Raven Intel
Raven Intel operates a free peer-review platform that helps enterprise software buyers find and evaluate HCM/ERP implementation consulting partners across SAP, Oracle, Workday, UKG, ServiceNow, and other platforms, monetizing through paid partner listing subscriptions.
- Company typePrivate
- Founded2017
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Raven Intel does
Raven Intel (legal entity: Raven Intelligence) is a Chicago-based, privately held company that operates an independent peer-review platform for enterprise HCM and ERP implementation consulting partners. Founded in 2017 and launched publicly at the 2018 HR Tech Conference, the platform enables enterprise software buyers to search, compare, and select implementation partners across SAP SuccessFactors, Oracle, Workday, UKG, ServiceNow, Cornerstone, Unit4, Dayforce, Infor, Workforce Software, and Cegid HR. The platform's core differentiator is its review validation methodology, requiring LinkedIn or verified business email authentication and excluding reviews from competitors or current employees of consulting firms, with a structured Service Delivery Metrics framework capturing NPS, scope accuracy, budget adherence, schedule performance, and team composition quality across projects.
The business model is a two-sided marketplace. Software buyers access reviews, search, and shortlist partners at no cost (freemium). Consulting partners generate revenue for Raven Intel through tiered paid visibility options including Pay Per Listing and Unlimited Days monthly subscriptions, with additional products such as embeddable 5-star badges and featured reviews. Smart Communications, a customer communications management platform, is also listed as a partner category, suggesting early diversification beyond pure HCM. Marketing is conducted through content marketing, industry analyst endorsements (Diginomica's Brian Sommer and Jon Reed, ERP Today, HRE, IHRIM, SAP channels), and organic social.
The company is founder-led by CEO Bonnie Tinder, with 1-10 employees and no disclosed institutional funding, suggesting it has been bootstrapped since inception. Revenue is not publicly disclosed. The company is incorporated in Illinois with headquarters in Park Ridge and an additional Chicago office at the 1871 tech hub. Operating status is active as of 2025, with continued platform expansion and content publishing.
Raven Intel firmographics
Firmographics- Name
- Raven Intel
- Legal name
- Raven Intelligence
- Website
- https://ravenintel.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Raven Intel operates a free peer-review platform that helps enterprise software buyers find and evaluate HCM/ERP implementation consulting partners across SAP, Oracle, Workday, UKG, ServiceNow, and other platforms, monetizing through paid partner listing subscriptions.
- Ownership category
- akta.pro rank
Where Raven Intel is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Raven Intel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Visibility Subscriptions for Partners: Subscribing customers can increase their visibility on the site through ads and featured reviews, but cannot modify or change reviews. The company actively solicits reviews on behalf of paying subscribers but does not modify results.
- Pay Per Listing: Consulting partners can pay per listing to increase visibility on the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access for software customers |
| Subscription | Pay-as-you-go | Pay Per Listing |
| Subscription | Monthly | Unlimited Days |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Raven Intel product offering
Product offeringCore offering
Raven Intel operates an independent online peer review platform that helps enterprise software buyers find and evaluate HCM and ERP implementation consulting partners. The platform aggregates validated customer reviews across major cloud software platforms (SAP SuccessFactors, Workday, Oracle, UKG, Dayforce, ServiceNow, Cornerstone, Unit4) using a Service Delivery Metrics framework covering NPS, scope accuracy, budget adherence, schedule performance, and team quality. Consulting partners can purchase visibility upgrades via subscription while software customers access reviews and search tools for free.
Product overview
Raven Intel operates as an independent peer review platform connecting enterprise software customers with HCM consulting partners. The core platform aggregates validated customer reviews across major HCM software platforms (UKG, Dayforce, Oracle, SAP SuccessFactors, Workday, ServiceNow, Cornerstone, Unit4) and measures consulting partner performance through its Service Delivery Metrics framework, which captures NPS, project scoping accuracy, budget adherence, schedule adherence, and team quality. The platform offers free and paid listing tiers for consulting partners, with free user access and paid subscription options. Raven Intel also features Smart Communications as a listed partner, a customer communications management platform with its Conversation Cloud product suite.
Differentiator
Problem solved
Functional benefit
Products and services
- Raven Intel Review Platform An online peer review community where enterprise software customers independently find and compare HCM/ERP consulting partners through validated project reviews, service delivery metrics (NPS, scope, budget, schedule, team quality), and partner profiles. Free access for software buyers; paid visibility tiers for consulting partners.
Quantifiable outcome
- Projects with no change orders scored NPS almost 1 point higher (on 1-10 scale) than projects with change orders
- +3 more outcomes
Companies that use Raven Intel
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Raven Intel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Raven Intel partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- OneSource VirtualcoreStrategic partnership focused on implementation solutions. OneSource Virtual CEO Trey Campbell stated that 'Raven Intel is quickly establishing itself as the go-to source of information for those gathering intelligence on deployment services.'
