Fruit For Thought by Sigona’s

Fruit For Thought by Sigona's is a family-owned California snack company selling premium dried fruits, nuts, and trail mixes via DTC e-commerce, B2B office snacking, and wholesale, serving health-conscious consumers and workplace-pantry accounts in the United States.

Company typePrivate
Founded1970
HeadquartersSan Carlos, United States
Headcount101–250
GTM typeB2B and B2C
OfferingHardware or Manufacturing

What Fruit For Thought by Sigona’s does

Fruit For Thought by Sigona's is a private, family-owned packaged-snack company headquartered at 2345 Middlefield Road, Redwood City, California, with corporate roots tied to the Sigona family's produce business — operating in some form since the 1970s and incorporated as the current entity in 1978. The company sells premium dried fruits, nuts, and trail mixes, leaning on a clean-label positioning built around single-ingredient products with no added sugar and certifications spanning Non-GMO, Kosher, Gluten-Free, and Vegan. Its 101–250-person workforce is concentrated in a single Redwood City facility, suggesting vertically integrated sourcing, production, packing, and fulfillment under one roof.

The business operates across three go-to-market motions: a direct-to-consumer e-commerce site with a Subscribe & Save subscription option, a B2B "For The Office" workplace-snacking and corporate-gifting program, and a wholesale channel. The DTC site is supported by a content-marketing function ("Snack Smart" blog) that captures organic search demand around healthy snacking, and the company is registered to exhibit at the NAMA One Show 2026, signaling intent to expand into vending and micro-market operators. There is no mobile application, no public API, and no disclosed AI, machine-learning, or data-science capability.

Revenue mechanics are not disclosed; the company is privately held with no outside funding rounds referenced. Customer reach is U.S.-only and the average revenue per employee for a specialty-snack operator of this scale places estimated annual revenue in the $10M–$25M range. Governance is founder-led by Paul and Jimmy Sigona, with operational food-safety oversight held by Food Safety Manager Rachelle Gutierrez, and no public-board or institutional-investor structure has been disclosed.

Fruit For Thought by Sigona’s firmographics

Firmographics

Name: Fruit For Thought by Sigona’s
Legal name: Brother's Pride Produce, DBA Fruit For Thought by Sigona's
Website: https://fruitforthought.com
Company type: Private
Founded year: 1970
Operating status: Operating
Headcount range: 101–250 employees
Short description: Fruit For Thought by Sigona's is a family-owned California snack company selling premium dried fruits, nuts, and trail mixes via DTC e-commerce, B2B office snacking, and wholesale, serving health-conscious consumers and workplace-pantry accounts in the United States.
Ownership category
akta.pro rank

Fruit For Thought by Sigona’s industry classification

Industry

Product category: Healthy Snacks
NAICS: Dried and Dehydrated Food Manufacturing (311423), Fruit and Vegetable Canning, Pickling, and Drying (31142)
SIC: Food And Kindred Products (2000)
akta.pro primary industry: Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL)
akta.pro secondary industries: Fruit Snacks & Dried Fruit (CRADABAJ), Dried & Dehydrated Fruit & Vegetables (Freeze-Dried, Air-Dried, Powders) (AFAKAFAE)

Keywords

Dried fruit snacks
Premium trail mixes
Healthy snack packs
Office breakroom snacks
Organic dried fruit

Where Fruit For Thought by Sigona’s is headquartered

Location

Headquarters

HQ city: San Carlos
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Fruit For Thought by Sigona’s business model

Business model

GTM type: B2B and B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

Direct Product Sales: E-commerce sales of dried fruit and nut snacks directly to consumers through their website. Products sold in various formats: individual snack packs (1oz), multi-serving bags, and bulk quantities.
Subscription (Subscribe & Save): Recurring subscription model offering regular delivery of snacks with convenience and potential savings for customers.
B2B Workplace Snacking: Sales to businesses for office breakrooms, wellness centers, and client lounges. Targets startups, corporate offices, and co-working spaces with individually packaged snacks.
Wholesale: Wholesale distribution to retailers through dedicated wholesale channel.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Dried Fruit Products
Unit Pricing	Pay-as-you-go	Nuts & Trail Mixes
Subscription	Monthly	Subscription Plans
Other	Pay-as-you-go	Shipping

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Fruit For Thought by Sigona’s product offering

Product offering

Core offering

Fruit For Thought by Sigona's produces and sells premium dried fruit snacks (Organic Dried Mango, Dried Pineapple, Dried Cherries, Dried Peach, Organic Dried Apple, Dried Hachiya Persimmon, Apple Chips, Medjool Dates) and nut/trail mix products (Power Mix, Social Mix, Premium Roasted Salted Mixed Nuts, Premium Raw Almonds). All products are made with no added sugar, no preservatives, and no artificial ingredients, carrying Non-GMO, Kosher, Gluten-Free, and Vegan certifications, and sold in 1oz snack packs and multi-serving bags through its own e-commerce store, B2B office program, and wholesale channel.

