Growth By Design

What Growth By Design does

Growth By Design is a Sussex-based, full-service marketing agency founded in 2017 that serves small and medium-sized enterprises, principally those with annual turnover of £100,000 or above. The firm operates from a registered office in Uckfield, East Sussex, and works with clients primarily in West Sussex, East Sussex, and the wider South East of England, positioning itself as an outsourced marketing department for owners who lack the time, skills, or budget to build in-house marketing capability. Its service offering spans WordPress-based website design, development and maintenance, search engine optimisation, Google Ads and Meta paid media management, social media management, email marketing, content marketing, video production, and traditional design and print services such as branding, brochures, and stationery. The agency's central differentiator is the proprietary 'Common 10' SME marketing model, a four-phase strategic framework (brand updates, primary/lead-generation marketing, secondary/conversion marketing, and tertiary/referral marketing) supported by a documented library of more than 300 proven tactics. Its technology stack is conventional and WordPress-centric, integrating standard tooling including Zoho CRM for marketing data, Xero for financial data, Google Analytics for site measurement, and Termly for cookie-consent compliance. Revenue is generated through a mix of recurring monthly outsourced marketing packages and discrete project-based engagements, with a freemium entry point of a free 90-minute marketing review or 60-minute website review that is used to qualify and convert prospects via a consultative, sales-led process led by Henry Laker. Go-to-market combines a content-heavy website (blog, downloadable SME marketing guides), paid acquisition, regional events through the Business Booster Series, and industry awards (Southern Enterprise Awards 2024 and 2025; UK Search Awards finalist 2023), with the company also beginning to productise vertical-specific toolkits such as its marketing resource for plumbers.

Name

Growth By Design

Legal name

Growth by Design Limited

Website

https://growth-by-design.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Marketing and Advertising Services

NAICS

Advertising Agencies (54181), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYBPAFAAAB

Creative & Brand Campaign Development

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYBPAFAEAD

Creative Concepting & Campaign Development

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

SECONDARYBPAFAIAG

Content Strategy & Planning

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

SECONDARYMPAAAFAE

Product & Growth Marketing Strategy

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Marketing Strategy & Consulting

Keywords

• Small business marketing
• Digital marketing services
• Web design agency
• SEO services
• Social media management

Headquarters

HQ city

Uckfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Outsourced Marketing Services: Recurring monthly marketing support packages covering design, websites, content, SEO, social media, advertising and reporting. Packages are built around client objectives with quarterly reviews.
2. Project-Based Services: One-time services including website design and development, branding projects, print design, brochure design, and other discrete creative projects.
3. Educational Resources and Guides: Free downloadable marketing guides and resources for SME business owners, used as lead generation to demonstrate expertise.
4. Event Tickets and Seminars: Low-cost and free business owner education seminars and events, often partnered with other local SME experts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

Growth By Design is a Sussex-based full-service marketing agency providing outsourced marketing services to small and medium-sized businesses. The agency delivers recurring marketing packages covering web design, SEO, content marketing, social media, Google Ads, email marketing, video, and design/print services, structured around their proprietary 'Common 10' SME marketing framework. They also provide project-based services including new website design and development, branding, brochure design, and other discrete creative projects.

Product overview

Growth By Design is a Sussex-based full-service marketing agency for small and medium businesses. Their offering is structured around their proprietary 'Common 10' marketing model and includes: Design & Print Services (branding, logos, stationery, brochures, banners, print materials), Website Services as a WordPress web design agency (design, development, maintenance, SEO), Marketing Services (Google Ads, content marketing, social media, email marketing, Amazon optimization), Video Production Services (video marketing and video brochures), Business Coaching, and downloadable SME Marketing Guides. They also offer free marketing/website review sessions and host business networking events through their events platform. The company positions itself as an outsourced marketing team for SMEs looking to move 'from marketing average to marketing great.'

