Pop

What Pop does

POP (operated by Yishang Innovation (Shanghai) Technology Co., Ltd. / 逸尚创展（上海）科技有限公司) is a Chinese fashion industry information technology company founded in 2004 and listed on the Shanghai Stock Exchange National Equities Exchange and Quotations (NEEQ, stock code 834485) since December 2015. The company operates a multi-product ecosystem anchored by POP趋势 (POP Fashion Trends), six vertical sub-sites covering clothing, footwear, bags, jewelry, home textiles, and CMF (Color, Material, Finish), backed by a proprietary database of 14.54 million trend resources covering 4,300+ brands across 30+ countries. Supporting products include the ULB (优料宝) B2B fabric trading platform with 10 million fabric SKUs and image recognition search, 17 Shejie (设界) offline co-creation complexes across 12 Chinese fashion industry clusters, and the Shichuang Education professional training arm.

The company's revenue model combines annual VIP membership subscriptions (18,000+ paid enterprise members), advertising placements, transaction facilitation fees on ULB fabric trading, and professional services revenue from POP大讲堂 (POP Forum) educational events, trend seminars, international study tours, and Shichuang Education training. AI capabilities are applied across feature surfaces — intelligent color matching, pattern recognition, image-based fabric search, 3D garment simulation, and big-data trend forecasting — rather than as a standalone research-grade product. POP serves 1.16 million designers and 600,000 apparel enterprises with 90% reported market share coverage of domestic Chinese fashion brands, including named clients such as Li Ning, Anta, Bosideng, BeLLE, Septwolves, and Chow Tai Fook. The company maintains international distribution partnerships across Japan, Korea, Turkey, Brazil, India, Mexico, Bangladesh, Egypt, Vietnam, and the Middle East, and holds government designations including the MIIT Textile Apparel Creative Design Pilot Platform and the Import Expo 6+365 Trading Service Platform.

Name

Pop

Legal name

逸尚创展（上海）科技有限公司

Website

https://pop136.com

Company type

Public

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

POP is a Shanghai-based fashion industry IT company operating China's largest fashion trend intelligence platform, with five vertical sub-sites, a B2B fabric trading platform (ULB), 17 offline Shejie co-creation complexes, and AI-powered design tools. It serves 1.16 million designers and 600,000 apparel enterprises, claiming 90% market coverage of Chinese domestic fashion brands.

Ownership category

akta.pro rank

Product category

Fashion Trend Intelligence Platform

NAICS

Sewing, Needlework, and Piece Goods Retailers (459130), Clothing and Clothing Accessories Retailers (4581)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Fashion & Accessories Marketplaces (CRAFABAA)

akta.pro secondary industry

Retail & Pop-up Experiences (In-store/Pop-ups) (MPAAAGAG)

Keywords

• Fashion trend forecasting
• Fabric B2B trading
• Fashion design intelligence
• Trend analysis platform
• Fashion supply chain

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices16 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. VIP Membership Subscription: Annual VIP membership fees provide unlimited access to the platform's trend resources, design materials, and fashion intelligence databases. Pricing varies by industry segment (clothing, footwear, bags, jewelry, home textiles). The subscription model generates recurring revenue from 18,000+ paid VIP enterprise members.
2. Advertising Services: POP offers advertising placements across its websites and mobile platforms, including homepage banners, category section ads, and promotional spots for brands and fabric suppliers on 优料宝 platform.
3. 优料宝 Fabric B2B Transaction Services: Fabric trading platform connecting fabric suppliers with fashion brands, generating revenue through transaction facilitation and premium placement services for fabric merchants.
4. Education and Training: Revenue from POP大讲堂 events, trend seminars, international study tours, and professional training programs for fashion industry professionals.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Pop (POP Global Fashion Network Institution) operates a fashion trend intelligence and design resource platform serving fashion designers and apparel enterprises across six industries (apparel, footwear, bags, jewelry, home textiles, and fabric). Its core offering combines subscription-based access to 14.54 million trend resources and design materials, AI-powered design tools (intelligent color, image recognition, 3D virtual fitting), and the 优料宝 (ULB) B2B fabric trading marketplace connecting 30,000+ fabric suppliers with fashion brands. The company supplements this digital platform with 17 offline 设界 (Shejie) co-creation complexes located in major Chinese apparel manufacturing clusters.

Product overview

POP is a fashion industry information technology company operating a multi-platform ecosystem. The core platform consists of POP趋势 (POP Fashion Trends) providing trend analysis and design intelligence, supplemented by 优料宝 (ULB), a B2B fabric trading platform with image recognition search. The portfolio includes five vertical industry portals (服装, 鞋子, 箱包, 首饰, 家居) each serving specific fashion sectors, plus the CMF trend website for materials focus. Supporting services include 设界 (Shejie) offline exhibition spaces across 17 locations, 时创教育 professional training, and AI智绘 intelligent design tools. The ecosystem serves 60万 fashion enterprises and 116万 designers through web platforms, mobile apps (Android/iOS), and desktop clients, with market coverage spanning 90% of domestic fashion brands.