- SAP SuccessFactors PartnerscorePlatform hosts reviews for SAP SuccessFactors consulting partners across Employee Central, Learning, Recruiting, and Talent solution areas.
- Workday PartnerscoreDedicated section for Workday implementation partners with featured reviews from full suite deployments.
- Oracle HCM PartnerscoreCategory page for Oracle HCM consulting partners with reviews covering HCM and Recruiting/Onboarding implementations.
- UKG PartnerscoreDedicated partner category for UKG (Ultimate Software/Kronos) implementation consultants with specific sub-pages for UKG partners.
- ServiceNow PartnerscoreServiceNow implementation partner reviews and listings available on the platform.
- Cornerstone PartnerscoreCornerstone OnDemand implementation consulting partner reviews hosted on the platform.
- Unit4 PartnerscoreUnit4 ERP and HCM implementation partner reviews available.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Raven Intel competitors and assessment
Company assessmentEmerging players
- Crozdesk: B2B software comparison and review platform with a 'Croztalk' verified review product. Comparable as a discovery-stage software/services review destination but with a smaller review base and less enterprise focus than Raven Intel.
- Featured Customers: B2B customer testimonial and review platform focused on vendor-side marketing assets (case studies, reviews, badges). Smaller-scale peer with overlap on validated B2B reviews but more vendor-marketing oriented than buyer-research oriented.
Others
- SourceForge: Long-standing software directory and review site with historical strength in open source. Adjacent rather than directly comparable, but illustrates the broader B2B software review ecosystem in which Raven Intel operates.
Direct peers
- Clutch: B2B reviews and ratings platform specifically focused on IT services, consulting, and development firms. Closest peer to Raven Intel in terms of rating implementation/consulting partners rather than just software products, and uses a verified-review methodology.
- G2: Largest B2B software and services peer review marketplace. Closest comparable business model — validated buyer reviews, free buyer access, monetized vendor/partner side, cross-software coverage — but broader in software scope than Raven Intel's HCM/ERP consulting focus.
- PeerSpot (formerly IT Central Station): Peer review platform for enterprise technology products, with verified reviews from IT professionals. Comparable in validated-review approach and enterprise software focus, though typically product- rather than implementation-partner-centric.
- TrustRadius: B2B software review platform that emphasizes verified buyer reviews with strict validation (LinkedIn verification, conflict-of-interest disclosures). Comparable to Raven Intel in review-validation methodology and enterprise software focus.
Broad incumbents
- Software Advice: Gartner-owned B2B software discovery and review platform with advisor-led buyer matching. Broader than Raven Intel (covers most software categories) and benefits from Gartner distribution, but competes for the same buyer's research moment.
- GetApp: Gartner-owned B2B software comparison and review platform focused on SMB and mid-market buyers. Overlaps with Raven Intel's enterprise software research intent but at smaller-deal sizes and broader software scope.
- Gartner Peer Insights: Enterprise software and services review platform owned by Gartner. Overlaps with Raven Intel on HCM/ERP implementation reviews but operates at much larger scale and is bundled with Gartner research/advisory services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Raven Intel social profiles
Digital presenceRaven Intel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Raven Intel leadership team
Management profileNumber of profiles
Profiles1 record
Raven Intel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Raven Intel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Raven Intel
What does Raven Intel do?
Raven Intel operates an independent online peer review platform that helps enterprise software buyers find and evaluate HCM and ERP implementation consulting partners. The platform aggregates validated customer reviews across major cloud software platforms (SAP SuccessFactors, Workday, Oracle, UKG, Dayforce, ServiceNow, Cornerstone, Unit4) using a Service Delivery Metrics framework covering NPS, scope accuracy, budget adherence, schedule performance, and team quality. Consulting partners can purchase visibility upgrades via subscription while software customers access reviews and search tools for free.
Is Raven Intel a public or private company?
Raven Intel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Raven Intel founded?
Raven Intel was founded in 2017. It employs 1 to 10 people.
Where is Raven Intel based?
Raven Intel is headquartered in Chicago, United States, in the North America region.
How does Raven Intel make money?
Two revenue lines are on record. Visibility Subscriptions for Partners are the primary driver. The others are pay Per Listing.
Who are Raven Intel's main competitors?
Emerging players on record are Crozdesk and Featured Customers. SourceForge is listed as an others. Direct peers are Clutch, G2, PeerSpot (formerly IT Central Station) and TrustRadius. Broad incumbents are Software Advice, GetApp and Gartner Peer Insights.
Does Raven Intel have an API?
No public API is recorded for Raven Intel.