WhatIsMyIPAddress.com

What WhatIsMyIPAddress.com does

WhatIsMyIPAddress.com is a consumer-facing online privacy and security platform founded in 2000 by Chris Parker and operated under CGP Holdings, Inc., headquartered in Tustin, California. Its core product is a free web-based IP address lookup tool that automatically detects and displays visitors' public IPv4 and IPv6 addresses along with ISP, geolocation, and connection-type metadata. The site was an early mover in simultaneous IPv4/IPv6 display (2015) and has assembled a portfolio of related free utilities including IP lookup, blacklist check (against 50+ DNS anti-spam databases), breach check, proxy detection, VPN/WebRTC leak test, email trace, phone lookup, speed test, reverse DNS, and a personal data scan tool.

Underlying technology is a web-based lookup platform that integrates IP2Location geolocation data (reported 99% country, 90% region, 81% city accuracy) to enrich raw IP addresses with ISP, hostname, and location metadata. The platform exposes no public API, SDK, or MCP integration and does not employ AI/ML in its tooling. Distribution is entirely product-led and self-serve: users discover the site through organic search for IP- and privacy-related queries, consume educational content on a multilingual Learning Center, and may be referred onward via affiliate links to third-party VPN providers.

The business model is freemium on the consumer side, monetized exclusively through affiliate referral commissions from a portfolio of 15+ VPN partners (NordVPN, ExpressVPN, CyberGhost, Surfshark, IPVanish, ProtonVPN, PIA, PureVPN, Hotspot Shield, and others) plus display advertising through Freestar. The company has no external institutional funding, no enterprise sales motion, and operates with 11–50 employees. Brand authority is reinforced through the Easy Prey Podcast and founder Chris Parker's published book 'Privacy Crisis,' and the firm maintains a sister property, EasyPrey.com, focused on scam and fraud resources.

Name

WhatIsMyIPAddress.com

Legal name

CGP Holdings, Inc.

Website

https://whatismyipaddress.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

WhatIsMyIPAddress.com is a free, consumer-facing web platform that detects and displays visitors' public IP addresses and offers a suite of IP, VPN-leak, blacklist, and breach-check tools, monetized via affiliate commissions from more than 15 VPN providers.

Ownership category

akta.pro rank

Product category

Online Privacy and IP Lookup Tools

NAICS

Web Search Portals and All Other Information Services (519290), Web Search Portals and All Other Information Services (51929)

akta.pro industry

PRIMARYHDADALAI

Marketplace & Platform Trust & Safety (Buyer/Seller Abuse)

Hardware, Technology & Telecom/Cybersecurity/Fraud, Bot & Abuse Prevention

Keywords

• IP address lookup
• VPN comparison tools
• Online privacy resources
• Network diagnostics tools
• Data breach checking

Headquarters

HQ city

Tustin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate commissions from VPN referrals: The site earns referral commissions when visitors click on VPN provider affiliate links and subsequently purchase VPN subscriptions. Recommended providers include NordVPN, ExpressVPN, CyberGhost, Surfshark, IPVanish, ProtonVPN, PureVPN, Private Internet Access, Hotspot Shield, and others. This is the primary monetization method.
2. VPN comparison and review content: Detailed reviews and comparisons of VPN providers drive affiliate traffic. The site monetizes through affiliate links embedded in review content, comparison tables, and VPN recommendation tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

WhatIsMyIPAddress.com operates a free, web-based platform that automatically detects and displays a visitor's public IPv4 and IPv6 addresses, ISP, and geolocation details. It bundles IP lookup, blacklist check, breach check, VPN leak test, proxy check, email tracing, phone lookup, and speed test tools, alongside VPN comparison, reviews, and educational content on online privacy and security. The service is monetized through VPN provider affiliate referrals and third-party advertising rather than direct user fees.

Product overview

WhatIsMyIPAddress.com is a consumer-focused online privacy and security platform offering a suite of free IP-related tools. The core product is the IP lookup tool that automatically displays a visitor's public IPv4 and IPv6 addresses with location and ISP information. The platform operates on a freemium model, providing free basic tools while monetizing through VPN affiliate partnerships. The product portfolio includes IP investigation tools (IP Lookup, Trace Email, Phone Lookup, Reverse DNS), network security tools (Blacklist Check, Breach Check, Proxy Check, VPN Leak Check, Speed Test), and VPN recommendation services (VPN Comparison, VPN Simplifier, VPN Reviews, Free VPNs guide, Torrenting guides, Streaming guides). Educational content is provided through the Learning Center, Easy Prey Podcast, and the Privacy Crisis book by founder Chris Parker. The platform does not offer a public API and does not employ AI/ML capabilities in its tools.

