Forte Marketing

What Forte Marketing does

Forte Marketing is a full-service Australian digital marketing agency founded in 2017 in Cairns, Queensland, with a secondary office in Melbourne, Victoria. The agency delivers an integrated stack of digital marketing services — SEO, social media, email marketing, online advertising, AI-powered brand tracking, strategic marketing, and media buying — alongside creative services (branding, graphic design, videography, photography, animation) and WordPress-based web design and e-commerce development. Technical capabilities include custom WordPress CMS builds, multi-language website functionality with real-time translation, interactive cultural platforms with mapping (Google Maps API), subscription and membership platforms with Centrepay integration, and accessibility compliance work for Australian government clients.

The firm serves three primary customer segments: small businesses across retail, hospitality, professional services, and trades; local, state, and federal government agencies requiring accessibility and security compliance; and not-for-profit and Indigenous community organisations including health, education, and social enterprise entities. Notable client engagements include the Torres Strait Island Regional Council, Cairns Regional Council, Apunipima Cape York Health Council, City Perfume, Shantara Resort Port Douglas, and PNG Motors (representing Mazda, Ford, Suzuki, Hyundai, and JMC across Papua New Guinea). The agency is a certified Google Partner and a Local Buy approved government vendor, with tiered subscription pricing for SEO ($795–$1,295/month) and packaged Lead Generation Bundles starting at $1,299/month.

Revenue mechanics blend monthly recurring retainers, project-based web development, and productised subscription bundles. Customer acquisition runs through direct engagement (free one-hour consultation), website inquiries, Google Partner referrals, and business network memberships including the Cairns Chamber of Commerce, BNI, and Tourism Top North Queensland. The firm is privately held and founder-led by Giovana Forte Arruda, with no disclosed external funding, parent entity, or acquisition activity. Headcount of 1-10 employees sets a clear ceiling on current scale.

Name

Forte Marketing

Legal name

Forte Marketing

Website

https://fortemarketing.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Forte Marketing is a full-service Australian digital marketing agency founded in 2017, offering SEO, social, advertising, creative, and WordPress web development to SMBs, government agencies, and not-for-profits across Queensland, Victoria, and nationally.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Strategy & Positioning (BPAFAEAA)

akta.pro secondary industries

Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Content Strategy & Planning (BPAFAIAG), Email Marketing Services (Campaign Strategy, Design, Deliverability) (MPAAAIAA)

Keywords

• Digital marketing services
• Web design development
• Online advertising campaigns
• Branding creative design
• Search engine optimization

Headquarters

HQ city

Cairns

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Recurring and project-based digital marketing services including SEO, social media marketing, email marketing, online advertising campaigns, and performance marketing. Services delivered on monthly retainer or campaign basis with transparent reporting.
2. Web Design and Development: Website design, development, and maintenance services including WordPress websites, e-commerce platforms, landing pages, hosting, and ongoing technical support. Typically project-based with scope for ongoing maintenance contracts.
3. Creative Services: Branding and design, videography, photography, graphic design, animation and motion graphics. Billed as project-based services or part of integrated marketing packages.
4. Content and PR Services: Copywriting, content marketing, public relations, and communications services. Can be delivered as standalone projects or integrated into broader marketing engagements.
5. Lead Generation Bundles: Structured lead generation packages offered at tiered price points from $1,299 per month providing comprehensive advertising, campaign management, landing pages, and reporting.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Forte Marketing is a full-service digital marketing and web design agency that delivers integrated campaigns spanning digital marketing (SEO, social media, email, AI-powered brand tracking), online advertising (Google Ads, Meta, YouTube), traditional media buying (radio, TV, outdoor), creative services (branding, videography, photography, animation), website design and development (WordPress, e-commerce, landing pages), and content marketing/public relations. Services are delivered as project-based engagements, monthly retainers, or structured subscription bundles to small businesses, not-for-profits, and government agencies across Australia.