Differentiator

Problem solved

Functional benefit

Brands

• 优料宝 (ULB): 优质现货面料B2B交易平台，汇聚3000+面辅料商，20万SKU面辅料，采用图像识别搜索技术和3D成衣技术
• 设界
• 时创商学院
• 展尚

Products and services

• POP服装趋势网 (POP Fashion Trends — Apparel) Vertical trend information platform for the apparel industry, providing runway coverage, market analysis, pattern libraries, and design templates covering women's, men's, children's, knitwear, denim, leather/fur, underwear/swimwear, bridal/formal and sports categories. Targets apparel designers and brand companies.
• POP鞋子趋势网 (POP Footwear Trends) Vertical trend platform for the footwear industry offering 7.31 million shoe style images with daily updates, covering international and domestic footwear market intelligence for footwear designers and brands.
• POP箱包趋势网 (POP Bags & Luggage Trends) Vertical trend platform for the bags and luggage industry, offering 7.51 million bag style images and trend analysis for international bag designers and brand companies.
• POP首饰趋势网 (POP Jewelry Trends) Vertical trend platform for jewelry and accessories, providing 4.89 million jewelry style images with daily trend updates for jewelry designers and brand companies.
• POP家居趋势网 (POP Home Textiles Trends) Vertical trend platform for home textiles and home furnishing, providing 3.29 million home textile style images for home decoration and bedding designers and brand companies.
• POP趋势·CMF网 (CMF Trends) Specialized trend platform focusing on Color, Material, and Finish (CMF) trends for product design, providing material and surface finish trend intelligence for industrial designers and product developers.
• 优料宝 (ULB — Youliaobao) Fabric B2B Trading Platform B2B fabric trading marketplace with image recognition search and 3D garment technology. Connects fabric suppliers with fashion brands, featuring over 10 million fabric SKUs and serving 30,000+ registered fabric merchants. Targets fabric buyers and suppliers in the apparel industry.
• 设界 (Shejie) Fashion Complex Fashion industry third-party service platform providing integrated trend services, design tools, fabric exhibition, design training, and buyer procurement events. Operates 17 offline complexes across 12 major Chinese apparel manufacturing clusters, with 30,000 sqm of service space.
• 时创商学院 / 时创教育 (Shichuang Education / Business School) Fashion industry professional training institution offering enterprise upgrade and transformation training, international business education, and overseas study tours. Instructors sourced from fashion capitals including France, Italy, UK, Japan, and South Korea.
• AI智绘 (AI Intelligent Design) AI-powered intelligent design feature enabling virtual fitting, pattern simulation, and design automation for fashion products. Integrated within the Shejie platform ecosystem.
• Trend Forecasting Publications (色彩趋势书籍, 图案书籍, 季度企划书籍, 面料趋势书籍, 单品趋势书籍) Series of trend forecasting books covering color trends, pattern libraries, seasonal planning, fabric trends, and category-specific (单品) trend forecasts, distributed to fashion enterprise subscribers as part of VIP membership benefits.
• 《APM》快反应书刊 (APM Fast Response Publication) Quick-response fashion report publication providing rapid trend analysis and actionable market intelligence designed for fast-fashion response and design agility.
• POP客户端 (POP Desktop Client) Windows and macOS desktop application for accessing POP trend content. Available in 64-bit, 32-bit, and ARM versions for Windows, plus M-series and Intel variants for macOS, enabling offline access to trend resources.

Quantifiable outcome

• 90% market coverage of Chinese fashion brands
• +3 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature5 records

Partnerships

14 partnerships are on record, tiered core and minor.