Differentiator

Problem solved

Functional benefit

Brands

• Easy Prey Podcast: A podcast hosted by Chris Parker covering scams, fraud, and cybercrime awareness with real victim stories and expert insights.
• Privacy Crisis
• VPN Simplifier

Products and services

• WhatIsMyIPAddress.com Core IP Lookup Tool Primary web tool that automatically detects and displays a visitor's public IPv4 and IPv6 IP addresses, along with ISP, geolocation (city, region, country), and connection type information. Free for all visitors.
• IP Lookup Tool Lookup service that provides detailed information about any IPv4 or IPv6 address including ISP name, hostname, country, region, city, latitude/longitude, area code, and known services running on that IP.
• Blacklist Check Tool that checks if an IP address is listed on 50 DNS-based anti-spam databases, helping users determine if their emails or forum posts might be blocked due to spam filtering.
• Breach Check Tool that checks if a user's email address, password, and other personal information has been exposed in known data breaches.
• Personal Data Scan Tool to scan for exposed personal information and check for data breach exposure.
• Proxy Check Tool to detect if a user is connecting through a proxy server.
• VPN Leak Check (WebRTC Test) Tool to test for WebRTC and VPN leaks that might expose a user's real IP address despite using a VPN connection.
• Trace Email Tool to track the geographical location and origin of an email by analyzing email headers.
• Phone Lookup Tool to look up information associated with a phone number.
• Speed Test Tool to test internet connection speed, measuring download and upload rates.
• Reverse DNS Lookup Tool to perform reverse DNS lookups, finding the hostname associated with an IP address.
• Hostname Lookup Tool to look up the IP address associated with a hostname or domain.
• VPN Comparison Tool Side-by-side comparison platform of VPN service providers showing countries, device limits, P2P support, and pricing for major VPN services including NordVPN, CyberGhost, ExpressVPN, and others.
• VPN Simplifier Interactive tool that recommends top VPN providers based on three primary user needs: security (protection from hackers), privacy (preventing tracking), and access (bypassing geo-restrictions).
• Hide My IP Guide Educational resource and guide explaining 9 methods to hide IP addresses, with emphasis on VPN services as the primary recommended solution for privacy and security.
• VPN Reviews Archive of in-depth, non-biased reviews of major VPN service providers including NordVPN, ExpressVPN, CyberGhost, Surfshark, and others.
• Easy Prey Podcast Podcast hosted by Chris Parker featuring stories from scam and fraud victims, expert interviews on cybersecurity, and tips for staying safe online. Available on Apple Podcasts, Google Podcasts, Spotify, Stitcher, Overcast, and RSS.
• Privacy Crisis Book Book by Chris Parker titled 'Privacy Crisis: How to Maintain Your Privacy Without Becoming a Hermit' - a practical guide for protecting identity, securing devices, and taking control of personal data.

Quantifiable outcome

• 99% accuracy for country-level IP geolocation
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

18 partnerships are on record, tiered core, primary and secondary.

