Diesel Pro Power

What Diesel Pro Power does

Diesel Pro Power, Inc. is a privately held, Miami-based e-commerce distributor founded in 1989 that sells aftermarket diesel engine parts, with a primary focus on marine applications. The company operates dieselpro.com as its core sales channel, alongside phone, WhatsApp, and in-store pickup at its Miami warehouse, and ships door-to-door to 175 countries within 24 hours of payment confirmation. Its product catalog covers Detroit Diesel, Cummins, Caterpillar Marine, Twin Disc, Allison, and Teleflex components — including rebuild kits, water pumps, gaskets, superchargers/blowers, gauges, and seals — and is sold under the proprietary "Diesel Pro Premium" aftermarket brand manufactured through a network of 200+ factory partners to OEM-equivalent specifications.

The platform differentiates on usability rather than technology: a picture-based catalog and a serial-number-driven part search reduce ordering errors for non-technical buyers, and a basic recommendation engine suggests complementary parts during major-component purchases (e.g., superchargers). Free technical support via phone, WhatsApp, email, and chat is layered on top of self-serve checkout, with named parts specialists (e.g., Cesar F) providing hands-on assistance. The website is multilingual (English, French, Italian, Bahasa Melayu, Portuguese, Spanish), with separate sales lines for US, international, and Spanish-speaking customers.

Revenue is generated almost entirely through transactional unit sales of aftermarket parts — pay-as-you-go, no subscription or membership model — with no disclosed recurring stream. Pricing is per part, with refundable core deposits on rebuilt components and a 15% restocking fee on approved returns. Customer segments are weighted toward marine vessel owners/operators, marine mechanics and repair shops, and industrial/commercial diesel applications (e.g., backup generators). The company positions itself as a low-cost, fast-shipping alternative to OEM dealers and local parts stores, particularly for aging or niche engine models where local availability is poor and error-free part matching is critical.

Name

Diesel Pro Power

Legal name

Diesel Pro Power, Inc.

Website

https://dieselpro.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Diesel Pro Power is a privately held, Miami-based e-commerce distributor of aftermarket marine diesel engine parts — covering Detroit Diesel, Cummins, Caterpillar, Twin Disc, and Allison — serving vessel owners, mechanics, and industrial operators worldwide with 24-hour shipping to 175 countries.

Ownership category

akta.pro rank

Product category

Marine Diesel Engine Parts

NAICS

Other Engine Equipment Manufacturing (333618), Engine, Turbine, and Power Transmission Equipment Manufacturing (33361)

SIC

Engines & Turbines (3510)

akta.pro primary industry

Aftermarket Exhaust & Emissions Components Manufacturing (Mufflers/Catalysts/DPF/EGR) (IMACANAE)

akta.pro secondary industry

Fuel & Emissions Systems for Propulsion (Fuel supply, SCR, EGR, exhaust aftertreatment) (IMAJAHAK)

Keywords

• Marine diesel parts
• Aftermarket engine components
• Detroit Diesel parts
• Marine transmission parts
• Diesel engine rebuild kits

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Aftermarket Diesel Parts Sales: Primary revenue from direct sale of aftermarket diesel engine parts and components. Products include rebuild kits, water pumps, gaskets, blowers/superchargers, seals, sensors, and complete assemblies for Detroit Diesel, Cummins, Caterpillar, Twin Disc, and Allison engines. Revenue is transactional with no recurring subscription component.
2. Technical Support Services: Free technical assistance provided via phone, email, and WhatsApp to help customers identify correct parts. Staff provides troubleshooting guidance and serial number verification. While not a separate revenue stream, this service supports primary product sales and customer retention.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Diesel Pro Power is an online distributor and seller of aftermarket diesel engine parts and marine transmission components, specializing in Detroit Diesel, Cummins, Caterpillar, Twin Disc, Allison, and Teleflex marine power systems. The company operates its own e-commerce website with a picture-based catalog and serial number search, fulfilling orders from a Miami warehouse and shipping to 175 countries within 24 hours. It also markets its proprietary Diesel Pro Premium aftermarket parts brand manufactured to OEM specifications by 200+ partner factories.

Product overview

Diesel Pro Power is an online B2B/B2C e-commerce platform specializing in premium aftermarket marine diesel engine parts and marine transmission components. The core product portfolio consists of parts for four major engine brands (Detroit Diesel, Cummins, Caterpillar Marine, and their own Diesel Pro branded parts), supported by specialized categories for engine gauges, marine water pumps, superchargers/blowers, and marine transmission parts (Twin Disc and Allison). The company operates as a single unified webstore with an integrated search and recommendation system, offering parts search by serial number, same-day shipping, and worldwide door-to-door delivery to 175 countries. The platform includes a recommendation engine that suggests related products during browsing and parts lookup functionality with picture-based identification.

