IPLocation.io

What IPLocation.io does

IPLocation.io is a free, self-serve online utility platform that aggregates IP geolocation data from four third-party providers — IP2Location, DB-IP, IPInfo, and Criminal IP — to give end users a single interface for looking up the geographic location, ISP, ASN, proxy/VPN/Tor status, and threat-level indicators associated with any public IPv4 or IPv6 address. Founded in 2015 and operated as a bootstrapped, privately held business, the platform extends well beyond its core IP-lookup product into a catalog of more than 50 free tools organized across IP, DNS, email, cybersecurity, developer, productivity, and SEO categories, including utilities such as DNS lookup, IP blacklist checking, port scanning, domain age checking, a Tesseract-based Image-to-Text OCR converter, and a browser-based QR code scanner.

The company operates a product-led growth model with no registration requirement, no usage caps, and no paid tier; the site is fully localized into more than 15 languages to capture organic search demand globally. Its go-to-market is exclusively search-engine-driven, targeting high-volume informational queries such as 'what is my IP address' and adjacent tool-intent queries, supported by an extensive library of educational content explaining IP addressing, DNS, and cybersecurity concepts. The business monetizes solely through third-party advertising networks and remarketing (with Google Analytics instrumentation), with no enterprise sales motion, no published API or SDK, and no disclosed headcount, funding, or revenue figures.

Customer segments are a horizontal long tail of individual consumers checking their own IP exposure, SEO professionals, e-commerce operators using geolocation for content localization, and security/network administrators performing IP screening — none of whom are contracted, registered, or individually identifiable to the platform. Strategic risk centers on the absence of any paid product layer, the dependency on a small set of upstream data providers and ad networks, and the lack of proprietary technology beyond open-source OCR, all of which constrain the defensibility and monetization ceiling of the business.

Name

IPLocation.io

Website

https://iplocation.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

IPLocation.io is a free, bootstrapped online platform offering IP geolocation lookup and 50+ utility tools to individual users, developers, SEO professionals, and security teams globally, monetized through third-party advertising.

Ownership category

akta.pro rank

Product category

IP Geolocation Services

NAICS

Web Search Portals and All Other Information Services (519290)

akta.pro industry

PRIMARYBPAMANAC

Geocoding, Search & Place Data Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Maps, Location & Navigation Platforms

Keywords

• IP geolocation lookup
• Network utility tools
• DNS lookup services
• Developer online tools
• Cybersecurity diagnostic tools

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Operations, Marketing or Sales, Personnel

Revenue model

1. Advertising Revenue: IPLocation.io generates revenue through third-party advertising networks. The platform displays banner ads and uses remarketing based on user visit history. Google Analytics and third-party ad networks are utilized for advertising purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

IPLocation.io provides a free online IP geolocation lookup service that aggregates data from multiple third-party Geo IP providers (IP2Location, DB-IP, IPInfo, Criminal IP) to deliver IP location, ISP, ASN, threat level, and proxy/VPN/Tor detection data. Beyond its core IP lookup, the platform offers 50+ free utility tools organized across DNS, email, cybersecurity, developer, productivity (OCR, QR scanning, speed test), and SEO categories, all accessible via the browser without registration or installation.

Product overview

IPLocation.io offers a free online toolkit centered on IP geolocation services. The core product is the IP Address Lookup tool, which aggregates data from multiple GEO IP providers (IP2Location, DB IP, IPInfo, Criminal IP) to provide comprehensive IP location data. The service extends into dozens of utility tools organized across six categories: IP Tools (ping, IPv4/IPv6 conversion, subnet calculation, reverse DNS), DNS Tools (MX lookup, NS lookup, DMARC validation), Email Tools (email validation, header analysis), Cybersecurity Tools (password generator, SSL certificate fingerprint), Developer Tools (port scanner, HTML source viewer, HTTP headers), Productivity Tools (byte converter, date calculator, RAID calculator), and SEO Tools (domain age checker, robots.txt generator, broken link checker). Additional tools include Image to Text Converter (OCR with Tesseract), QR Code Scanner, Internet Speed Test, and My Location. The platform is available in multiple languages including English, Portuguese, French, German, Traditional Chinese, Korean, Turkish, Indonesian, and Vietnamese.

