LesTendances.fr

What LesTendances.fr does

LesTendances.fr, legally Société My maison - Les Tendances (RCS Paris 799 139 670), is a privately held French direct-to-consumer e-commerce retailer founded in 2012 and headquartered at 9 rue Anatole de la Forge, 75017 Paris. The company sells design furniture, electric mobility products, and lifestyle accessories across 128+ categories to individual consumers in France and selected Western European markets (Germany, Spain, Belgium, Switzerland). Its core catalog spans sofas, dining and extendable tables, beds (adult, children, baby, wall-mounted), garden furniture, home decoration, fashion accessories (watches, jewelry, bags, sunglasses), and a secondary electric-vehicle line (e-scooters up to 3600W, e-bikes, quads, motorcycles, and children's ride-on vehicles).

The business operates a pure DTC model with no proprietary technology disclosed beyond standard e-commerce infrastructure: secure payment processing via LCL and PayPal with 3D Secure, installment plans of 2x/3x/4x/10x through Alma, and fulfillment through European manufacturing factories and specialized transport partners offering floor delivery, installation, and 1-for-1 old furniture removal under AGEC/DEEE rules. Services include a 30-day satisfaction guarantee, a 2-year legal warranty, and an optional 'Achat Tranquille' extended warranty contract. The company has no disclosed AI/ML capabilities, no funding rounds, no parent company, and an 11-50 employee headcount, consistent with a small independent operator. Revenue is generated entirely through one-time transactional sales with no subscription component, and the company's GTM motion is direct-to-consumer via its own website, supported by phone-based sales support and organic social media presence on Facebook, Instagram, Pinterest, Twitter, and YouTube.

Name

LesTendances.fr

Legal name

Société My maison - Les Tendances

Website

https://lestendances.fr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

LesTendances.fr is a French direct-to-consumer e-commerce retailer selling design furniture, electric mobility vehicles, and lifestyle accessories across 128+ categories to consumers in France and selected Western European markets (Germany, Spain, Belgium, Switzerland).

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: The company generates revenue through direct one-time sales of physical products including furniture (sofas, tables, beds), electric vehicles (scooters, bikes, quads), and accessories. Customers purchase products at listed prices with options for installment payments via Alma (2x, 3x, 4x, 10x). The revenue model is transactional with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

LesTendances.fr is a French online direct-to-consumer retailer selling design furniture, electric mobility products (electric bikes and scooters), and home/lifestyle accessories sourced from European manufacturers. The platform offers delivery, installation, and an optional extended warranty ("Achat Tranquille") to customers primarily in France and across Europe.

Product overview

LesTendances.fr is a French e-commerce platform operated by My maison - Les Tendances, offering a diverse catalog of furniture and lifestyle products across multiple categories. The core product portfolio includes furniture for the entire home (sofas, dining tables, extendable tables, consoles, beds, storage, bathroom, kitchen, and office furniture), garden furniture, electric mobility vehicles (electric bikes, scooters, quads, motorcycles, and children's vehicles), fashion accessories (watches, jewelry, bags, sunglasses), and home decoration. The company also provides value-added services including an 'Achat Tranquille' extended warranty contract, multiple payment options through Alma and PayPal, delivery with assembly services, and free old furniture take-back programs. The platform positions itself as a design furniture retailer offering modern, Scandinavian, industrial, and classic styles at competitive prices.

Differentiator

Problem solved

Functional benefit

Products and services

• Sofas and Armchairs

Quantifiable outcome

• 30-day satisfaction guarantee (Satisfait ou remboursé)
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• AlmacoreTechnology or IntegrationAlma provides installment payment solutions (2x, 3x, 4x, 10x) integrated into the checkout process. For 2x, 3x, 4x payments, Alma evaluates customer solvency and may request justification. The 10x payment option requires a formal credit contract. Alma handles the payment processing and issues certificates for transactions.
• LCL (Le Crédit Lyonnais)coreTechnology or IntegrationLCL is the banking partner for online credit card payments, providing secure payment processing through a 3D Secure system. The company's IBAN is held at LCL (FR70 3000 2004 1300 0000 9120 H64).
• CiteominorOthersCiteo is an approved eco-organization. The company is registered with Citeo as a household packaging producer under IDU: FR489728_01UNGQ, fulfilling environmental obligations for packaging waste management in e-commerce.
• CM2C (Centre de Médiation et de Conciliation)minorImplementation/ SI/ Consulting PartnerCM2C provides consumer mediation services for dispute resolution. Consumers can access free mediation through CM2C for any complaints (address: CM2C – 14 rue Saint Jean – 75017 PARIS, or via https://cm2c.net).
• European Manufacturing FactoriescoreStrategic or Co-development PartnerThe company collaborates with multiple European manufacturing factories to produce furniture and other products. These partnerships enable the company to offer a wide range of products with varying lead times (some items are made to order).
• Specialized Transport CompaniescoreChannel Partner/ Reseller/ DistributorThe company works with specialized transport companies for delivery services. These partners handle delivery to customers' homes with options for floor delivery, installation, and old furniture removal. Transport partners contact customers within 96 hours of shipment to arrange delivery appointments.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Drawer: French online design furniture retailer focused on Scandinavian and contemporary styles, serving French consumers with comparable product breadth in sofas, dining, and bedroom.
• Home24: European online furniture and home furnishings platform with French operations; comparable breadth in sofas, beds, dining, and accessories sold direct-to-consumer.
• Westwing: European online home and living retailer operating in France, Germany, Spain, and Italy with a curated assortment of furniture and decor — overlapping geography, customer, and digital-only model.
• Vente-unique.com: French online discount furniture and home furnishings retailer offering sofas, dining sets, beds, and decor across Europe with installment payments — the closest direct peer in category, geography, and digital-first mass-market positioning.
• Beliani: European online retailer selling design furniture and home accessories across multiple EU countries including France — directly comparable cross-border DTC model and category mix.
• Miliboo: French online design furniture retailer selling sofas, tables, beds, and decor primarily to French consumers; directly overlaps LesTendances.fr on furniture categories and DTC e-commerce model.

Broad incumbents

• Wayfair: Large global online home furnishings retailer with a French storefront; much broader assortment and marketing scale, but overlapping on the same furniture and home goods categories.
• Maisons du Monde: Established French home furnishings retailer with both stores and a large e-commerce platform across Europe; broader catalog and stronger brand, but overlapping on furniture, decor, and accessory categories.
• IKEA (France online): Dominant global furniture retailer with significant French e-commerce presence; competing for the same mid-market furniture shopper with stronger brand, catalog, and supply chain.

Regional players

• Alltricks: French online retailer carrying bikes, scooters, and outdoor/sport goods — overlapping on LesTendances.fr's electric-mobility and outdoor categories within the same French consumer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCw8XLPFtcode_N5X1kk6tT8Q
• Facebookfacebook.com/465238156939828
• Instagraminstagram.com/lestendances
• Pinterestpinterest.com/LesTendances
• Xx.com/lestendances_fr
• LinkedInlinkedin.com/company/les-tendances

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LesTendances.fr