Innnes

What Innnes does

Innnes ehf. is an Icelandic food wholesale company founded in 1987 that distributes a broad range of food and beverage products to commercial customers throughout Iceland. The company operates a B2B-focused e-commerce platform (Vefverslun) requiring business account registration with CreditInfo CIP 1-5 risk assessment, alongside a consumer-facing webstore and native iOS and Android mobile applications. Headquartered in Reykjavík at Korngarðar 3 with a secondary location in Akureyri at Tryggvabraut 24, Innnes maintains physical warehouse and pickup facilities that serve Iceland's two main population centers from a two-location distribution footprint.

The product portfolio spans fresh produce, dairy, meat, seafood, frozen foods, beverages, alcoholic drinks, and bakery items, complemented by a professional coffee service (Kaffiþjónusta) that supplies coffee machines, water dispensers, and related equipment to commercial establishments. Innnes distributes a range of international premium brands including Driscoll's berries, Oatly oat beverages, De Cecco pasta, Aviko potato products, Cesar Nieto Iberian pork, Frischli dairy, and Dolceria Alba desserts, alongside an independent recipe website (gerumdaginngirnilegan.is) used for content marketing. The company is privately held with no disclosed parent entity, institutional investors, funding rounds, or public listing.

Revenue is generated through transactional wholesale distribution of food and beverage products, equipment sales and rentals under the coffee service line, and direct e-commerce retail sales to consumers. The primary customer segment is food service businesses including restaurants, hotels, catering companies, and institutional kitchens, with secondary exposure to retail grocers and individual consumers. The core technology is a web-based wholesale ordering platform with integrated business account management and electronic invoicing; no proprietary AI, machine learning, or advanced data capabilities are described in available source material.

Name

Innnes

Legal name

Innnes ehf.

Website

https://innnes.is

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Innnes ehf. is an Icelandic B2B food and beverage wholesaler founded in 1987, distributing fresh produce, dairy, meat, seafood, beverages, and coffee equipment to restaurants, hotels, caterers, and retailers across Iceland from warehouses in Reykjavík and Akureyri via its webstore and mobile app.

Ownership category

akta.pro rank

Product category

Food Wholesale Distribution

NAICS

Food Service Contractors (72231)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Food Preparation Equipment & Smallwares Wholesale (AFAIALAK)

Keywords

• Food wholesale distribution
• Beverage wholesale supply
• Commercial coffee service
• Foodservice product supply
• Iceland food distribution

Headquarters

HQ city

Reykjavík

HQ country

Iceland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Food wholesale distribution: Wholesale distribution of food products including produce, dairy, meat, seafood, beverages, and alcoholic drinks to commercial customers in Iceland.
2. Coffee service and equipment: Provides coffee machines and equipment rental/sales along with coffee and tea products to commercial establishments.
3. E-commerce retail: Direct sales through webstore and mobile app to both business accounts and consumers for food and beverage products.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Innnes is a B2B wholesale food and beverage distributor serving commercial customers across Iceland. The company supplies produce, dairy, meat, seafood, bakery, frozen goods, beverages, alcoholic drinks, and operational supplies through an online store platform, complemented by a professional coffee service (Kaffiþjónusta) offering coffee machines, water dispensers, and related equipment for business clients.

Product overview

Innnes is a B2B wholesale food and beverage company operating in Iceland, serving foodservice operators, restaurants, hotels, and other businesses. The company offers a comprehensive product portfolio through its online store (Vefverslun) platform, featuring fresh produce, bakery items, dairy products, meats, seafood, frozen goods, alcoholic beverages, and professional coffee services. The offering is centered on the Vefverslun e-commerce platform as the primary ordering channel, complemented by Kaffiþjónusta for coffee equipment and services, and a mobile app for convenient ordering.

Differentiator

Problem solved

Functional benefit

Products and services

• Vefverslun (Online Store) B2B e-commerce platform for wholesale food and beverage purchasing, allowing business customers to browse products, place orders, and manage accounts online. Includes CreditInfo CIP 1-5 credit assessment and electronic invoicing for registered business accounts.
• Kaffiþjónusta (Coffee Service) Professional coffee and tea service offering for commercial establishments, including coffee machines, water dispensers, and related equipment along with coffee and tea products for business customers.
• Innnes App Mobile application for iOS and Android enabling customers to shop and manage orders on mobile devices for both business accounts and individual consumers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record.

• Ólafsson GinOthersFeatured Icelandic gin brand sold through Innnes wholesale distribution.
• Driscoll'sOthersPremium berry brand partnership - Innnes distributes Driscoll's blueberries, raspberries, blackberries, and strawberries.
• Cesar NietoOthersPremium Iberian pork brand - high-quality Spanish pork products.
• FrischliOthersGerman dairy products - high-quality dairy from Germany.
• Dolceria AlbaOthersItalian dessert brand - premium Italian desserts in highest quality category.
• Pizza PerfettissimaOthersItalian pizza products - authentic Italian pizzas for professional kitchens.
• AvikoOthersFrench fries and potato products - extensive range of fries and potato products.
• De CeccoOthersItalian pasta brand - premium pasta products.
• OatlyOthersPlant-based beverage brand - oat milk products including matcha variants.
• PereladaOthersSpanish wine/cava brand newly available through Innnes.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Hagar: Iceland's leading grocery and convenience retail group (parent of Bónus, Hagkaup), a domestic counterpart that overlaps with parts of Innnes' market for retail-channel food supply in Iceland.
• Eurocash: Largest food wholesale group in Poland serving independent retailers and food service operators; relevant European wholesale comparable for Innnes' category assortment and multi-segment B2B model.

Direct peers

• Gordon Food Service: North American family-led broadline foodservice distributor serving restaurants and food service operators with multi-category assortment, private label, and digital ordering — highly comparable operating model to Innnes.
• Bunzl: Global distribution group supplying food service operators (and other sectors) with consumables, equipment, and supplies — adjacent peer given Innnes' coffee equipment service line and supplies assortment.
• METRO AG: International cash-and-carry and food service distribution group (Makro/Metro) with multi-country wholesale operations to professional customers including restaurants and hotels — closely analogous to Innnes' wholesale model.
• Bidfood: Bidcorp subsidiary operating foodservice distribution across multiple geographies, serving restaurants, hotels, and caterers with broad assortment including own-brand and premium international lines — directly comparable business model to Innnes' food service wholesale.

Broad incumbents

• Booker Group: UK food and beverage wholesaler serving caterers, retailers, and small businesses; comparable business model and customer mix to Innnes' B2B wholesale operation.
• Sysco: Largest US broadline foodservice distributor serving restaurants, healthcare, and hospitality with extensive premium brand portfolio and digital ordering — comparable as a scaled, broad-assortment incumbent in food service distribution.
• Performance Food Group: US foodservice and convenience distributor serving restaurants and food service operators across categories — relevant comparable for Innnes' broadline wholesale model at scale.
• US Foods: Major US broadline foodservice distributor with comparable assortment breadth and food service customer focus; a large-scale analog of Innnes' core wholesale model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/innnesheildsala
• Facebookfacebook.com/innnesehf
• LinkedInlinkedin.com/company/innnes-ehf
• Instagraminstagram.com/innnesehf
• Xx.com/Innnes_Ehf

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innnes