Memiah Limited
Memiah Limited is a privately held UK company that operates five online directories — Counselling Directory, Hypnotherapy Directory, Life Coach Directory, Nutritionist Resource, and Therapy Directory — connecting individuals seeking mental health and wellness support with over 24,000 listed practitioners, supplemented by Happiful Magazine, a mobile app, and a podcast.
- Company typePrivate
- Founded2005
- HeadquartersCamberley, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Memiah Limited does
Memiah Limited is a privately held UK company founded in 2005 by sisters Aimi Maunders and Emma Hursey, headquartered in Camberley, Surrey. The company operates the largest UK-focused network of professional directories for mental health and wellness services — Counselling Directory, Hypnotherapy Directory, Life Coach Directory, Nutritionist Resource, and Therapy Directory — collectively listing over 24,000 individual practitioners such as counsellors, hypnotherapists, life coaches, nutritionists, and complementary therapists.
The company's core technology is a directory and publishing platform that connects individuals seeking mental health support with professional practitioners via search by location and specialism. Build surfaces include SEO-optimised directory websites, a unified Happiful mobile app combining all directories with magazine access, and a monthly Happiful Magazine in print (sold via UK supermarkets and newsagents) and free digital e-magazine distributed by email. The 'I am. I have' podcast and editorial content act as top-of-funnel demand engines that funnel users to the directories. Notable structural elements include B Corp certification (2019), PIF TICK accreditation (2023), and integrated editorial, press, and community-event functions.
Memiah runs a marketplace business model in which professional practitioners pay recurring subscription fees for directory listings (launched at approximately £10 per month in 2006, current pricing not publicly disclosed). Secondary revenue comes from print magazine retail sales, while digital magazine distribution is free and monetised through brand reach and audience scale. End users — individuals seeking mental health support — are not charged for directory access, making the customer base a long tail of more than 24,000 small-business practitioners supplemented by B2C reach to over 4.6 million cumulative people served. The company is bootstrapped and has remained privately held by its co-founders with no disclosed external funding.
Memiah Limited firmographics
Firmographics- Name
- Memiah Limited
- Legal name
- Memiah Limited
- Website
- https://memiah.co.uk
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Memiah Limited is a privately held UK company that operates five online directories — Counselling Directory, Hypnotherapy Directory, Life Coach Directory, Nutritionist Resource, and Therapy Directory — connecting individuals seeking mental health and wellness support with over 24,000 listed practitioners, supplemented by Happiful Magazine, a mobile app, and a podcast.
- Ownership category
- akta.pro rank
Memiah Limited industry classification
Industry- Product category
- Mental Health and Wellness Professional Directory Marketplace
- NAICS
- Other Individual and Family Services (624190)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Mental Health Therapist Marketplaces (HLALALAJ)
- akta.pro secondary industries
- Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE)
Keywords
Where Memiah Limited is headquartered
LocationHeadquarters
- HQ city
- Camberley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Memiah Limited business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Professional Directory Listings: Professional practitioners (counsellors, hypnotherapists, life coaches, nutritionists, therapists) pay for monthly listings on the directories to gain visibility and attract clients. Initially launched free, started charging approximately £10 per month for listings in September 2006.
- Happiful Magazine Print Sales: Monthly print magazine sold in major supermarkets and independent newsagents across the UK. Digital version is free via email subscription, with print sales providing revenue while supporting the free digital distribution mission.
- Digital Magazine Subscription: Free digital e-magazine distributed monthly via email subscription, monetised through brand content and audience reach rather than direct subscription fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Professional listing subscription for therapists and wellness practitioners |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Memiah Limited product offering
Product offeringCore offering
Memiah Limited operates a network of five online professional directories (Counselling Directory, Hypnotherapy Directory, Life Coach Directory, Nutritionist Resource, and Therapy Directory) with 24,000+ listed practitioners, connecting individuals seeking mental health and wellness support with qualified professionals. The company monetises primarily through monthly subscription listings paid by professionals, while offering free directory access to individuals. Complementary products include Happiful Magazine (print and free digital), the Happiful mobile app, and the 'I am. I have' podcast.