• IP2LocationcoreTechnology or IntegrationIP2Location provides the IP geolocation data used by WhatIsMyIPAddress.com to determine IP address locations, ISPs, and other metadata. The site displays geolocation accuracy statistics: 99% for country, 90% for region, 81% for city level.
• NordVPNprimaryGTM or Marketing PartnerAffiliate partner providing VPN services. NordVPN is prominently featured in VPN comparisons, reviews, and recommendations throughout the site. Commission earned when users click through and purchase subscriptions.
• ExpressVPNprimaryGTM or Marketing PartnerAffiliate partner providing VPN services. Featured in VPN recommendations and review content. Commission earned on referred sales.
• CyberGhost VPNprimaryGTM or Marketing PartnerAffiliate partner providing VPN services. Featured in VPN comparisons and reviews. Commission earned on referred sales.
• SurfsharkprimaryGTM or Marketing PartnerAffiliate partner providing VPN services. Featured in VPN comparisons and reviews. Commission earned on referred sales.
• IPVanishprimaryGTM or Marketing PartnerAffiliate partner providing VPN services. Featured in VPN comparisons and reviews. Commission earned on referred sales.
• ProtonVPNprimaryGTM or Marketing PartnerAffiliate partner providing VPN services. Featured in VPN comparisons, reviews, and free VPN recommendations. Commission earned on referred sales.
• Private Internet Access (PIA)primaryGTM or Marketing PartnerAffiliate partner providing VPN services. Featured in VPN comparisons and reviews. Commission earned on referred sales.
• PureVPNsecondaryGTM or Marketing PartnerAffiliate partner providing VPN services. Featured in VPN comparisons and reviews. Commission earned on referred sales.
• Hotspot ShieldsecondaryGTM or Marketing PartnerAffiliate partner providing VPN services. Featured in VPN comparisons and reviews. Commission earned on referred sales.
• TunnelBearsecondaryGTM or Marketing PartnerAffiliate partner providing VPN services. Featured in free VPN recommendations. Commission earned on referred sales.
• Hide.mesecondaryGTM or Marketing PartnerAffiliate partner providing VPN services. Featured in free VPN recommendations. Commission earned on referred sales.
• WindscribesecondaryGTM or Marketing PartnerAffiliate partner providing VPN services. Featured in free VPN recommendations. Commission earned on referred sales.
• PrivadoVPNsecondaryGTM or Marketing PartnerAffiliate partner providing VPN services. Featured in free VPN recommendations. Commission earned on referred sales.
• StrongVPNsecondaryGTM or Marketing PartnerAffiliate partner providing VPN services. Featured in VPN comparisons and reviews. Commission earned on referred sales.
• VyprVPNsecondaryGTM or Marketing PartnerAffiliate partner providing VPN services. Featured in VPN comparisons. Commission earned on referred sales.
• Publisher First / FreestarsecondaryGTM or Marketing PartnerThird-party advertising partner for placing advertising on the site. Freestar collects and uses certain data for advertising purposes.
• EasyPrey.comcoreStrategic or Co-development PartnerSister website to WhatIsMyIPAddress.com focused on scam help resources. Provides content and links to information and resources for scam and fraud victims, complementing the privacy-focused mission of the main site.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MaxMind: Established IP geolocation and fraud detection data provider offering both commercial databases and consumer-facing lookup tools. Larger incumbent operating across both B2B and B2C segments in the same category.

Others

• NordVPN: Primary-tier affiliate partner and a major VPN provider. Operates its own consumer IP lookup page as well, making it both a key revenue partner and an emerging direct competitor for VPN-related organic traffic.
• IP2Location: IP geolocation data provider whose dataset powers WhatIsMyIPAddress.com. Infrastructure/vendor relationship rather than a direct competitor, but operates in the same underlying IP intelligence category.

Emerging players

• Cybernews: Cybersecurity news, privacy tools, and VPN review site with affiliate monetization. Comparable product breadth (IP/breach checks) and affiliate revenue model with a more news-driven editorial mix.

Direct peers

• WhatIsMyIP.com: Long-running IP address lookup service offering a similar free consumer tool with VPN-related affiliate monetization. Direct competitive overlap in brand query and tool functionality.
• Restore Privacy: Privacy and VPN-focused content publisher monetized through VPN affiliate links. Operates with a comparable lean team and content-led, affiliate-driven business model.
• VPNMentor: VPN review and privacy content site with affiliate monetization from VPN providers. Similar consumer-facing content, comparison tools, and affiliate-driven revenue model.
• Top10VPN: VPN review, comparison, and recommendation site that monetizes through VPN affiliate referrals. Closely comparable content-and-affiliate business model targeting the same privacy-conscious consumer.
• IPLocation.net: Free IP address geolocation lookup website providing similar IP-to-location, ISP, and proxy detection tools. Closely comparable consumer-facing IP information service.
• IPinfo.io: IP address data and geolocation API company offering lookups for IPv4 and IPv6. Direct competitor in the IP intelligence space with both consumer-facing tools and paid API products, comparable core technology stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/wimia
• YouTubeyoutube.com/channel/UCtLYc0W0ZtDaqmi8Fu5gOZw?sub_confirmation=1
• Facebookfacebook.com/whatismyipaddress
• LinkedInlinkedin.com/company/18200088
• Instagraminstagram.com/whatismyipaddress
• Pinterestpinterest.com/whatismyipaddress

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WhatIsMyIPAddress.com