UMNL

What UMNL does

UMNL (Used Machinery Network Locator) is a Dutch online marketplace based in Stellendam, Netherlands, founded in 2008 and operating with 1-10 employees. The company operates umnl.eu as a B2B marketplace connecting dealers of used, new, and ex-demo garden, park, and golf course machinery with buyers such as landscaping companies, golf courses, and park operators. The platform covers brands including Rapid, Boki, Schmitz, Toro, Muck-Truck, Hapert, Wolff, and Ransomes, with individual equipment listings priced between €1,500 and €15,000, plus many items listed 'op aanvraag' (on request). The site supports Dutch, English, and German, indicating a Benelux/DACH regional focus.

The platform's core technology is a web-based marketplace consisting of an Equipment Aanbod inventory database, an Advanced Search (Geavanceerd Zoeken) module with filters for date, price, and build year, a dealer directory (Dealers UMNL), and an Expected Inventory (Verwachte Voorraad) preview feature. There is no public API, no mobile app, and no disclosed AI/ML components; the technology footprint is consistent with a standard classified-style listing platform rather than a modern data-driven marketplace. Distribution is entirely website-based, supported by a news/blog section that announces each new dealer joining the network.

UMNL's business model is a marketplace commission/take-rate structure: dealers join the network to list their used and ex-demo inventory, and revenue is generated through dealer listings and/or transaction facilitation. The customer base consists of small and mid-market used-equipment dealers in the Benelux, with no disclosed enterprise customers, no public funding history, no M&A activity, and no disclosed revenue. The company is privately held and appears to operate as a small, independent niche vertical marketplace.

Name

UMNL

Website

https://umnl.eu

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

UMNL is a Dutch online marketplace, founded in 2008, that connects dealers of used, new, and ex-demo garden, park, and golf course machinery with buyers across the Benelux region, operating a dealer network and equipment listing platform at umnl.eu.

Ownership category

akta.pro rank

Product category

Used Equipment Marketplace

NAICS

Industrial Supplies Merchant Wholesalers (423840), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810)

SIC

Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

Keywords

• Used machinery marketplace
• Garden equipment sales
• Park machinery listings
• Golf course equipment
• Equipment dealer network

Headquarters

HQ city

Stellendam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Equipment Listing/Marketplace Commission: UMNL operates as a marketplace where dealers list used garden, park, and golf course machines. Revenue appears to be generated through dealer listings and/or transaction facilitation for used equipment sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

UMNL operates a web-based online marketplace (Used Machinery Network Locator) where dealers list used, new, and ex-demo garden, park, and golf course machinery and prospective buyers search, browse, and inquire about equipment. The platform aggregates inventory from multiple dealers across brands such as Toro, Ransomes, Rapid, Boki, Schmitz, Muck-Truck, Hapert, and Wolff, with equipment prices ranging from approximately €1,500 to €15,000 plus quote-based items.

