Orak
Orak is a Paris-based B2B service provider founded in 2008 that maintains, refurbishes, and resells carpet tiles for large French enterprises, selling the "usage" of textile flooring through maintenance contracts, diagnostics, and an e-commerce shop for reused tiles.
- Company typePrivate
- Founded2008
- HeadquartersVillebon-sur-yvette, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Orak does
Orak is a Paris-based, privately held company founded in 2008 that operates in the textile flooring maintenance and reuse segment. Rather than selling carpet as a one-off product, the company positions itself as selling the "usage" of carpet, offering a portfolio that includes Karpet Prime® (a proprietary premium/upcycled carpet tile line), Entretien & Rénovation (customized multi-year maintenance programs), Diagnostic et Cartographie des Moquettes (site-level assessment and reuse-rate mapping), Orak Switch (turnkey collection, cleaning, and redelivery of stained tile stacks), and Réemploi & Reconditionnement (sale of second-hand tiles in good condition). An e-commerce storefront (shop.orak.pro) distributes reused and new tiles, rugs, and maintenance products with unit prices up to roughly €390.
The underlying technology is process- and IP-light: proprietary refurbishment and cleaning methods, a trademarked tile brand, and a diagnostic/cartography service that maps carpet inventory and reuse potential across enterprise facilities. The company invests annually in R&D to advance its upcycling innovations, and in October 2023 received a strategic investment from US-based Milliken & Company, aligning Orak with a corporate sustainability partner pursuing SBTi-verified net-zero targets.
Orak's go-to-market is enterprise field sales targeting French large accounts with 1,000m²+ carpeted floor space — named customers include BNP Paribas, Christian Dior, Docapost, Eiffage, Credit Agricole, and Nestlé. Revenue is generated through professional-services contracts (maintenance programs), transaction-based resale of reused tiles, and one-time product sales via the online shop, with service pricing structured as quote-based, multi-year outcome-oriented engagements for enterprise clients. Geographic operations are concentrated in France, though the corporate website is available in English, Dutch, and German.
Orak firmographics
Firmographics- Name
- Orak
- Website
- https://orak.fr
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Orak is a Paris-based B2B service provider founded in 2008 that maintains, refurbishes, and resells carpet tiles for large French enterprises, selling the "usage" of textile flooring through maintenance contracts, diagnostics, and an e-commerce shop for reused tiles.
- Ownership category
- akta.pro rank
Where Orak is headquartered
LocationHeadquarters
- HQ city
- Villebon-sur-yvette
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Orak business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Carpet Maintenance & Renovation Services: Ongoing maintenance programs tailored for carpeted spaces, providing regular cleaning and restoration to maintain clean, healthy, and pleasant flooring.
- Carpet Tile Reuse & Reconditioning: Sale of second-hand carpet tiles in excellent condition, and reconditioning services for existing carpet inventory to enable reuse.
- Product Sales (New & Reused Carpet Tiles): E-commerce sales of both reused and new carpet tiles, as well as complementary maintenance products through their online shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Reused carpet tiles available for purchase |
| Unit Pricing | Pay-as-you-go | New carpet tiles available for purchase |
| Outcome Based/ Performance | Multi-year contract | Maintenance and renovation services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Orak product offering
Product offeringCore offering
Orak provides professional maintenance, renovation, reuse and reconditioning services for textile (carpet tile) flooring in commercial facilities. The company operates a circular-economy model that combines on-site cleaning programs, diagnostic and mapping services, a turnkey stained-tile collection/redistribution solution (Orak Switch), and the resale of reused and new carpet tiles through an owned e-commerce shop, alongside its Karpet Prime® premium carpet tile line.
Product overview
Orak is a Paris-based professional carpet maintenance and reuse service provider offering an integrated portfolio of solutions for textile flooring management. The core offerings include Karpet Prime® (premium carpet tiles), Entretien & Rénovation (customized maintenance programs), Diagnostic et Cartographie des Moquettes (carpet assessment and mapping), Orak Switch (collection/cleaning/redistribution of stained tiles), and Réemploi & Reconditionnement des Moquettes (carpet tile reuse and refurbishment). The company operates an e-commerce platform (Boutique) for purchasing reused and new carpet tiles along with maintenance products. Orak invests in R&D annually to develop innovations in sustainable carpet management and positions itself within a circular economy framework.
Differentiator
Problem solved
Functional benefit
Brands
- Karpet Prime®: Product brand for premium carpet tiles offered by Orak.
