Chameleon Travel Shop

What Chameleon Travel Shop does

Chameleon Travel Shop, operating under the legal entity Chameleon Global, is a privately held B2B travel technology platform founded in 2015 and headquartered at 1050 Crown Pointe Pkwy, Suite# 500, Atlanta, GA. The company aggregates inventory from over 1,000 Destination Management Companies (DMCs) and activity suppliers, offering approximately one million bookable products across 90+ countries. Its core product is a web-based B2B portal through which travel professionals can search, book, and manage hotels, tours, packages, transfers, and tailor-made itineraries in real time.

The technology stack centers on an in-house booking and management platform with a free reseller API and a Plug and Play embedded booking engine for digital partners. Travel professionals can also access a white-label storefront configurable with their own commission rates and branding, effectively allowing CTS to function as a backend reservation system for downstream travel agencies and tour operators. The company runs staffed regional support offices in seven countries — the United States, Italy, France, Portugal, Brazil, New Zealand, and Australia — providing 24/7 multilingual assistance in English, Spanish, French, Italian, and Portuguese.

Chameleon operates a transaction-fee revenue model, earning commissions on bookings and package sales. Consumer-facing package pricing is structured around a 30% deposit with the balance due 45 days before departure and installment options up to 12 payments, with major credit cards plus Boleto Bancário and PIX supported for Latin American customers. The customer base is split across individual travelers (B2C), travel professionals (B2B agents and tour operators using the white-label platform), and digital partners embedding CTS inventory via the API or booking engine. No external funding rounds, acquisitions, or leadership changes are disclosed in available materials.

Name

Chameleon Travel Shop

Legal name

Chameleon Global

Website

https://chameleontravelshop.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Travel Technology Platform

NAICS

Other Travel Arrangement and Reservation Services (56159), Travel Agencies (56151), Tour Operators (561520)

akta.pro primary industry

B2B Travel Distribution Marketplaces & Wholesalers (Beds/Inventory Exchanges) (THALAFAJ)

akta.pro secondary industries

White-Label Travel Supply Providers (B2B2C Inventory & Packaging) (THAKAJAJ), Wholesale Distribution Platforms & Switches (B2B Booking Engines/Marketplaces) (THAKAJAG), Tours, Activities & Experiences Booking Marketplaces (THALAFAF)

Keywords

• B2B travel platform
• Travel booking technology
• Tour operator software
• Destination management services
• Travel reseller API

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel

Revenue model

1. Booking and Reservation Fees: Chameleon Travel Shop generates revenue through booking fees and commissions on hotels, tours, packages, and transfers booked through their platform. Travel professionals can set their own commission rates when using the white-label platform.
2. Package Sales: Revenue from selling multi-day tours, guided vacations, private vacations, short breaks, and daily tours across 90+ countries. Payment terms include 30% deposit with balance due 45 days before departure, with installment options available.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Chameleon Travel Shop operates a B2B travel technology platform that aggregates inventory from over 1,000 destination management companies (DMCs) and activity suppliers across 90+ countries, enabling travel professionals and individual travelers to book hotels, tours, packages, and transfers. It offers a white-label booking platform, a plug-and-play booking engine, and a free reseller API so partners can distribute Chameleon's content under their own brand.

Product overview

Chameleon Travel Shop operates a B2B travel technology platform comprising a core booking portal for accessing tours, packages, and travel services, supplemented by a white-label solution and Plug and Play booking engine for partners. The product portfolio includes multi-day guided tours, daily tours, tailor-made programs, short breaks, guided vacations, and private vacations, with offerings spanning Australia, New Zealand, Brazil, UK, Italy, Spain, Portugal, France, and Scandinavia. The platform connects travel professionals with over 1,000 suppliers offering approximately 1 million products worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B Booking Platform Web-based portal that gives travel professionals access to tours, packages, hotels, and transfer services from over 1,000 suppliers worldwide.
• White-Label Booking Platform

Quantifiable outcome

• Recommended by 95% of travelers

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• DMC and Activity Suppliers (1000+)coreChannel Partner/ Reseller/ DistributorOver 1000 Destination Management Companies (DMCs) and Activity suppliers use Chameleon Travel Shop's booking and management platform as their own operational system. These suppliers provide the core product inventory (hotels, tours, transfers, packages) available to travel professionals and individual customers worldwide.
• Digital PartnerscoreChannel Partner/ Reseller/ DistributorDigital partners who sell CTS products under their own brand through the plug-and-play booking engine or API integration. Partners can access the entire global inventory, specific destinations, or particular packages to resell to their own client base.
• Travel Professionals (Agents & Tour Operators)coreChannel Partner/ Reseller/ DistributorTravel agents and tour operators who use Chameleon's white-label booking platform with their own commission rates and branding to serve their clients. The platform enables professionals to book travel products while maintaining their business identity.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• TUI Musement: TUI Group's tours, activities, and experiences business with B2C marketplace and B2B distribution to travel partners. Comparable to CTS on global tours/activities aggregation and trade distribution.
• Klook: Asia-headquartered tours, activities, and travel services marketplace with B2B distribution and a wide supplier network. Comparable to CTS as a B2B/B2C travel activity platform with global ambitions, though with deeper APAC penetration.
• GetYourGuide: Leading consumer-facing tours and activities marketplace with a B2B partner platform connecting suppliers and resellers. Comparable to CTS on inventory aggregation and multi-channel distribution, but with greater capital and consumer marketing investment.
• Hotelbeds: Global B2B travel distribution platform connecting accommodation, transfer, and activity suppliers with travel sellers. Comparable to CTS on the B2B distribution/wholesale model for non-hotel travel inventory.
• Viator: Tripadvisor-owned tours, activities, and experiences marketplace with a large B2B partner program and global DMC inventory. Comparable to CTS as a tours/activities aggregator, but with substantially larger scale and consumer brand recognition.

Direct peers

• Checkfront: B2B online booking and reservation management software for tours, activities, and accommodation providers (part of Lightspeed). Comparable to CTS on providing booking infrastructure to activity suppliers and resellers.
• Rezdy: B2B booking software and distribution platform for tours, activities, and attractions with channel manager, API, and reseller marketplace. Closest comparable to CTS on B2B tech infrastructure for activity suppliers and resellers.
• TrekkSoft (now Bokun): B2B booking and reservation platform for tour operators and activity providers, offering online booking, channel management, and reseller tools. Comparable to CTS on serving tour operators with a white-label/distribution platform, though Bokun now sits inside Viator/Tripadvisor.
• TravelgateX: B2B travel marketplace and connectivity platform enabling hotels, bedbanks, and activity providers to distribute inventory to OTAs and tour operators via APIs. Comparable to CTS on B2B travel distribution infrastructure and API-led partner integrations.
• TourRadar: B2B and B2C multi-day tour marketplace connecting travelers with 200+ tour operators globally. Highly comparable to CTS's multi-day tour operator inventory and B2B partner model, though narrower in scope (multi-day tours vs. full activity spectrum).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ChameleonGlobalOfficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chameleon Travel Shop