Differentiator

Problem solved

Functional benefit

Products and services

• IP Address Lookup Primary IP geolocation tool that checks the location of public IP addresses by aggregating data from multiple Geo IP data providers (IP2Location, DB-IP, IPInfo, Criminal IP), returning country, region, city, postal code, latitude/longitude, ISP, organization, ASN, threat level, and proxy/VPN/Tor information.
• What is My IP Address Tool for identifying the user's public IPv4 or IPv6 address along with device information including country, city, ISP, operating system, browser, and screen resolution.
• IP WHOIS Lookup
• MAC Address Lookup
• DNS Lookup
• IP Blacklist Checker
• Password Generator
• Port Checker
• Subnet Calculator
• Domain Age Checker
• Byte Converter
• Image to Text Converter
• QR Code Scanner
• Internet Speed Test
• My Location
• RAID Calculator

Quantifiable outcome

• Over 98% accuracy for geolocation identification

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• IP2LocationcoreTechnology or IntegrationPrimary geolocation data provider integrated into the platform. Provides IP2Location Lite database for IP-to-location mapping, offering data on country, region, city, postal code, latitude, longitude, ISP, and organization information.
• DB-IPcoreTechnology or IntegrationProvides real-time IP geolocation API including ASN information, proxy detection, crawler identification, and threat level assessment for IP addresses.
• IPInfocoreTechnology or IntegrationReal-time IP information API providing geolocation and network data for IP address queries on the platform.
• Criminal IPcoreTechnology or IntegrationProvides advanced threat detection capabilities including VPN detection, cloud hosting identification, network scanner detection, Tor exit node detection, and mobile network identification for security screening purposes.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• DB-IP: DB-IP is another core data provider for IPLocation.io and operates its own IP intelligence platform with ASN, proxy, and threat data — making it a direct competitor on both supply and demand sides.
• MaxMind: MaxMind is a leading IP geolocation and IP intelligence provider widely used by enterprises; it competes in the same data category that IPLocation.io aggregates and surfaces.
• IP2Location: IP2Location supplies the IP2Location Lite database used by IPLocation.io and runs its own lookup tools. It competes both as a data source and as a consumer-facing IP intelligence service.
• ViewDNS.info: A free online toolkit offering IP, DNS, WHOIS, and network utility tools — directly overlapping IPLocation.io's product breadth and SEO-led acquisition strategy.
• IPinfo: IPinfo is one of IPLocation.io's primary data providers and also operates its own consumer-facing IP lookup. It is the most directly comparable peer — same data category, same target use cases, and same global audience.
• iplocation.net: A free consumer IP geolocation lookup site serving the same intent-driven audience with a comparable aggregation approach, making it a close competitor in the SEO utility space.
• Criminal IP: An IP-based threat intelligence platform integrated into IPLocation.io that also sells directly to enterprise security buyers, overlapping on threat, VPN, and proxy detection use cases.
• WhatIsMyIPAddress.com: A long-established free IP lookup and VPN/proxy resource site targeting the same 'what is my IP' organic search queries as IPLocation.io, with a similar ad-supported model.

Broad incumbents

• Shodan: Shodan is a broader internet-connected device search and IP intelligence platform used by security researchers — adjacent rather than identical, but operating in the same IP intelligence category with deeper enterprise positioning.
• VirusTotal: Owned by Google, VirusTotal aggregates threat intelligence across multiple engines — a structurally analogous multi-source aggregation model, but oriented toward malware/file analysis rather than IP geolocation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/iplocation-io

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IPLocation.io