Ágora

What Ágora does

Ágora is the commercial brand of IGT Microelectronics S.L., a privately held Spanish technology company founded in 1980 and headquartered in Madrid. The company develops and distributes a cloud-based point-of-sale (POS/TPV) software platform for the hospitality and retail sectors, serving more than 45,000 businesses across Spain. The platform spans the full operational stack of a restaurant or retail location: front-of-house TPV, digital menu (Smart Menu), QR-based table ordering and payment (Smart Orders, Scan & Pay), digital order-taking on mobile devices (Ágora Comandas), kitchen display systems, reservation management (Ágora Bookings), purchasing and stock control, remote management (MyÁgora), and integrated payment processing (Ágora Payments, launched 2025) with Tap to Pay on Android and Interchange++ pricing. The software is built on Android and web platforms, accompanied by a proprietary hardware line including TPV terminals, printers, cash drawers, scanners, and kitchen panel PCs.

The business operates a multi-tiered SaaS subscription model (Basic €34/mo, Starter Plus €62/mo, Professional €90/mo, Enterprise and Ultimate custom) plus an ACMS multi-location centralization tier (€67–107/mo), with Verifactu and TicketBAI fiscal compliance included in every tier. Revenue is diversified across recurring subscriptions, per-transaction payment commissions, hardware sales, and professional services delivered through a national network of authorized distributors. The company is a founder/family-controlled private entity with no disclosed external venture or private equity funding, and it operates exclusively in the Spanish domestic market. Its 30+ technology integrations include TheFork, Ulyses PMS, SIHOT, Hotelgest, ActiveCampaign, Glory cash management, and scales/labeling vendors (Bizerba, Dibal, Epelsa), positioning Ágora as a consolidator in the fragmented Spanish HORECA and SMB retail tech stack.

Name

Ágora

Legal name

IGT MICROELECTRONICS S. L.

Website

https://agorapos.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Ágora (IGT Microelectronics S.L.) is a Spanish cloud-based POS software provider serving 45,000+ hospitality and retail businesses in Spain, offering integrated TPV, payments, kitchen, reservation, and inventory modules via SaaS subscriptions and a national distributor network.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Software Subscription (TPV): Monthly SaaS-style subscription for Ágora TPV software per establishment, with tiered plans (Basic 34€/mo, Starter Plus 62€/mo, Professional 90€/mo, Enterprise and Ultimate upon inquiry). Includes software updates and basic technical support during business hours.
2. ACMS Centralization: Monthly subscription for multi-establishment central management: ACMS Starter BDL (67€/mo, up to 3 locations) and ACMS BDL (107€/mo, unlimited locations). Provides consolidated reporting and control across all locations.
3. Ágora Bookings: Monthly subscription for reservation management software: Essentials at 64€/mo and Standard at 82€/mo. Standard adds advanced features including 8 table plans, Google reservations, cross-selling, automatic re-confirmation, and cancellation policies.
4. Ágora Payments (Transaction Fees): Payment processing service with no fixed monthly fee. Revenue generated through per-transaction commissions using the Interchange++ model, which transparently breaks down costs by card type, origin, and transaction amount. Supports Visa, Mastercard, Amex, Edenred, Bizum, WeChat Pay, and Alipay.
5. Hardware Sales: Sale of POS hardware including touch terminals (TPV X100/X200/X300/X500), mobile terminals (T11), ticket printers (ATP-250/450/451, CP-650), cash drawers, barcode scanners (BS-5022/6011/7011), customer displays (PD-220/PD970-I), touch monitors (TS-15B), kitchen panel PCs, and consumables.
6. Professional Services (via Distributors): Installation, configuration, training, ongoing maintenance, database administration, and custom development services provided by authorized distributors as independent contracts, separate from the software subscription price.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Ágora develops and sells a cloud-based point-of-sale (TPV) software platform for hospitality and retail businesses in Spain, covering front-of-house ordering, kitchen display, digital menu, QR ordering and payment, delivery, reservations, inventory, multi-location central management, and integrated payment processing. The platform is complemented by POS hardware (terminals, printers, scanners) sold directly and a network of authorized distributors delivering installation, training, and ongoing professional services.