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Packages (Outsourced Marketing) Flexible, recurring monthly outsourced marketing services for SMEs covering direct marketing, email, social media, content, and full multi-channel marketing with quarterly reviews.
• Website Services (WordPress Web Design and Development) WordPress-based website design, development, maintenance, and SEO services for SMEs, including new website builds, redesigns, ongoing maintenance, and SEO packages.
• Design and Print Services Comprehensive design and print services including branding, logo design, business cards and stationery, brochure and catalogue design, exhibition banners, branded clothing, flyers, and advert design for SMEs.
• Google Ads Management Paid search advertising services including Google Ads campaign creation, ongoing management, and performance reporting for SME clients.
• Social Media and Content Marketing Social media management and content marketing services across Facebook, Instagram, and LinkedIn including organic posting, paid Meta advertising, and tailored content strategies for SMEs.
• Video Production Services Video production services including local business video production, client testimonial videos, and video brochures for marketing purposes.
• The Common 10 SME Marketing Model Proprietary strategic marketing framework addressing the four phases of SME marketing (brand updates, primary lead generation, secondary conversion and CLV, and tertiary referrals) built on over 300 proven tactics.
• Business Coaching Strategic business coaching services for SME owners to help develop and execute marketing strategies and overcome performance barriers.
• Email Marketing Services

Quantifiable outcome

• Up to 50% Google Ads conversion rate for clients
• +6 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor.

• Curve AccountancyminorStrategic or Co-development PartnerCo-speaker partner at Business Booster Series seminars, providing accounting and finance expertise alongside Growth by Design's marketing knowledge.
• Galloways AccountingminorStrategic or Co-development PartnerEvent partner at Business Booster Series, contributing accounting expertise to SME education program.
• Ashdown SolutionsminorStrategic or Co-development PartnerIT and technology partner participating in Business Booster Series events.
• UK Growth Coach (TR.growthcoach.co.uk)minorStrategic or Co-development PartnerBusiness coaching partner providing expert speakers for Business Booster Series educational events.
• Hallmark Glazed ExtensionsminorGTM or Marketing PartnerMutual guest blogging partnership with another Growth by Design client, demonstrating cross-client collaboration and value-adding partnerships.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Embryo Digital: UK digital agency offering web design, SEO, paid media and digital strategy to SMEs — overlapping service suite and customer profile.
• Custard: Nottingham-based full-service digital marketing agency with web design, SEO, PPC and content services targeting UK SMEs, comparable in scope and customer type.
• Hydra Creative: Sheffield-based full-service digital marketing agency offering web design, SEO, PPC, content and social services to SMEs — directly comparable in service mix and target customer size to Growth by Design.
• Add People: UK digital marketing agency focused specifically on SMEs and small businesses, offering websites, SEO, paid ads and social — a close demographic and service-line match.
• Reasoning Digital: UK digital marketing agency delivering SEO, paid search, content and web services to small and medium businesses, comparable in service breadth and SMB orientation.
• Evoluted: UK full-service digital agency providing web development, SEO, paid media and creative services to SME and mid-market clients, with similar multi-channel positioning.
• Kumo Digital: UK digital agency offering web design, SEO, PPC and social media services to small and medium businesses across multiple sectors.

Broad incumbents

• HubSpot: Global inbound marketing software platform with a partner agency ecosystem; competes for SME marketing budget by enabling in-house teams and certified partner agencies, an indirect but material competitor.
• Stickyeyes: Larger Leeds-based digital marketing agency with a broader enterprise and SEO-led portfolio, competing for the same SME and mid-market clients but at greater scale.

Regional players

• Think Creative: South East UK creative and digital agency serving SMEs with branding, web design and marketing services — regional overlap with Growth by Design's Sussex footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCSMe4jc6jMOS5xZNoni6lmg/videos
• Facebookfacebook.com/followers
• LinkedInlinkedin.com/company/11007913
• Xx.com/GBD_Marketing

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Growth By Design