Product overview
Memiah Limited operates a network of five professional directories for mental health and wellness services (Counselling Directory, Hypnotherapy Directory, Life Coach Directory, Nutritionist Resource, and Therapy Directory) with over 24,000 listed professionals. The company also produces Happiful Magazine, a monthly mental health publication available in print and digital formats, the Happiful App for mobile access to professionals and content, and the 'I am. I have' podcast. The directories connect individuals with therapists, coaches, and practitioners across various disciplines, while the magazine and app serve as content platforms supporting the company's mission of promoting mental health awareness and accessibility.
Differentiator
Problem solved
Functional benefit
Brands
- Happiful Magazine: Monthly mental health and wellbeing magazine available in print and free digital format, featuring interviews, real stories, and expert advice on mental health topics.
- Happiful App
- I am. I have Podcast
- Counselling Directory
- Hypnotherapy Directory
- Life Coach Directory
- Nutritionist Resource
- Therapy Directory
Products and services
- Counselling Directory Online directory connecting individuals seeking emotional support with professional counsellors and therapists in their local area or online. Features over 20,000 listed professionals and information on various types of counselling. PIF TICK accredited for trusted health information.
- Hypnotherapy Directory Online directory connecting individuals with professional hypnotherapists for services including addiction, anxiety, sleeping issues, and personal development.
- Life Coach Directory Online directory connecting individuals with professional life coaches for personal and professional development, with supporting resources and articles.
- Nutritionist Resource Online directory providing information on nutritional lifestyle and connecting users with UK-based nutritionists, nutritional therapists, and dietitians.
- Therapy Directory Online directory for complementary therapies including acupuncture, massage therapy, reflexology, and Reiki, helping users find qualified holistic therapists.
- Happiful Magazine Monthly mental health and wellbeing magazine available in print (sold in UK supermarkets and newsagents) and as a free digital e-magazine via email subscription, featuring interviews, expert advice, and personal stories about mental health. Reached 120,000 digital subscribers in June 2021 and won IPPA Consumer Magazine of the Year 2021.
- Happiful App Mobile application enabling users to easily connect with mental health professionals, find local support groups, read articles from all the brands, and access current and past issues of Happiful Magazine.
- I am. I have Podcast Mental health focused podcast featuring guests who share their life passions and personal experiences with mental health and illness. Distributed on Anchor, Spotify, and Apple Podcasts. Named Podcast of the Year at the PPA Independent Publishers' Awards 2019.
Quantifiable outcome
- More than 4.6 million people have found support through company resources
- +2 more outcomes
Companies that use Memiah Limited
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Memiah Limited technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Memiah Limited partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- ClimateCarecorePartnered to calculate emissions and purchase carbon offsets to compensate for unavoidable carbon footprint. Supports both climate action and community donations through carbon offset projects.
- Mental Health First Aid EnglandcoreCompany invests in Mental Health First Aid training for staff, with 20 employees trained and a team of Wellness Ambassadors leading initiatives such as morning meditation and inclusive social activities.
- Community Matters Partnership Project (CMPP)minorLocal business network partnership started January 2018 supporting skills, education and development of young people in schools and colleges. Includes Speakers into Schools Programme.
- Woodland TrustminorForestry charity receiving donations to plant additional trees, part of company's two-for-one tree commitment alongside FSC certified paper procurement.
- We Are WellspokenminorPartnership ensuring credibility within wellness industry for Live Well London festival collaboration, providing quality assurance for wellness content.
- B Lab UKcoreCertifying body that granted B Corp status after assessing company's social and environmental performance against rigorous standards.
- Time to ChangeminorMental health anti-stigma charity. Company signed the Time to Change Employer pledge demonstrating commitment to changing how they think and act about mental health in the workplace.
Scale indicators9 records
Recent moves16 records
Expansion highlights5 records
Memiah Limited competitors and assessment
Company assessmentDirect peers
- Theravive: Therapist directory and alternative-medicine listings network with free and premium member tiers. Directly comparable to Memiah's model of monetising professional visibility across multiple therapy disciplines.
