Quarterly
Quarterly was a design-oriented subscription service founded in 2011 in Culver City that delivered curated gifts from influential contributors to consumer subscribers. The company raised approximately $6.1 million in venture funding and acquired 12Society in 2013, but its primary domain is now listed for resale.
- Company typePrivate
- Founded2011
- HeadquartersCulver City, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Quarterly does
Quarterly was a design-oriented subscription service founded in 2011 and based in Culver City, California, that enabled consumers to sign up and receive curated gifts selected by influential contributors. The company positioned itself at the intersection of editorial curation and subscription commerce, distinguishing itself from generic subscription box operators through a "tastemaker" model.
The company raised approximately $6.1 million across four funding rounds between 2011 and 2015, with investors including Collaborative Fund, VTF Capital, SV Angel, True Ventures (lead on the $3.7M round in February 2014), and Canyon Creek Capital. In July 2013, Quarterly expanded its footprint by acquiring 12Society, a men's subscription box service. The company operated with a headcount in the 11-50 range and maintained its presence at quarterly.co.
As of the most recent available data, Quarterly.co is listed for sale on Atom.com's premium domain marketplace at $5,699 one-time or $471/month via a 12-month lease-to-own plan. No operational, product, funding, or hiring signals have been disclosed after September 2015, suggesting the company's direct operations have wound down or paused, with brand assets now being monetized through the secondary domain market.
Quarterly firmographics
Firmographics- Name
- Quarterly
- Website
- https://quarterly.co
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Quarterly was a design-oriented subscription service founded in 2011 in Culver City that delivered curated gifts from influential contributors to consumer subscribers. The company raised approximately $6.1 million in venture funding and acquired 12Society in 2013, but its primary domain is now listed for resale.
- Ownership category
- akta.pro rank
Quarterly industry classification
Industry- Product category
- Subscription Gifting Services
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro industry
- Scheduled/Subscription Gifting (Reminders & Recurring Sends)Home & Personal Services/Event & Personal Concierge Services/Gift Planning, Wrapping & Delivery ServicesSubscription Boxes & Curated Product SubscriptionsSubscription Box & Membership-first DTC
Keywords
Where Quarterly is headquartered
LocationHeadquarters
- HQ city
- Culver City
- HQ country
- United States
- HQ region
- North America
Markets served
Quarterly business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Others
Revenue model
- Domain name sale: One-time purchase of the Quarterly.co domain name. Ownership transfers to buyer upon full payment. Domain renews annually at standard registrar rates.
- Lease to Own (domain): Monthly installment plan allowing buyers to use the domain immediately after first payment. Full ownership transfers upon completion of all payments. Cancelable at any time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Annual | One-time purchase of Quarterly.co |
| Subscription | Monthly | Lease to Own for Quarterly.co |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Quarterly product offering
Product offeringCore offering
Quarterly offered a design-oriented subscription service that allowed anyone to sign up and receive curated gifts from influential contributors, shipped on a recurring quarterly cadence. The offering centered on packaging design-forward items sourced from contributors alongside the member subscription experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Quarterly subscription box Design-oriented subscription service offering curated quarterly gift packages from influential contributors, targeted at individual subscribers and gift recipients.
Companies that use Quarterly
Customer profileSegments3 records
Ideal customer profiles1 record
Quarterly technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Quarterly partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights3 records
Quarterly competitors and assessment
Company assessmentEmerging players
- Love With Food: Curated snack/food subscription box with gifting positioning. Comparable in curated-subscription + recurring-gift overlap with Quarterly's value proposition.
- Wantable: Curated subscription box with personal-stylist/influencer-driven product selection. Comparable curated-discovery + recurring-delivery model.
Direct peers
- BarkBox: Recurring themed subscription box with strong design and gifting positioning. Comparable recurring-delivery cadence and curated-content subscription model.
- FabFitFun: Quarterly seasonal curated subscription box. Closely comparable to Quarterly's original curated-gift model in delivery cadence, influencer-led curation, and design-forward positioning.
- CauseBox: Curated lifestyle subscription box featuring influencer/creator-driven product selections on a recurring basis — closely mirrors Quarterly's curated-gifting-from-influencers concept.
- Loot Crate: Themed curated subscription box with quarterly/seasonal delivery. Highly comparable in cadence and curated-discovery model, though focused on geek/pop-culture verticals vs. Quarterly's design/influencer positioning.
- Birchbox: Pioneer in the curated subscription box category. Comparable to Quarterly through its discovery-driven, curated-product subscription model targeting consumer gifting and self-purchase use cases.
- 12Society: Quarterly acquired 12Society in 2013. The acquisition target itself operated a curated-discovery subscription model, making it a directly comparable historical peer.
Broad incumbents
- Stitch Fix: Curated, data-driven recurring product delivery at scale. A broader incumbent in the curated-subscription category whose personalization and curation playbook validates (and overshadows) Quarterly's original model.
Others
- Cratejoy: Marketplace and infrastructure for subscription box businesses. Indirectly comparable as an enabling platform for the same curated-subscription category Quarterly operated in.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
Quarterly social profiles
Digital presenceQuarterly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Quarterly leadership team
Management profileNumber of profiles
Quarterly funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Quarterly M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Quarterly
What does Quarterly do?
Quarterly offered a design-oriented subscription service that allowed anyone to sign up and receive curated gifts from influential contributors, shipped on a recurring quarterly cadence. The offering centered on packaging design-forward items sourced from contributors alongside the member subscription experience.
When was Quarterly founded?
Quarterly was founded in 2011. It employs 11 to 50 people.
Where is Quarterly based?
Quarterly is headquartered in Culver City, United States, in the North America region.
How does Quarterly make money?
Two revenue lines are on record. Domain name sale is the primary driver. The others are lease to Own (domain).
Who are Quarterly's main competitors?
Emerging players on record are Love With Food and Wantable. Direct peers are BarkBox, FabFitFun, CauseBox, Loot Crate, Birchbox and 12Society. Stitch Fix is listed as a broad incumbent. Cratejoy is listed as an others.
Does Quarterly have an API?
No public API is recorded for Quarterly.
What industry is Quarterly in?
Quarterly's product category is Subscription Gifting Services. Its primary akta.pro industry code is HSACANAJ, Scheduled/Subscription Gifting (Reminders & Recurring Sends), with a secondary code of CRAFAIAF, Subscription Boxes & Curated Product Subscriptions. Its NAICS code is 45942 and its SIC code is 5961.