12Society

Celebrity Commerce Platform12Society.com

12Society is a Canada-based commerce platform, founded in 2012, that enables brands to distribute physical products through celebrity curation and viral social media marketing. It operates with 1-10 employees and has no disclosed revenue or post-2012 operating activity in the source data.

Company typePrivate
Founded2012
HeadquartersWest Hollywood, United States
Headcount1–10
GTM typeB2B
OfferingDigital Commerce or Content

12Society firmographics

Firmographics

Name: 12Society
Website: https://12Society.com
Company type: Private
Founded year: 2012
Headcount range: 1–10 employees
Short description: 12Society is a Canada-based commerce platform, founded in 2012, that enables brands to distribute physical products through celebrity curation and viral social media marketing. It operates with 1-10 employees and has no disclosed revenue or post-2012 operating activity in the source data.
Ownership category
akta.pro rank

12Society industry classification

Industry

Product category: Celebrity Commerce Platform
NAICS: General Merchandise Retailers (455), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
SIC: Services-Advertising Agencies (7311), Retail-Apparel & Accessory Stores (5600)
akta.pro industry: PRIMARYMPAFAEAM
Merchandise & Commerce Enablement for Creators (Merch, Shops, Drops, Affiliates)
Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Game Streaming, Video & Creator Ecosystems (Game Content)
SECONDARYCRAFANAJ
Social Commerce Enablement (Shops, Catalog, Checkout, Link-in-bio)
Consumer Products & Retail/E-commerce & Marketplaces/Social Commerce Platforms
SECONDARYCRAFANAE
Shoppable Video & Short-form Commerce Platforms
Consumer Products & Retail/E-commerce & Marketplaces/Social Commerce Platforms
SECONDARYCRAFABAA
Fashion & Accessories Marketplaces
Consumer Products & Retail/E-commerce & Marketplaces/Vertical/Specialist Marketplaces

Keywords

Celebrity commerce platform
Social commerce
Influencer marketing
Brand distribution
Product curation

Where 12Society is headquartered

Location

Headquarters

HQ city: West Hollywood
HQ country: United States
HQ region: North America

Markets served

12Society business model

Business model

GTM type: B2B
Offering type: Digital Commerce or Content
Cost components: Technology or R&D, Marketing or Sales, Personnel, Operations

12Society product offering

Product offering

Core offering

12Society operates a commerce platform that enables brands to distribute physical products through celebrity curation and viral social media marketing. The platform bridges brands, celebrities, and consumers by leveraging celebrity-led product curation and social-driven promotional channels to drive product sales and brand awareness.

Differentiator

Problem solved

Functional benefit

Products and services

Celebrity Curation Commerce Platform A digital commerce platform that allows brands to distribute physical products through celebrity curation and viral social media marketing, connecting brands with celebrity curators to drive product discovery and sales among consumers.

Companies that use 12Society

Customer profile

Ideal customer profiles1 record

12Society technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

12Society competitors and assessment

Company assessment

Direct peers

LTK (formerly RewardStyle): A creator-commerce platform connecting influencers with brands and shoppers, operating affiliate and shoppable content tooling at scale — the closest direct analog to 12Society's celebrity curation model.
ShopStyle: A social shopping and creator-driven e-commerce platform aggregating retailers and influencers; comparable in offering a curated, shoppable experience tied to influencer content.
Ahalogy: An influencer marketing and content commerce platform connecting brands with creators to drive measurable commerce outcomes, structurally similar to 12Society's celebrity/brand marketplace.
Poshmark: A social commerce marketplace where curators/sellers drive discovery via followers and brand-building feeds; similar two-sided social-commerce marketplace mechanics to 12Society.
FabFitFun: A subscription curation platform built around influencer-driven lifestyle boxes with celebrity collaborators; a useful precedent for 12Society's curated celebrity commerce model.

Broad incumbents

Instagram Shopping: Meta's native creator-led commerce surface within Instagram, allowing brands and creators to sell directly; competes for the same celebrity-curated shopping demand as 12Society but at vastly larger scale.
TikTok Shop: ByteDance's integrated social commerce experience enabling creators to sell products via short-form video; offers the celebrity-virality-to-purchase conversion loop that 12Society pioneered but with much larger distribution.
Amazon Live: Amazon's creator-driven live commerce offering, leveraging celebrity and influencer hosts to drive product sales on Amazon's marketplace; overlaps with 12Society's celebrity-curation commerce concept.
Pinterest Shopping: Pinterest's curated, influencer- and brand-driven shopping experience that turns inspiration into commerce; comparable in offering curated discovery feeds connected to product purchase.

Emerging players

Fohr: An influencer marketing platform helping brands run creator-led campaigns, including shoppable activations; comparable to 12Society on the creator-commerce tooling layer even if more focused on campaign delivery.

Market position

Customer concentration

12Society financial estimates

Financial estimate

Revenue estimate

Valuation estimate

12Society leadership team

Management profile

Number of profiles

Profiles1 record

12Society funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

12Society M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 12Society

What does 12Society do?

When was 12Society founded?

12Society was founded in 2012. It employs 1 to 10 people.

Where is 12Society based?

12Society is headquartered in West Hollywood, United States, in the North America region.

Who are 12Society's main competitors?

Direct peers on record are LTK (formerly RewardStyle), ShopStyle, Ahalogy, Poshmark and FabFitFun. Broad incumbents are Instagram Shopping, TikTok Shop, Amazon Live and Pinterest Shopping. Fohr is listed as an emerging player.

Does 12Society have an API?

No public API is recorded for 12Society.

What industry is 12Society in?

12Society's product category is Celebrity Commerce Platform. Its primary akta.pro industry code is MPAFAEAM, Merchandise & Commerce Enablement for Creators (Merch, Shops, Drops, Affiliates), with a secondary code of CRAFANAJ, Social Commerce Enablement (Shops, Catalog, Checkout, Link-in-bio). Its NAICS code is 455 and its SIC code is 7311.