Wilde Aparthotels

What Wilde Aparthotels does

Wilde Aparthotels is the premium aparthotel brand of Staycity Group, a privately-held European hospitality operator headquartered in Dublin, Ireland (parent founded 2004; Wilde brand launched 2021). Wilde operates fully-equipped studio, one-bedroom, and select two-bedroom apartments combined with hotel-grade services — 24-hour reception, on-site Oscar's café-bar and F&B concepts, fitness rooms, laundry facilities, and high-speed Wi-Fi — across 10 operational properties in six countries: England (four London locations plus Manchester and Cambridge), Scotland (Edinburgh), Germany (Berlin Checkpoint Charlie), the Netherlands (Amsterdam Noord opening 2026), Austria (Vienna Fleischmarkt in a 300+ year-old former post office), and Portugal (Lisbon Liberdade and Porto Clérigos). The brand serves leisure travellers, business travellers, group travellers, extended-stay guests (relocating professionals, project-based assignments), and pet owners, differentiated by heritage-building locations, design-led interiors, and ancillary sub-brands such as Rascal brasserie in Vienna and the AI-powered Museum of Change art installation.

The technology stack is conventional hospitality infrastructure rather than a proprietary platform moat: an integrated booking engine at booking.wilde.com, a mandatory pre-arrival online check-in system at checkin.wilde.com (all properties except Berlin Checkpoint Charlie), a member portal at my-account.wilde.com, and a property management system supporting 25+ currencies including EUR, GBP, USD, and JPY. Wilde sells through three primary channels: direct-to-consumer via wilde.com with member-exclusive discounts (long-stay tiers of 20% off for 7+ nights and 30% off for 21+ nights; Early Saver up to 25% off for 3+ nights booked 30+ days in advance), phone reservations with multi-language support (English, French, Italian, Spanish, German), and third-party online travel agents with differentiated terms. Corporate and group enquiries flow through a dedicated sales team with Typeform intake. Ancillary revenue is generated via F&B at Oscar's sub-brands (O's Below, O's Above rooftop, Oscar's Deli), parking (€24/24h at Porto via SABA), airport transfers, room upgrades through Plusgrade/GuestTrust, and affiliate integrations with Cartrawler (car rental) and GetYourGuide (activities, partner ID 7XQTX7Z). The parent Staycity Group provides operational scale across Ireland, UK, France, Germany, and Italy through separate legal entities (Staycity Limited, Staycity UK Limited, Staycity Berlin GmbH & Co. KG, StayCity France SARL, Staycity Mestre LLC S.r.l).

Revenue figures are not publicly disclosed. Headcount is reported at 1,001-5,000 employees — likely at the group level given the property footprint. No funding rounds, M&A activity, institutional investors, or leadership changes are disclosed in the source material. Wilde's principal strategic positioning is as a design-led, central-location, premium aparthotel alternative to both traditional hotels and lower-tier serviced apartments, leveraging heritage real estate and curated in-room partnerships (Workshop Coffee, The Handmade Soap Company) to justify premium nightly rates.

Name

Wilde Aparthotels

Legal name

Staycity Limited

Website

https://wilde.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Wilde Aparthotels is the premium aparthotel brand of Dublin-based Staycity Group, operating 10 properties across the UK, Germany, Netherlands, Austria, and Portugal serving leisure, business, group, and extended-stay travellers with fully equipped apartments and hotel services.

Ownership category

akta.pro rank

Product category

Aparthotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Other Traveler Accommodation (72119), All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Aparthotels (hotel-branded apartment stays) (THAMACAB)

akta.pro secondary industries

Serviced Apartments & Aparthotels (THAGAEAB), Serviced Extended-Stay Apartments & Aparthotels (THAMAFAC), Luxury serviced apartments (premium) (THAMACAE), Corporate Extended-Stay Hotels (THAGAEAA)

Keywords

• Aparthotel accommodation
• Serviced apartments
• Extended stay hotels
• Apartment hotel services
• Boutique aparthotels