Differentiator

Problem solved

Functional benefit

Brands

• Ágora Payments: Integrated payment solution for both in-person and online transactions, accepting various payment methods including Visa, Mastercard, Apple Pay, Google Pay, Bizum, and more.
• Ágora Smart Menú
• Ágora Bookings
• MyÁgora

Products and services

• Ágora TPV (Point of Sale Software) Cloud-based point-of-sale (TPV) software for hospitality and retail businesses in Spain, sold as a tiered monthly subscription per establishment (Basic €34, Starter Plus €62, Professional €90, Enterprise and Ultimate on inquiry). Covers sales, purchases, integrations, updates, and basic technical support, with feature depth scaling by tier.
• Ágora Payments Integrated payment processing service for Ágora TPV customers with no fixed monthly fee. Revenue is generated through per-transaction commissions using the Interchange++ model, with transparent cost breakdown by card type, origin, and amount. Supports Visa, Mastercard, Amex, Edenred, Bizum, WeChat Pay, Alipay, Apple Pay, and Google Pay, with Tap to Pay on Android NFC devices and online QR payments.
• Ágora Bookings

Quantifiable outcome

• 50,000+ businesses in Spain trust Ágora for managing and digitalizing their operations (source variation: some pages cite 45,000+)
• +5 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration31 records

AI capability4 records

Feature12 records

Partnerships

Three partnerships are on record, tiered core.

• TheFork (TripAdvisor)coreTechnology or Integration · 1 January 2026Integration between TheFork Manager and Ágora TPV enables automatic table assignment for TheFork reservations, automatic TPV ticket creation upon guest arrival, real-time synchronization of consumption and charges, and visibility of client preferences and allergies in the TPV. Reservations are managed directly from Ágora without manual data entry, saving time and reducing errors.
• Ulyses PMS (Tesipro Cloud)coreTechnology or IntegrationIntegration between Ulyses PMS and Ágora TPV enables automatic posting of restaurant and bar charges to hotel guest folios. Consumptions made at Ágora POS are synchronized in real time to Ulyses, eliminating manual reconciliation between reception, restaurant, and administration departments.
• FOS Consulting (FOS System)coreImplementation/ SI/ Consulting PartnerOfficial Ágora distributor specializing in hotel integrations, responsible for pre-configuration, deployment, and ongoing support of Ágora TPV in hotel environments. Led the Ulyses PMS integration project for Turia Hotels across three properties.

Scale indicators5 records

Expansion highlights6 records

Direct peers

• ICG Software (eVolucion): Spanish POS and business management software vendor focused on hospitality and retail, with similar SMB customer profiles in Spain and a comparable multi-vertical product approach.
• Sighore-ICG (Cuboh, by ICG): Hospitality operations platform with strong penetration in Spanish restaurants, offering integrated POS, reservations, and delivery management — a head-to-head competitor in the same geography.
• Innovafood (by SPAL Studio): Spanish HORECA software specialist offering POS and back-office solutions for restaurants and hotels, closely aligned with Ágora's customer segments and market positioning.
• TPV Commerce / SERES Group: Spanish and broader European payment and POS software provider with horizontal and vertical solutions for retail and hospitality, including electronic invoicing overlap with Ágora's Verifactu capabilities.
• Stel Order: Spanish hospitality management platform serving restaurants with TPV, KDS, reservations, and integration ecosystem — directly competing with Ágora for the same Spanish HORECA merchant base.

Broad incumbents

• Lightspeed Restaurant: Public, well-capitalized cloud POS and payments platform for restaurants and retailers; competes with Ágora on cloud-first architecture and integrated payments, though skewed toward larger international markets.
• Oracle Micros: Global incumbent in hospitality POS systems used by enterprise-grade hotels and restaurant chains; competes with Ágora at the high end and in hotel integrations, but operates at much larger scale.

Emerging players

• Square (Block) – Restaurants: Integrated POS and payments platform with low-friction merchant onboarding and no-code setup — overlapping directly with Ágora's integrated payments and QR-ordering features and an emerging competitive threat in Spain.
• CoverManager: Spanish restaurant reservation and CRM platform that has integrated with Ágora TPV — a partial-overlap competitor targeting the same HORECA customers from the reservations/CRM angle.
• Toast: US-based, well-funded cloud POS and payments platform with strong SMB restaurant focus; not yet directly present in Spain but a credible expansion threat given Payments + SaaS model overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AgoraTpv
• Facebookfacebook.com/agora.software.tpv
• LinkedInlinkedin.com/showcase/agora-adaptive-systems
• Instagraminstagram.com/agoratpv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ágora