Foundry
- Company typePrivate
- Founded1964
- HeadquartersNeedham, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
Foundry firmographics
Firmographics- Name
- Foundry
- Legal name
- FoundryCo, Inc.
- Website
- https://foundryco.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Foundry industry classification
Industry- Product category
- B2B Marketing Technology
- akta.pro primary industry
- Technology & B2B PR (MPAAADAC)
- akta.pro secondary industry
- Industry-Specific B2B Trade Show Organizers (THAHABAB)
Keywords
Where Foundry is headquartered
LocationHeadquarters
- HQ city
- Needham
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Foundry business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- Advertising & Media: Advertising solutions across digital editorial properties, including display ads, native content, and sponsored content on trusted tech publication sites reaching IT decision-makers.
- Events & Sponsorships: Event sponsorship packages, attendance fees, and partner opportunities for 800+ annual events including CIO 100 Awards, Leadership Live series, Channel Partner Congress, and regional summits.
- Demand Generation & Lead Gen: Demand generation solutions utilizing exclusive first-party data to reach specific tech buyers based on purchase intent and contextual insights.
- Intent Data & Martech Solutions: Intent data platform, ABM software, Data-as-a-Service, and email marketing platform built for B2B technology marketers.
- Content Marketing Services: Content creation and marketing services positioning brands as leaders to target audiences through editorial and branded content.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Foundry product offering
Product offeringCore offering
Foundry operates a B2B tech marketing and buyer engagement platform built on a portfolio of award-winning IT editorial brands (CIO, CSO, Computerworld, InfoWorld, Network World, Macworld, PCWorld, Tech Advisor, TechHive, ChannelWorld). It monetizes these audiences through advertising, demand generation, content marketing services, 800+ industry events, and proprietary martech software including an Intent Data Platform, ABM platform, Data-as-a-Service, and an Email Marketing Platform targeted at enterprise technology marketers.
Product overview
Foundry is a B2B tech marketing and buyer engagement company operating a platform-plus-services model. The core offering centers on proprietary intent data (Foundry Intent Data Platform) combined with ABM software and martech solutions, layered over an award-winning portfolio of 10+ global editorial brands (CIO, CSO, Computerworld, InfoWorld, Network World, Macworld, PCWorld, Tech Advisor, TechHive, ChannelWorld) spanning digital, video, events, and print. These editorial brands reach 28M+ monthly visitors and 800+ events annually, providing technology vendors access to in-market IT decision-makers. The company delivers marketing solutions including advertising, demand generation, content creation, and events, with data and software products (ABM Platform, Data-as-a-Service, Email Marketing) that help marketers reach, engage, and convert tech buyers throughout the purchasing journey.
Differentiator
Problem solved
Functional benefit
Brands
- CIO: Technology leadership brand reaching chief information officers and IT thought leaders in 72 countries
- CSO
- Computerworld
- InfoWorld
- Network World
- Macworld
- PCWorld
- Tech Advisor
- TechHive
- ChannelWorld
- CIO 100
- CSO50
Products and services
- Foundry Intent Data Platform Proprietary intent data platform that captures and unifies buyer signals from digital and non-digital sources to deliver a comprehensive view of buying activity, including decision-maker granularity for activation. Sold to enterprise technology marketers.
- Foundry ABM Platform Account-Based Marketing software that supports and connects marketers' digital programs across channels to activate intent, personalize messaging, and drive pipeline for enterprise technology marketers.
- Data-as-a-Service Data solution providing technology companies with buyer insight and intelligent foresight for demand generation and pipeline filling, leveraging Foundry's proprietary first-party audience data.
- Email Marketing Platform B2B-focused email marketing platform built for technology marketers to reach and engage IT decision-makers across Foundry's audience network.
- CIO 100 Awards & Conference Premier annual awards program and conference recognizing CIO excellence, held across the US, UK, Australia, India, Spain, and additional markets for over three decades; serves as a flagship sponsorship and lead-generation venue.
- CIO 100 Leadership Live Five-city US regional event series bringing the CIO 100 community and next-generation technology leaders together for peer-driven conversations on leadership and digital transformation.
- Channel Partner Congress Germany's largest IT channel event connecting IT service providers, system integrators, and managed service providers with new partnerships and channel insights.
- EDGE Channel Conference Annual conference bringing together 300+ MSPs, SIs, VARs, consultants, and vendors in an immersive business-focused environment focused on the IT channel.
- Foundry Advertising Solutions Advertising solutions across Foundry's digital editorial properties including display ads, native content, and sponsored content on trusted tech publication sites reaching IT decision-makers globally.
