Rietveld

What Rietveld does

Rietveld is a private, for-profit company headquartered in Giessenburg, Netherlands, founded in 2001. The company operates in the commercial fleet management sector, offering solutions built around two named products: the Efficio On-Board Computer (vehicle-mounted telematics hardware) and EasyTrack (the associated tracking/management software). The firm conducts its operations under the web domain telepointer.com and is classified as a small-to-mid-sized enterprise with a reported headcount band of 11-50 employees. Public-facing material beyond the firmographic profile is limited; the company's own website returned only a verification/loading page during data collection, indicating a thin public information footprint.

The product portfolio is positioned as an integrated hardware-plus-software offering, with the Efficio On-Board Computer supplying in-vehicle data capture and EasyTrack providing the back-end tracking layer. This configuration is consistent with the European fleet telematics vendor model that sells into commercial vehicle operators, logistics providers, and similar fleet-owning businesses. No pricing, distribution, channel, or marketing information is disclosed in the source material, and the customer base, partnership network, and certifications are all unstated.

No revenue, funding, M&A, leadership, or growth data is available in the input. As a result, business model specifics (pricing model, go-to-motion, segment mix, contract structure) cannot be characterized beyond the general inference that revenue is generated through sale or licensing of fleet telematics hardware and software to commercial fleet operators in the Netherlands and adjacent markets.

Name

Rietveld

Website

https://telepointer.com

Company type

Private

Founded year

1994

Headcount range

11–50 employees

Short description

Rietveld is a Netherlands-based fleet management provider, founded in 2001, that sells the Efficio On-Board Computer and EasyTrack telematics products to commercial fleet operators from its base in Giessenburg.

Ownership category

akta.pro rank

Product category

Fleet Telematics

NAICS

Computer Systems Design Services (541512), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro industry

PRIMARYTLABAJAM

Data Integration, APIs & Telematics Data Platforms

Transportation & Logistics/Fleet Leasing, Rental & Management/Fleet Telematics & Asset Tracking Services (GPS, ELD, Utilization Analytics)

SECONDARYTLABAJAB

ELD/HOS Compliance & Tachograph Services

Transportation & Logistics/Fleet Leasing, Rental & Management/Fleet Telematics & Asset Tracking Services (GPS, ELD, Utilization Analytics)

SECONDARYTLABAJAN

Satellite/Off-Grid Tracking & Connectivity (Cellular/Sat)

Transportation & Logistics/Fleet Leasing, Rental & Management/Fleet Telematics & Asset Tracking Services (GPS, ELD, Utilization Analytics)

SECONDARYTHADAKAA

Full-Service Fleet Management (Outsourced Fleet Programs)

Travel & Hospitality/Car Rental & Mobility Services/Fleet Leasing & Fleet Management Services

Keywords

• Fleet management solutions
• Vehicle telematics systems
• GPS fleet tracking
• On-board computers
• Commercial vehicle monitoring

Headquarters

HQ city

Giessenburg

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Operations

Core offering

Rietveld provides fleet management solutions that combine its Efficio On-Board Computer hardware with the EasyTrack software platform to track, monitor, and manage commercial vehicle fleets. The integrated offering is designed for businesses operating vehicle fleets that need visibility into vehicle location, status, and operational performance.

Differentiator

Problem solved

Functional benefit

Products and services

• Efficio On-Board Computer

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Emerging players

• Lytx: Video telematics and fleet safety platform combining dashcam hardware with driver behavior analytics — an adjacent competitor to Rietveld's on-board computer offering, with stronger specialization in safety/video.
• Fleet Complete: Provider of GPS fleet tracking, asset tracking, and telematics hardware/software for SMB fleets — a directly comparable mid-sized competitor with a similar integrated hardware-plus-platform model.
• Fleetio: Modern fleet management software platform focused on maintenance, operations, and fuel — adjacent to Rietveld, competing for the same SMB fleet customer base with a software-first rather than hardware-led approach.

Direct peers

• Geotab: A global leader in fleet telematics offering on-board hardware (GO device) plus a data platform for GPS tracking, driver behavior, and compliance — directly comparable to Rietveld's Efficio + EasyTrack combination.
• Mix Telematics: Global fleet and asset management solutions provider offering on-board computers, tracking, and driver behavior analytics — closely aligned with Rietveld's on-board computer + tracking stack.
• Samsara: Provider of connected operations hardware and software, including vehicle telematics, GPS tracking, and fleet safety — a direct competitor in the integrated hardware-plus-software fleet telematics category.
• Webfleet (Bridgestone): European-headquartered fleet management platform providing vehicle tracking, tachograph downloads, and compliance tools, overlapping heavily with Rietveld's fleet management and ELD/tachograph-adjacent positioning.

Broad incumbents

• Trimble Transportation: Established provider of transportation and fleet management software, telematics, and compliance tools serving commercial fleets — a broader incumbent with overlapping on-board and tracking capabilities.
• Verizon Connect: Large incumbent offering fleet tracking, ELD compliance, and integrated telematics as part of a broader enterprise connectivity portfolio — directly competes with Rietveld in the SMB and mid-market fleet segment.
• TomTom Telematics (legacy / Webfleet heritage): TomTom's historical telematics business (now part of Webfleet/Bridgestone) established the European on-board computer and tracking category in which Rietveld operates — relevant as a category-defining incumbent benchmark.

Market position

Strengths4 records

Weaknesses4 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/Rietveld_BV
• Facebookfacebook.com/RietveldBV

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rietveld