Vitras
Santé Partners (formed from the 2018 merger of STMR and Vitras) is a Dutch non-profit healthcare organization delivering home nursing, specialized nursing, dementia care, residential living, and hospice services across the Arnhem, Utrecht, Bommelerwaard, Gelderse Vallei, and Rivierenland regions, funded through Dutch health insurance, long-term care insurance, and municipal contracts.
- Company typePrivate
- Founded2018
- HeadquartersTiel, Netherlands
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Vitras does
Santé Partners (previously operating as STMR and Vitras) is a Dutch non-profit healthcare organization formed in January 2018 through the merger of STMR and Vitras, headquartered in Tiel with regional offices in Arnhem and Utrecht and service coverage across Arnhem, Utrecht, Bommelerwaard, Gelderse Vallei, and Rivierenland. The organization delivers an integrated portfolio of home-based and residential care services — including Wijkverpleging (district nursing), Gespecialiseerde Verpleging (specialized nursing), Thuis Verplegen en Behandelen (home care and treatment), Casemanager Dementie, Mantelzorg Ondersteuning, hospice care, night care, and community day-activity centers — alongside 12+ woonlocaties (residential locations) for elderly and dementia clients in Tiel, Culemborg, Rossum, Geldermalsen, Lienden, Nieuwegein, and Houten.
The underlying care framework is Santé Kompas (Santé Compass), a person-centered methodology guiding support across physical, mental, and social wellbeing dimensions. Operational technology is limited to Personenalarmering (24/7 personal alarm), Slimme Digitale Hulpmiddelen (smart digital aids for independent living), and digital tools used by wound care nurses; no AI/ML capabilities are disclosed.
Revenue mechanics are multi-stream and structurally tied to the Dutch healthcare reimbursement system: home nursing and residential services are funded through Zorgverzekeringswet (health insurance) and Wlz (long-term care) regimes, social domain services flow through municipal Wmo contracts, and a separate Ledenservice membership program at €27.60 per calendar year provides member discounts through partners including HEREDITAS, Belastingaangifte Compleet, Hups, Medipoint, Vegro, Maaltijd Thuis, Rijbewijskeuringsarts.nl, and a collective of health insurers (ZilverenKruis, Menzis, VGZ). Go-to-market is sales-led via direct home delivery, a contact center (0900 8433), digital intake forms, and referral partnerships with huisartsen, wijkverpleging, and municipalities, supported by a member magazine (Santé Thuis) and a multi-channel social presence. Headcount is reported at 1001–5000 employees.
Vitras firmographics
Firmographics- Name
- Vitras
- Legal name
- Santé Partners
- Website
- https://vitras.nl
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Santé Partners (formed from the 2018 merger of STMR and Vitras) is a Dutch non-profit healthcare organization delivering home nursing, specialized nursing, dementia care, residential living, and hospice services across the Arnhem, Utrecht, Bommelerwaard, Gelderse Vallei, and Rivierenland regions, funded through Dutch health insurance, long-term care insurance, and municipal contracts.
- Ownership category
- akta.pro rank
Vitras industry classification
Industry- Product category
- Home Healthcare Services
- NAICS
- Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120), Nursing and Residential Care Facilities (623)
- SIC
- Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)
- akta.pro primary industry
- Specialty CCRCs (e.g., Memory-Care-Focused, Veteran-Focused) (HLADAEAK)
- akta.pro secondary industries
- Continuing Care at Home (CCaH) / Virtual CCRC Programs (HLADAEAH), Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)
Keywords
Where Vitras is headquartered
LocationHeadquarters
- HQ city
- Tiel
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
Vitras business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Healthcare Services (Wijkverpleging and Thuiszorg): Home-based nursing and care services provided to clients, funded through Dutch health insurance (zorgverzekering) and long-term care insurance (Wlz)
- Residential Care (Woonlocaties): Housing with care services at multiple locations for people with dementia and elderly requiring support
- Ledenservice (Member Services): Annual membership subscription offering discounts on partner services including household help, meals, tax advisory, and home modifications. Membership fee: €27.60 per calendar year
- Social Domain Services (Sociaal Domein): Wellbeing and social support services, potentially funded through municipal contracts (Wmo)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual membership subscription for member benefits |
| One time/ perpetual license | Pay-as-you-go | Tax advisory service at home for members |
| Other | Pay-as-you-go | Will and life testament services through partner HEREDITAS |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Vitras product offering
Product offeringCore offering
Vitras, now operating as Santé Partners, delivers home-based healthcare, nursing, and welfare services across central Netherlands. The portfolio covers district nursing, specialized clinical nursing, dementia case management, hospice care, night care, residential living, personal alarms, smart digital aids, caregiver support, meals at home, day activity centers, and a paid membership program with partner discounts. Services are aimed at elderly individuals, people with chronic conditions, dementia patients, and informal caregivers living in the region.
