Posterton

What Posterton does

Posterton is a Stockholm-based, privately held e-commerce retailer founded in 2020 that sells art posters, prints, and frames directly to consumers through a single Shopify storefront at posterton.se. The company targets individual home-decor shoppers across Sweden and 25+ European countries, organizing its 579+ SKU catalog by art style (Nordic, Art Deco, Ukiyo-e, Botanical, Vintage), artist (Carl Larsson, Elsa Beskow, Hokusai, Monet, and others), theme, and room type. Revenue is generated entirely through one-time unit purchases of individual posters (typically 325–445 SEK), frames (159–269+ SEK across oak, painted wood, and metal finishes), and curated Posterpaket bundles (624–3,020 SEK), with a current site-wide "3 for 2" promotional mechanic and free shipping within Sweden.

The underlying technology stack is a standard Shopify e-commerce deployment with no proprietary platform layer, no public or partner APIs, no SDK, and no documented AI or ML features. Multi-currency checkout is enabled across SEK, EUR, PLN, RON, and HUF, and payment integrations include Klarna, Apple Pay, Google Pay, BLIK, and Union Pay. Customer acquisition is driven through organic social channels (Facebook, Instagram, TikTok, Pinterest), email newsletter, an Inspiration blog, and SEO across well-structured category and artist pages.

The go-to-market motion is pure direct-to-consumer, with no disclosed wholesale, B2B, or marketplace channels and no enterprise customers. The company operates with 11–50 employees, has no disclosed funding rounds, no parent company, no management team publicly identified, and no revenue disclosure. Its strategic posture is best characterized as a focused, self-funded niche retailer leveraging curatorial brand positioning around Nordic and classic art heritage, with continued investment in product expansion (Furniture Icons sub-collection, poster bundles) and pan-European market reach.

Name

Posterton

Legal name

Posterton

Website

https://posterton.se

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Posterton is a Stockholm-based Shopify e-commerce retailer founded in 2020 that sells art posters, prints, and frames directly to individual home-decor consumers across Sweden and 25+ European countries, with a 579+ SKU catalog spanning Nordic, Japanese, botanical, and vintage art styles.

Ownership category

akta.pro rank

Product category

Home Decor Wall Art

NAICS

Art Dealers (45992), Art Dealers (459920), Gift, Novelty, and Souvenir Retailers (459420), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Gift, Novelty & Souvenir Variety Stores (CRAGAJAG)

akta.pro secondary industries

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH), Stationery, Gifts & Greeting Value Stores (CRAEAGAI)

Keywords

• Art posters online
• Wall art prints
• Picture frames
• Scandinavian art prints
• Home decor posters

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Poster Sales: One-time sale of art posters and prints. Customers purchase individual posters at various price points. Products span multiple art styles including vintage, Nordic, Japanese, botanical, and classic illustrations.
2. Frame Sales: Sale of picture frames in various materials (oak wood, black wood, white wood, matt black metal, copper effect, gold effect, silver effect metal). Frames are sold separately to complement posters.
3. Poster Package Sales: Sale of curated poster sets/packages that combine multiple prints. These are ready-made combinations designed for gallery walls or room styling.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Posterton is a Swedish e-commerce retailer that curates and sells art posters, prints, and picture frames through its online storefront. The company offers 579+ products spanning classic, vintage, Nordic, Japanese (Ukiyo-e), botanical, and Art Deco styles from artists such as Elsa Beskow, Carl Larsson, Katsushika Hokusai, and Ohara Koson, complemented by wood and metal frames and pre-curated poster sets for gallery wall styling.

Product overview

Posterton is a Swedish e-commerce retailer specializing in art prints, posters, and frames. The core product offering consists of individual posters featuring classic illustrations, vintage designs, and artwork from renowned historical artists, complemented by high-quality frames in various materials (wood and metal) and poster set packages. The product portfolio is organized by art style (Nordic, Art Deco, Ukiyo-e, Botanical), theme (Nature, Fairy Tales, Seasonal), and room application (Living Room, Bedroom, Children's Room). The company sells exclusively through its Shopify-powered online store with free shipping within Sweden.

Differentiator

Problem solved

Functional benefit

Products and services

• Art Posters

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Fine Art America: Large-scale online art marketplace selling posters, prints, and framed art from independent artists worldwide. Overlaps with Posterton on art-print retail but operates at much greater scale as a marketplace.
• King & McGaw: Long-established UK-based art publisher and retailer of limited-edition prints, photography, and posters with a curated, museum-quality proposition. A broader incumbent offering similar products across a wider portfolio.
• Art.com (Artprints): Long-standing global online art retailer selling posters, prints, and frames with a broad, mass-market catalog. A broad incumbent offering overlapping products at scale across multiple geographies.

Regional players

• East End Prints: Independent UK-based print and frame retailer featuring curated artwork, illustration, and photography. Comparable product model and customer, but UK-centric and not a direct geographic competitor to Posterton.

Direct peers

• Society6: Global online art and home decor marketplace where independent artists sell posters, prints, and frames. Competes with Posterton for style-driven wall-art buyers, though structurally different (marketplace vs. curated retailer).
• The Poster Club: Copenhagen-based curated art print D2C brand. Targets design-led consumers with Nordic-inspired and minimalist posters and frames via a similar Shopify-plus-marketplace model.
• Poster Store: Swedish art print and frame e-commerce retailer with similar Nordic style curation and Scandinavian focus. Closely overlapping catalog and target customer base as Posterton.
• JUNIQE: Berlin-based art print and home accessories e-commerce brand selling curated posters and frames across European markets with a designer-collaboration focus.
• Desenio: Sweden-based, publicly-listed D2C retailer of art prints, posters, and frames. Direct near-clone of Posterton with broader catalog, international footprint, and materially larger marketing budgets, making it the single most comparable competitor.

Emerging players

• Fy!: UK-based curated marketplace for art prints, posters, and home decor from independent artists. An emerging player overlapping with Posterton in style-driven wall art but with a marketplace rather than curated-edition model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCfakeID
• Facebookfacebook.com/Postertoncom
• Instagraminstagram.com/postertoncom
• TikToktiktok.com/@postertoncom
• Pinterestse.pinterest.com/Postertoncom
• LinkedInlinkedin.com/company/posterton-ab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Posterton