Product overview

Fruit For Thought by Sigona's is a family-owned, California-based snack company offering premium dried fruit snacks and trail mixes. The product portfolio centers on two main categories: (1) Dried Fruit — including Organic Dried Mango, Dried Pineapple, Dried Cherries, Dried Hachiya Persimmon, Dried Peach, Organic Dried Apple, Apple Chips, and Medjool Dates, available in snack packs (1oz) and multi-serving bags; and (2) Nuts & Trail Mixes — including Power Mix (most popular trail mix), Social Mix, Premium Roasted Salted Mixed Nuts, and Premium Raw Almonds. All products are made with no added sugar, no preservatives, and no artificial ingredients, carrying Non-GMO, Kosher, Gluten-Free, and Vegan certifications. The company also offers a Fruit Favorites Variety Pack and B2B office snacking solutions.

Differentiator

Problem solved

Functional benefit

Products and services

Organic Dried Mango Snack Packs & Multi-Serving Bags

Quantifiable outcome

174 customer reviews with positive feedback highlighting taste, texture, and quality

Companies that use Fruit For Thought by Sigona’s

Customer profile

Segments3 records

Ideal customer profiles2 records

Fruit For Thought by Sigona’s technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Fruit For Thought by Sigona’s partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Fruit For Thought by Sigona’s competitors and assessment

Company assessment

Broad incumbents

Mariani Packing Company: Long-established premium dried fruit brand (apricots, mango, cranberries, dates) sold across grocery and natural channels. Comparable as a multi-generational premium dried fruit incumbent with overlapping product mix.
Blue Diamond Growers: Almond-focused cooperative with extensive snack portfolio and national distribution. Comparable on the premium roasted/raw almond SKU overlap and as a larger, established nut-snack competitor.
Sun-Maid Growers of California: Iconic dried fruit (raisins, dried fruit snacks) cooperative with massive national distribution. Comparable as the dominant US dried fruit brand; competes in the same category with broader portfolio and deeper shelf penetration.
Wonderful Pistachios & Almonds: Dominant US premium nut brand from The Wonderful Company with strong retail and DTC presence. Comparable on the nut side of Fruit For Thought's portfolio and as a premium-snack competitor.
Ocean Spray (Craisins): Dried sweetened cranberries (Craisins) and broader fruit product portfolio from a major agricultural cooperative. Comparable as a category leader in branded dried fruit snacks with vastly greater scale and distribution.

Direct peers

Peeled Snacks: Organic dried fruit snack company offering mango, apple, pineapple and pear products. Direct peer on product format (dried fruit snacks) and clean-ingredient positioning.
Made in Nature: Organic dried fruit and snack company offering figs, mango, pineapple, and trail mixes. Closest direct peer — same clean-label, organic, no-added-sugar positioning, similar DTC-plus-retail GTM, and overlapping SKU mix.
Sahale Snacks: Premium trail mix and nut-fruit blend brand acquired by J.M. Smucker. Comparable because of overlapping fruit-and-nut trail mix SKUs, premium positioning, and similar mass-retail-plus-DTC distribution.
That's It. Fruit-based snack bar company built on a simple, clean-ingredient positioning. Comparable in the clean-label, fruit-first snack category with overlapping health-conscious consumer base and DTC momentum.
Kar's Nuts: Mid-sized US trail mix and nut snack manufacturer with strong B2B and convenience-channel presence. Comparable because of overlapping nut and trail mix products and similar mix of retail and B2B office/snack distribution.

Market position

Weaknesses5 records

Competitive moat2 records

Key highlights6 records

Customer concentration

Fruit For Thought by Sigona’s compliance and trust

Trust signal

Compliance5 records

Fruit For Thought by Sigona’s financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Fruit For Thought by Sigona’s leadership team

Management profile

Number of profiles

Profiles3 records

Fruit For Thought by Sigona’s funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Fruit For Thought by Sigona’s M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fruit For Thought by Sigona’s

What does Fruit For Thought by Sigona’s do?

Is Fruit For Thought by Sigona’s a public or private company?

Fruit For Thought by Sigona’s is a private company. It is classified as family owned and is currently operating.

When was Fruit For Thought by Sigona’s founded?

Fruit For Thought by Sigona’s was founded in 1970. It employs 101 to 250 people.

Where is Fruit For Thought by Sigona’s based?

Fruit For Thought by Sigona’s is headquartered in San Carlos, United States, in the North America region.

How does Fruit For Thought by Sigona’s make money?

Four revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription (Subscribe & Save), B2B Workplace Snacking and wholesale.

Who are Fruit For Thought by Sigona’s's main competitors?

Broad incumbents on record are Mariani Packing Company, Blue Diamond Growers, Sun-Maid Growers of California, Wonderful Pistachios & Almonds and Ocean Spray (Craisins). Direct peers are Peeled Snacks, Made in Nature, Sahale Snacks, That's It. and Kar's Nuts.

Does Fruit For Thought by Sigona’s have an API?

No public API is recorded for Fruit For Thought by Sigona’s.

What industry is Fruit For Thought by Sigona’s in?

Fruit For Thought by Sigona’s's product category is Healthy Snacks. Its primary akta.pro industry code is AFAKAIAL, Dried Fruit & Fruit Snacks Manufacturing, with a secondary code of CRADABAJ, Fruit Snacks & Dried Fruit. Its NAICS code is 311423 and its SIC code is 2000.