Product overview
Santé Partners offers a comprehensive healthcare and welfare platform consisting of core care services (nursing, specialized care, home treatment, dementia support, hospice care, night care), living/residential services (independent living support and residential locations), social services (social work, guidance, group activities), technology-enabled care (digital aids, personal alarms), and a membership program (Ledenservice) providing discounts on home services, meals, aids, and financial services. The organization operates primarily in the Arnhem, Utrecht, Bommelerwaard, Gelderse Vallei, and Rivierenland regions of the Netherlands.
Differentiator
Problem solved
Functional benefit
Brands
- Santé Kompas: A methodology used by Santé Partners to guide support and care, focusing on the client's life rather than just the care question.
- Santé Thuis
Products and services
- Wijkverpleging (District Nursing) Insured clinical and personal nursing delivered at home to enable clients to remain living independently in their own home; funded through Wlz, Wmo, and Zvw.
- Gespecialiseerde verpleging (Specialized Nursing) Specialized clinical nursing interventions delivered in the home for clients with complex care needs.
- Thuis Verplegen en Behandelen (Home Nursing and Treatment) Home-based clinical treatment combined with nursing support for clients being treated or recovering at home.
- Langer Thuis (Stay at Home Longer) Integrated program supporting elderly clients to remain living safely at home for longer through combined nursing, welfare, and digital aids.
- Personenalarmering (Personal Alarm) Personal emergency alarm service allowing clients to summon assistance from home; included under the smart digital aids offering.
- Slimme Digitale Hulpmiddelen (Smart Digital Aids) Digital aids including wound care digitalization deployed to client homes to extend the reach of clinical staff and support remote monitoring.
- Casemanager Dementie (Dementia Case Manager) Dedicated case management for people living with dementia and their families, coordinating nursing, welfare, day activities, and informal network support.
- Mantelzorg Ondersteuning (Informal Caregiver Support)
Quantifiable outcome
- People enabled to live independently at home longer through comprehensive support
- +1 more outcomes
Companies that use Vitras
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Vitras technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Vitras partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- HEREDITASminorHEREDITAS provides will and life testament services to Ledenservice members. Members receive discounts: €25 off introductory meeting (normally €110), €5 off hourly rates, €40 off Nabestaandendossier. Also offers 20% discount on two life testaments and 35% on four akten. HEREDITAS specializes in inheritance preparation and support for incapacity.
- Belastingaangifte CompleetminorTax consultation service at home for Ledenservice members. Members pay €90 instead of €99.95. Service includes income tax filing, benefit applications, and fiscal partner filing free. Delivered by tax consultants who stay updated on latest tax rules.
- HupsminorPartner providing household help services to Ledenservice members. Helps members find reliable household assistance.
- MedipointminorMedical equipment supplier offering aids that can be borrowed, rented, or purchased. Part of member benefits including 13 weeks free walking aid loan.
- VegrominorMedical equipment supplier offering care and wellbeing products that can be borrowed, rented, or purchased. Part of member benefits.
- Maaltijd Thuis (formerly Food Connect)minorMeal delivery service for members at home. Offers freshly cooked and frozen meals with dietary considerations (low-salt, gluten-free, lactose-limited). Part of member service offering.
