farms' natural-only positioning and appealing to a similar premium-conscious dog owner segment.
• Open Farm: Open Farm is a premium natural pet food and treat brand with strong direct-to-consumer and retail presence, competing with American Farms for premium natural share though with broader food portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Farms