• China International Import Expo BureaucoreStrategic or Co-development Partner · 1 October 2019The International Fashion Creative Display and Trading Center operated by POP's 时创教育 was recognized as an '进口博览会6天+365天交易服务平台' (Import Expo 6+365 Trading Service Platform) in October 2019, enabling participation in China's major import exhibition.
• Korean Apparel Industry Association (韩国衣类产业协会)coreStrategic or Co-development Partner · 1 July 2013Established POP Korea Fashion Creative Research Center in Seoul on July 1, 2013, jointly created with Han-Jung Human Resources Development Institute. The center integrates Korean fashion resources to provide Chinese enterprises with Korean fashion trends, brand references, and practical training.
• Han-Jung Human Resources Development Institute (韩中人才开发院)coreStrategic or Co-development Partner · 1 July 2013Jointly established the POP Korea Fashion Creative Research Center with Korean Apparel Industry Association in Seoul, focusing on Korean fashion resource integration and talent development.
• Shanghai Textile Association (上海纺织协会)coreStrategic or Co-development Partner · 1 March 2013POP and Shanghai Textile Association jointly established the Fashion Creative Research Center in 2013, focusing on serving and promoting the development of local fashion industry in Shanghai. The partnership includes the '三年行动规划' (Three-Year Action Plan) and strategic cooperation in trend research, industry events, and enterprise services.
• Shanghai University of Engineering Science (上海工程技术大学)minorStrategic or Co-development PartnerAcademic partnership with Shanghai University of Engineering Science, including teaching practice base designation and cooperation in fashion design education.
• Donghua University (东华大学)minorStrategic or Co-development PartnerAcademic partnership with Donghua University's Fashion Design department through the '时尚图书馆计划' (Fashion Library Program).
• China Academy of Art Shanghai School of Design (中国美术学院上海设计学院)minorStrategic or Co-development PartnerAcademic cooperation partnership with China Academy of Art's Shanghai Design department for fashion design education.
• Wenzhou Library (温州图书馆)minorStrategic or Co-development PartnerPublic library partnership through POP's '时尚图书馆计划' (Fashion Library Program) supporting design education and access to fashion resources.
• Shanghai Textile Fashion Development Co., Ltd.coreStrategic or Co-development PartnerStrategic cooperation signed in March 2013 for fashion industry development and brand promotion initiatives.
• Shanghai Fashion Group Co., Ltd. (上海服装集团有限公司)coreStrategic or Co-development PartnerStrategic cooperation signed in March 2013 for fashion industry collaboration and brand services.
• Shanghai Hong Fuji Home Textiles Co., Ltd. (上海红富士家纺有限公司)coreStrategic or Co-development PartnerStrategic cooperation signed in March 2013 for home textiles industry development.
• China Home Textiles Shanghai Co., Ltd. (中国家纺(上海)有限公司)coreStrategic or Co-development PartnerStrategic cooperation signed in March 2013 for home textiles industry collaboration.
• Shanghai Textile Group (上海纺织集团)coreStrategic or Co-development PartnerStrategic partnership established in October 2016 for fabric procurement and textile industry services through 优料宝 platform.
• the MICAM shanghaiminorGTM or Marketing PartnerOfficial partner of the MICAM shanghai international footwear exhibition, conducting POP Forum events at the exhibition.

Scale indicators12 records

Recent moves22 records

Expansion highlights5 records

Emerging players

• Lepbound: Lepbound is a textile and garment industry SaaS platform providing digital sourcing and supply chain tools in Asia. It overlaps with POP's 优料宝 in serving fashion manufacturers with digital fabric sourcing and supply chain solutions.
• Heuritech: Heuritech applies computer vision and AI to detect fashion trends from social media images for brands like Dior, Louis Vuitton, and Adidas. It competes with POP in AI-powered trend forecasting and shares the customer base of large apparel brands seeking data-driven design intelligence.
• StyleSage: StyleSage provides competitive intelligence and analytics for fashion e-commerce, tracking pricing, assortment, and product attributes across retailers. It is comparable to POP in providing data-driven fashion market intelligence to brand and retail decision-makers.

Direct peers

• JOOR: JOOR is a leading B2B wholesale marketplace connecting fashion brands and retailers globally. It is directly comparable to POP's 优料宝 fabric B2B platform in facilitating digital B2B transactions between suppliers and fashion buyers, albeit at the finished-goods rather than fabric stage.
• Edited: Edited provides real-time retail analytics and product intelligence for the fashion industry, using AI to track pricing, assortments, and trends across global e-commerce sites. It overlaps with POP's data-driven approach to trend and competitive intelligence for fashion enterprises.
• WGSN: WGSN is the global leader in fashion trend forecasting, providing trend intelligence, consumer insights, and design direction to fashion brands and retailers worldwide. It is POP's most direct international competitor, serving overlapping designer and brand customers with subscription-based trend analysis.
• Material Exchange: Material Exchange is a digital B2B marketplace for sustainable textile and material sourcing, serving fashion brands and fabric suppliers. It competes with POP's 优料宝 in digitizing fabric/material procurement for the apparel supply chain.

Broad incumbents

• Tmall (Alibaba): Tmall is China's largest B2C fashion e-commerce platform and a major customer channel for POP's brand clients (Li Ning, Bosideng, Bosideng, etc.). While not a direct competitor in trend intelligence, its dominance shapes the demand environment POP's customers operate in and influences the trend signals POP aggregates.
• Lyst: Lyst is a global fashion search engine aggregating millions of products from thousands of brands and retailers. While primarily consumer-facing, its data on fashion demand and pricing has B2B intelligence applications comparable to POP's trend analysis for brands and designers.
• Alibaba 1688: Alibaba's 1688 is China's dominant B2B wholesale marketplace, including a large fabric/textile category that overlaps with 优料宝. While broader in scope, it competes for the same fabric sourcing budgets from Chinese apparel manufacturers and represents a competitive threat in transaction-fee revenue.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pop