- Rijbewijskeuringsarts.nlminorMedical examination service for driver's license renewal. Required for everyone 75+ by law, with partner offering member discounts for thorough and expert examinations.
- Zorgverzekeraars (ZilverenKruis, Menzis, VGZ)coreHealth insurance providers included in the Santé Partners Zorgverzekering Collectief, offering attractive discounts on policies for Ledenservice members.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Vitras competitors and assessment
Company assessmentDirect peers
- Pleyade: Regional Dutch elder care provider active in the Arnhem/Gelderland area with wijkverpleging, dementia care, and woonlocaties. Closely overlaps the same geography and service mix as Santé Partners.
- ActiVite: Dutch regional home care and welfare organization with wijkverpleging, household help, and member-style service bundles. Comparable on the integrated home-care-plus-social-domain proposition.
- Thebe: Dutch regional care organization operating home care (thuiszorg), wijkverpleging, and residential locations for elderly. Similar integrated model and Zorgverzekering/Wlz revenue mix to Santé Partners.
- Zorgbalans: Dutch regional care organization in the Haarlem/Kennemerland region providing home nursing, wijkverpleging, and residential elderly care. Matches Santé Partners' integrated home + residential model.
- Envida: Maastricht-based Dutch home care and wijkverpleging provider serving elderly with nursing, personal care, and dementia support. Directly analogous operating model and revenue funding structure.
- Buurtzorg: Dutch home care organization pioneering self-directed district nursing (wijkverpleging) teams. Directly comparable to Santé Partners on home nursing services, target population (elderly/chronic care), and Dutch health insurance funding model.
- Liberein: Dutch regional elder care organization in the Twente region offering wijkverpleging, residential woonlocaties, and dementia care. Comparable in scale, service breadth, and regulatory funding model.
Others
- Fundis Holding: Dutch holding company comprising regional elder care providers. Mentioned in connection with the departure of Santé Partners' director; functions as a competing consolidation platform in the Dutch care market.
Broad incumbents
- Cordaan: Large Amsterdam-based Dutch care provider with home care, nursing, dementia, and rehabilitation services. A broader incumbent with overlapping services but serving a different (urban) geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Vitras social profiles
Digital presenceVitras financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vitras leadership team
Management profileNumber of profiles
Vitras funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vitras M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vitras
What does Vitras do?
Vitras, now operating as Santé Partners, delivers home-based healthcare, nursing, and welfare services across central Netherlands. The portfolio covers district nursing, specialized clinical nursing, dementia case management, hospice care, night care, residential living, personal alarms, smart digital aids, caregiver support, meals at home, day activity centers, and a paid membership program with partner discounts. Services are aimed at elderly individuals, people with chronic conditions, dementia patients, and informal caregivers living in the region.
Is Vitras a public or private company?
Vitras is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Vitras founded?
Vitras was founded in 2018. It employs 1,001 to 5,000 people.
Where is Vitras based?
Vitras is headquartered in Tiel, Netherlands, in the Europe region.
How does Vitras make money?
Four revenue lines are on record. Healthcare Services (Wijkverpleging and Thuiszorg) is the primary driver. The others are residential Care (Woonlocaties), ledenservice (Member Services) and social Domain Services (Sociaal Domein).
Who are Vitras's main competitors?
Direct peers on record are Pleyade, ActiVite, Thebe, Zorgbalans, Envida, Buurtzorg and Liberein. Fundis Holding is listed as an others. Cordaan is listed as a broad incumbent.
Does Vitras have an API?
No public API is recorded for Vitras.
What industry is Vitras in?
Vitras's product category is Home Healthcare Services. Its primary akta.pro industry code is HLADAEAK, Specialty CCRCs (e.g., Memory-Care-Focused, Veteran-Focused), with a secondary code of HLADAEAH, Continuing Care at Home (CCaH) / Virtual CCRC Programs. Its NAICS code is 623311 and its SIC code is 8082.