- Demand Generation Solutions Lead generation and demand generation solutions utilizing exclusive first-party data to reach specific tech buyers based on purchase intent and contextual insights.
- Content Marketing Services Content creation and marketing services positioning brands as leaders to target audiences through editorial and branded content distributed via Foundry's editorial properties.
Quantifiable outcome
- 96% of visitors take action towards purchasing after engaging with content
- +3 more outcomes
Companies that use Foundry
Customer profileNamed customers4 records
Segments4 records
Foundry technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Foundry partnerships and signals
Strategic signalScale indicators15 records
Recent moves6 records
Expansion highlights5 records
Foundry competitors and assessment
Company assessmentBroad incumbents
- ZoomInfo: Public B2B data/intent platform with a much larger TAM footprint across all industries; competing with Foundry's intent and ABM offerings at greater scale and with deeper venture funding.
- Forrester Research: Independent research/advisory firm reaching the same IT decision-maker audience via paid research, events, and Forrester Decisions; broader incumbent competing for content-marketing and research sponsorship budgets.
- Informa Markets / Informa Tech: Global events-and-information conglomerate now encompassing TechTarget and former UBM tech assets; a broader incumbent offering overlapping B2B tech events, media, and data at much larger scale than Foundry.
Direct peers
- Ziff Davis: Public B2B/consumer tech media and martech platform operating editorial brands (PCMag, Mashable) plus subscription software (ePC, Spiceworks), competing for the same enterprise tech marketing wallet as Foundry.
- The Channel Company (CRN parent): Channel-focused B2B tech media and events operator publishing CRN and running channel events; directly comparable to Foundry's ChannelWorld and EDGE business serving the IT reseller community.
- TechTarget (now Informa Tech): The closest direct comparable: a B2B tech media and intent data operator combining owned editorial sites, demand-generation services, and ABM/intent software — the model TechTarget scaled and was acquired by Informa for ~$1.2B in 2024.
Emerging players
- 6sense: AI-driven ABM platform built on third-party and partner intent signals; an emerging but well-funded competitor to Foundry's ABM software and intent offering for tech marketers.
- Demandbase: ABM platform with first-party intent data and advertising activation, directly competing with Foundry's ABM and demand-gen stack for enterprise B2B tech marketing dollars.
- G2: B2B software marketplace and intent-driven lead-gen platform; overlaps Foundry's buyer-research audience and offers competing demand-gen and intent signals to tech vendors.
- Bombora: Pure-play B2B intent data provider whose Company Surge® data feeds many ABM platforms; competes head-to-head with Foundry's intent data product on the same marketer buying motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Foundry social profiles
Digital presenceFoundry compliance and trust
Trust signalCompliance5 records
Foundry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Foundry leadership team
Management profileNumber of profiles
Foundry subsidiaries and ownership
Company hierarchySubsidiaries4 records
Foundry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Foundry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Foundry
What does Foundry do?
Foundry operates a B2B tech marketing and buyer engagement platform built on a portfolio of award-winning IT editorial brands (CIO, CSO, Computerworld, InfoWorld, Network World, Macworld, PCWorld, Tech Advisor, TechHive, ChannelWorld). It monetizes these audiences through advertising, demand generation, content marketing services, 800+ industry events, and proprietary martech software including an Intent Data Platform, ABM platform, Data-as-a-Service, and an Email Marketing Platform targeted at enterprise technology marketers.
Is Foundry a public or private company?
Foundry is a private company. It is classified as management employee owned and is currently operating.
When was Foundry founded?
Foundry was founded in 1964. It employs 1,001 to 5,000 people.
Where is Foundry based?
Foundry is headquartered in Needham, United States, in the North America region.
How does Foundry make money?
Five revenue lines are on record. Advertising & Media is the primary driver. The others are events & Sponsorships, demand Generation & Lead Gen, intent Data & Martech Solutions and content Marketing Services.
Who are Foundry's main competitors?
Broad incumbents on record are ZoomInfo, Forrester Research and Informa Markets / Informa Tech. Direct peers are Ziff Davis, The Channel Company (CRN parent) and TechTarget (now Informa Tech). Emerging players are 6sense, Demandbase, G2 and Bombora.
Does Foundry have an API?
No public API is recorded for Foundry.
What industry is Foundry in?
Foundry's product category is B2B Marketing Technology. Its primary akta.pro industry code is MPAAADAC, Technology & B2B PR, with a secondary code of THAHABAB, Industry-Specific B2B Trade Show Organizers.