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Accommodation Revenue: Core revenue from nightly apartment bookings across studio, one-bedroom, and two-bedroom configurations. Flexible pricing with member discounts, early saver rates, and long-stay discounts (7+ nights save 20%, 21+ nights save 30%). Revenue varies by property location, apartment type, and booking flexibility.
2. Ancillary Services: Additional revenue from breakfast packages, parking (e.g., €24/24hrs at Porto), airport transfers, car rental partnerships, event tickets, and room upgrades. In-house bars and restaurants (Oscar's) at most locations generate food and beverage revenue.
3. Extended Stay Services: Weekly cleaning services included for stays of 7+ nights, with additional cleans available for extra fees. Laundry facilities and fitness room access. Long-stay bookings of 28+ days handled through Reservations and Sales team.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Wilde Aparthotels operates a European aparthotel brand offering fully-equipped studio, one-bedroom, and two-bedroom apartments combined with hotel services including 24-hour reception, on-site bars and restaurants (Oscar's), fitness rooms, and high-speed Wi-Fi. The brand operates 10 properties across major European cities (London with four locations, Edinburgh, Cambridge, Manchester, Berlin, Amsterdam, Vienna, Lisbon, and Porto), serving both business and leisure travellers with flexible booking, long-stay discounts, and a member loyalty programme.

Product overview

Wilde Aparthotels is a European aparthotel brand offering the freedom of an apartment with hotel comforts. The portfolio consists of 10 operational aparthotels across Amsterdam, Berlin, Cambridge, Edinburgh, Lisbon, London (4 locations: Aldgate Tower Bridge, Liverpool Street, Paddington, Covent Garden), Manchester, Porto, and Vienna, with two more locations (Amsterdam Noord, Porto Clérigos) in opening/expansion. Each property offers Studio, One-Bedroom, and select Two-Bedroom fully-equipped apartments with kitchens. The brand features Oscar's as its signature café-bar/deli concept across most locations, with Vienna additionally featuring Rascal brasserie. Service offerings include Business & Group Stays, Long Stays with discounted rates (20% for 7+ nights, 30% for 21+ nights), Online Check-in, a Member/Loyalty Program, Dog Friendly Stays, and at Vienna, the Museum of Change AI-powered art experience. Cambridge properties emphasize sustainability with solar panels, rainwater harvesting, and energy-efficient systems.

Differentiator

Problem solved

Functional benefit

Brands

• Oscar's: In-house boutique café-bar and dining experience found at Wilde locations, offering breakfast, lunch, dinner, cocktails, and local produce.
• Rascal

Products and services

• Studio Apartments Compact fully-equipped apartments with kitchen facilities, sleeping 2-3 guests, available across all Wilde locations with various configurations including accessible options.
• One-Bedroom Apartments Spacious apartments with separate bedroom and living/kitchen area, sleeping up to 4 guests. Configurations include twin, duplex, executive, and accessible options across all Wilde locations.
• Two-Bedroom Apartments Larger apartments with two separate bedrooms and full kitchen facilities, sleeping 4-6 guests. Available at select locations including Berlin, Cambridge, London, and Vienna.
• Business & Group Stays Corporate and group travel service offering exclusive discounted rates, spacious apartments, workspaces, high-speed Wi-Fi, 24-hour receptions, and on-site fitness rooms. Enquiries handled via dedicated Typeform links.
• Long Stays Extended stay programme with 20% discount for 7-21 nights and 30% discount for 21+ nights. Includes fully-equipped kitchens, 24-hour reception, fitness rooms, laundry facilities, weekly cleaning, and pet-friendly options for stays over 7 nights.
• Oscar's Café-Bar and Dining Boutique café-bar and dining experience found at Wilde locations. Features specialty coffee, all-day dining, cocktails, wines, and local produce. Variations include O's Below (ground floor café), O's Above (rooftop bar), and Oscar's Deli.
• Rascal Vienna Brasserie Viennese brasserie at Wilde Vienna featuring bold takes on local classics including schnitzels and tafelspitz salad, located beneath soaring ceilings with preserved historic details.
• Wilde Member Loyalty Programme Free membership programme offering exclusive member discounts on every direct booking, late check-out up to 12pm, priority early check-in, and early access to special promotional offers.
• Dog Friendly Stays Pet accommodation service for stays above 7 nights. Charges include £20/€20 per night for 7-28 night stays, £8/€8 per night for 29+ nights, plus a one-off £50/€50 deep clean fee.
• Museum of Change AI-powered art museum in a public space located at Wilde Vienna, created by Viennese artist SHA. Features immersive light, sound and digital art experiences in the courtyard, open daily from sunset with hourly shows until 23:00.