Product overview

Forte Marketing is a full-service marketing agency offering an integrated portfolio of digital marketing, creative design, web development, and content services. The core offering spans Digital Marketing (SEO, social media, email, AI Toolkit), Online Advertising (Google Ads, social media ads, YouTube), Media Buying (outdoor, radio, TV), Strategic Marketing, Branding & Design, Visual Media (videography, photography, animation), Content Marketing, Website Design & Development (WordPress, e-commerce, landing pages), Website Maintenance & Support, and a packaged Lead Generation Bundle. Services are available as individual offerings or integrated campaigns, with specialized solutions for not-for-profits, government agencies, and e-commerce businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing

Quantifiable outcome

• Over 450% growth in voucher sales for White Lotus Spa in first year following ecommerce platform launch
• +4 more outcomes

Named customers31 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability1 record

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationGoogle Partner agency with certified expertise in Google Ads, Google Display Networks, and Google Maps API implementations. Agency listing on Google Partners directory with validated agency ID 5405264914.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta advertising partner managing campaigns across Facebook, Instagram, and related platforms for clients.
• WordPresscoreTechnology or IntegrationPrimary website development platform with extensive WordPress expertise including custom development, WooCommerce, and plugin integrations.
• MailchimpTechnology or IntegrationEmail marketing platform integration for client campaigns with segmentation and automation implementations.
• Cairns Chamber of CommerceminorChannel Partner/ Reseller/ DistributorLocal business membership organisation supporting business networking and referrals in the Cairns region.
• BNI (Business Network International)minorChannel Partner/ Reseller/ DistributorBusiness networking organisation with local chapter membership supporting referral-based business development.
• Local BuyminorChannel Partner/ Reseller/ DistributorApproved vendor for local and state government procurement, enabling agency to be engaged by government clients through preferred supplier arrangements.
• Tourism Top North Queensland (TTNQ)minorChannel Partner/ Reseller/ DistributorRegional tourism marketing organisation providing networking and partnership opportunities in Far North Queensland tourism sector.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• WebFX: Large US-based full-service digital marketing agency offering SEO, web design, content, and advertising services — directly comparable service portfolio to Forte but at vastly greater scale across SMB and mid-market clients.

Direct peers

• Soup Agency: Australian digital marketing and web design agency providing SEO, Google Ads, social media, and design services to small businesses — closely aligned offering and SMB target customer.
• Bluewire Media: Australian digital marketing agency focused on lead generation, web design, and marketing strategy for SMBs — comparable service mix, target segment, and recurring-revenue product packaging to Forte.
• Anchor Digital: Australian digital agency offering web design, SEO, paid media, and creative services to SMB and NFP clients — comparable service breadth and recurring retainers.
• Disrupt Digital: Australian digital agency providing SEO, web development, paid media, and branding to small and medium businesses — overlapping service catalog and target audience.
• King Kong: Australian digital marketing agency offering SEO, PPC, web design, and content services to SMBs with a results-driven, retainer-based model that closely mirrors Forte's Lead Generation and SEO bundles.
• OMG (Online Marketing Group): Australian digital marketing agency delivering SEO, Google Ads, web design, and content marketing to SMBs with a results-focused retainer model analogous to Forte's packages.
• Reload Media: Australian full-service digital agency offering SEO, web development, content, and creative services to mid-market and SMB clients — overlapping offerings and similar geographic footprint in the Australian agency market.

Regional players

• Luminary: Australia-based full-service digital agency with strong web development, strategy, and digital marketing capabilities — comparable to Forte but with a stronger enterprise tilt and presence in additional APAC markets.

Emerging players

• Brafton: Content marketing agency offering SEO, content production, and content strategy services — comparable content marketing depth to Forte's content/PR service line, primarily serving mid-market and enterprise clients globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/fortemarketing
• Facebookfacebook.com/ForteMarketingAU
• Instagraminstagram.com/fortemarketing
• LinkedInlinkedin.com/company/forte-marketing-australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forte Marketing