Differentiator

Problem solved

Functional benefit

Products and services

• Detroit Diesel Engine Parts Aftermarket parts for Detroit Diesel marine engines including two-stroke and two-cycle engines, covering water pumps, fuel pumps, oil coolers, gauges, rebuild kits, and superchargers for 53, 71, and 92 series engines. Sourced by marine vessel owners, mechanics, and repair shops.
• Cummins Engine Parts Rebuild kits, gaskets, and parts for Cummins Diesel Marine Engines including KTA19, KTA38, KTA50, QSK19, 4B, 4BT, 4BTA, 6B, 6BT, 6BTA, 6C, 6CT, 6CTA, ISC, QSM, and QSL models.
• Caterpillar Marine Engine Parts Aftermarket parts for Caterpillar Diesel Marine Engines including 3208, 3406, 3408, 3412 and more, with troubleshooting guides and rebuild kits.
• Engine Gauges Mechanical and electrical gauges in 12V and 24V variants, with and without alarm switches, for Detroit Diesel and Cummins engines.
• Marine Water Pumps Sea/marine raw water pumps for multiple manufacturers including Caterpillar, Cummins, Detroit Diesel, John Deere, Kohler, Northern Lights, Onan, Perkins, Scania, Volvo Penta, Westerbeke, Yanmar, and MAN.
• Engine Water Pumps Fresh water pumps for Caterpillar, Cummins, Detroit Diesel, and John Deere engines.
• Twin Disc Marine Transmission Parts Parts for Twin Disc Marine Transmissions including seals, gaskets, O-rings, and complete rebuild components.
• Allison Marine Transmission Parts Allison Marine Transmission parts including hydraulic pump systems, lubrication oil, bearings, and replacement components.
• Teleflex Marine Parts Marine control cables, connectors, and accessories from Teleflex Morse including clevis terminals, ball joint terminals, and cable hardware.
• Detroit Diesel Superchargers/Blowers Roots-type superchargers and blowers for Detroit Diesel engines including 53 series (3-53, 4-53, 6V53, 8V53), 71 series (2-71, 3-71, 4-71, 6-71), and 92 series (6V92, 8V92, 12V92, 16V92), available in turbo and non-turbo configurations with rebuild kits and installation gasket kits.
• Diesel Pro Premium Aftermarket Parts Brand Proprietary aftermarket parts brand manufactured to meet or exceed OEM specifications by 200+ partner factories, covering rebuild kits, water pumps, gaskets, blowers/superchargers, seals, sensors, and complete assemblies for Detroit Diesel, Cummins, Caterpillar, Twin Disc, and Allison engines.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• TransAtlantic Diesel: Specializes in marine diesel engine parts and service for Detroit Diesel, Cummins, and Caterpillar marine engines. Comparable in marine focus and online distribution model.
• Diesel Parts Direct: Online distributor of diesel engine parts covering Caterpillar, Cummins, Detroit Diesel, and other major brands. Closest direct competitor in terms of product range, e-commerce focus, and customer segment.
• Diesel Power Products: Online retailer specializing in aftermarket diesel engine parts and performance components for Dodge Cummins, Ford Power Stroke, and Chevy Duramax. Directly comparable e-commerce model and target customer base (diesel engine owners).

Broad incumbents

• Cummins Inc. Global OEM of diesel engines including the KTA19, QSK19, and marine product lines. Represents a major OEM Diesel Pro distributes aftermarket alternatives for.
• Summit Racing Equipment: Large online retailer of automotive and diesel performance parts. Comparable e-commerce distribution model and target customer base, though broader in scope than Diesel Pro's marine-focused catalog.
• Caterpillar Marine Power: Marine division of Caterpillar producing diesel engines (3208, 3406, 3412) commonly served by Diesel Pro's aftermarket catalog. Competes through OEM dealer network and genuine parts.
• Volvo Penta: Marine engine OEM with marine diesel and emerging electric propulsion portfolio. Diesel Pro distributes water pumps and parts for Volvo Penta engines; competes via OEM dealer network.
• Detroit Diesel Corporation (Daimler Truck North America): OEM manufacturer of Detroit Diesel engines and authorized dealer network. Diesel Pro Power's primary OEM counterpart; competes via authorized parts, warranty programs, and dealer support.

Emerging players

• Westerbeke Corporation: Manufacturer and distributor of marine diesel engines and generators. Diesel Pro distributes Westerbeke water pumps; the brand has a meaningful presence in the same marine diesel parts market.
• Northern Lights (manufacturer): Manufacturer of marine generators and Lugger diesel engines. Diesel Pro distributes Northern Lights water pumps and parts; partial overlap in marine diesel parts catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/dieselpro
• Facebookfacebook.com/sharer.php?u=https%3A%2F%2Fdieselpro.com
• LinkedInlinkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fdieselpro.com
• Xx.com/DieselProMiami

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diesel Pro Power