- Talkspace: Online therapy marketplace combining therapist matching, messaging, and live sessions under one subscription. Competes for the same end-user and therapist pool as Memiah's directories, particularly through employer-sponsored benefits in the UK.
- BetterHelp: Online therapy marketplace that matches consumers with licensed therapists and handles scheduling, billing, and delivery inside the platform. Competes with Memiah for both end-user demand for therapy and supply of qualified professionals who might otherwise list on Memiah's directories.
- Psychology Today: Operates one of the largest therapist directories globally, connecting consumers with mental health professionals via searchable listings. Directly comparable to Memiah's Counselling/Hypnotherapy/Life Coach Directory model, differing mainly by US-centric scale and longer-running brand.
- GoodTherapy: Therapist directory and resource platform with member-based listings for counsellors, psychologists, and complementary therapists. Closely comparable business model to Memiah's five-directories approach, with overlapping practitioner supply.
Emerging players
- Open Path Psychotherapy Collective: Low-cost therapy marketplace connecting clients with vetted therapists at reduced rates via membership. Comparable marketplace mechanics to Memiah's directories but with a discount-focused, mission-driven positioning.
Others
- UK Council for Psychotherapy (UKCP): UK professional body that maintains its own psychotherapist register and 'Find a Therapist' search tool. Comparable to Memiah's professional-listing and discovery function within the regulated UK psychotherapy market.
- British Association for Counselling and Psychotherapy (BACP): UK professional body that registers counsellors/psychotherapists and publishes a 'Find a Therapist' directory. Overlaps with Memiah's Counselling Directory on supply-side membership and consumer-side therapist search, and sets the standards Memiah's listings reference.
Broad incumbents
- Calm: Subscription-based mental wellness and meditation app with employer and direct-to-consumer channels. Comparable to Memiah's Happiful App on consumer mental wellness, but operates a content-only model rather than a professional directory.
- Headspace: Major consumer mental wellness platform combining content, meditation, and therapy referrals. Comparable audience overlap with Memiah's Happiful Magazine/app users, but with much broader content-led monetization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Memiah Limited social profiles
Digital presenceMemiah Limited compliance and trust
Trust signalCompliance2 records
Memiah Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Memiah Limited leadership team
Management profileNumber of profiles
Profiles7 records
Memiah Limited subsidiaries and ownership
Company hierarchySubsidiaries8 records
Memiah Limited funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Memiah Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Memiah Limited
What does Memiah Limited do?
Memiah Limited operates a network of five online professional directories (Counselling Directory, Hypnotherapy Directory, Life Coach Directory, Nutritionist Resource, and Therapy Directory) with 24,000+ listed practitioners, connecting individuals seeking mental health and wellness support with qualified professionals. The company monetises primarily through monthly subscription listings paid by professionals, while offering free directory access to individuals. Complementary products include Happiful Magazine (print and free digital), the Happiful mobile app, and the 'I am. I have' podcast.
Is Memiah Limited a public or private company?
Memiah Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Memiah Limited founded?
Memiah Limited was founded in 2005. It employs 11 to 50 people.
Where is Memiah Limited based?
Memiah Limited is headquartered in Camberley, United Kingdom, in the Europe region.
How does Memiah Limited make money?
Three revenue lines are on record. Professional Directory Listings are the primary driver. The others are happiful Magazine Print Sales and digital Magazine Subscription.
Who are Memiah Limited's main competitors?
Direct peers on record are Theravive, Talkspace, BetterHelp, Psychology Today and GoodTherapy. Open Path Psychotherapy Collective is listed as an emerging player. Others are UK Council for Psychotherapy (UKCP) and British Association for Counselling and Psychotherapy (BACP). Broad incumbents are Calm and Headspace.
Does Memiah Limited have an API?
No public API is recorded for Memiah Limited.
What industry is Memiah Limited in?
Memiah Limited's product category is Mental Health and Wellness Professional Directory Marketplace. Its primary akta.pro industry code is HLALALAJ, Mental Health Therapist Marketplaces, with a secondary code of HSADAGAH, Chronic Condition Lifestyle Coaching (Non-Clinical). Its NAICS code is 624190 and its SIC code is 8090.