Products and services
- Entretien & Rénovation (Carpet Maintenance & Renovation) Customized on-site carpet maintenance and renovation programs for businesses with large carpeted spaces, delivered as recurring professional services.
- Diagnostic et Cartographie des Moquettes Diagnostic and mapping service for businesses and buildings that evaluates carpet reuse rates and plans sustainable, cost-effective refurbishment of existing carpet stock.
- Orak Switch Turnkey service that collects stained carpet tile stacks from a client site, cleans and reconditions them, and relivers refurbished tiles, enabling circular reuse of damaged inventory.
- Réemploi & Reconditionnement des Moquettes Service that supplies second-hand carpet tiles in excellent condition and reconditions existing carpet inventory to enable reuse by commercial customers.
- Karpet Prime® Premium carpet tile product line offered by Orak, designed for professional commercial use and positioned within the company's sustainable flooring portfolio.
- Boutique Orak (shop.orak.pro) Owned e-commerce storefront selling reused carpet tiles, new carpet tiles, rugs and complementary maintenance products directly to buyers.
Quantifiable outcome
- Transform carpet floors into future financial gains
- +2 more outcomes
Companies that use Orak
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Orak technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Orak partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Orak competitors and assessment
Company assessmentBroad incumbents
- Jani-King: One of the world's largest commercial cleaning franchisors, providing janitorial and floor-care services to enterprise accounts. Represents the broader incumbent competitive set Orak competes against for facility-services contracts.
- Tarkett: European-headquartered flooring giant (DESSO carpet tiles) with a 'ReStart' take-back and recycling program. Overlaps Orak's value proposition at a much larger scale and across multiple flooring categories.
- ServiceMaster Clean: Major commercial cleaning franchise offering carpet and hard-surface maintenance contracts to enterprise customers. Competes for the same facility-management budget Orak targets, though at a broader cleaning-services scope.
- Shaw Industries: Berkshire Hathaway-owned carpet manufacturer with a carpet reclamation/ECO+ nylon recycling program and broad commercial contract flooring offering. Comparable end-of-life reuse focus at incumbent scale.
Direct peers
- Interface: Global modular carpet manufacturer with a 'Climate Take Back' and ReEntry reclamation program that takes back and recycles used Interface carpet tiles. Closest large-scale parallel to Orak's circular-economy, tile-level service model.
- Stanley Steemer: U.S.-based commercial and residential carpet, tile, and upholstery cleaning franchise. Comparable deep-clean service delivery model targeting enterprise and multi-site accounts.
- ChemDry: Large global franchise network providing commercial and residential carpet cleaning services. Directly comparable service offering to Orak's Entretien & Rénovation maintenance programs, though without the circular-economy resale component.
Others
- Veolia: Global environmental services and circular-economy operator; relevant as the incumbent infrastructure player that could bundle carpet-tile reuse into broader building-services contracts and squeeze niche specialists.
Emerging players
- Milliken & Company: U.S. carpet and textiles manufacturer that is Orak's 2023 strategic investor and partner for scaling upcycled tile offerings. Shares Orak's circular-economy and net-zero orientation and is a natural co-development partner for international rollout.
Regional players
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key highlights5 records
Customer concentration
Orak social profiles
Digital presenceOrak financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orak leadership team
Management profileNumber of profiles
Orak funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orak
What does Orak do?
Orak provides professional maintenance, renovation, reuse and reconditioning services for textile (carpet tile) flooring in commercial facilities. The company operates a circular-economy model that combines on-site cleaning programs, diagnostic and mapping services, a turnkey stained-tile collection/redistribution solution (Orak Switch), and the resale of reused and new carpet tiles through an owned e-commerce shop, alongside its Karpet Prime® premium carpet tile line.
Is Orak a public or private company?
Orak is a private company. It is classified as venture growth investor backed and is currently operating.
When was Orak founded?
Orak was founded in 2008. It employs 11 to 50 people.
Where is Orak based?
Orak is headquartered in Villebon-sur-yvette, France, in the Europe region.
How does Orak make money?
Three revenue lines are on record. Carpet Maintenance & Renovation Services are the primary driver. The others are carpet Tile Reuse & Reconditioning and product Sales (New & Reused Carpet Tiles).
Who are Orak's main competitors?
Broad incumbents on record are Jani-King, Tarkett, ServiceMaster Clean and Shaw Industries. Direct peers are Interface, Stanley Steemer and ChemDry. Veolia is listed as an others. Milliken & Company is listed as an emerging player. Balsan is listed as a regional player.
Does Orak have an API?
No public API is recorded for Orak.