Product overview

UMNL operates as a B2B marketplace network for used, new, and ex-demo garden, park, and golf course machinery. The platform consists of a core Used Machinery Network Locator service, supported by an Equipment Aanbod database with advanced search capabilities, a dealer directory (Dealers UMNL), and an expected inventory preview feature (Verwachte Voorraad). Equipment listings include brands such as Rapid, Boki, Schmitz, Toro, Muck-Truck, Hapert, Wolff, and Ransomes across categories like mowers, transport vehicles, and trailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Machinery Network Locator A web-based marketplace platform enabling buyers to search, browse, and inquire about used, new, and ex-demo garden, park, and golf course machinery from participating dealers. The platform serves used equipment dealers and commercial buyers such as golf courses, municipal parks, and landscaping companies in the Benelux and broader European market.
• Equipment Aanbod (Equipment Offering) A searchable inventory database of used, new, and ex-demo garden, park, and golf course machines, including brands such as Rapid, Boki, Schmitz, Toro, Muck-Truck, Hapert, Wolff, and Ransomes across categories like mowers, transport vehicles, and trailers, with prices ranging from €1,500 to €15,000 plus quote-based items.
• Dealers UMNL A dealer directory and management platform connecting sellers of used equipment with prospective buyers in the garden, park, and golf machinery sector, featuring dealers such as Hooghiemstra Hardegarijp, van den Berg Machines, Frissen, DEM, Mangnus Tuin en Park, and VAN DER KLUGT Groentechniek.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• Hooghiemstra HardegarijpminorChannel Partner/ Reseller/ Distributor · 9 September 2008Hooghiemstra Hardegarijp, a used equipment dealer, chose UMNL as their platform for listing equipment. This represents a dealer joining the UMNL network.
• van den Berg MachinesminorChannel Partner/ Reseller/ Distributor · 8 September 2008van den Berg Machines, a used equipment dealer, chose UMNL as their platform for listing equipment. This represents a dealer joining the UMNL network.
• FrissenminorChannel Partner/ Reseller/ Distributor · 3 September 2008Frissen, a used equipment dealer, chose UMNL as their platform for listing equipment. This represents a dealer joining the UMNL network.
• DEMminorChannel Partner/ Reseller/ Distributor · 1 September 2008DEM, a used equipment dealer, chose UMNL as their platform for listing equipment. This represents a dealer joining the UMNL network.
• Mangnus Tuin en ParkminorChannel Partner/ Reseller/ Distributor · 29 August 2008Mangnus Tuin en Park, a garden and park equipment dealer, chose UMNL as their platform for listing equipment. This represents a dealer joining the UMNL network.
• VAN DER KLUGT GroentechniekminorChannel Partner/ Reseller/ Distributor · 1 August 2008VAN DER KLUGT Groentechniek, a green technology equipment dealer, chose UMNL as their platform for listing equipment. This represents a dealer joining the UMNL network.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Mascus: Mascus is a pan-European online marketplace for used heavy machinery, construction, agricultural, and grounds-care equipment, directly comparable to UMNL's dealer-aggregated marketplace model. Both serve dealers listing used equipment to professional buyers across Europe.
• Autoline: Autoline operates international marketplaces (Autoline, Agriaffaires, Machineryline) for used commercial vehicles, agricultural, and construction machinery across Europe. It is directly comparable to UMNL in audience (professional buyers and dealers) and multi-language European reach.
• TractorHouse: TractorHouse is a leading North-American marketplace for used farm, construction, and grounds-maintenance equipment, with dealer subscriptions and equipment search similar to UMNL. It illustrates the scale a used-equipment marketplace can reach with deeper investment.
• MachineryTrader: MachineryTrader is one of the largest global marketplaces for used construction, agricultural, and grounds-care equipment, with dealer listings and advanced search comparable to UMNL's offering. It competes in the same used-equipment vertical at much larger scale.
• Agriaffaires: Agriaffaires (part of the Autoline group) is a European marketplace for used agricultural, grounds-care, and turf equipment, overlapping directly with UMNL's garden, park, and golf-course machinery focus. Both target dealer-sourced listings of used outdoor power equipment.
• Truck1.eu: Truck1.eu is a European marketplace aggregating listings from dealers of used commercial vehicles, construction, agricultural, and municipal machinery. Like UMNL, it operates a multi-country, multi-language platform connecting professional dealers with buyers of used equipment.

Broad incumbents

• Marktplaats: Marktplaats is the dominant Dutch horizontal classifieds platform (owned by Adevinta/eBay) and hosts substantial used garden, park, and machinery listings. It is a broad incumbent that competes with UMNL's Dutch dealer listings for buyer attention.
• Equipment Trader (Sandhills Global): Sandhills Global operates broad marketplaces (Equipment Trader, TractorHouse, Truck Paper) covering used agricultural, construction, and grounds-care equipment. It is a much larger incumbent in the same used-equipment listing category as UMNL.
• Toro Company (used equipment channels): Toro is a major OEM whose Groundsmaster and Reelmaster turf equipment is prominently listed on UMNL; its authorized dealer network and own used-equipment channels represent a broad-incumbent alternative to a third-party marketplace for buyers of these brands.

Regional players

• Markt.de (garten & landtechnik): Markt.de is a German classifieds platform with a dedicated garden and agricultural machinery category, comparable to UMNL's product vertical but focused on the DACH market rather than Benelux. It illustrates the regional fragmentation UMNL's German-language site must overcome.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/umnl-backoffice

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UMNL