The Mystical Moon

What The Mystical Moon does

The Mystical Moon is a privately-held, founder-owned spiritual and metaphysical services and retail business founded in 2007 by Laurie Barraco, operating primarily from a single retail and services location at 8951 Bonita Beach Road SE, Suite 255, Bonita Springs, Florida. The company serves individual consumers seeking spiritual guidance, metaphysical products, energy healing, and structured spiritual education. Its core services include psychic readings, tarot readings, mediumship, astrology, dream interpretation, pet communication, life coaching, Reiki, and aura cleansings, delivered both in-store and remotely via phone or Zoom. Educational offerings include psychic development classes, tarot workshops, Reiki training, and crystal bowl meditation. Retail offerings span crystals, tarot decks, oracle decks, sage, incense, candles, jewelry, and doTERRA essential oils, sold through both the physical storefront and the dedicated online store at themysticalmoonstore.com (launched February 2025).

The business is built on a WordPress-based website with an integrated e-commerce storefront, native mobile applications on iOS and Android (with a loyalty points program), Zoom for online classes, a weekly Mystic Lounge podcast (launched April 2025), and a YouTube channel for weekly predictions content. The technology stack is commodity and low-customization; no proprietary AI/ML capabilities, APIs, or advanced data systems are indicated.

Revenue is generated through five primary streams: per-session psychic readings ($85 for 30 minutes, $140 for 60 minutes), unit-priced metaphysical retail products, fee-based classes and workshops ($20-$111 depending on type), energy healing services, and an Email Questions service ($44 for three questions with a personalized video response). Pricing is uniformly unit-based and pay-as-you-go with no subscription tier. The customer base is entirely long-tail individual consumers across personas including Spiritual Seekers, Metaphysical Product Buyers, Spiritual Development Students, and Wellness-Focused Individuals, with sales channels spanning physical retail, global e-commerce, remote phone readings, Zoom classes, and a mobile app marketplace distribution. Headcount is 1-10 employees, the company is unfunded, and there is no parent company or institutional ownership.

Name

The Mystical Moon

Legal name

The Mystical Moon

Website

https://themysticalmoon.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

The Mystical Moon is a privately-held, founder-owned spiritual and metaphysical business founded in 2007 by Laurie Barraco, operating from Bonita Springs, Florida. It serves individual consumers through psychic readings, energy healing, metaphysical retail products, spiritual development classes, an e-commerce store, a mobile app, and a podcast.

Ownership category

akta.pro rank

Product category

Metaphysical and Spiritual Wellness Services

NAICS

Gift, Novelty, and Souvenir Retailers (459420)

SIC

Retail-Jewelry Stores (5944), Retail-Hobby, Toy & Game Shops (5945), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Spiritual, Metaphysical & Inspirational Gifts Retail (CRALAJAJ)

akta.pro secondary industries

Reiki & Energy Healing (HSADAHAM), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF)

Keywords

• Psychic readings
• Metaphysical retail
• Energy healing
• Spiritual classes
• Crystal shop

Headquarters

HQ city

Fort Myers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Psychic Readings and Sessions: Private psychic, mediumship, tarot, and astrology readings offered in-store and via phone; sessions booked through mysticalmoonpsychics.com
2. Metaphysical Retail Products: Online store selling crystals, tarot decks, oracle decks, sage, incense, candles, jewelry, and spiritual products; also available in physical retail location
3. Classes and Workshops: In-person and online (Zoom) classes including Psychic Development, Tarot, Reiki, Meditation, and spiritual workshops; fee-based enrollment per class
4. Energy Healing Services: Reiki sessions, aura cleansings, and other energy healing modalities offered at the Bonita Springs location
5. Email Questions Service: Laurie Barraco Email Questions service offering personalized video responses to three email questions for $44

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Mystical Moon operates a spiritual and metaphysical wellness business offering in-person and remote psychic readings, tarot, mediumship, astrology, Reiki, and energy healing services, alongside a retail store selling crystals, tarot/oracle decks, sage, incense, candles, and jewelry. It also delivers structured spiritual development classes and workshops (in-person and via Zoom), a free mobile app with a loyalty program, and the Mystic Lounge podcast.