Quantifiable outcome

• 20% off for stays of 7+ nights
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor.

• CartrawlerminorGTM or Marketing PartnerCar rental partnership providing guests with discounted vehicle hire options. Accessed via cars.cartrawler.com/wilde/ with partner ID tracking for commission purposes.
• GuestTrust (Plusgrade)minorGTM or Marketing PartnerGuest upgrade partnership allowing guests to access upgrade offers during booking or post-booking. URL: marketing.guests.plusgrade.com.
• GetYourGuideminorGTM or Marketing PartnerAffiliate partnership for tours, attractions, and activities bookings. Partner ID: 7XQTX7Z. Provides guests with access to local experiences and activities.
• 24N FitnessminorGTM or Marketing PartnerFitness partnership at Wilde Liverpool Street. Guests can use nearby 24N Fitness gym for a nominal fee, offering strength and conditioning, HYROX, and Crossfit classes.
• Jack's GelatominorGTM or Marketing PartnerLocal Cambridge partnership providing complimentary gelato scoops as part of the '48Hrs in Cambridge' promotional package.
• Workshop CoffeeminorStrategic or Co-development PartnerCoffee supplier providing welcome coffee amenities in apartments across properties. Quality artisan coffee brand supporting the premium positioning.
• The Handmade Soap CompanyminorStrategic or Co-development PartnerIrish toiletries supplier providing shower gel, soap, body moisturiser, shampoo, and conditioner in all apartments. Supports Irish-made product positioning.
• Parking Comércio do Porto – SABAminorGTM or Marketing PartnerPartner parking facility at R. Elísio de Melo, 4050-032 Porto. €24 per car per 24-hour period, pre-booking required. 1-minute walk from Wilde Porto.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Room2 Hotels: UK-based design-led hometel concept with locations in London, Southampton, Glasgow and Belfast. Comparable boutique aparthotel positioning with kitchens, design focus and central locations.
• The Resident (The Resident Hotels): Boutique aparthotel brand focused on London and selected European cities with in-room kitchenettes and central urban locations. Directly comparable aparthotel product targeting similar business and leisure travelers at the upper end of the aparthotel segment.
• Staycity Aparthotels: The sister brand under the same parent Staycity Group, offering standard-tier aparthotels across UK, Ireland, France, Germany and Italy. Most directly comparable operator in terms of operating model, footprint expansion style, and customer overlap.
• Locke Hotels: Premium design-led aparthotel brand operating in London, Manchester, Edinburgh, Dublin and other European cities. Closest competitor to Wilde on premium design, in-house F&B concepts, and urban boutique positioning.
• Citadines Apart'hotel: Ascott's European aparthotel brand with locations across major European cities including London, Paris, Berlin, Vienna and Barcelona. Closely comparable aparthotel product targeting extended-stay and city-break travelers.
• Native London: London-focused boutique serviced apartments in landmark buildings like the former Hospital of St Cross and Henry's House. Overlapping premium urban aparthotel positioning with historic-building conversions.
• Adagio Aparthotels: Pan-European aparthotel joint venture between Accor and Pierre & Vacances operating across France, Germany, UK, Belgium, Netherlands and beyond. Comparable multi-city European aparthotel scale and mixed business/leisure customer mix.
• Sonder Holdings: Tech-enabled aparthotel/hotel operator with design-led apartments across European and North American cities. Comparable aparthotel product, multi-city urban footprint, and digital check-in/on-demand service model.

Broad incumbents

• Hyatt House: Extended-stay brand within the Hyatt portfolio with kitchens and apartment-style units in major European and US cities. Comparable extended-stay product for corporate travelers, anchored by a major hotel brand loyalty network.
• Residence Inn by Marriott: Marriott's flagship extended-stay brand with full kitchens across hundreds of global properties including major European cities. Comparable extended-stay positioning and business-traveler focus, but globally scaled hotel-major program with broader reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wilde-aparthotels
• Xx.com/wildeaparthotel
• Facebookfacebook.com/WildeAparthotels

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilde Aparthotels