Product overview

The Mystical Moon is a spiritual/metaphysical wellness business offering a comprehensive range of services, products, and educational classes. The core offering includes in-person and remote spiritual services such as psychic readings, tarot readings, mediumship, Reiki healing, astrology readings, dream interpretation, and aura cleansings. Educational programming includes psychic development classes, crystal bowl meditations, tarot workshops, and mediumship training. Retail offerings include metaphysical products (crystals, tarot decks, oracle decks, sage, incense, candles, jewelry) sold both in-store and via the themysticalmoonstore.com online store. Digital products include a free mobile app with loyalty features and the Mystic Lounge podcast. The business operates primarily from a Bonita Springs, Florida retail location with online class capabilities via Zoom.

Differentiator

Problem solved

Functional benefit

Brands

• Mystic Lounge: A weekly podcast that blends mystical insight with practical wisdom, offering soulful conversations on intuition, energy work, astrology, tarot, manifestation, and conscious living.

Products and services

• Psychic Readings Professional psychic intuitive readings offered in-store and via phone, providing guidance on life decisions and spiritual matters for individual spiritual seekers.
• Tarot Readings Tarot card reading sessions for insight, guidance, and spiritual direction, delivered to individual clients.
• Mediumship Sessions Communication sessions connecting clients with deceased loved ones for spiritual messages and closure.
• Reiki Energy Healing Reiki sessions, Reiki circles, attunements, and chakra balancing for energy healing and wellness.
• Astrology Readings Astrological guidance and chart readings offering personal insight based on natal astrology for individual clients.
• Psychic Development Classes Educational classes teaching psychic abilities, mediumship development, and spiritual skills such as aura readings, cord cutting, psychometry, and lightbody activation, priced $30-$35 per class.
• Crystal Bowl Meditation Sound vibrational meditation using crystal bowls priced $15-$20 per session, offering stress relief, chakra balancing, and intuition enhancement.
• Laurie Barraco Email Questions Three-question email reading service where Laurie Barraco provides personalized video responses to spiritual questions for $44 per submission.
• Metaphysical Retail Products

Named customers6 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• doTERRAminorChannel Partner/ Reseller/ DistributorThe Mystical Moon is an authorized reseller of doTERRA essential oils. Owner Laurie Barraco personally endorses and sells doTERRA products in-store after using them personally and in her stores. The partnership includes promotion of doTERRA On Guard and other essential oil blends.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mindvalley: Global online personal growth and spiritual development education platform offering classes, quests, and membership programs. Overlaps with The Mystical Moon's psychic/spiritual development classes, but at significantly larger scale.
• Hay House: Established publisher and media company in the spiritual/self-help space offering books, card decks, online courses, and a podcast. Comparable as a much larger, broader spiritual content and education incumbent overlapping with Mystical Moon's classes and content streams.
• Gaia: Streaming and content subscription platform focused on yoga, meditation, metaphysics, and conscious living. Comparable as a content-distribution incumbent competing for the same spiritual-development audience The Mystical Moon targets via its podcast and classes.

Direct peers

• House of Intuition: Southern California metaphysical boutique chain offering crystals, spiritual products, psychic readings, energy healing, and classes. Closely mirrors the multi-modal retail-plus-services model The Mystical Moon operates in Florida.
• Crystal Fantasy: Long-running Austin, TX metaphysical shop selling crystals, jewelry, incense, candles, and offering in-store readings and events. Comparable in scope, product mix, and community-driven positioning to The Mystical Moon.
• Mystic Journey Bookstore: Independent metaphysical bookstore and gift shop in Los Angeles offering crystals, books, tarot, and in-store psychic readings plus classes — a near-direct analogue to The Mystical Moon's storefront-plus-services approach.
• Energy Muse: Online retailer specializing in crystals, jewelry, and metaphysical tools with educational content around energy healing and spirituality. Comparable as an online metaphysical retailer operating adjacent to The Mystical Moon's e-commerce line.
• Crystalarium: Specialty crystal, mineral, and gemstone retailer with both physical stores and a strong online presence — directly comparable to the crystals/gemstone portion of The Mystical Moon's retail offering.
• Sage Goddess: Large online metaphysical retailer selling crystals, oracle/tarot decks, sage, candles, jewelry, and spiritual tools, with founder-led content. Directly comparable to The Mystical Moon's online retail stream but at national scale.

Others

• doTERRA: Major essential oils company whose products The Mystical Moon resells. Comparable as a supplier/partner and as a wellness brand with overlapping aromatherapy and spiritual-wellness positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/MysticalMoonThe
• Facebookfacebook.com/TheMysticalMoon
• Instagraminstagram.com/themysticalmoon
• TikToktiktok.com/@themysticalmoonfl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Mystical Moon